SoftLayer Overview - IBM

SoftLayer Overview

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© 2014 IBM Corporation

Agenda

 Cloud: Business Strategy for Pace Setters  SoftLayer Company Background/Value Prop  Customer Success Stories  Backup

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© 2014 IBM Corporation

Your cloud strategy is your business strategy. Pacesetters use cloud to surface insights from data. They reimagine business models, make better decisions and serve customers in new ways to create winning business outcomes.

Almost

Nearly

the revenue growth

higher gross profit growth than peers

2x

2.5x

With so much at stake, you don't want just any cloud… http://www-03.ibm.com/press/us/en/pressrelease/43035.wss Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed 802 cloud decision makers and users, spanning 13 countries and 24 industries.

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© 2014 IBM Corporation

Introduction to SoftLayer - A Global Hosting Leader

Leading IaaS Provider Offering virtualized Public Cloud instances, Private Cloud deployments, Bare Metal Servers 13 Data Centers With 100,000 Servers and 22,000,000 domains 21,000 Customers, 800 Partners Running SaaS, mobile, gaming, social media, HPC, web hosting, internet centric applications, and more Top 100,000 Sites By Hosting Provider Source: Hostcabi.net

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A better platform – unified architecture with common management and programming interfaces.

Web

Mobile

Data Center Ops API

Common User Interface and API

Bare Metal Servers x86 Data Center Pod

Virtual Server Interfaces x86 Data Center Pod

Private Clouds x86 Data Center Pod

Unique Triple Network Architecture allows seamless communication across distributed environments Infrastructure Management System provides orchestration and automation  Common command and control interface and API  Distributed hybrid architecture combining bare-metal servers, public cloud instances and private cloud  Triple Network Architecture built on a global private network for secure, point-to-point intra-application and interdata center connectivity  All deployed on-demand and provisioned in real-time  Ideally suited to big data deployments, high I/O and latency-sensitive apps 5

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Robust, Full-Featured API  Improves customer control, reduces error, increases visibility  SoftLayer API provides 2,000+ function calls to over 200 services  Supports SOAP & XML-RPC interfaces  Comprehensive documentation, libraries and support

Functions include: • • • • • • • • • • • 6

Automatic server deployment Service provisioning Reboots & reloads Ticketing Hardware configuration Software load DNS Network Storage Security scans Monitoring © 2014 IBM Corporation

SoftLayer API present a new opportunity to capture Cloud Native apps API-centric model is at the core of mature born-on-the-web companies

300000 250000 200000

APIs registered across a multitude of business areas

Over 80 billion API Invocations per day and growing

150000 100000 50000 0 2004 2006 2008 2010 2012 2014 2016 2018 2020 Source: Analysis done on the programmableweb.com registry data. 3Q 2012

Source: Analysis done on the programmableweb.com registry data. 3Q 2012

SoftLayer API provides 2,000+ function calls to over 200 services Example: Telco using APIs to allow customers to pay bills online/mobile

Telco Back-office

BSS

Externalize

Network

OSS

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 Externalize back-office apps and expose APIs to partners/developers wanting to setup bill pay to telco

Payment

API

Location

API

User

API

 APIs enable self-service management of interaction between apps and back-office

 Now the back office apps are exposed via API for end-customers to use via partner/third-party apps

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Offers Complete Control to Customers  Mobile and Web-based management portals  Purchase, provision, deploy & manage infrastructure  Access to services, tools, automation & tutorials  Secure access via VPN to management network

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© 2014 IBM Corporation

SoftLayer’s Differentiators and How They Benefit Partners Differentiator

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Benefits for Partners

Month to month or hourly billing

Reduces barriers to entry and minimizes risk

Automation

Extremely fast deployment times blur the lines between public and private clouds. True on-demand provisioning and scalability.

Management portal

Provides efficient, fully integrated, seamless management experience

Geographical diversity

13 data centers around the world, all connected via a private network

Network

Distributed network points of presence and substantial connectivity equates to high performance/low-latency.

Open API and focus on development

Open API provides access to all features in the management portal

Great value

Efficiencies created by automation result in competitive pricing © 2014 IBM Corporation

SoftLayer fit for High Growth Workloads = New MSP Oppty’s

ISVs / Production ERP / Managed Prod

Hosted Enterprise Private Clouds

• High I/O intensity, Predictable QOE

• High I/O intensity, Predictable QOE

• High I/O intensity, Predictable QOS

• Supports existing portfolio, license model, and provides platform for future services

• Excellent base to build out enterprise PC requirements (HA, data isolation, encryption, reporting, hybrid cloud, etc.)

