which stem from free search engines that overlook .... website. Google or other. Internet search engines. Content aggreg
Scholarly Communication within the Library June 2014
Scholarly Communication within the Library
June 2014
1
Acknowledgements The results presented in this report are based on research carried out on behalf of Taylor & Francis by Elyse Profera, Library Communications Manager; Will Frass, Research Executive and Chris Bennett, Research Coordinator.
© 2014 Taylor & Francis. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The moral rights of the named author(s) have been asserted. The authors would like to acknowledge the use of icons from the Nuvola icon set from Wikimedia commons which are available under the terms of the GNU Lesser General Public License.
Scholarly Communication within the Library
June 2014
2
Contents Executive Summary .................................................. 3
Marketing within the library .................................. 10
Survey Methodology ................................................ 4
Facilitating relationships with end-users ............... 15
Library space & user behavior – Physical library ..... 5
Demographics......................................................... 17
Library space & user behavior – Virtual library ....... 7
Appendix: copy of the Survey ................................ 20
Executive Summary The “traditional” library setting has undergone a ground-breaking shift in the way that end-users obtain scholarly information. When it comes to discovering content, librarians have found themselves in an environment where their endusers favor convenience over quality. However, end-users are not always satisfied with the results which stem from free search engines that overlook optimal resources. How can librarians add a personal touch to their library services to improve scholarly information so that quality research is not compromised? Taylor & Francis commissioned follow-up work to our White Paper (presented at the 2013 North America Serials Interest Group (NASIG) Conference in Buffalo, New York) specifically examining how to meet user needs and expectations in the library. Our findings revealed that 65% of survey respondents take a reactive approach to conducting user-research in the library to understand their end-users’ resource needs – relying on professors or university faculty to approach library staff with requests. A respondent from a recent survey conducted by Taylor & Francis states, “There is a need to promote all of the library services; some users do not know even the most basic services they can use at our library.” How can we bridge this gap that exists between the library and the end-user
to improve scholarly communication? Taylor & Francis Group and The Citadel wanted to explore this topic further. The following e-survey results shaped the basis of a presentation delivered at the 2014 NASIG Conference. The presentation, entitled: Personalizing the Library Service to Improve Scholarly Communication, focused on a combination of quantitative (enclosed e-survey) and qualitative (off-site focus group) research which was conducted to understand the activities that libraries are doing to reach their end-users, the relationship between the physical and virtual library space and if this has a direct impact on student and faculty use of library resources. Additionally, Taylor & Francis Group wanted to understand the extent to which libraries are already conducting marketing efforts, the success they have in doing so, as well as how publishers can partner with libraries to facilitate scholarly communication amongst end-users.
Scholarly Communication within the Library
June 2014
3
Survey Methodology Details of the population surveyed
Librarians were invited to complete the survey in emails distributed via Library List Servers and sent directly to Taylor & Francis library customers.
Introduction to the Survey The following text provided an introduction to the survey online: Taylor & Francis commissioned research in October 2013 to specifically examine how to meet user needs and expectations in the library. Primary research findings revealed that 65% of survey respondents take a reactive approach to conducting user-research in the library to understand their end-users’ resource needs – relying on professors or university faculty to approach library staff with requests. One survey respondent stated, “There is a need to promote all of the library services; some users do not know even the most basic services they can use at our library.” Taylor & Francis would like to further explore how we can bridge the gap that exists between the library and the end-user to improve scholarly communication. To explore this theme further, we hope you will take 10-15 minutes to complete some follow-up questions. The results of the below survey will be compiled into a presentation in which Taylor & Francis and The Citadel: The Military College of South Carolina will co-present at the 29th Annual NASIG Conference, on May 3, 2014. Please note, any comments you make in the survey will be kept anonymous. Any respondent who completes the survey in its entirety will be entered in a drawing to win a $100 USD Amazon Gift card. Three winners will be selected. The survey will close on Monday, April 21, 2014. Terms and Conditions apply.
