Used primarily as a tool for development and planning. â« Defined as âa ... Facebook page set up to allow residents t
Presentation by M. Sharon Jeannotte Senior Fellow, Centre on Governance, University of Ottawa World Social Science Forum Montreal, Quebec October 13, 2013
Mapping tangible and intangible cultural assets Methodological challenges in mapping intangible cultural assets Community case studies Critical reflections
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Used primarily as a tool for development and planning
Defined as “a process of collecting, recording, analyzing, and synthesizing information in order to describe the cultural resources, networks, links and patterns of usage of a given community or group”. (Stewart, Cultural Mapping Toolkit, 2007) 3
Tangible cultural resources Cultural industries Cultural occupations Community cultural organizations Cultural facilities and spaces Cultural and natural heritage Cultural events and festivals Intangible cultural resources Values, stories, customs, traditions 4
Size of community
Yes
Planned
Small (N=26)
8
4
Medium (N=15)
9
3
Large (N=23)
12
5
5
Purpose
Small (N=26)
Medium (N=15)
Large (N=23)
Integrated or cultural planning
21
15
20
Economic development, urban/rural development
20
14
18
Tourism, branding, marketing
21
12
16
Identity, heritage, sustainability
19
9
12
Access, awareness, promotion of equity or diversity
15
7
14
6
Ontario’s Municipal Cultural Planning Inc. published well-known guide for mapping tangible cultural resources in 2010. Used North American Industry Classification System (NAICS) and North American Occupational Classification System (NOCS) codes to identify assets. 7
Recent research in field of environmental management has suggested an approach to mapping intangibles based on: Articulation or narrative expressions of experience Open-ended classification – categories defined by
community Assignment of relative importance by community Recognition of spatial relevance (place-based nature of intangibles) 8
The “DNA of culture” Tap into lay expertise in the community where knowledge is not codified but transmitted informally Provide “thick description” by recognizing the complex web of knowledge and meaning underlying a community’s cultural assets. Difficult to incorporate into the average municipal cultural plan 9
Small community – Municipality of Wawa (pop. 2,975) - http://wawaculture.com/culturalresources/ - http://wawaculture.com/theproject/
Medium-sized community – Town of Georgina (pop. 43,517) - http://www.georginamaps.ca/
Large community – County of Essex and City of Windsor (pop. 388,782) http://www.culture.windsor-essex.info/ 10
Facebook page set up to allow residents to post information Conventional “Googletype” map pinpoints tangible cultural assets YouTube video tells the story of place in pictures and music (http://wawaculture.co m/the-project/)
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Developed by a citizenled organization concerned about uncontrolled development Narrative took two forms – a conventional book and a website (http://www.georgina maps.ca/)
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13
Conventional mapping website (One Region, Countless Stories) incorporates links to stories related to category.
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This link on the “Spaces and Facilities” section leads to a video of an artist discussing the unique opportunities for the arts in Windsor (http://www.youtube.co m/embed/3QWmqWItdl A?autoplay=1&hd=1&Ke epThis=true&TB_iframe =true&height=345&widt h=560?autoplay=1&hd=1 ) 15
Narrative an effective tool in mapping intangible cultural assets Difficult to link to official cultural websites or portals Descriptions tend to be “thin” unless residents given opportunity to assign relative importance or to creatively re-examine them
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M. Sharon Jeannotte, Senior Fellow Centre on Governance University of Ottawa
[email protected]
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