Available for live broadcast. All other sessions ... Marketing and Communicating to Senior Investors. â·. Marketing and
FINRA | SIFMA October 20 – 21, 2016 Washington, DC A FINRA and SIFMA joint-effort dedicated to defending against threats to this vulnerable group of the investing public. Sample topics include: 00
Understanding the Aging Decision Maker;
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Communicating With Elder Clients;
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Training to Work With Aging Investors; plus
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Opportunities to Ask the Experts Your Questions.
Senior Investor Protection Conference
Agenda WEDNESDAY, OCTOBER 19 5:00 p.m. – 7:00 p.m.
Registration
THURSDAY, OCTOBER 20 8:00 a.m. – 5:00 p.m.
Registration
9:00 a.m. – 9:15 a.m.
Welcome Remarks • Ira Hammerman, SIFMA • Chip Jones, FINRA Member Relations and Education
9:15 a.m. – 10:15 a.m.
Plenary Session I: Understanding the Aging Decision Maker
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Keynote Speaker
Our understanding of the aging decision-maker has rapidly evolved, and has been shaped by new scientific advancements and a greater knowledge of the aging process. Panelists discuss the current and upcoming senior population, and provide practical tips for working with an aging decision-maker.
Moderator: • Jeffrey Pasquerella, FINRA South Region Panelists: • Ruth Drew, Alzheimer’s Association • Surya Kolluri, Bank of America, Merrill Lynch • Debra Whitman, AARP
Mark S. Lachs, M.D. Director of Geriatrics for the New York Presbyterian Health System / Weill Cornell Medical College
10:15 a.m. – 10:30 a.m.
Break
10:30 a.m. – 11:00 a.m.
Academic/Scientific Keynote Address • Mark S. Lachs, M.D., New York Presbyterian Health System / Weill Cornell Medical College
11:00 a.m. – 11:15 a.m.
Break
Live Broadcast Attendees: 2
= Available for live broadcast. All other sessions available for in-person attendance only.
For more information and to register, please visit www.finra.org/seniorinvestorconference
Agenda | Thursday, October 20 | continued Continuing Education
11:15 a.m. – 12:15 p.m.
How to Identify Situations of Potential Cognitive Decline or Senior Financial Exploitation
Earn CFP®, CLE, CPE and CRCP CE Credits The sessions offered have been accepted by, or are in the process of being reviewed by, the CFP® Board. As of 2006, the CFP® Board requires CE sponsors to electronically report CE credits. FINRA will report attendance to the CFP® Board after the conference is complete using the last four digits of the attendee’s Social Security Number and the attendees CFP Board ID. It is the attendee’s responsibility to register with this information during the registration process in CVENT. To ensure attendance is reported properly, please scan in and out at the end of each conference day at the registration booth.
Concurrent Sessions I
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Client contact can provide a valuable opportunity to identify cognitive decline or exploitation. During this session, attendees learn possible “red flags” and the right questions to ask, and discuss real-life client scenarios as well as the actions firms can take to help their aging clients.
Moderator: • Marin Gibson, SIFMA Panelists: • Amanda Demas, BMO Financial Group • Jennifer Mannan, Cetera Financial Group • Melissa Shea, Fidelity Investments
Marketing and Communicating to Senior Investors 00
Marketing and communicating to senior investors is a vital part of many firms’ business. During this session, FINRA staff and industry panelists discuss notable procedures and practices, highlight the importance of ensuring clear and effective communication, and consider varied oversight practices.
12:15 p.m. – 1:30 p.m.
Lunch
1:30 p.m. – 2:30 p.m.
Concurrent Sessions II
Moderator: • Kate Zickel, SIFMA Panelists: • Stephanie Elliot, Chapin Davis, Inc. • John Ellis, Edward Jones • Cynthia Hutchins, Bank of America, Merrill Lynch
Identifying Fraudulent Activity at the Account Level 00
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As part of the evolution of supervision and control reviews of investor account activity, firms are using age and other parameters in their exception reports to identify potentially fraudulent transactions in senior accounts. During this session, panelists discuss the development of internal systems and targeted reports to help spot potentially inappropriate activity or abuse in seniors’ accounts.