Responses to survey
Emails were sent to various distribution lists inviting librarians to complete the survey: Estimated population of librarians subscribed to distribution lists
31,000
Responses to Survey
397
Scholarly Communication within the Library
June 2014
4
Section 1
Library space & user behavior – Physical library Do you agree or disagree with the following statements about the physical space of a library:
0%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
The layout and design of the library's physical space has a direct impact on attracting end-users in to acquire research
31%
The library's physical space must adapt to support the decline in print resources and increase in electronic resources
10 - strongly agree
9
8
391 respondents
17%
34%
7
6
24%
18%
5
4
Scholarly Communication within the Library
3
13% 6% 4%
18%
2
13% 7% 5%
1 - strongly disagree
June 2014
5
In your opinion, please rate how important the following physical characteristics are within a library to enhance the end-users’ overall library experience:
0%
10%
20%
30%
Individual workspaces
60%
70%
Video conferencing
10%
Cafes
10%
16%
16%
10%
Food stands
6%
7%
4% 5%
Print 4% 5% posters
10 - strongly agree
16%
10%
16%
14%
14%
13%
9%
16%
15%
12%
15%
16%
9
8
15%
6
15%
18%
15%
7%
8%
18%
5
4
Scholarly Communication within the Library
3
4% 4%
4% 5% 5%
5%
9%
5% 6%
8%
7%
11%
12%
9%
2
5% 3%
4% 6% 4% 7%
15%
17%
7
13%
3%
4% 4%
13%
10%
12%
12%
9%
12%
100%
7%
10%
17%
15%
19%
11%
6%
14%
26%
16%
Interactive displays
13%
26%
36%
14%
90%
13%
25%
40%
Meeting rooms
80%
26%
49%
Computer labs
Rotating digital posters
50%
56%
Collaborative workspaces
Tablet labs
40%
395 respondents
9%
11%
7%
6% 4%
1 - strongly disagree
June 2014
6
Section 2
Library space & user behavior – Virtual library What channels do your end-users typically access e-content through?
Percentages over total survey sample [n = 397]
(Please select all that apply)
100% 90% 80%
80% 80%
70%
79% 67%
60%
58% 51%
50%
45%
42%
40% 31%
30%
29% 21%
20%
18%
10% 0% Library website
Google or other Internet search engines
Content aggregator’s platform
Faculty
Publisher platform
Social Media sites
Subscription agent’s platform
Students
Scholarly Communication within the Library
June 2014
7
Percentages over total survey sample [n = 397]
Where do your end-users typically access e-content from?
100% 90% 80%
77%
70% 60%
61%
65%
64%
50% 44% 40%
40%
36%
38% 31%
30%
25%
20% 10% 0% Off-campus housing
On-campus housing
Library
Faculty
Classroom
Laboratory
Students
Scholarly Communication within the Library
June 2014
8
Percentages over total survey sample [n = 397]
Which medium do your end-users typically access e-content with?
100% 90% 82%
80%
78%
75%
70%
67%
65% 61%
60%
49%
50% 40%
29%
30%
19%
20% 9%
10% 0% Personal computer
Personal tablet device
Personal mobile device
Faculty
Library computer
Library tablet device
Students
Scholarly Communication within the Library
June 2014
9
Section 3
Marketing within the library Please rate the following issues that affect end-users and your library according 315 respondents to how problematic they are: 0%
10%
End-users do not understand the most effective ways to search for content in our virtual library End-users cannot comprehend the quantity of e-content that exists in our virtual library
20%
30%
23%
40%
50%
21%
17%
60%
25%
20%
26%
End-users are going to free Internet search engines over accessing the library’s e-resources
13%
10%
25%
12%
End-users are not accessing the virtual library space enough
11%
12%
24%
13%
End-users are not going into the physical library space enough
4% 4% 10%
10 - extremely problematic
11%
9
8
15%
7
70%
6
4
9%
12%
11%
8%
3
2
90%
100%
10% 4%
7%
9%
10%
14%
18%
5
80%
6% 7%
12%
7%
13%
5%
4%
11%
1 - not problematic
Does your library currently have a marketing plan in place to promote e-resources to its end-users?
312 respondents
Yes 35% No, and we do not intend to create one 56% 10%
No, but we may in the future
Scholarly Communication within the Library
June 2014
10
Approximately, how much has your e-content usage increased as a result of your 119 respondents library’s marketing plan? 60%
50%
49%
40%
30%
20% 14%
13% 9%
10%
6%
4%
3%
2%
0% Unmeasured
0%
1-20%
21-40%
41%-60%
61%-80%
81%-100%
Unmeasured
Never measured a comparison of e-content usage before and after implementing an existing plan.
0%
Did not affect usage for our library’s e-resources.
