like Samsung Gear VR or Google Cardboard, comes greater access to virtual reality. Coldwell Banker is leading the way in
Social Media Digest December 2016
Are You on the Social Media Naughty or Nice List? Have you been good this year on social media? Or will you be getting a piece of coal in your inbox?
nice
• Sharing articles/info that clients find valuable • Posting/tweeting regularly • Commenting or interacting on social media
naughty • Being overly negative
• Tagging bad pictures of people
• Being authentic
• Only promoting yourself
• Being positive
• Not proofreading
• Identifying yourself as a real estate professional in your profiles
• Ignoring comments • Using social media as a real estate professional without identifying yourself
PRO TIP
If you share real estate related content on any of your social media profiles you should: 1) Identify yourself as a real estate agent in the bio/description and 2) link to your CBIntouch website or a website that has your brokerage disclaimer on it.
Social Media and Digital Trends for 2017 As you finalize your business plans for 2017, was one of your goals to improve your social media and digital reach? Since social networks have become such a valuable tool for communication, perhaps it should be. To prepare, here are some of the top trends on the digital horizon:
Mobile. Mobile. Mobile. Did we say mobile? We live in a world that is moving constantly, so should your marketing. Make sure anything you share on social media or digital marketing can be read on a small mobile device. Your intouch website is now mobile friendly, so share listings from there instead of the MLS.
Facebook video will continue to grow. 30% of marketers in a recent Buffer survey stated that Facebook video is where they will focus their efforts in 2017. This includes Facebook Live, which has recently acquired Masquerade and will most likely release ‘masks’ similar to the popular Snapchat filters.
Virtual reality is finally here. With the advent of technology like Samsung Gear VR or Google Cardboard, comes greater access to virtual reality. Coldwell Banker is leading the way in that space with over 500 listings currently on ColdwellBanker.com that can be experienced in VR.
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