Social Media Manager's Course [PDF]

Social Media Manager’s Course Purpose / Context Social media’s widespread adoption, extensive use and cultural prevalence in modern-day society has created unprecedented opportunities for people to connect with each other, and for businesses and organizations to more intimately connect with people who are relevant to them. There is a constantly growing demand among small businesses, companies, start-ups and nonprofit organizations for people with high-level knowledge and skills to utilize social media for performance and growth opportunities. The ability to use different social media platforms, like Facebook and Instagram, are not nearly enough to match these knowledge and skills. Instead, an effective social media manager must critically understand and be able to leverage the principles, foundations, strategies, techniques, technologies and best practices that are necessary for generating the type of results every Business and organization wants from their investment in social media. In The New Media College course you will the skills to be a great Social Media Manager and to know which strategies and techniques relevant to different busine. Who is this course for? This course is intended for people who: ● Want to develop high-level knowledge and skills within social media management and social media marketing ● Want to pursue a career or advance their career in social media management and social media marketing ● Currently work in or want to work in marketing, advertising, communications and related fields ● Own and/or manage companies, start-ups, small-to-midsize businesses, and nonprofit organizations ● Currently operate or want to start a business that provides marketing, communications and/or social media services Course Requirements People who enroll in this course must: ● ● ●

Have fundamental knowledge of using computers and the Internet Read, write, speak and understand English at an academic level Complete a personal interview or acceptance exam

[email protected] | www.nmco.co.il | 03-9011999 | ‫ תל אביב‬,‫ פינת ריב"ל‬18 ‫מדיה | המסגר‬-‫המכללה לניו‬

Course Completion Outcomes & Expectations After completing the course, you will have high-level knowledge and skills related to: ● The Social Media Landscape - social media’s widespread adoption, extensive use and cultural prevalence in modern-day society, and how businesses and organizations fit into this new way of connecting and interacting ● Social Media Foundations and Principles - branding and positioning, marketing, advertising, customer service and experiences, and organizational adoption/integration ● Use of Social Media Platforms - including Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn, as well as emerging platforms like Snapchat ● Paid, Earned, Owned and Rented Social Media - how to use these different opportunities for driving awareness, engagement, relevance, valuable calls-to-action, more customers and higher customer lifetime value ● Social Media Auditing - how to identify and create opportunities that lead to improved performance and growth using social media ● Strategy and Campaign Development - how to build and manage social media strategies and campaigns that achieve desired outcomes for your company, start-up or organization ● Day-to-Day Social Media Management - how to build and grow a meaningful presence, listen and monitor online conversations, and take necessary actions for the benefit of your company, start-up or organization ● Digital Content - conception, creation and curation for visual marketing, video marketing, audio marketing/podcasting, websites/blogging, user-generated content, entertainment marketing (e.g. quizzes), user-generated content and email marketing; management; ● publishing; scheduling and automation; writing and presentation; brand storytelling; performance measurement, analysis and optimization ● Social Media Advertising - Facebook (Ads Manager and Power Editor), Twitter and Instagram ● Tools, Apps and Resources - for time management and efficiency; project management; content creation, curation and management; content scheduling and automation; performance measurement, analysis and optimization ● Organizational Adoption/Integration - how to create a social media culture within your company, start-up or organization ● Working with Social Media Influencers - to achieve desired outcomes for your company, start-up or organization ● Additional Social Media Functions - including reputation management, crisis management, search engine optimization (SEO) and public relations (PR) ● Forecasting the Future of Social Media - emerging platforms, habits, developments and trends


Session #

Subjects

Details

1

Introduction to Social Media Management: Why Social Media matters; Review of the main social platforms; The role of the contemporary Social Media Manager; Guiding principles to Social Media Engagement and the day-to-day Social Media Management Cycle

Introduction to the significant cultural, sociological and economic changes caused by the rise of Social Media; Getting to know the most prominent social platforms ; Understanding how Social Media works and what are the keys to effective engagement as well as getting a glimpse of the Social Media Manager's ongoing day-to-day schedule

2

Building a Social Media Strategy and Plan of Action

Understanding how to devise a social media strategy focusing on the analysis of your own brand and the brand's environment; Building an efficient plan of action designed to put you on the road to success

3

Content Marketing

Introduction to various types and formats of engaging content; Understanding how to conceive and create content. Understanding how to manage content with a content Gantt; Understanding how to distribute our content and to maximize its benefits

4

Inside the Social Platforms: Content Oriented Organic Facebook Management

Facebook organic marketing; Creating and using a Facebook business page and a Facebook group; Coming up with a Facebook strategy emphasizing your competitive advantage; Reviewing and analyzing different organic Facebook campaigns

5

Inside the Social Platforms: Organic Facebook Management – Advanced Strategies

Advanced organic strategies; Working with bloggers and social media influencers; Tracking, approaching and nurturing customers who became brand ambassadors

6

Inside the Platforms: Basic Facebook Advertising – Part 1

In-depth tutorial for Facebook’s Ads Manager: Creating and launching a paid advertising campaign

7

Inside the Platforms: Basic Facebook Advertising – Part 2

In-depth tutorial for Facebook’s Ads Manager: Creating and launching a paid advertising campaign

8

Inside the Platforms: Advanced Facebook Advertising

In-depth tutorials for Facebook’s Power-Editor and additional advanced tools including Custom


Audiences, Lookalike Audiences, Remarketing and the Facebook Pixel 9

Inside the Platforms: Facebook Campaigns Optimization

Optimizing and making the most of your campaigns

10

Inside the Platforms: Twitter

Twitter Marketing: Using current trends for real-time marketing; Twitter Advertising

11

Inside the Platforms: Instagram and Pinterest

Instagram and Pinterest marketing; The essence of visual marketing; Organic and Paid Advertising in the Instagram and Pinterest Platforms

12

Inside the Platforms: YouTube

Making a video go viral; Sharing and distributing your video content; Paid YouTube Advertising

13

Inside the Platforms: Linkedin

Introduction to the Linkedin platform; Organic promotion in Linkedin; Linkedin advertising

14

Reputation and Crisis Management

Types of Social Media Crises; Preventing a Social Media Crisis; Handling a Social Media Crisis and Overcoming a Social Media Crisis

15

Joint Project Session

Working together with an instructor on your final project

16

Finding a job in the field of Social Media, Syncing offline and online marketing efforts. Presentation of the final projects

How and where would I find a job in Social Media; Coordination of offline and online marketing efforts; Presentation of the final projects

Our certification The course includes the submission of a final project. The students will also receive an official diploma certificate issued by The New-Media College. The certificate is recognized and highly regarded by local media agencies, digital marketing companies and the entire advertising and marketing industry as a whole. Course times and duration Total amount of hours 85 Academic hours

Weekday Thursday

Starting date 23.06.16

sessions 16

Session hours 10:00-14:00

For more information: Please call: 03-9011999 or email: [email protected]