Scholarly Communication within the Library
June 2014
More than 100%
11
In your opinion, please rate the most effective tactics to market content to the 307 respondents end-users in your library: 0%
10%
20%
30%
40%
Library-hosted 4% 7% webinar tutorials
14%
Electronic advertisements 4% 8% placed on the library website
13%
14%
Newsfeed on the 4% 7% library website
13%
15%
Email campaigns
6% 5% 8%
15%
11%
E-newsletters 4% 5% 8%
13%
Library Tweets via 2%4% 12% Twitter feed
9%
Library Facebook 3%4% 10% posts
11%
Print mailers to students and academic faculty
Library Pinterest page
Print newsletters
10 - extremely effective
4% 4% 7%
8
7
17%
14%
14%
15%
7%
17%
11%
5
Scholarly Communication within the Library
19%
4
13%
6% 4%5%
9%
11%
11%
7% 10%
10%
9%
11%
20%
11% 5%
13%
8%
2
16%
19%
28%
16%
3
8%
8% 5% 9%
13%
9%
12%
90% 100%
13%
17%
9%
80%
9%
10%
8%
12%
6
6%
16%
13%
14%
15%
13%
14%
12%
70%
18%
14%
21%
4% 10%
60%
15%
20%
5% 7% 7%
9
50%
20%
1 - not effective
June 2014
12
In your opinion, please rate how important the following goals are with respect to 309 respondents implementing a marketing plan in your library:
0%
10%
20%
Educate end-users of the breadth of e-resources that currently exist in your library
50%
60%
19%
50%
Raise awareness of paid-for electronic resources to students
Increase usage of e-resources which currently have low usage in the library
Increase usage of e-resources in your library across certain subject areas
16%
9
19%
17%
9%
8
7
6
15%
5
Scholarly Communication within the Library
4
8% 5%
9%
7%
14%
13%
3
8%
11%
2
100%
9% 4%
9%
13%
21%
15%
7%
24%
14%
25%
16%
19%
17%
29%
90%
15%
19%
36%
80%
18%
18%
45%
Raise awareness of how to use content platforms (i.e. library website)
70%
21%
47%
Raise awareness of paid-for electronic resources to academic faculty
10 - extremely important
40%
50%
Increase usage of the library’s e-resources across all end-users
Promote the physical library space and increase in-person traffic
30%
6% 4%
9% 3%
7%
7% 6% 4% 4%
1 - not important
June 2014
13
In your opinion, please rate how problematic the following issues are with respect to implementing a marketing plan in your library?
0%
Lack of time
Lack of budget
10%
10%
10%
30%
8%
5% 5% 4% 5% 7%
Lack of staff 4%
Lack of knowledge
20%
4%
9%
10%
9%
10%
9
8
50%
13%
7%
5% 8%
10 - extremely problematic
40%
10%
14%
8%
Scholarly Communication within the Library
12%
4
2
8%
100%
11%
24%
14%
3
90%
22%
18%
17%
5
80%
16%
18%
6
70%
11%
15%
16%
7
60%
311 respondents
21%
1 - not problematic
June 2014
14
Section 4
Facilitating relationships with end-users Do you agree or disagree with the following statements on working with publishers?
0%
10%
Publishers should offer web-based training to end-users on how to use their content platforms Publishers should offer in-person training to end-users on how to use their content platform Publishers help to enhance the relationship between library end-users and content through product-level (i.e. by subject,by journal, by package) marketing
10 - strongly agree
9
20%
21%
30%
12%
8% 8% 10%
6% 5% 9%
8
7
12%
16%
6
40%
50%
16%
15%
9%
16%
14%
5
4
Scholarly Communication within the Library
60%
22%
3
2
305 respondents
70%
80%
90% 100%
10% 10% 5%
7%
12%
9%
10%
7% 10% 7% 5%
1 - strongly disagree
June 2014
15
In your opinion, please rate the following activities publishers can do to work with 307 institutions to raise awareness about their content according to how effective respondents they are:
0% Publisher-library workshops to funnel content highlights through librarians as a channel to end-users
10%
15%
Free Access months (free access to subject-related content)
11%
Sending of print and e-promotional items to libraries to distribute to end-users
Frequent communication through publishers’ social media outlets on content Sending of press releases directly to end-users about new content highlights
10 - extremely effective
30%
12%
7% 6% 8%
13%
14%
7% 4%5% 8%
9
8
7
11%
19%
13%
15%
14%
14%
17%
5
Scholarly Communication within the Library
4
80%
12%
90% 100%
11% 4%
13%
18%
12%
12%
11%
70%
8%
14%
13%
6
60%
13%
15%
12%
6% 5% 8%
50%
19%
13%
9%
40%
17%
20%
Quarterly newsletters to subject librarians around subject specific content
Email campaigns to end-users focused on content
20%
5% 7%
6%
14%
15%
8% 5% 5% 6%
8%
11%
10%
12%
10%
10%
10%
12%
9%
11%
3
2
11%
14%
1 - not effective
June 2014
16
Section 5
Demographics 276 respondents
What best describes your primary job role?
