SUSAN G. KOMEN INLAND EMPIRE

SUSAN G. KOMEN INLAND EMPIRE

2017 TEAM CAPTAIN GUIDE

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RACE FOR THE CURE

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SUNDAY, OCTOBER 8, 2017 5K & 1 MILE FUN RUN CITY OF MURRIETA TOWN SQUARE PARK

TEAM PECHANGA

TABLE OF CONTENTS WELCOME

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WHAT IS A TEAM?

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TEAM CAPTAIN DUTIES TEAM REGISTRATION & PAYMENT OPTIONS

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ONLINE TEAM CAPTAIN TOOLS

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TEN SUCCESSFUL FUNDRAISING STEPS

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FUNDRAISING FOR THE CURE

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FUNDRAISING TIPS & TRICKS TEAM & INDIVIDUAL FUNDRAISING REWARDS

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TEAM CAPTAIN CHECKLIST

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IMPORTANT DATES

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RACE DAY INFORMATION

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TEAM RECRUITMENT POSTER

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FUNDRAISING POSTER

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DONATION JAR

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DONATION CARDS

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WELCOME TEAM CAPTAINS! Congratulations on making the commitment to form a team for the 19th annual Susan G. Komen Inland Empire Race for the Cure®. Year after year, Team Captains have proven to be incredible leaders, making the Race more successful in furthering our mission to end breast cancer. Your hard work and dedication saves lives and for that, we cannot thank you enough. Race teams help Komen Inland Empire ignite the inner strength of individual women to take on and overcome breast cancer. This Team Captain Toolkit is a resource to help you create and manage a successful team. It will serve as an excellent tool as you recruit team members and lead them in their fundraising efforts. After more than 19 years of serving women and saving lives in Riverside and San Bernardino counties and 35 years as a national organization, we are reinventing the way we think of breast cancer awareness in the community. We are BOLD, we are FEARLESS, we are MORE THAN PINK. What does that mean? It means that while the color pink is pretty, breast cancer is not. We are turning awareness into action, moving intentions into more impact and challenging our community to ACT, DONATE and GET INVOLVED. Together, we will pave the path toward our bold goal to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. There are more than 300,000 women living with breast cancer in California. An estimated 23,000 new cases of breast cancer will be diagnosed in California this year, more than 2,000 of these cases will be in Riverside and San Bernardino Counties! While we have made progress towards personalized treatments and are on the edge of breakthrough research that will lead us to the cure. Our work is clearly not done! This is why we need you! It’s one thing to be aware of breast cancer. It’s another to do something about it! By starting a team and fundraising, you are…

SUNDAY, OCTOBER 8, 2017 CITY OF MURRIETA TOWN SQUARE PARK www.KomenIE.org

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WHAT IS A TEAM? Anyone can create a team, and teams can be any size. However, we encourage every team to become an “official” team by registering 10 or more individuals. Teams can participate in one of the divisions listed below: • • • • •

Corporate/Company Friends & Family School/University Battle of the Badges High School Team Challenge

From registration to Race day, Team Captains will be given the tools needed to activate and engage their team members and their individual fundraising efforts. Official teams of 10 or more will be eligible to qualify for various fundraising incentives.

WHY FORM A TEAM? Participating with a team multiplies the fun, laughter and maybe even the tears you share on Race Day. It also strengthens the impact that you have on the global movement to end breast cancer forever. You’ll have a wider pull of donors and with the support of your teammates, fundraising will be more enjoyable (and successful) as it is easier to stay motivated. Together, you will form a force even greater than that which you could accomplish alone.

HOW TO BUILD A TEAM: After you register, log into your Participant Center and invite your friends, family, coworkers, neighbors to join you on your team! TEAM BENEFITS: • Official teams of 10 or more who raise $1,000 or more (by September 29th) will earn their way into the “Team Tailgate” festivities area on race day. Spaces can also be purchased for $250. Click here for Team Tailgate form. • Prizes will be awarded to top fundraising teams, as well as teams with the most registered participants.


