THE AFFILIATE MARKETING DOJO

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Presents:

THE AFFILIATE MARKETING DOJO The 13 Part Crash-Course For Building Massively Profitable Websites (Without Having To Create Your Own Product!)

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By Jackson Lin & Rob Wiser

About Me… Jackson! =] Hello there, this is Jackson Lin and I want to congratulate you on becoming a member of Art Of IM.com. My partner Rob and I have really gone all-out to create what we feel is the best and most comprehensive set of free training materials for Internet marketers who want to start making money online. And if you’re already earning an income from your websites, this course is definitely going to teach you some new tricks and tactics that can help you take your traffic and your earnings to the next level. This is the course that Rob and I wish we had when we were starting out. Having this information back then would have saved us both a tremendous amount of time and money. We’ve poured our combined knowledge into this course so that you can avoid costly mistakes and start earning money ASAP—or take your earnings to the next level. Now before we begin, you might be wondering: 1. Who are we? 2. Why are we qualified to teach you? I’ll briefly introduce myself to you, and then I’ll let my partner Rob tell you a bit about himself.

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My name is Jackson and I began my Internet marketing career pretty much immediately after graduating from university. I earned two degrees. The first one was a bachelor of Law (with honors), and the second one was a bachelors of Banking and Finance. Now, that may sound impressive – but let me tell you that fancy-sounding degrees often don’t have anything to do with how much money you wind up making! And they certainly have nothing to do with how much satisfaction and excitement you get from your work. (I never felt truly excited, challenged and proud of my work until I become involved in Internet marketing.) Even before I graduated from university, I had become interested in learning how to make passive income. I was looking ahead at the next stage of my life, and I knew I didn’t want to end up in the rat race, where you end up working 9 to 5 for the fat old guy that you call “boss” and watch him reap all the credit for your hard work… I’d already done that for four years, before I graduated! During my university days, I worked part time to prepare myself for a career in law, and after slaving away for years for an unappreciative boss, I’d realized that life should offer you a lot more than just working for someone else… right? That’s when I became embarking on my passive income quest. I spent 9 months studying and learning different ways of making passive income, including stock trading, property investing and network marketing. In 2007 and 2008, during the great worldwide bear market, I actually made a nice profit through my options trading efforts. I was pretty impressed with myself, because even the great Warren Buffet at the time suffered a significant loss—while my portfolio was up by more than 100%! I thought I was on my way to becoming a “trading guru,” and that trading was the way to go…

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Until I realized that I still had to watch the market constantly and put in a lot of hours to make a profit – which meant the income I was generating wasn’t “passive” after all. (When I talk about passive income, I’m talking about setting up a business that basically runs on autopilot. Money streams into your bank account while you sleep, play golf, lie on the beach, or put together your next passive income stream!) Then I heard that an old friend of mine (who was an absolutely awful student ever since primary school) was making a small fortune off Ebay. I figured if that guy had figured out a way to make serious money online, then there had to be a way for me to do it, too. So, I started exploring the Internet and the world of online marketing as a way to achieve passive income streams for myself. And that was when my internet marketing journey began… Now, this journey was by no means easy. There was a lot of trial and error involved, and in the beginning I made some costly mistakes…mistakes that cost me a lot of time and money. My passive income quest also cost me some close friends and loved ones, who simply could not understand why I’d turned my back on a safe, “respectable” career path (with a guaranteed salary) to risk it all on “Internet marketing” (a term which, to this day, they still can’t understand). I’m not going to sugarcoat the truth. If you’re serious about making big money online, I can tell you first-hand how hard the journey is – even though people make it sound so easy. (Usually, the ones making it sound brain-dead simple are the self-proclaimed “gurus” who are trying to sell you their get-rich-quick systems—and trust me, none of that stuff works.)

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With this course as your guide, you’re going to learn how to build a solid, profitable online business. It won’t make you rich overnight, but if you follow the steps I’m about to lay out, and keep growing your websites and traffic each day, your success will be inevitable.