Primary job role
Respondents
Percentage
Reference or research librarian Director/head Electronic resources librarian Subject specific librarian Collection development librarian
67 42 41 31 30
24% 15% 15% 11% 11%
General librarian Technical services librarian Acquisitions librarian Administrator Systems librarian Assistant librarian Advisor Consultant
15 14 10 10 7 5 3 1
5% 5% 4% 4% 3% 2% 1% 0.4%
303 respondents
What best describes the of institution for which you work?
Type of institution Academic Medical Corporate Public Government * Charity * Hospital * Special Library * Consortium *
Respondents Percentage 257 19 11 8 4 1 1 1 1
85% 6% 4% 3% 1% 0.3% 0.3% 0.3% 0.3%
Respondents typing something into “Other, please specify” have been categorised into the last 5 categories denoted *
Scholarly Communication within the Library
June 2014
17
301 respondents
What is the size of your user community?
Size of user community
Respondents Percentage
0-1000 FTE
33
11%
1,001-3,000 FTE
52
17%
3,001-5,000 FTE
41
14%
5,001-10,000 FTE
48
16%
10,000-15,000 FTE
30
10%
15,0001+ FTE
97
32%
40% 35% 30%
32%
25%
20% 15% 10%
17% 14%
16%
11%
10%
5% 0%
Scholarly Communication within the Library
June 2014
18
299 respondents
In which country are you based?
Country United States United Kingdom Canada India Australia Denmark France South Africa China Sweden Belgium Brazil Israel Italy Jamaica Lebanon Poland
Respondents Percentages 193 26 13 8 6 5 4 5 3 3 2 2 2 2 2 2 2
64.5% 8.7% 4.3% 2.7% 2.0% 1.7% 1.3% 1.7% 1.0% 1.0% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7%
Country
Respondents Percentages
Spain Switzerland Czech Republic Germany Indonesia Malawi Mexico Netherlands Philippines Romania Russian Federation Saudi Arabia Turkey Uganda United Arab Emirates Ghana Pakistan
2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
0.7% 0.7% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3%
301 respondents
Please select your age range below:
40%
Size of user community
Respondents
Percentage
20 – 29
18
6%
30%
30 – 39
52
17%
25%
40 – 49
83
28%
20%
50 – 59
99
33%
60 – 69
41
14%
70 or over
8
3%
33%
35% 28%
17% 14%
15% 10%
6% 3%
5% 0%
20 – 30 – 40 – 50 – 60 – 70 or 29 39 49 59 69 over
Scholarly Communication within the Library
June 2014
19
Appendix Copy of the Survey
Scholarly Communication within the Library
June 2014
20
Scholarly Communication within the Library Introduction
Taylor & Francis commissioned research in October 2013 to specifically examine how to meet user needs and expectations in the library. Primary research findings revealed that 65% of survey respondents take a reactive approach to conducting userresearch in the library to understand their endusers’ resource needs – relying on professors or university faculty to approach library staff with requests. One survey respondent stated, “There is a need to promote all of the library services; some users do not know even the most basic services they can use at our library.” Taylor & Francis would like to further explore how we can bridge the gap that exists between the library and the enduser to improve scholarly communication. To explore this theme further, we hope you will take 1015 minutes to complete some followup questions. The results of the below survey will be compiled into a presentation in which Taylor & Francis and The Citadel: The Military College of South Carolina will copresent at the 29th Annual NASIG Conference, on May 3, 2014. Please note, any comments you make in the survey will be kept anonymous. Any respondent who completes the survey in its entirety will be entered in a drawing to win a $100 USD Amazon Gift card. Three winners will be selected. The survey will close on Monday, April 21, 2014. Terms and Conditions apply.
Page 1
Scholarly Communication within the Library
Library space & user behavior Physical library
1. Do you agree or disagree with the following statements about the physical space of a library: (Please rate how strongly you agree or disagree on a scale of 1 to 10, where 1 is strongly disagree and 10 is strongly agree). Strongly
Strongly
agree
2
3
4
5
6
7
8
9
10
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
disagree 1 The layout and design of the library's physical space has a direct impact on attracting endusers in to acquire research. The library's physical space must adapt to support the decline in print resources and increase in electronic resources.