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TEAM CAPTAIN DUTIES:

WHAT WE PROVIDE:

As the captain of a team, you will be the primary point of contact for your team members. It is your job to create the team, invite people to join and keep members motivated, inspired and informed of the team’s progress. You will be responsible for making sure that every team member is registered and ready to help your team raise funds!

• PARTICIPANT MATERIALS FOR YOUR TEAM MEMBERS. We’ll have everything you’ll need for your team members. That includes official Race shirts and bibs; pink Survivor shirts for the survivors on your team; plus safety pins, fundraiser forms and breast health information.

1. First, CREATE your team (you must create/ register your team online). Returning team captains must register a team for the current year. Team names are not guaranteed so the earlier you create the team, the better your chances are of keeping the same name. 2. Then RECRUIT people to join. Encourage online registration. 3. Remember, set a team FUNDRAISING goal. Team Captains are the number one reason members fundraise. Communicate Race information to your team – keep everyone motivated!

• TEAM CAPTAIN PINK RALLY: You are invited to join Komen Inland Empire, to learn more about leading a Race for the Cure Team and interact with other Team Captains! Come celebrate with other Team Captains and supporters as we kick off this year’s Race! Join us at our Race party where you will receive an overview of the Race and hear fun tips from past Teams. Participate in peer-to-peer interaction as well as from a seasoned corporate team, and a Komen grantee team. The Team Captain Pink Rally will be held at the Europa Village on August 30, 5:30-7:30PM. More information on page 13.

4. PICK UP TEAM PACKETS - EACH TEAM CAPTAIN IS RESPONSIBLE FOR PICKING UP HER/HIS TEAM’S PACKETS. Race t-shirt, race bibs, as well as additional materials will be included in each team members’ packet. Team packets must be picked up by the captain or a team representative. If you made a selfdonation of $25 or more you will receive the I AM MORE THAN PINK Commemorative medal upon pick-up of your Race packet. PACKET PICKUP: Dates and times will be announced soon. Please follow us on Facebook for updates. 5. Have FUN! The day of the Race is the culmination of all of your efforts. Don’t forget to enjoy the day and celebrate all of your hard work.


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TEAM REGISTRATION & PAYMENT OPTIONS: ONLINE REGISTRATION – (PREFERRED AND RECOMMENDED!) Team creation and member registration deadline – OCTOBER 6, 2017 at 11:59 PM (PDT) 1. Go to www.komenIE.org/race and click on “REGISTER” on the top right corner 2. Select START OR RE-FORM A TEAM 3. Sign in or create your account with email and password 4. Create your Team Name and set a Team Fundraising Goal 5. Follow the steps to complete your registration EARLY BIRD REGISTRATION NOW THROUGH JULY 21, 2017 • Adult $25 • Breast Cancer Survivor $20 • Youth $15 • Virtual/Sleep in for the Cure $45 REGULAR PRICING AUGUST 1, 2017 THROUGH OCTOBER 6, 2017 • Adult $35 • Breast Cancer Survivor $30 • Youth $25 • Virtual/Sleep in for the Cure $45 (Register before September 22 to receive items before the Race. If you register after September 22, 2017 your items will be mailed to you after the Race.)

ONLINE REGISTRATION WILL BE CLOSED ON FRIDAY, OCTOBER 6, 2017 AT 11:59 PM PACIFIC DAYLIGHT SAVINGS TIME. You may register in person at Town Square Park on Saturday, October 7 and Race Day Sunday, October 8, 2017. RACE WEEKEND REGISTRATION • Adult $40 • Breast Cancer Survivor $35 • Youth $30 PACKET MAILING OPTION: If you would like your T-shirt and bib mailed to you please choose the Packet Mailing option ($10) when registering. Packet mailing is available for online registration only. MULTIPLE REGISTRATION – We are now utilizing the multiple registration feature! Before you complete your registration, you will be asked, “Would you like to register an additional family member?” To do so, select REGISTER A FAMILY MEMBER. Ideally this feature is for family members but if you are a corporate team, we ask that you please provide an email address to ensure they get a Fundraising Center and information about the Race. PLEASE NOTE: If you do not enter an email, your team members will not have access to their own personal fundraising site and you, as the captain will be the only one receiving Race information. Manual / Paper Registration (submission deadline – Friday, September 29, 2017) • Distribute registration forms to potential team members. • Collect completed and signed forms with payment from team members. Manual Registration Payment Instructions • Make all checks payable to Komen Inland Empire Race for the Cure • All forms and fees must be delivered or postmarked by SEPTEMBER 29, 2017. MAIL TO: KOMEN IE Race for the Cure P.O. BOX 131314 CARLSBAD, CA 92013-1314

