www.color.rs. READER PROFILE. Bleed size. Margin. 5 mm. 5 mm. Page format.
Age 50-65. (27%). Inactive buyer. (31%). Active buyer. (69%). Age 30-39. (23%).
PRICELIST
BASIC INFORMATION Launched in: 2007 Editor-in-chief: Zenja Acimovic
[email protected] Target group: women between 25 and 70 years of age Frequency: monthly magazine, 12 issues a year Territory covered: Serbia, Montenegro, Macedonia, BiH, EU, Switzerland Number of pages: 48+4
DEADLINES
Dimensions
Bleed size (mm)
Net size (mm)
1/1
155x220
145x205
320
K4
155x220
145x205
600
K2
155x220
145x205
420
K3
155x220
145x205
370
Third page
155x220
145x205
420
K2+3
310x220
290x205
700
2/1
310x220
290x205
560
1/2
155x110
135x95
180
1/2
80x215
65x195
180
1/3
155x77
135x60
120
1/3
58x215
40x183
120
62x92
100
30x30
320
1/4
This publication has been audited by
Stamp on the cover
Price
Issue number
Ad reservation deadline
Deadline for submitting advertisements
The first date of sale
52
20-Jan-12
23-Jan-12
1-Feb-12
53
20-Feb-12
23-Feb-12
1-Mar-12
54
20-Mar-12
22-Mar-12
1-Apr-12
55
20-Apr-12
23-Apr-12
1-May-12
56
21-May-12
23-May-12
1-Jun-12
57
20-Jun-12
22-Jun-12
1-Jul-12
58
20-Jul-12
23-Jul-12
1-Aug-12
59
20-Aug-12
23-Aug-12
1-Sep-12
60
19-Sep-12
21-Sep-12
1-Oct-12
61
19-Oct-12
22-Oct-12
1-Nov-12
62
19-Nov-12
21-Nov-12
1-Dec-12
63
19-Dec-12
21-Dec-12
31-Dec-12
DISTRIBUTION
MAGAZINE CONCEPT
DISCOUNT SCALE
Dobra hrana magazine is being distributed to the most remote parts of our country, by means of six large distributors (Beokolp, Press International, Stampa komerc, Trag Press, Beopress and Futura Plus) and a dozen smaller ones. Dobra hrana magazine is being sold via distributive network at over 10,000 points of sale in the whole country, with 100% territory coverage and with equal and good quality distribution of the circulation over the entire region.
Dobra hrana is a culinary magazine dedicated to gourmet readers. This magazine contains recipes for Serbian national dishes, but also those in which ingredients are used in new and unusual ways and in unexpected combinations. Dobra hrana may serve as a guide for all those who are just starting to unravel the mysteries of cooking, but it is also intended for experienced cooks, as a foundation for their further development. We hope that our magazine will help you cook for yourself, your family and friends with joy, to spend time with them trying out gourmet recipes and to remember some interesting food facts that you have read in our magazine in such occasions.
10% (between 2 and 5 announcements) The pricelist is given in EUR. VAT 15% (between 6 and 12 announcements) excluded. 20% (more than 12 announcements) The pricelist for additional services 25% (more than 50 announcements) (Insertation, packaging, inserting additions, sticking samples, 30% (more than 100 special requests…) is available on announcements) demand. Positioning of advertisements on OTHER ADVERTISING a particular page is charged with additional 20% of the basic price. OPTIONS For the stamp on the cover Column sponsorship discount scale does not apply. Special services Special advertising conditions may Ad production only be approved by the manager.