So that’s who I am…now, meet my partner Rob Wiser. Hey, this is Rob Wiser. I come from a different background than what you might expect of an Internet marketer, and I’d like to tell you my strange but true story—about how I transitioned from a career in Hollywood to discovering Internet marketing and using it to unleash my creativity and build wealth through passive income. Growing up, I was a highly creative kid who loved to draw comic books, write stories and make short films with my video camera. I went on to earn my degree from NYU (New York University), where I studied at their prestigious film school. My goal was to make movies—to write and direct my own screenplays. I figured I’d try to break into the business on the strength of my writing abilities. So while studying at NYU, I cranked out a bunch of “spec” scripts (samples of my work) and sent them out to agencies that represent screenwriters. The film business is extremely difficult to break into; there are a lot of different gatekeepers you need to get through. And for starters, in order to sell your screenplay, you need to have an agent. You’ve got to get in the door with an

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agent who will agree to represent you, and then use their connections to get your scripts seen by the movie studios and the important producers. Without a good agent, your scripts will wind up in the trash bin. An agency agreed to represent me, and they sent me into endless meetings with producers and film production companies in New York City and out in Hollywood. This is where I learned the art of “pitching” my screenplay ideas, which means verbally presenting your story in the most compelling and concise way possible. Many producers have short attention spans and they hear ideas from writers all day long, so when they grant you a few moments of their time, you’ve got to hook their attention and help them to visualize how your idea, your characters and story, could be their next big hit movie. You’ve also got to be prepared to answer any questions they throw your way, so being able to think on your feet is essential. Mastering the art of pitching would serve me well in the world of Internet marketing. I’ll explain why in a moment. Right now, let me tell you how I made the leap from Hollywood to Internet marketing, because I think my personal journey—and the life-changing opportunities that I discovered online—are going to get you very excited about your own possibilities. In my early 20s I was able to achieve some success as a screenwriter. I was beating the odds, since making a living in that industry is brutally difficult. Very few screenwriters, even super talented ones, ever catch a break. I sold a couple of my scripts. One of them became a film, a gritty crime-thriller which was theatrically released and sold a lot of copies on DVD. I “optioned” several of my other scripts (which means a studio or producer pays you a sum of money for the exclusive rights to your script for one year, and you only get the big payday if they actually make it into a film). I was also hired to do rewrites on other scripts that needed to be fixed up, which is how a lot of professional screenwriters pay their bills. In fact, a large percentage of professional screenwriters never see their work appear onscreen. They make their living from selling and optioning their scripts, and doing rewrite jobs, but they never get

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the satisfaction of seeing their hard work come to fruition. That’s one of many harsh discoveries I learned out in Hollywood. I realized I didn’t want to be one of those writers. I wanted to see my ideas come to life. I wanted to get my work out there and seen by the masses. Unfortunately, writers in the movie business—aside from a handful of A-list writers who have box office smashes and Academy Awards on their resumes—wield absolutely no power. You’re the low man on the totem pole. Once you sell or option your script, it’s completely out of your hands. If you’re extremely lucky, the studio or producer who purchased your work will try to attach a director and actors, put a budget together, and push to get it made. But this is an extreme longshot, and it’s only getting more difficult to sell them original ideas. As the costs of making and distributing a movie climb higher every year, the Hollywood system becomes more risk-averse. Rather than gamble on making a movie that tries something different, they’d rather make “Transformers 7” or “Pirates of the Carribean 14,” or remake a movie that was a hit the first time around. A lot of their product is regurgitated crap. It was exciting at first to be a part of the Hollywood system, but over time, I grew frustrated for several reasons. For starters, out of the 20-something screenplays I wrote, only a few of them got sold or optioned. And that’s actually a really good batting average for a young writer. When they did buy one of my ideas, I then had to enter into the whole Hollywood “development” process—which means they give you a bunch of notes and tell you how to rewrite your script to their specifications. Often, this means they want you to radically change your story to make it more like a movie that recently did well at the box office. So then you come in for more meetings, they give you more notes, and no matter how ludicrous their ideas are, you’ve got to incorporate them if you want to see another paycheck. And then, after you put in months of hard work, chances are they’ll just stick your script on the shelf along with the hundreds of others that will forever be stuck “in development.”