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ONLINE TEAM CAPTAIN TOOLS FUNDRAISING CENTER The Race Participation Center houses your team page and personal fundraising website. Access your Participant Center by going to www.komenIE. org/race and clicking on LOG IN TO FUNDRAISE on the upper-right corner of the page. There you can find email templates to make sending emails to your friends and family members as easy as can be! From the Fundraising Center you are able to set up your personal web page (customizing your story and personal photo), send emails to friends, coworkers and connect with friends on Facebook! Be sure to check your Fundraising Center often for new donations and messages. Your Power-packed Fundraising Center Can Help You… • Recruit team members • Send emails. Customize our ready-made communications or create your own for team building and fundraising. • Communicate with your team members and encourage member activity • Send thank-you notes to new members and supporters • View your progress Fundraising Thermometer • Track fundraising growth • Find Fundraising Resources under the Fundraising Tools tab in your Participant Center

SGK FUNDRAISE APP GUIDE 1. REGISTER FOR YOUR RACE ONLINE 2. DOWNLOAD & INSTALL SGK FUNDRAISE APP ON YOUR SMARTPHONE Search for “SGK Fundraise” in your APP Store, either Apple App Store or Android Google Play. NOTE: SGK Fundraise App is only available for phones – Apple users can download the iPhone version to an iPad tablet by switching the app store search criteria from “iPad Only” to “iPhone Only”. The SGK Fundraise app will not display in the search results if the search criteria is set to “iPad Only”. The Android app phone version currently does not run on the Android tablet. The app looks like this:

SGK Fundraise Chorus

FREE

3. LOG INTO SGK FUNDRAISE APP Use the same login that was used to register for the Race.

FACEBOOK APP

4. USE THE APP TO: RECRUIT FRIENDS, ASK FOR DONATIONS, SEND THANKS o Email — uses contacts stored in phone o Text — uses contacts stored in phone o Facebook — must have Facebook App on phone o Twitter — must have Twitter App on phone o Phone — uses contacts in phone

Did you know that you can raise money for this year’s Race through Facebook? By adding the Komen Race for the Cure fundraising application to your Facebook page, you can easily extend your fundraising efforts to your friends network on Facebook.

5. USE THE APP TO TRACK DONATIONS TO YOUR PERSONAL FUNDRAISING GOAL Goal and amount raised to your Personal campaign will appear on your Dashboard after you have logged in.

HERE’S HOW TO GET STARTED..

6. OTHER Click to link to online registration page will open in a separate “window” Click to link to Personal Page to check Personal Goal and Donations to your Personal Campaign

Go to Your Fundraising Center 1. Log in with your Username & Password. 2. Under the Dashboard tab, scroll down to BE MORE THAN PINK – TAKE YOUR NEXT STEPS! And click on the badge that says Download Facebook App 3. Follow the Facebook steps and start collecting donations from your Facebook friends.

7. STILL NEED SUPPORT? CONTACT YOUR LOCAL KOMEN AFFILIATE 951-676-7465


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TOP 10 STEPS FOR SUCCESSFUL TEAM BUIDLING & FUNDRAISING

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Register, create your team and set a fundraising goal.

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Customize your team and personal pages using the Participant Center.

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Raise $250 in a week with 7 small donations.

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Make a self-donation of $25 or more for a chance to win 25,000 American Airlines AAdvantage® miles.

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Support team efforts by sending members encouraging messages.

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Write and send a personal fundraising letter to friends and family.

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Pickup team packet during Race week.

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Use Team Tools to help you build your team and fundraise.