Moderator: • Anthony Cavallaro, FINRA Office of Fraud Detection and Market Intelligence Panelists: • Michael Ide, E*TRADE Financial • Mark Keene, Bank of America • Joseph Romano, Romano Brothers & Co.
Agenda | Thursday, October 20 | continued 1:30 p.m. – 2:30 p.m.
Concurrent Sessions II Internal Policies, Procedures and Frameworks 00
This panel of experts addresses the current legal and compliance frameworks firms have developed to protect their senior investors from issues related to cognitive decline and financial exploitation. Panelists discuss how firms are developing senior investor protection procedures, and examine issues such as incident escalation, the importance of proper documentation and the need to stay current with a client’s circumstances.
Panelists: • Keith Grindstaff, Charles Schwab & Co., Inc. • Kim Perry, Fidelity Investments • Daniel Woodring, PFS Investments Inc. and Primerica Shareholder Services, Inc.
2:30 p.m. – 2:45 p.m.
Break
2:45 p.m. – 3:45 p.m.
Plenary Session II: Regulatory and Legislative Update 00
3:45 p.m. – 4:00 p.m.
Panelists explore the evolving regulatory structure surrounding senior investor protections and the challenges facing regulators and financial services professionals when developing an effective, efficient and integrated protection framework among state, federal and SRO regulators.
Moderator: • Ananias (Andy) Blocker, SIFMA Panelists: • Kevin Goodman, U.S. Securities and Exchange Commission (SEC) • Ann-Marie Mason, FINRA Litigation and Policy • Michael Rothman, North American Securities Administrators Association (NASAA)
Break
Live Broadcast Attendees:
4
Moderator: • Ira Hammerman, SIFMA
= Available for live broadcast. All other sessions available for in-person attendance only.
For more information and to register, please visit www.finra.org/seniorinvestorconference
Agenda | Thursday, October 20 | continued 4:00 p.m. – 5:00 p.m.
Concurrent Sessions III Difficult Conversations With Aging Clients 00
Financial advisors have numerous and sensitive conversations with clients and their families, potential trusted contacts and designees about cognitive decline. These challenges can manifest themselves throughout the client relationship, from account opening through inter-generational transfer of account assets. This panel addresses many of these issues, including privacy concerns and how best to engage in dialogue with clients throughout the life cycle of the relationship.
Moderator: • Kyle Innes, SIFMA Panelists: • Amy Daniels, Edward Jones • Christopher Majeski, Bank of America, Merrill Lynch, Pierce Fenner & Smith • Raymond Smith, Smith, Brown & Groover, Inc.
Training to Work With Senior Investors 00
5:00 p.m. – 6:30 p.m.
This panel discusses training practices to ensure effective delivery of information, policies and procedures on the specific needs of senior investors, and available resources for both financial advisors and firms looking to strengthen their training programs. Panelists discuss tailoring training to firm size and business model, principles of training, and the essential topics to cover in training programs.
Panelists: • Autumn Bonsall, Raymond James Financial, Inc. • Susan Hechtlinger, SunTrust Investment Services, Inc. • Gary Wachs, Charles Schwab & Co., Inc.
Reception
Live Broadcast Attendees:
5
Moderator: • Christine Kieffer, FINRA Office of Investor Education
= Available for live broadcast. All other sessions available for in-person attendance only.
For more information and to register, please visit www.finra.org/seniorinvestorconference
Agenda | Friday, October 21 FRIDAY, OCTOBER 21 7:30 a.m. – 8:30 a.m.
Continental Buffet Breakfast
8:30 a.m. – 9:30 a.m.
Plenary Session III: The Intersection Between Senior Investor Protection Efforts and Other Laws 00
Securities firms’ senior investor protection efforts have been expanding for more than a decade, and there is sometimes friction between these efforts and existing, sometimes seemingly unrelated, laws. During this session, panelists discuss how firms are structuring their senior investor protection programs to maintain compliance with sometimes competing obligations, such as privacy laws, age discrimination laws and power of attorney requirements.
9:30 a.m. – 9:45 a.m.
Break
9:45 a.m. – 10:45 a.m.
