Service Learning: An Application in an MBA Business-to-Business Marketing Course Robert E. McDonald Morgan Mercer Texas Tech University American Marketing Association Summer Educators Conference 2005 Marketing Education Track
Robert McDonald Assistant Professor Texas Tech University Rawls College of Business MS 42101 Lubbock, TX 79409-2 10 1
[email protected] 806-742-1175 Morgan Mercer Service Learning Coordinator Teaching Learning and Technology Center Texas Tech University MS 2044 Lubbock, TX 79409-2044
[email protected] 806-742-0133
MBA Service Learning: An Application in a Business-to-Business Marketing Course
Abstract This paper describes the proposed use of experiential learning in a graduate level, business-tobusiness marketing class during the Spring 2005 semester. Specifically, seven student teams will undertake seven service learning projects for four clients. These projects will provide service to the community by helping each client to solve a specific marketing problem, which will enable the client to more efficiently or effectively provide a product or service that will benefit its ~