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Enjoy Race day with your team and the satisfaction of knowing you made a difference!

Plan a fundraiser event.


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FUNDRAISING FOR THE CURE Fight breast cancer by collecting tax-deductible donations from family members, friends, neighbors and co-workers. Your fundraising efforts support: • Mammograms • Urgent diagnosis • Breast health education • Research to find the cures Your team WILL make a difference! TWO WAYS TO COLLECT FUNDS: • ONLINE: Fundraise with your own personal donation page (received when you register online). All team members raising funds should instruct donors to donate to her/his personal donation page or by going to www.komenie.org • MANUALLY: Have checks made out to Susan G. Komen Inland Empire Race for the Cure®. Include your name and/or team name on the memo line of the check. MAIL TO: Time Management, P.O. Box 131314, Carlsbad, CA 92013-1314. Manual (offline) donations will be added to your online totals once received by Time Management. OR Turn in your donations on Race day.

PARTICIPATE IN THE 125 FUNDRAISING CHALLENGE

The 125 Fundraising Challenge is a call-to-action for all Race Participants to raise at least $125, the average cost of a Komen funded mammogram. Every $125 you raise could fund a life-saving mammogram through our local grants programs. Take the Fundraising Challenge, save a life.


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FUNDRAISING TIPS & TRICKS STEPS TO SUCCESS 1. Fundraise for the Race from your Facebook page with the handy Impact Fundraiser app available from your Participant Center. 2. Use sample fundraising letters available in your Participant Center under the Email tab. Start with one of the samples, then personalize it to increase its impact. 3. Use Donation Request Posters to recruit team members and to fundraise. Team recruiting and personal fundraising posters are on pages 15-16. Print, complete and post at work, clubhouse, church, etc. 4. Display Komen Donation Cards at work to recognize donors. Cards are on page 18. Print, cut, and post in a visible location.

7. “PENNY WARS”: Set up change jars in each company department and try to collect the most money in your jar. 8. POSTER THE WALLS: Display posters encouraging your team members to donate. Include a fundraising thermometer to track your team’s progress. 9. JUST ASK: Ask everyone for a donation - your hairdresser, doctor, neighbor, co-worker, sister, grocery clerk, cousin ..... the key is just to ask! 10. PINK POTLUCK: Hold a potluck full of pink food and charge $10 a plate. 11. EMAIL USING YOUR HQ: Send out an email request for donations using your online Participant Headquarters. 12. ..... AND MORE! Having trouble coming up with a plan? Contact us at [email protected] for more great ideas!

5. Grab a mason jar, print a donation jar label for it, and set it out to start collecting! Labels are on page 17.

Choose one of these “fun”-raising activities or create your own to help your team make an impact in the fight against breast cancer! 1. CASUAL DAYS: Ask your team members to collect a $5 fee from employees who would like to dress down on Fridays. 2. DESIGN YOUR TEAM T-SHIRT: Accept nominations for your team’s T-shirt. Have people vote using dollar bills. 3. “WATER COOLER” DAYS: Bring in homemade sweets and sell them during water cooler breaks. 4. OFFICE CUBICLE SALE: Sell any unused or rarely used supplies to the highest bidder. Larger office space available? Add it to the list! 5. PARKING RAFFLES: Auction off reserved parking spots to encourage higher bids for covered parking spaces! 6. GOLF TOURNAMENTS: Mini or not - organize a golf tournament to raise donations.


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TEAM & INDIVIDUAL FUNDRAISING REWARDS HONOR ROLL: This prestigious group is made up of everyone who raises $500 or more for the Susan G.

Komen Inland Empire Race for the Cure. Each year, Honor Roll Members receive special recognition for their dedication and commitment in the fight against breast cancer by receiving: • Two VIP passes (including breakfast) for the 2017 Race for the Cure day (if they have raised $500 or more by 9/29/2017) • Special recognition and invitations to exclusive events throughout the year The secret to being an Honor Roll Member…FUNDRAISE! Fundraise early and often. Special thanks to our 2016 honorees ............We can guarantee they are already getting started on their fundraising efforts with even bigger goals in mind!

