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Reaching Teens on YouTube
YouTube at a glance As of May 2011, YouTube has 800 million monthly unique users worldwide who upload more than 48 hours of video to the site every minute. People are watching more than 3 billion videos daily – that’s the equivalent of nearly half the world’s population watching a YouTube video every day.
54% of all Teens are on YouTube 21.6M
21.6 million of 40 million online users Who They Are •
Teens are very active in shopping and media consumption.
•
Influential – 5% of teens provide frequent advice on music.
•
Online and Streaming – 10.9 million are online every day and 9.1 million have streamed online video in the last 30 days.
Did you know? 83% enjoy participating in sports / fitness activity 79% have 1-3 TV sets in their household 79% participate in outdoor sports activities 62% rented movies in the last 30 days 55% watched movie/TV programs in the last 7 days 54% own a game console 26% provide frequent movie advice
Source: Nielsen @Plan Q3’11. Teens are defined as children aged 12-17.
YouTube Teens
YouTube Reaches More Teens than Niche Sites Property
Monthly Unique Users (Teens)
% Reach
% Comp.
Comp Index
Total
39,955,000
100.0%
-
-
21,633,000
54%
25%
103
4,003,000
10%
24.8%
103
3,434,000
9%
30.8%
127
3,094,000
8%
22.3%
92
2,921,000
7%
22.8%
92
Source: Nielsen @Plan Q3’11. Teens are defined as children aged 12-17. Chart Terms Defined: % Reach – Percentage of the audience falling under the defined Target and Base when compared to that audience throughout the web. % Comp – Percentage of the audience falling under the defined Target and Base contained within the overall audience on that site. Comp Index – The amount over 100 shows how much more likely someone who visits the site is likely to carry out a purchasing action.