2. In your opinion, please rate how important the following physical characteristics are within a library to enhance the endusers’ overall library experience: (Please rate how important on a scale of 1 to 10, where 1 is not important at all and 10 is extremely important). Not important 1
Extremely
important
2
3
4
5
6
7
8
9
10
Interactive displays
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Rotating digital posters
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Print posters
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Food stands
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Cafes
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Collaborative workspaces
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Individual workspaces
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Computer labs
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Tablet labs
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Video conferencing
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Meeting rooms
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Other (please specify) 5 6
Page 2
Scholarly Communication within the Library Library space & user behavior Virtual library
In your library setting, please answer the following questions with regard to students and academic faculty: 3. What channels do your endusers typically access econtent through? (Please tick all that apply). Students
Faculty
Library website
c d e f g
c d e f g
Publisher platform
c d e f g
c d e f g
Subscription agent’s platform
c d e f g
c d e f g
Content aggregator’s platform
c d e f g
c d e f g
Google or other Internet search
c d e f g
c d e f g
c d e f g
c d e f g
engines Social Media sites Other (please specify) 5 6
4. Where do your endusers typically access econtent from? (Please tick all that apply). Students
Faculty
Library
c d e f g
c d e f g
Laboratory
c d e f g
c d e f g
Classroom
c d e f g
c d e f g
Oncampus housing
c d e f g
c d e f g
Offcampus housing
c d e f g
c d e f g
Other (please specify) 5 6
Page 3
Scholarly Communication within the Library 5. Which medium do your endusers typically access econtent with? (Please tick all that apply). Students
Faculty
Library computer
c d e f g
c d e f g
Library tablet device
c d e f g
c d e f g
Personal computer
c d e f g
c d e f g
Personal tablet device
c d e f g
c d e f g
Personal mobile device
c d e f g
c d e f g
Other (please specify) 5 6
Page 4
Scholarly Communication within the Library
Marketing within the library
6. Please rate the following issues that affect endusers and your library according to how problematic they are: (Please rate how problematic on a scale of 1 to 10, where 1 is not problematic at all and 10 is extremely problematic). Not
2
3
4
5
6
7
8
9
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
problematic 1 Endusers are going to free
Extremely
problematic 10
Internet search engines over accessing the library’s e resources Endusers cannot comprehend the quantity of econtent that exists in our virtual library Endusers do not understand the most effective ways to search for content in our virtual library Endusers are not going into the physical library space enough Endusers are not accessing the virtual library space enough Other (please specify) 5 6
7. Does your library currently have a marketing plan in place to promote eresources to its endusers? j Yes k l m n
j No, and we do not intend to create one k l m n
j No, but we may in the future k l m n
If you answered yes to question 7, please move to question 8. If you answered no to question 7, please move on to question 9.
Page 5
Scholarly Communication within the Library 8. Approximately, how much has your econtent usage increased as a result of your library’s marketing plan? (Please select one response). j Did not affect usage for our library’s eresources. k l m n
j 120% k l m n
j 2140% k l m n
j 41%60% k l m n
j 61%80% k l m n
j 81%100% k l m n
j More than 100% k l m n
j Our library has a marketing plan in place, however we never measured a comparison of econtent usage k l m n
before and after implementing the plan.