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If your script gets made into a movie, that’s the brass ring—you get a big fat paycheck. But the reality is, very few movies actually get made compared to the thousands of screenplays that get submitted each year and the dozens that get bought or optioned. That bothered me—the thought of pouring my heart and soul into a screenplay, meticulously plotting out every page of the story and every sentence of dialogue, and at the end of it all, it doesn’t get made—for reasons completely out of your control—and you’ve got nothing to show for it. This is why I decided to shift gears and try writing books. I figured that if I could get a publishing deal to write a book, at least my work would get out there. Getting a book published is pretty straightforward. It’s not easy—you’re still up against long odds, and book publishers can be as fickle and risk-averse as movie studios—but I felt I’d get a lot more gratification from being a published author than I would from taking endless meetings out in Hollywood and trying to sell scripts that stood very little chance of getting made. Plus, as an author, I would have control over the content. As a screenwriter, I had no creative control over anything once I sold my work. While I’m proud that one of my scripts did get produced, the director took it upon himself to rewrite a bunch of scenes, change the ending, and alter it in other ways that shocked me when I saw the finished version. This is typical in the movie business. They never shoot the original script that you sell to them. It gets passed through an entire committee of people, all of whom think they have better ideas and want to put their own stamp on it. In order to get a book deal, I needed a killer idea. Well, late one night in Las Vegas I was hanging out at a bar at the Hard Rock casino, and inspiration struck. I happened to meet a really cool, incredibly charismatic guy who had a “way with the ladies” like I’d never seen. When I first saw him, he was holding court at the bar and he had three of the most beautiful girls I’d ever seen hanging on his every word.

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When he excused himself from the girls to get a beer, I struck up a conversation with him, and we started chatting. To my surprise, he told me he was a cop; I told him I was a writer. We were intrigued by each other’s occupations. Many of the screenplays I’d written were set in the world of cops and criminals, and he told me he was taking writing classes in the hopes of writing his own screenplay. So we hit it off and became fast friends. He showed me the Vegas nightlife scene, and everywhere we went, he had the ability to chat up with most attractive women in the place and have them eating out of the palm of his hand. Now, here’s where the story gets interesting… My cop buddy, as it turned out, had a background as a Hostage Negotiator. He’d been the youngest Negotiator in the history of his police department. And I realized from watching him in action with women that it was his particular skill set—the ability to influence a person’s emotional state and “bond” with them, to steer the conversation towards the outcome he wanted—that was the secret of his success with women. So I contacted my agent and told her I wanted to pitch a book idea. I was able to get meetings with several major publishers, and one of them offered The Negotiator and I a $30,000 advance to go ahead and write the book I’d dreamt up. I decided to call it “M.A.C.K. Tactics: The Science Of Seduction Meets The Art Of Hostage Negotiation.” It would be the ultimate how-to guide for the modern guy who wanted to elevate his confidence, dating life, and verbal skills with the opposite sex. I spent the next few months grilling The Negotiator about his strategies and tactics, and using them to craft a book that explained how these same methods could be applied to attracting and seducing women. Before the end of the year, it was on the shelves of bookstores across America.