Concurrent Sessions IV
Moderator: • Lisa Bleier, SIFMA Panelists: • Sarah Green, FINRA Enforcement • Shawn Scholz, Ameriprise Financial • Mary Tucker, Wells Fargo Advisors, LLC
Suitability Considerations and Sales Practices for Senior Investors 00
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When serving senior clients, it is important for a firm’s procedures and controls to properly gauge the suitability of recommendations to senior investors and ensure clear, straightforward sales practices. This panel of experts examines the FINRA suitability rule (2111), the rule’s potential interplay with cognitive decline, the importance of ensuring client understanding of risks and other issues of which firms should be aware.
Moderator: • James Wrona, FINRA Office of General Counsel Panelists: • Cara Aber, J.P. Morgan Securities • James Muir, USAA • Aisling Murphy, Vanguard • Donald Runkle, Coordinated Capital Securities, Inc.
For more information and to register, please visit www.finra.org/seniorinvestorconference
Agenda | Friday, October 21 | continued 9:45 a.m. – 10:45 a.m.
Concurrent Sessions IV Account Documentation and Examination Observations 00
Effective documentation of accounts can be one of the most useful tools for a firm’s senior investor protection efforts. Join FINRA staff and industry practitioners as they discuss existing firm documentation procedures and practices, and the most common deficiencies noted during FINRA examinations. Panelists share lessons learned and effective supervisory and oversight practices.
Panelists: • Marion Halliday, Janney, Montgomery, Scott LLC • Brian McCormack, Davenport & Company LLC • Shawn McLaughlin, McLaughlin Ryder Investments, Inc.
10:45 a.m. – 11:00 a.m.
Break
11:00 a.m. – 12:00 p.m.
Plenary Session IV: Ask the Regulator and Industry Experts 00
12:00 p.m.
During this session, panelists answer your questions on senior investor protection and other related, important issues. Panelists provide their perspectives on effective practices, as well as helpful tips.
Moderator: • Chip Jones, FINRA Member Relations and Education Panelists: • Ronald Long, Wells Fargo Advisors, LLC • Suzanne McGovern, U.S. Securities and Exchange Commission (SEC) • Thomas Mierswa, Morgan Stanley • Michael Rufino, FINRA Member Regulation, Sales Practice
Closing Remarks and Conference Adjourns
Live Broadcast Attendees:
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Moderator: • Michael Rufino, FINRA Member Regulation, Sales Practice
= Available for live broadcast. All other sessions available for in-person attendance only.
For more information and to register, please visit www.finra.org/seniorinvestorconference
Speakers | As of October 2016
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Cara Aber
J. P. Morgan Securities
Ronald Long
Wells Fargo Advisors, LLC
Lisa Bleier
SIFMA
Christopher Majeski
Ananias Blocker
SIFMA
Bank of America, Merrill Lynch, Pierce Fenner & Smith
Autumn Bonsall
Raymond James Financial, Inc.
Jennifer Mannan
Cetera Financial Group
Anthony Cavallaro
FINRA Office of Fraud Detection and Market Intelligence
Ann-Marie Mason
FINRA Litigation and Policy
Brian McCormack
Davenport & Company LLC
Suzanne McGovern
U.S. Securities and Exchange Commission (SEC)
Shawn McLaughlin
McLaughlin Ryder Investments, Inc.
Thomas Mierswa
Morgan Stanley
James Muir
USAA
Jeffrey Pasquerella
FINRA South Region
Kim Perry
Fidelity Investments
Joseph Romano
Romano Brothers & Co.
Michael Rothman
North American Securities Administrators Association (NASAA)
Michael Rufino
FINRA Member Regulation, Sales Practice
Donald Runkle
Coordinated Capital Securities, Inc.
Shawn Scholz
Ameriprise Financial
Melissa Shea
Fidelity Investments
Raymond Smith
Smith, Brown & Groover, Inc.
Mary Tucker
Wells Fargo Advisors, LLC
Gary Wachs
Charles Schwab & Co., Inc.
Debra Whitman
AARP
Daniel Woodring
PFS Investments Inc. and Primerica Shareholder Services, Inc.
James Wrona
FINRA Office of General Counsel
Kate Zickel
SIFMA
Amy Daniels
Edward Jones
John Davidson
E*TRADE Financial
Amanda Demas
BMO Financial Group
Ruth Drew
Alzheimer’s Association
Stephanie Elliott
Chapin Davis, Inc.
