We guide our clients in applying social media learning across: ... Help understand the benefits and the various ways of
Life sciences
Digital media solutions for the life sciences and pharmaceutical industry In the life sciences and healthcare world, opinions of diverse stakeholders in the media are increasingly impacting brands and companies, creating additional challenges for marketers. Digital media presents a wide range of opportunities for pharmaceutical companies to actively listen to stakeholder conversations/opinions online and respond to them promptly. Even though the industry is restricted by the highly regulated environment, pharmaceutical companies have begun to realize that the benefits of digital media far outweigh the risks involved. Given the gamut of activities and increased frenzy in the digital media world, a definitive digital roadmap is imperative for the pharmaceutical and life sciences industry. At Genpact, we partner with our clients from the life sciences industry, enabling them make informed decisions based on the insights drawn through active listening in the digital media space. We guide our clients in applying social media learning across:
Product Development • Identifying unmet needs • Pre-launch, launch and post-launch • Clinical trial (CT) • Spreading awareness about CTs • CT recruitment • Conducting CTs
Marketing and Branding • Promoting wellness and creating awareness • Gamification • Interactive portals/patient communities • Mobile applications • Viral video campaigns
Sales • Influencer identification and engagement
Brand Health Monitoring • • • •
Social monitoring & listening Negativity tracking Adverse event reporting Customer service issues
Services
Description
Adverse event reporting (AER) center
Set up a listening post that can identify adverse events, train people on how to manage them, undertake outreach for identified adverse events and then report to regulatory authorities
Social media feeds for an integrated marketing mix model
Help understand the benefits and the various ways of including social media into the marketing mix model
KPI framework for brands
Develop a KPI framework to measure social media efficacy in order to determine the success of marketing and digital media initiatives
Influencer engagement program
Identify influencers and create programs using social communities to engage with them and measure performance
Social CRM
Customer relationship management dashboards combined with social media capabilities- these offer better insights about customers by combining human intelligence with tools
Why Genpact? Proven track record in creating path-breaking social media applications to address business challenges Robust consulting frameworks that address the needs of clients at varied stages of digital media maturity Advised Fortune 2000 clients across industries in measuring ROI of their social media programs Pioneers in enabling big brands harness the power of social media to engage stakeholders Featured in Forrester’s Listening Platforms Landscape Report as one of the top listening service partners with strengths in data sourcing, insight delivery and consulting Named as a leader in IDC MarketScape 2012 Report on pharmaceutical social media analytics Best positioned to negotiate the digital curveball with expertise across social media data, analytics and research, and technology Marquee clients in pharmaceutical, consumer products, hi-tech, airlines, financial services industries in both B2C and B2B environments
About Genpact
For More Information, Contact:
Genpact Limited (NYSE:G), a global leader in business process management and technology services, leverages the power of smarter processes, smarter analytics and smarter technology to help its clients drive intelligence across the enterprise. Genpact’s Smart Enterprise Processes (SEPSM) framework, its unique science of process combined with deep domain expertise in multiple industry verticals, leads to superior business outcomes. Genpact’s Smart Decision Services deliver valuable business insights to its clients through targeted analytics, reengineering expertise, and advanced risk management. Making technology more intelligent by embedding it with process and data insights, Genpact also offers a wide variety of technology solutions for better business outcomes.
Eric Magnuson Vice President Digital Consulting Services
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For more information, visit www.genpact.com. Follow Genpact on Twitter, Facebook and LinkedIn. Copyright © Genpact 2012. All Rights Reserved.
Priya Venkataraman Vice President Digital Consulting Services
[email protected] 