âI'm helping our community alongside hundreds of others, all in one day! Wake Up Halifax is a city-wide day of action
Social Media Hacks For Event Promotion
Challenge Opportunity Solution Success
Challenge
How do you make your event stand out? There’s a lot of noise There’s a lot of competition (other events) Little or no advertising budget
And then January 11th, 2018 Facebook change prioritizes interactions between friends and family over company-generated posts …meaning…. content consumed directly from business pages on Facebook will shrink and content that is shared & talked about between friends will grow.
Opportunity
Make the Algorithm Change Work For You
Give them tools
Make it as easy as possible to make your event shareable
How?
Social Media Toolkit
What is in a Social Media Toolkit?
#Hashtags For event promotion Day of event
Pre-written posts “I’m helping our community alongside hundreds of others, all in one day! Wake Up Halifax is a city-wide day of action on December 7 – join the cause and sign up to volunteer today! Bit.ly/wakeuphalifax @UnitedWayHalifaxRegion”
Provide ready-made images Facebook cover photo (personal)
Facebook cover photo (business page)
Twitter cover image
Shareable images Sized for Facebook, Instagram, Twitter
Facebook Profile Frame: Provide instructions
Remind them to fill in the description With event info and website info.
Email signature
Email signature Hyperlink image with Bit.ly (with a tracking code)
IDEA: Tag Twitter images
Participants will love how you saved them time. Remind them that these are only suggestions. Encourage them to modify to their own words.
Sponsorship engagement
Create a toolkit for sponsors too! Make it similar to the participants/ volunteers toolkit
Create image posts with their logo or... Give them the tools to create their own image posts that support the brand of your event
Benefits The message is branded Happy registrants/ people Saves time People do the promo for you! Yay!
How to share the social media toolkit?
Send in your event newsletter Include in the welcome email to new registrants Download from website Include inside sponsorship package – value add
Influencer engagement
Influencer engagement Identify who they are – make sure they fit Contact them – email, DM etc... Give them the toolkit Recognize their posts – share/RT Thank them
Think: People want to help By giving something back Making a difference to the lives of others It’s good PR
Think of why people want to be involved Why do people want to attend fundraise volunteer sponsor
Additional ideas Instagram takeover -influencer Twitter Chat – sponsor, participant Facebook Live
Measuring success
In summary Make it as easy as possible for people (and sponsors) to share your event Include pre-written content Provide event branded images for posts Watch for response J
Thank you Maria McGowan
[email protected] 