John Ellis
Edward Jones
Marin Gibson
SIFMA
Kevin Goodman
U.S. Securities and Exchange Commission (SEC)
Sarah Green
FINRA Enforcement
Keith Grindstaff
Charles Schwab & Co., Inc.
Marion Halliday
Janney, Montgomery, Scott LLC
Ira Hammerman
SIFMA
Susan Hechtlinger
SunTrust Investment Services, Inc.
Cynthia Hutchins
Bank of America, Merrill Lynch
Michael Ide
E*TRADE Financial
Kyle Innes
SIFMA
Chip Jones
FINRA Member Relations and Education
Mark Keene
Bank of America
Christine Kieffer
FINRA Office of Investor Education
Surya Kolluri
Bank of America, Merrill Lynch
Mark S. Lachs, M.D.
New York Presbyterian Health System / Weill Cornell Medical College
Registration Information How to Register
Exhibitors Conference exhibitors showcase a range of products and services for broker-dealer firms. Current exhibitors include: Becker & Poliakoff Mercer 00 WISER (Women’s Institute for a Secure Retirement) 00 00
There is a limited number of exhibitor opportunities remaining for this conference. To secure your participation, contact Tamara Tondu at (212) 313-1240 or email
[email protected] to request a conference exhibitor package.
To register, please visit www.finra.org/ seniorinvestorconference and complete the online registration form using your credit card. Conference registration is limited and available on a first-come, first-served basis. Please note that this event is not open to journalists. Online registration closes on Wednesday, October 19, 2016. If you experience difficulties registering, please call (202) 728-6980 or email
[email protected]
Confirmation Email Payment is required at the time your registration is submitted. You will receive an email confirmation of your completed registration form and payment. Please make sure your registration has been confirmed prior to your arrival onsite at the conference.
Cancellation Policy For all registration categories, a full refund for registration fees, less a $75 processing fee, will be granted to written requests received 14 days or more prior to the start of the conference. Refunds will not be granted after October 6, 2016.
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Registration Rates First 50 Through June 17, 2016
50+ or After June 17, 2016
$395 $495 $750 $795 $395
$595 $695 $950 $995 $595
GROUP RATE (Per Person)*
First 50 Through June 17, 2016
50+ or After June 17, 2016
FINRA/SIFMA Member Firm Non-Member Attorney
$450 $795 $700
$650 $950 $900
IN-PERSON FINRA Member Firm | Small Firm FINRA/SIFMA Member Firm Attorney Non-Member Government/State/Regulator
* Available to firms registering three (3) or more employees at the same time with the same credit card. Please follow instructions in the registration system.
LIVE BROADCAST
Viewer License Fees
FINRA Member/Small Firm FINRA/SIFMA Member Firm Attorney Non-Member Government/State/Regulator
Questions Please direct questions about registration to (202) 728-6980 or email
[email protected]
For more information and to register, please visit www.finra.org/seniorinvestorconference
$250 $1,200 $1,500 $1,500 $1,200
Hotel and Travel Information Hotel Reservations A room block is available at the Renaissance Washington, DC downtown hotel at the special rate of $299 (plus tax) per night. This rate is available until October 12, 2016, or until the room block is sold out. Book your hotel room online or call the hotel at (800) 468-3571 and identify yourself as a 2016 FINRA/SIFMA Senior Investor Protection Conference attendee.
Travel Information FINRA suggests that you do not purchase restricted or nonrefundable tickets for travel to the conference, especially prior to the receipt of your registration confirmation. FINRA assumes no liability for penalties or fare increases should the conference sell out or in the unlikely event that changes to the conference dates and/or location become necessary. Please note that hotel reservations, cancellations, and charges are the attendee’s responsibility.
The 2016 FINRA/SIFMA Senior Investor Protection Conference takes place at: Renaissance Washington, DC Downtown Hotel 999 Ninth Street, NW Washington, DC 20001 (202) 898-9000 Web: http://www.finra.org/finra-sifma-senior-conference/hotel
© 2016 FINRA. All rights reserved. 16_0206.10 – 10/16
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For more information and to register, please visit www.finra.org/seniorinvestorconference