READER PROFILE By age
CIRCULATION PRINTED Active buyers of cooking ingredients for a household
Age 12-19 (4%)
Age 20-29
(69%)
Age 30-39 (23%)
(31%)
Age 50-65
Page format Bleed size
ftp, dvd/cd Graphic representation refers to advertisements which occupy the whole page in a magazine and smaller ads (which fit within the margin)
Specijaliteti od mesa
Raskošna gozba podrazumeva obilje pikantnih i kaloričnih jela od ukusnog povrća i mesa pripremljenih po odabranim receptima
Gulaš sa pečurkama i kobasicom za 4 osobe Vreme pripreme: 40 min. Mrsno jelo
350 g pilećih polutrajnih kobasica 250 g šampinjona 400 g krompira 1 kašičica mlevene paprike 1 dl belog vina 2 dl soka od paradajza 3 glavice crnog luka
4 kašike ulja 2 kašike brašna mešavina začina, biber Priprema: 1. Crni luk iseckati na kockice, krompir oguliti i iseći na krupnije kocke, šampinjone na listove, a polutrajne kobasice na kolutove. 2. Na malo ulja propržiti crni luk, dodati šampinjone te i njih
kratko propržiti. Potom dodati krompir i naliti vodom da ogrezne te kuvati na umerenoj temperaturi. 3. Kada je krompir napola gotov, dodati polutrajne kobasice, mlevenu papriku, sok od paradajza i začine po ukusu. 4. Kada svi sastojci omekšaju, dodati mešavinu belog vina i brašna pa kuvati dok se ne dobije željena gustina.
Piletina u finom umaku
za 4 osobe Priprema: 35 min. Pečenje: 45 min. Mrsno jelo
(27%)
Issue number
ACCORDING TO THE DATA OF IPSOS SMMRI – PERIOD: JANUARY 1, 2011 – NOVEMBER 30, 2011
Grazia
5 mm
Margin
Inactive buyer
COLOR MEDIA SPECIAL IS A MEMBER OF COLOR PRESS GRUPA
5 mm
Graphic presentation format: tiff, eps, illustrator eps, pdf (curved text) Resolution: 300 dpi Mode: CMYK Submitted as: e-mail,
Copy
(26%)
TECHNICAL REQUIREMENTS
glavna jela
Active buyer
(20%)
Age 40-49
NOTES
Color Media Special Temerinska 102, 21000 Novi Sad, Serbia Phone: +381 21 48 97 100 | Fax: +381 21 48 97 100
4 bataka sa karabatakom prstohvat ruzmarina 400 g pelata paradajza 2 kašike paradajz pirea 125 ml crnog vina 1 kašika vinskog sirćeta 1 ravna kašika senfa
22
45,19
Advertising manager of the company: Goran Radulovic (
[email protected])
12/11
Advertising manager of the magazine: Nenad Meseldzija
[email protected]
1 glavica crnog luka 3 čena belog luka 300 g šampinjona 4 kašike ulja mešavina začina biber Priprema: 1. Batake odvojiti od karabataka, a zatim ih natrljati ruzmarinom i začinima te propržiti na vrelom ulju. 2. Crni luk iseći na kockice, šampinjone na listove a beli luk ispasirati. 3. Na malo ulja propržiti
crni i beli luk, dodati pečurke pa i njih kratko propržiti. Potom dodati isitnjeni pelat paradajza, paradajz pire, crno vino, senf, vinsko sirće i začine po ukusu. Kuvati na umerenoj temperaturi dok povrće ne omekša. Pred kraj kuvanja doliti malo vode da se dobije ređi sos. 4. Vatrostalnu posudu nauljiti i u nju poslagati prženu piletinu. Preliti je pripremljenim umakom od pečuraka i staviti u zagrejanu rernu na 200 ºC da se peče 45 min. 12/11
www.color.rs
Color Press ComPany Publishes the following magazines: CKm • Joy • braVaCasa • amiCa • intelligent life • the eConomist • moJa beba • beauty forum • moJa Kosa • saVrŠeno VenČanJe • lePota&zDraVlJe • sVet • sCanDal • hello • braVo • braVo sPort • PoŠalJi reCePt • Elle CVeĆe u Domu • Dobra hrana • toP zDraVlJe • leKoVito bilJe • torte i36,59 KolaČi • tV noVele • sCren fun.
CPM (€)
Elle
23
