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Social Media Volunteer Fellowship Position Description Join a supportive and energised cohort of other emerging social change practitioners who are working to protect the web of life across Australia. ACF acknowledges the structural barriers that make gaining experience in any field of work more difficult for many communities in Australia. We highly encourage Aboriginal and Torres Strait Islander people, people from CALD backgrounds, LGBTIQA+ people and others who may face structural barriers in our society to apply for this opportunity.
About the Australian Conservation Foundation: The Australian Conservation Foundation is Australia’s national environment organisation – over half a million people creating a world where forests, rivers, people and wildlife thrive. A handful of people formed ACF 50 years ago when mining first threatened the Great Barrier Reef. Now the ACF community has grown into a powerful force for nature. We bring together people from community, government and business. Our community advocates against pollution and destruction, and for our living world. We hold decision makers to account. We champion big ideas and find common ground with unlikely partners. We love and protect the web of life right across our continent, from the Kimberley to the reef, down the Great Dividing Range to Tasmania’s forests. People power our campaigns. We are proudly independent, non-partisan and funded by donations from our community.
About the ACF Fellowship program: The ACF Fellowship program is a structured learning and volunteering opportunity for emerging social change professionals. The Fellowship program offers an opportunity to develop skills and get hands-on experience. The program is suited for driven, passionate and committed people who represent the diversity in our communities, not just people who have skills in the areas outlined in the position descriptions. Through the ACF Fellowship, you’ll be part of a supportive workplace where you can: • • •
Learn from cutting edge campaigning, fundraising, organising, media and communications experts; Develop and apply your skills in a volunteer placement and; Regularly reflect on your practise with other fellows in your cohort.
At its heart, the ACF Fellowship is a structured learning program over six months developing the skills of future social change professionals in a supportive environment. The learning framework for this placement includes: •
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A comprehensive induction program on all aspects of a social change organisation o
Intensive bootcamp: Thursday 31 May to Saturday 2 June
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Organisational induction: Monday 4 June to Tuesday 5 June
Regular training on topics like the history of the environment movement in Australia, interview and job application skills in the sector, activist self-care, and cutting edge practise in campaigning, fundraising, organising and communication.
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Reflective sessions with your cohort on a fortnightly basis, including ‘campaign clinics’ where you solicit feedback on a work problem.
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Applied learning through your volunteer placement.
About the volunteer role: The ACF Fellowship program includes role placements across skills and fields. This role will sit within the Engagement Directorate, in the Communications and Mobilisation team. The purpose of this volunteer fellowship is to build the scope and capacity of the Communications and Mobilisation team within social media as well as provide hands-on learning opportunities.
Volunteer responsibilities may include: •
Create a positive culture in ACF’s social media communities through active, friendly moderation. Nurture ACF's online community, providing prompt responses on social media and other digital chat channels like Slack.
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Plan, create, curate, and produce creative, accurate, relevant, share-worthy content for ACF's Instagram and Facebook page with the guidance and approval of Fellowship Supervisor.
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Monitor comments on ACF’s ad campaigns, managing trolls and reinforcing positive comments.
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Help set up ACF Facebook groups for volunteers and monitor groups to ensure content posted is in compliance with ACF’s community principles.
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Use Canva, InDesign and/or Photoshop to design shareable Facebook squares.
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Follow ACF sign off protocols, message boards and narrative guides.
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Help create handbooks for ACF’s Moderator Team and Change the Story Team
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Assist in coaching grassroots activists on how to use social media
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Assist in writing and editing engaging, clear, concise and accurate content for emails and landing pages
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Produce landing pages including images, embedded video, copy and forms that enable ACF supporters to register for events, sign petitions or other priority actions
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Assist in testing all content before going live, including email, daisy chains and autoresponders.
Volunteer skills: The volunteer should be able to demonstrate: •
Excellent writing skills with experience in developing written communications for different mediums and audiences.
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Ability to identify the core information in a complex issue and convey it in a clear, simple, and persuasive way.
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Be self-motivated and demonstrate initiative to work autonomously.
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Be creative and original.
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Ability to manage and communicate priorities effectively.
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Ability to perform under pressure and work to deadlines.
Hours: The hours are ideally 15 hours per week (two days). The set days are negotiable, to be arranged between the volunteer and relevant supervisor, however normal business hours are from 9am to 5pm, between Monday and Friday, with up to an hour for lunch. It is strongly encouraged to volunteer at least one of the same days as the rest of the fellowship cohort during the week to take full advantage of the fellowship learning structure. Reasonable travel and accommodation costs for interstate trips will be reimbursed as per the agreement.
Location: The normal place of volunteering will be at 60 Leicester Street, Carlton. However, depending on the nature of the role the volunteer is undertaking, some tasks may be carried out flexibly offsite, with the prior approval of the supervisor.
Resources: ACF will provide resources necessary for the volunteer to perform the main tasks.
Duration: The ACF Fellowship program is a voluntary commitment. All volunteer positions are for a negotiable period of six months from June to December 2018. Volunteer roles within ACF are typically either ongoing, meaning they occur throughout the full year, or part-time seasonal and recur on an annual basis.
What might a typical day look like? You spend the morning looking through ACF’s media wrap to select and draft content to share on ACF’s social channels, moderating comments and producing Instagram content. The afternoon will be spent developing training handbooks for ACF’s Change the Story Team and Moderator Team, posting in Facebook groups, designing social media training webinars and producing RSVP landing pages for webinars. Before the day ends you will have a debrief session with the Social Media Coordinator to reflect on any questions you have and skill up on any missing gaps.
Why does this role matter? ACF has a huge following on social media and reaches thousands of people a day through organic content and ads. Having a strong presence on social media allows ACF to amplify its impact during key moments and recruit new supporters to grow ACF’s community. The work this role does is the difference between having a good online presence to a great one.
It is important to note... ACF’s Fellowship program is a volunteer placement. ACF does not offer employment following the program. By signing up to this program, you agree to ACF’s policies and procedures.
Direction and Contact: The Social Media volunteer fellow will be asked to carry out duties under the direction of and report to Jessica Sandral, Social Media Coordinator.
How to apply: More information about the fellowship and how to apply can be found on the ACF website at www.acf.org.au/fellowship. Recruitment is managed by the ACF Fellowship Coordinators, Chris Ahrens and Beth Koch. Please direct any queries to
[email protected] 