Page 6
Scholarly Communication within the Library 9. In your opinion, please rate the most effective tactics to market content to the endusers in your library: (Please rate how effective on a scale of 1 to 10, where 1 is not effective at all and 10 is extremely effective). Not effective 1
Extremely
effective
2
3
4
5
6
7
8
9
10
Enewsletters
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Email campaigns
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Print mailers to students and
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Print newsletters
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Training days offered by library
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Libraryhosted webinar tutorials
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Library Pinterest page
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Library Tweets via Twitter feed
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Library Facebook posts
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Newsfeed on the library website
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Electronic advertisements placed
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
academic faculty
staff Inperson library resource tours offered by library staff
on the library website Table setup on campus to conduct librarian to student outreach Other (please specify) 5 6
Page 7
Scholarly Communication within the Library 10. In your opinion, please rate how important the following goals are with respect to implementing a marketing plan in your library: (Please rate how important on a scale of 1 to 10, where 1 is not important at all and 10 is extremely important). Not important
Extremely
2
3
4
5
6
7
8
9
10
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
1 Raise awareness of paidfor
important
electronic resources to students Raise awareness of paidfor electronic resources to academic faculty Raise awareness of how to use content platforms (i.e. library website) Increase usage of the library’s e resources across all endusers Increase usage of eresources which currently have low usage in the library Increase usage of eresources in your library across certain subject areas Promote the physical library space and increase inperson traffic Educate endusers of the breadth of eresources that currently exist in your library Other (please specify) 5 6
Page 8
Scholarly Communication within the Library 11. In your opinion, please rate how problematic the following issues are with respect to implementing a marketing plan in your library? (Please rate the following on a scale of 1 to 10, where 1 is not problematic at all and 10 is extremely problematic). Not problematic 1
2
3
4
5
6
7
8
9
Extremely problematic 10
Lack of time
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Lack of budget
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Lack of staff
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Lack of knowledge
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
Other (please specify) 5 6
Page 9
Scholarly Communication within the Library Facilitating relationships with endusers
12. Do you agree or disagree with the following statements on working with publishers? (Please rate how strongly you agree or disagree on a scale of 1 to 10, where 1 is strongly disagree and 10 is strongly agree). Strongly
Strongly
agree
2
3
4
5
6
7
8
9
10
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
disagree 1 Publishers help to enhance the relationship between library endusers and content through productlevel (i.e. by subject, by journal, by package) marketing Publishers should offer webbased training to endusers on how to use their content platforms Publishers should offer inperson training to endusers on how to use their content platform
Page 10
Scholarly Communication within the Library 13. In your opinion, please rate the following activities publishers can do to work with institutions to raise awareness about their content according to how effective they are: (Please rate how effective on a scale of 1 to 10, where 1 is not effective at all and 10 is extremely effective). Not
Extremely
effective
2
3
4
5
6
7
8
9
10
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
j k l m n
effective 1 Free Access months (free access to subjectrelated content) Email campaigns to endusers focused on content Frequent communication through publishers’ social media outlets on content Quarterly newsletters to subject librarians around subject specific content Sending of print and epromotional items to libraries to distribute to end users Sending of press releases directly to endusers about new content highlights Publisherlibrary workshops to funnel content highlights through librarians as a channel to endusers Other (please specify)
5 6
Page 11
Scholarly Communication within the Library
Demographics
Finally, we would be grateful if you could provide us with some basic demographic information: 14. What best describes your primary job role? j Acquisitions librarian k l m n
j Reference or research librarian k l m n
j Technical services librarian k l m n
j Collection development librarian k l m n
j Director/head k l m n
j General librarian k l m n
j Subject specific librarian k l m n
j Electronic resources librarian k l m n j Systems librarian k l m n
j Assistant librarian k l m n j Administrator k l m n
j Consultant k l m n
j Advisor k l m n
Other (please specify)
15. What institution are you based at? 16. What best describes the institution which you work for? j Academic k l m n j Medical k l m n
j Corporate k l m n j Public k l m n
Other (please specify)
Page 12
Scholarly Communication within the Library 17. What is the size of your user community?
j 01000 FTE k l m n
j 1,0013,000 FTE k l m n
j 3,0015,000 FTE k l m n
j 5,00110,000 FTE k l m n
j 10,00015,000 FTE k l m n
j 15,0001+ FTE k l m n
18. Which country do you reside in? 6
19. Please select your age range below:
j Under 20 k l m n
j 20 – 29 k l m n
j 30 – 39 k l m n
j 40 – 49 k l m n
j 50 – 59 k l m n
j 60 – 69 k l m n
j 70 or over k l m n
Page 13
Scholarly Communication within the Library Thank you
Thank you for participating in our survey. We greatly appreciate your feedback. Please let us know if you would like to be entered into the prize drawing and if a Taylor & Francis staff member can contact you to follow up on your responses if appropriate. 20. We may wish to use some of the comments you made on this survey (anonymously) in external reports and promotional materials. Please tick the box below if you do not want your comments to be used. j Please do not use my comments in this way k l m n
21. Would you like to be entered into the prize draw to win a $100 Amazon gift card? Three winners will be selected. This will not affect the anonymity of your responses. Your details will not be passed on to anyone else. j Yes k l m n
j No k l m n
22. Are you happy to be contacted by Taylor & Francis to follow up on your responses if appropriate? Your details will not be shared with academic editors. j Yes k l m n
j No k l m n
23. Would you like to receive an email when the results of this survey are made available to view? j Yes k l m n
j No k l m n
24. Please enter your email address here if you have entered yes to any of the questions above.
Page 14
Scholarly Communication within the Library Thank you
You have now completed all portions of the survey, Scholarly Communication within the Library. Thank you for your time and contributions.
Page 15