INDIVIDUAL FUNDRAISING REWARDS: Will be announced soon!

Our Fundraising Awards offer participants a fun way to raise $125 or more. There will be a variety of awards and prizes depending on the amount raised. Start fundraising now! It’s easy. All you have to do is ask. The earlier you start fundraising the easier it will be for you to reach your goal of $125 or more.

TEAM MEMBERS MAKE THEIR FUNDRAISING DOLLARS WORK TWICE: Every dollar raised on a team members’ personal page counts toward team totals. That means every dollar counts towards team awards and their own individual fundraising incentives.

2017 TEAM AWARDS PROGRAM We have many opportunities for your team to win a Team Award. Some awards are separated into size or type of team categories, making it easier for more teams to win! *All funds must be received by November 13, 2017. Teams must have a minimum of 10 Team members to qualify for Team awards and prizes.

THE TOP FUNDRAISING AWARD The “Top Fundraising Award” is awarded to the team that raises the most money overall. “LARGEST TEAM” AWARD Awarded to the team with the largest number of registered participants. NEW TOTAL IMPACT AWARD Awarded to the team that raises the most money and has 100% of their team members fundraising. ELITE FUNDRAISING TEAM AWARDS The top 3 fundraising teams in the following categories will be awarded a certificate. TEAM CATEGORIES ARE AS FOLLOWS: • Friends & Family • Non-Profit Group - includes faith-based, educational and alumni groups • Small Corporate Group - 50 employees or less • Large Corporate Groups - over 50 employees • Battle of the Badges (First Responders) • Small Health Care- 50 employees or less • Large Health Care- 50 employees or more • School- Elementary/Middle, High School, or University

TEAM T-SHIRT CONTEST Any Team who creates their own Race Day T-shirt is encouraged to participate. Submit a photo of your Team T-shirt by September 29th via email to [email protected]. Five finalists will be selected by members of the Race Committee and posted to Komen Inland Empire Facebook page. Whichever photo gets the most likes and shares by Friday, November 3rd WINS their photo in next year’s Race brochure. “Official Race Team” (See page 4 for details on official team) T-shirt logos will be available on the website soon. *Remember, pink T-Shirts are reserved for survivors. We ask you to please choose a different color for your Team T-shirt.


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TEAM CAPTAIN CHECKLIST Use this checklist as a reminder of your next steps and to help you keep track of your progress!

Make a self-donation in any denomination to show your commitment. Log in to your Fundraising Center at www.komenIE.org and customize your Team Page. Set a goal for the number of people you will recruit. Send emails from your Fundraising Center to invite others to join your team. As your new team members register, make sure they have all the important Race info they need! Send fundraising emails from your Fundraising Center to your potential donors. Display event materials — brochures and posters — around the office, campus, cafeterias, break rooms, gyms, and other high traffic areas. Put your name, phone number, and/or email address on the posters so people can contact you to get involved. Install the Facebook application on your Facebook page. Attend the Team Captain Pink Rally. Plan a team fundraising event and social gathering. Send fundraising tips out to all your team members and highlight the team’s top fundraising member. Send your team members encouraging notes and tips as they tackle their fundraising. Create fundraising incentives for your team members encouraging them to meet or exceed their fundraising goals. Create a team T-shirt to wear on Race Day! Post a progress chart with your fundraising and recruitment goals in a visible area and update totals regularly. Reserve a space in the Team Tailgate area.


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VIRTUAL REGISTRATION (ALSO KNOWN AS SLEEP IN FOR THE CURE®)

If potential team members will be out of town, at work, or prefer to snooze on Race day, there’s no reason for them not to join your team! Anyone can support their team from out of town – or from the comfort of their bed. Virtual team members will count toward the team total and their fundraising will add to your team’s fundraising total. Just like regular team members, they will receive a fundraising page when they register. T-shirts will be mailed to all Virtual registered participants after the Race.

19TH CELEBRATION DONATION Help us celebrate our 19th anniversary by self-donating $25 or more at the time of registration. You will receive our limited edition 19th Annual Komen Inland Empire Race for the Cure Commemorative medal upon pick-up of your Race packet.