• Dedicated high performance servers and GPUs with cloud flexibility

• IBM SCO Openstack, Citrix Private Clouds and VMWare Private Clouds

• GPU offering available

• ISV Application Production Infrastructure • Global reach and load balancing

Analytics/Big Data/Database Management / Archive

• Load Balancing

Social Business applications

Mobile applications

• High I/O intensity, Predictable QOE

• High I/O intensity/Load balancing

• High I/O intensity, Predictable QOE

• Flexibility to add additional servers/cloud instances

• Integrated dedicated servers and cloud instances

• Scale cloud instances in minutes

• High availability / security

• Storage services for files and media

• Extensible API for Archiving

• Reliable Collaboration software infrastructure platform

• Platform Computing

Dev Ops

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HPC

• High performing load balancers for variable demand • Robust content delivery network

Web Application / E-Commerce

• High I/O intensity, Predictable QOE

• High I/O intensity, Predictable QOS

• Elasticity of offering

• Rapid expansion to meet market demand

• Promotion via cloud of application lifecycle

• Integrated dedicated servers and cloud instances

© 2014 IBM Corporation

21,000 leading-edge customers – drive value on SoftLayer today Software as a Service

Mobile & Communications

Bump

Voxer

Instapaper

Social

Games and Entertainment

Platform as a Service

Marketing and Digital Media

Hosting & Service Providers

Enterprise

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Yelp

© 2014 IBM Corporation

Cloud in Action: SilverSky The Benefits: Industry leading provider of cloud based information security, secure messaging and collaboration services expands their horizons with IBM SoftLayer

The Client:

The Need:

• SilverSky’s growing customer base includes 6,000 organizations around the globe in the financial services, retail, healthcare, energy, critical infrastructure and manufacturing sectors.

• SilverSky was making significant capital investments in hardware, long-term data center leases and related human resources to support their rapid growth.

• SilverSky offers a variety of secure managed • They needed to shift more focus collaboration services from Microsoft, RIM to their core SaaS business and other vendors. Their Microsoft offerings leveraging IaaS provider include hosted Exchange, Office SoftLayer to simplify the business Communications Server (Lync) and model, reduce cost, improve SharePoint services. flexibility and time to market. • SilverSky also provides messaging continuity • SoftLayer operates data centers and archiving, messaging compliance around the world better management, email encryption, email positioning SilverSky to expand content filtering, antivirus and SPAM filtering. their business globally and significantly shortening time to • SilverSky’s key market differentiator is their market in Europe and Asia/Pac. secure platform as a service offering managed email and collaboration services • Leveraging IBM’s sales and which meet or exceed major federal Industry distribution channels will help standards. facilitate SilverSky's Growth.

In collaboration with:

Link 1 to Press Release Link to WIN in CRDB Link 2 to Press Release

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Link 3 to Press Release

C Cost Reduction: Better infrastructure at lower cost achieved through SoftLayer economies of scale. Reduced labor cost by reducing physical infrastructure management. Time to Market: SoftLayer is now able to order and deploy new virtual instances in 15 minutes or less and bare metal instances in 2 to 4 hours vastly improving their time to market from months to hours. Risk Reduction: Moving CapEx to OpEx significantly improving financial performance and elasticity. Simplification: Replaces many vendors with a single global vendor solution allowing full control through a single control panel. Technology Enhancements With the SoftLayer architecture SilverSky can now offer customers full active-active failover for Disaster Recovery, - a significant differentiator in the marketplace. IBM Partnership: Leveraging IBM distribution channels to sell offering while providing IBM sellers with a competitively priced secure Exchange, SharePoint, © 2014 IBM Corporation Lync and BES capability.