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Like all first-time authors, I assumed that my book would be a priority for my publishing company; I expected them to throw their full weight behind it and promote it like crazy. Unfortunately, they did virtually nothing. It was up to The Negotiator and I to pitch the book to magazines, newspapers and radio and TV shows to try to get exposure. I learned the harsh reality of the book publishing business: unless you’re a Tom Clancy, Stephen King or the writer of the “Twilight” books (i.e., you’re a proven money-maker), you’re rarely going to get much support. For the publishers, it’s a numbers game. If they have two or three breakout blockbusters per year, it compensates for the hundred or so books they publish that fizzle out and go nowhere. And although our book M.A.C.K. Tactics sold a respectable number of copies, it wasn’t nearly enough to turn a profit once our publishers applied their own accounting formula. When I received our first royalty statement in the mail, I saw that even after selling thousands of copies of the book, we would need to sell many thousands more just to break even. I don’t recall the exact numbers or the details of our book contract, but basically as an author, you get paid a few pennies as a royalty for every copy of your book that gets sold. But before you see any profits, the publisher needs to recoup the advance that they paid you. So if you’re getting a few pennies per sale, and you’re starting off $30,000 in the hole, it’s going to be a very long time before you ever break even according to their math. In the end, our $30,000 advance was all the money we ever saw. And I’d split the money with the Negotiator, so after deducting the commission that our agent took from the deal, I’d made a whopping $12,000 for a year and a half of hard work (writing the book, rewriting it to incorporate the publisher’s notes, and then trying to promote it). But there would be a silver lining. During that time, I had taken the initiative to get a website built for M.A.C.K. Tactics. Our publisher wasn’t willing to shell out any cash for this, so I hired a web designer and paid him out of my own pocket. After it became clear that we weren’t going

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to get any support from the publisher, I decided that instead of trying to get a publishing deal for another book, I would pen a sequel to M.A.C.K. Tactics, another seduction manual for guys, and self-publish it. I found a “print on demand” service that would print copies of my new book, and ship it, every time I received an order from a customer. I promoted the new book on my website. Back then, my website was only able to take orders from customers who had Paypal accounts. I only sold a few copies a day, but it was a huge thrill, because it was pure profit. If a copy of the book cost $7 for me to have printed and shipped, I could charge $20 for it and make $13. I knew that if I scaled up my promotional efforts, I could keep earning more money—all of which went straight into my pocket, rather than being filtered through some shady corporate accounting department. I looked into buying ads in some of the popular men’s magazines. I also explored the possibility of buying banner ads on some high-traffic websites which catered to young men, the kinds of guys who would want to buy a “how to pick up girls”-type book. But all of these options were out of my price range. I couldn’t afford to risk thousands of dollars to (hopefully) sell a few more copies of my book. This is when a friend of mine told me about SEO (Search Engine Optimization). These are techniques you can use to move your website up the Google rankings for certain “keywords” that you target. I learned that by achieving high rankings in Google, you could get “search traffic”—people looking for information on that particular topic would see you in the Google listings, click on your site, and come check you out. And you can effectively “optimize” your site without spending money. It requires you to roll up your sleeves and do a lot of writing—for example, commenting on other people’s blogs and including a link to your site, or writing articles on your topic and submitting them to article directory sites—but since I was a writer, I didn’t mind doing this. And I could do it well. In your

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case, if you’re not a writer, don’t worry, because over the past few years a number of services have sprung up online that will write your articles for you, at a low cost—in some cases, five or six dollars per article. You tell them the topic, they write it, and then you submit it and build links that point back to your site. It’s as simple as that.

In addition to learning everything I could about SEO, and implementing it, I invested a few hundred bucks in software that could automate parts of the process. For example, I could record a short video in which I talked about my book and gave away some tips. Then I could use some internet marketing software to automatically submit my video to YouTube as well as dozens of other video-sharing websites. Back when I first started using SEO to boost my rankings, the landscape was a lot less competitive. My efforts paid off quickly. Soon I was on top of the Google listings for search terms like “how to approach women,” “how to get girls,” and “how to pick up girls.” Every day, thousands of guys would run Google searches on these phrases and find my website. A small percentage of my daily visitors would order a copy of my book. Looking back, my website at the time looked terrible and was awkward to navigate, and even though I was a skilled writer, I had no concept of writing effective sales copy (which is a whole other discipline). Nonetheless, it was making money every day—even while I slept! Around this time, I also discovered the world of Internet marketing. To my amazement, I learned that some authors were skipping the “traditional” book publishing model altogether and selling their books in digital (PDF) format. There was a term for these types of books: Information Products. They taught people how to do things—how to lose weight, how to train your dog, how to make money in real estate, how to improve your golf swing, etc. I heard that some of these “online information” peddlers were making a fortune!

