knowledge translation. March - December 2017: Three 8 Weeks to. Healthy Living Programs. Goal: Change the health traject
Tuesday, May 9, 2017 GRIP Spring Research Forum
Rita Henderson, University of Calgary Shelley Wiart, Lloydminster Native Friendship Centre Lindsay Crowshoe, University of Calgary Sonja Wicklum, University of Calgary
Relationships that may introduce potential bias and/or conflict of interest: •None to declare.
OBJECTIVE • Share Women Warriors 8 Weeks to Healthy Living program with Indigenous women in Lloydminster area • Explore stakeholder engagement through social media strategy
Who we are and where we’re from:
Also… Lindsay Crowshoe Sonja Wicklum
IDENTIFYING A NEED IN LLOYDMINSTER AREA Within 1-1.5 hour drive 5 First Nations 1 Métis Settlement Onion Lake; Frog Lake; Thunderchild; Little Pine; Poundmaker FNs; Fishing Lake Settlement
Needs to address: 1. Gap in social programming 2.
Safe environment
3. 4.
Culturally relevant – historical trauma and double-burden Positive role models and media message
5.
Positive body imaging with focus on health and wellness as opposed to weight
8 WEEKS TO HEALTHY LIVING SHELLEY’S STORY
EVOLUTION OF AN IDEA
Summer 2015: Pilot project at the Lloydminster Native Friendship Centre January - December 2016: Four 8 Weeks to Healthy Living Programs
January 2017: Write report & manual; knowledge translation March - December 2017: Three 8 Weeks to Healthy Living Programs
Goal: Change the health trajectory of participants through improved wellness supported by realistic, long-term expectations
Vision: A group of Indigenous women fighting for healthy communities by role modeling healthy, active living.
8 WEEKS TO HEALTHY LIVING Program – 3 components each weekly 1.5 hour session: Work-out – variety, safe, 45-60 min Basic nutrition education, 5-15 min, demos Round circle – mind, body, spirit work, 10-15 min • • • • •
Daily step counting Access to medical doctor for health questions (Dr. Wicklum) Liaise with local medical community, referrals to Lloydminster PCN Online support through private Facebook group for current & past participants Podcasts
8 WEEKS TO HEALTHY LIVING
TOBACCO CESSATION
TRUTH & RECONCILIATION CALLS TO ACTION CALL 22: ABORIGINAL HEALING PRACTICES
CALL 89: PHYSICAL ACTIVITY PROMOTION
We call upon those who can effect change within the Canadian health-care system to recognize the value of Aboriginal healing practices and use them in the treatment of Aboriginal patients in collaboration with Aboriginal healers and Elders where requested by Aboriginal patients.
We call upon the federal government to amend the Physical Activity and Sport Act to support reconciliation by ensuring that policies to promote physical activity as a fundamental element of health and well-being, reduce barriers to sports participation, increase the pursuit of excellence in sport, and build capacity in the Canadian sport system, are inclusive of Aboriginal peoples.
How do you engage stakeholders in a meaningful way, that honours their voices, interests, and priorities?
Impactful
Scalable
Sustainable You build trust through nurturing relationships and engaging people in their environments
KNOW YOUR STAKEHOLDERS Podcasts/Youtube Facebook Conference Indigenous women & communities
Twitter Influencers (healthcare providers; policy advocates; leaders)
Facebook, Twitter, Website, Podcasts/Youtube Facilitator (Shelley)
Facebook Participants: Indigenous women ages 17-60 years
Website Partner organizations & NGOs; future participants
TAILORED PAGES Ghost page for current & past participants
•
70 members
Women Warriors Public Page •
+1000 members
•
Cross-generational
•
Best way to promote programs thru local groups
•
Connect people to resources and local events
•
Media engagement – events picked up by local media
•
Personal & confessional outreach
WEBSITE • Get subscribers on pop-up box on website
• Increase outreach • Recruit more participants • Speak to target audience about exactly what you are doing—programs, conferences, podcasts
REACHING OUT TO INFLUENCERS
323 followers • Users are professionals, academics, entrepreneurs, policy advocates, media • Promote business & ideas • To the point • Quicker feed than Facebook, not as personal, must post at least 8 times/day
SAMPLE TWITTER FEED
PODCASTS 1,125 downloads since April 15 (normal 140 downloads in first 30 days) • Can use anywhere, is relatable • Share free resources and link in show notes • Listeners can engage the guests through social media • Take away stigma and shame around sensitive topics, build trust Youtube 1,300 views • 2nd most used search engine on internet behind Google • Engage people via what media they use • Make podcasts into videos • Drive people to website
PROMOTION, ENGAGEMENT & FUNDRAISING LET YOUR PARTICIPANTS ADVERTISE FOR YOU
PROMOTE THROUGH R EPU TAT IO N
THANK YOU! CHECK US OUT! FACEBOOK: Women Warriors
TWITTER: @ShelleyWiart
WWW.WOMENWARRIORS.CLUB