TEAM CAPTAIN PINK RALLY

You are invited to join Komen Inland Empire, to learn more about leading a Race for the Cure Team and interact with other Team Captains! Come celebrate with other Team Captains and supporters as we kick off this year’s Race! Join us at our Team Captain Pink Rally where you will receive an overview of the Race and hear fun tips from past Teams. Participate in peer-to-peer interaction as well as from a seasoned corporate team, and a Komen grantee team. The Rally will be held at the Europa Village. TEAM CAPTAIN RALLY: Date: Wednesday, August 30th Time: 5:30 – 7:30 pm (light hors d’oeuvres and wine tasting) Location: Europa Village 33475 La Serena Way, Temecula CA 92591 To attend, RSVP to Motomi Aoyama at [email protected]. Space is limited. First come, first serve basis. Reservations required. Assistance is available for any questions, problems, etc. You’ll find our email address and phone number at the bottom of each page. We commit to return all emails and phone calls promptly.

IMPORTANT DATES WEDNESDAY, AUGUST 30

Team Captain Pink Rally at Europa Village

FRIDAY, SEPTEMBER 29

Deadline for manual/ paper entry forms to be postmarked Online Team Registration Closes

FRIDAY, OCT 6 AT 11:59 PM PDT FRIDAY, SEPTMEBER 29 OCTOBER DATES TBD

Deadline to submit your Team T-Shirt design for the Team T-Shirt Contest Team Packet Pick-up

MONDAY, NOVEMBER 13

Last Day to submit donations. 13

RACE DAY INFORMATION RACE LOCATION:

RACE DAY SCHEDULE

1 TOWN SQUARE PARK MURRIETA, CA 92562 6:30 AM-NOON

6:30 AM REGISTRATION, EXPO, PACKET

PICK-UP, TEAM TAILGATE, SURVIVOR HOSPITALITY TENT OPENS

7:15 AM ONE-MILE FUN WALK/RUN

SUNDAY, OCTOBER 8, 2017

AND FOREVER 8:00 AM SURVIVOR FIGHTER CEREMONY

TEAM RESOURCES:

8:45 AM 5K RUN STARTS

951-676-PINK(7465) [email protected] www.komenIE.org

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The start finish line will start at the corner of the Library on Memorial Way. Head north east Runners will turn right onto Kalmia Street Runners turn right onto Jefferson Avenue- When runners pass Juniper Street on Jefferson we can open up Juniper street allowing cars, and residents to get out and this will lessen the impact to business and residents inside the course area to under and hour. Runners will turn right onto Ivy Street Runners turn right onto Plum Avenue Runners turn left on C Street Runners turn left on Washington avenue Runners will turn right onto Ivy Street

9:00 AM 5K WALK STARTS NOON

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EXPO CLOSES

Runners turn right onto New Clay Street Runners turn right on B street Runners turn left onto Adams Avenue Runners turn right onto Eight Town Square- We do not impact the church parking lot and they can come and go as they wish. Right onto Memorial Way to finish line. We have a kids mile run that will start on memorial and turn right onto B street go out a half mile than turn around back to start finish area. This run will take place first before the 5k and the walkers


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IT’S ONE THING TO BE AWARE OF BREAST CANCER. IT’S ANOTHER TO DO SOMETHING ABOUT IT.

KOMEN INLAND EMPIRE RACE FOR THE CURE® OCTOBER 8, 2017

CITY OF MURRIETA TOWN SQUARE PARK WWW.KOMENIE.ORG

TEAM NAME

TEAM GOAL

JOIN US OR DONATE TODAY

KOMENIE.ORG

TEAM CAPTAIN EMAIL PHONE

OCTOBER 8, 2017

CITY OF MURRIETA TOWN SQUARE PARK 15

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RACE PARTICIPANT

MY FUNDRAISING GOAL

JOIN US OR DONATE TODAY

KOMENIE.ORG

EMAIL PHONE WHY I RACE FOR THE CURE

OCTOBER 8, 2017

CITY OF MURRIETA TOWN SQUARE PARK 16

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