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I began to study how successful Internet marketers packaged and sold their products, and I saw that none of them sold only a book—the book was always bundled together with other products and “bonuses.” Everything was digital and downloadable. So I followed the same strategy, bundling my “how to pick up girls” book with instructional videos, bonus books, and an audio course. (For the audio course, I simply bought some cheap audio gear, recorded myself reading the book out loud, and uploaded it to my website as an mp3 file. Easy!) Now, rather than charge $20 for a book, I could charge $77 (or $97!) for a “complete system” in which the book was just one component. By using my growing SEO knowledge to promote my product—which was now completely digital and downloadable, eliminating the need to print or ship out books—my income began to grow exponentially. I kept writing more books, and adding more bonuses. I started networking with other Internet marketers who were in my niche, and we formed partnerships to promote one another. Today, I generate a comfortable six-figure income just from those products. I was one of the pioneers of what is now known as the “seduction” niche; these days, there are dozens (perhaps hundreds) of marketers who are pushing similar products about how to attract and seduce women. It’s what they call an “evergreen” niche, meaning it never goes out of fashion; there will always be millions of men around the world who are hungry for advice on how to be more successful with the opposite sex. It also meets the definition of a profitable online niche because you’re dealing with customers who need a solution to a painful problem. In this case, the pain is emotional. They’re lonely…they’re afraid of not knowing what to say to girls and getting rejected…they want to overcome their shyness…they want to get their ex-girlfriend back after being dumped…and so on. Meanwhile, I’ve expanded into other niches, such as fitness, and I make a lot of additional money as an “affiliate” for other websites and products. We’ll explain more about affiliate

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marketing in a moment, but essentially it means that you send people to someone else’s website that is selling a product, and if the person you send makes a purchase, you earn a commission. Because I’ve built up a large email list over the years, consisting of tens of thousands of guys who are hungry for information about dating and seduction, I can not only sell them my own products—I can also send them to other offers which pay me a 50%-75% commission for every sale I am responsible for. So in my case, I’ve already gone the “traditional” route with my creative endeavors. I got one of the my screenplays turned into a movie. I got a book published (two, actually, but my follow-up book tanked and get absolutely zero support from the publisher, so it isn’t worth discussing). And I eventually realized that the Internet was the ultimate vehicle for me to express my creative talents, see my ideas come to life, AND make as much money as I wanted. Here’s what I love about Internet marketing:  You release your own products, whenever you want, and you have complete control over the content and quality. When I was in the screenwriting business, it pained me to know that even when I did sell a screenplay, the chances of it ever being made into a movie were miniscule. Every year, the Hollywood studios purchase hundreds of scripts and only wind up making a handful. I like to see the results of my hard work—and now, instead of my name appearing on movie screens, it appears on the computer screens and mobile devices of thousands of my readers around the world. I think that’s pretty damn cool.  The selling process is automated. I don’t enjoy dealing with customers, and with my internet business, I don’t have to. I outsource my customer service for a few hundred bucks a month. I can focus on being creative.

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 It’s passive income. One of the joys in my life is waking up every morning and checking my sales account—and knowing that while I slept, customers from all over the world purchased my product. Before I even start my workday I’ve already made more money than most of my friends who work 9-5 jobs.  Your earning potential is unlimited. Why stop at creating one product in one niche? Create 10 products in 10 different niches! Once the money is rolling in, you can hire ghost writers to research and write your books. (You don’t need to be an expert in the niche; you can pay someone to research it and become an expert, and then write the book for you.) You can pay web designers to set up your sites. You can pay outsourcers in foreign countries a pittance to handle all of your SEO needs. The sky is the limit!  Lastly, I love Internet marketing because it allows me to enjoy a lifestyle of total freedom. I travel wherever and whenever I please. I’ve sat on beautiful beaches from Thailand to the Carribean, just me and my laptop, and as long as I have an Internet connection I can make money wherever I am. The funny thing is, the whole concept of Internet marketing is still so new that the people I meet during my travels can’t believe that it’s possible for someone to live my type of lifestyle and have complete financial freedom just by running few websites and selling ebooks. But that’s what I do, and I’m loving every minute of it. Friends of mine ask me sometimes when I’m going to write another screenplay, or get my next book published. Honestly, I don’t see the point. I’ve found a way of doing business online that I find creatively satisfying and extremely lucrative. In this book, I’ll share with you the specific tactics and techniques I used to launch and grow my online business, in the hopes that you, too, will enjoy the same success.