SilverSky Lessons Learned • •

• •

Shift mindset from running own datacenter network architecture to virtualized architecture Understand how an IaaS provider segments network for customer use compared to our internal datacenter network topology Need to strike balance between cloud instances and dedicated (physical) hardware Shift to provisioning through an interface when scaling vs. a vigilant schematic of our network and physical capacity

Tim Harvey CEO, SilverSky www.SilverSky.com

Listen to the full MSP Mentor Nov 22, 2013 webinar (available for 3 months from recording) https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=710190&sessionid= 1&key=F64C81277C3164AC68A5E639D5AE5A39&partnerref=1121SoftLayerIBMAL&sourcepage=register

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© 2014 IBM Corporation

Cloudant Case Study • •

•

Classic story: application maturation Started on AWS • Unpredictable cost, performance • Difficult to optimize IOPs, CPU, RAM, Disk, Ops, overhead w/ virtual • Fast growth required real-time optimization Needs • Better performance, more cost predictability and real support • Spin-up speed of AWS but cost/performance of bare metal

Sam Bisbee CXO, Cloudant www.Cloudant.com

Listen to the full MSP Mentor Nov 22, 2013 webinar (available for 3 months from recording) https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=710190&sessionid= 1&key=F64C81277C3164AC68A5E639D5AE5A39&partnerref=1121SoftLayerIBMAL&sourcepage=register

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© 2014 IBM Corporation

Superior Performance, Flexibility, and Control Delivering Superior Value Some Example Comments on SoftLayer…

“Most of the tests were two to three times faster than even the better commodity machines from Jovent Cloud and Microsoft Windows Azure

“Tomcat test was almost 10 times faster than Amazon's EC2 small instance and about 30 to 40 percent faster than Amazon's high-CPU model”

Info World 3/14/13: http://www.infoworld.com/d/cloud-computing/review-softlayers-cloud-fast-and-flexible-210922?source=fssr 15

© 2014 IBM Corporation

How SoftLayer is Beating Amazon in Supporting the Application Lifecycle

Amazon Web Services has changed the way applications are developed and deployed, but because of the way Amazon designed its infrastructure, it also created a disconnect in the natural lifecycle of applications and operational infrastructure. A Texas-based company called SoftLayer has taken a more unified approach to operations and supporting the application lifecycle, which has some important advantages for IT practitioners. CIOs and CTOs who are looking for a coherent cloud strategy that serves the application lifecycle will

likely find SoftLayer’s model attractive. April 16, 2013 http://www.forbes.com/sites/danwoods/2013/04/16/ how-softlayer-is-beating-amazon-in-supportingthe-application-lifecycle/

In addition, SoftLayer provides a much better path

forward to improve and standardize operational processes for both cloud and onpremise applications.

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© 2014 IBM Corporation

IBM vs. Amazon: Green Status Pro Chooses SoftLayer “Green Status Pro provides customers in the minerals industry with cloud-based software for automating business-critical due diligence”. “Green Status Pro chose SoftLayer, and according to the company, it's because SoftLayer was "significantly faster and easier" than AWS”.

October 14, 2013

"Our customers expect us to provide a service where data security, performance and best-inclass infrastructure as a service are a prerequisite for doing business. SoftLayer was superior to alternatives for providing us with these critical capabilities." Rob Kasameyer: CEO Green Status Pro

http://talkincloud.com/paas/ibm-vsamazon-green-status-pro-choosessoftlayer

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© 2014 IBM Corporation

Channel Programs Partner Type

Definition

Referral Partner Partners receive monthly commission payments for referring customers to SoftLayer that result in a signed contract Referred customers sign directly with SL. Examples include Application Developers, Consultants, Web Designers

Strategic Partner A strategic partner required to have SoftLayer as a component of overall solution and typically resell SL’s services Examples are Systems Intgrators, MSP’s, SaaS/ISV providers that use SoftLayer as their IAAS provider.

Hosting Reseller Buy discounted SoftLayer Hosting service for resell. May or may not leverage SL’s brand. Hosting Reseller is responsible for Level 1 Support.

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© 2014 IBM Corporation

SoftLayer Demos via YouTube Videos: SoftLayer YouTube Channel: http://www.youtube.com/user/softlayer 1)Example: SoftLayer Portal Demo: http://www.youtube.com/watch?v=7WX2Vg7I3hc 2)Example: SoftLayer Billing Portal: http://www.youtube.com/watch?v=GPV_UZbGiS4 3)Additional SoftLayer Videos: http://www.youtube.com/user/softlayer/videos 4)Example: SoftLayer Data Center Tours •Amsterdam:http://www.youtube.com/watch?v=uOMIg9lggiI •Dallas:http://www.youtube.com/watch?v=YQERVf9ibzY 5)Example: SoftLayer Data Center: Truck Day http://www.youtube.com/watch?v=lQwt6F_jbcU 6)Example: SoftLayer Server Rack Cabling: http://www.youtube.com/watch?v=jLgvDValxFE

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© 2014 IBM Corporation