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Note: This book is designed to teach you the ins and outs of Affiliate Marketing, which means promoting other people’s products. Even if you intend to create your own product, Affiliate Marketing is a great way for you to start making money immediately. If you want to get my “blueprint” for creating your own products in a way that is fast, simple and designed to make you the maximum amount of sales (and earnings), click here for the Product Creation FastTrack Formula. Now let’s get back to the lessons!

So why are we qualified to teach you? Well, because we know exactly where you are coming from… 1. We’re not computer geniuses. 2. We’re not super whiz kids who attained success with minimal effort. 3. We know how hard it is to find practical, helpful information on making money online, due to of all of the useless “how to get rich quick” information products out there, and scam artists who claim they can teach you how to generate money with a few clicks of the mouse. (We’ve wasted a lot of our own hard-earned cash on those products, but you won’t have to!) But most importantly…

We’re just average people like you, who have found a really great way of making money online. This income happens to be passive.

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The method we use happens to be pretty easy to replicate – if you have this step by step guide. This method also happens to be:

Fast, Easy to implement, and makes a lot of money!

So let’s get started!

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Lesson 1 - What is Affiliate Marketing? Click Here To View The Video Module For This Chapter. Are you new to Affiliate Marketing, and curious about how it works, exactly? Well to put it simply, Affiliate Marketing is a broad term used to describe the different methods of how people make money online, by sending traffic to websites that offer various products and services. Most people who are new to this are overwhelmed by the amount of information available on the web. I don’t blame you, because we were, too! That’s why we decided to create a single blueprint. This blueprint will teach you how to make money online once and for all. We wanted to create a guide that you can depend and rely upon, and use for future reference—so that you can actually earn money online instead of wasting your money on scammy products that won’t get you anywhere. (Besides wasting money, you can also waste incredible amounts of time trying to learn this stuff from forums and bloggers who simply don’t know what they are talking about!) So, we’re going to teach you everything you need to know about how to start an online business empire—and we can assure you that every piece of information in this book has been tested and proven to work. In short, here are the ways most affiliates make their cash:

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A. Cost Per Sale (CPS) – This means you get paid each time you can direct someone to buy something from the seller's site. The traffic you direct to the person's site is tracked to you by a file known as a “cookie” that is embedded into the visitor's computer once they click a link you provide that leads them to the product page. Depending on the type of offer you are sending traffic to, you can earn commissions from 3% (from a program like Amazon Associates) up to 75% (from some ClickBank products). We’ve even seen offers that pay you a commission of 100% (or even higher). Yes, you receive ALL of the money from the sale—and perhaps even some extra money on top! (We recently promoted a $75 product that pays $100 per sale.) You’re probably wondering, “how could someone who created a product afford to pay their affiliates 100% of every sale, or even more?!” The reason is because the creator of the product has figured out the average “lifetime value” of their customers, and this justifies paying out such huge commissions. You can bet that any marketer who is paying 100% commissions is already successful and really knows his customers and his numbers. For example, let’s say an internet marketer named Dave is selling an ebook about “How To Get Your Ex Girlfriend Back” for $27. Dave has done the math and knows that on average, once a customer has purchased that book and is on his email list, that customer will spend a total of $68 on other products that Dave markets to him over the long term. Therefore, it makes sense for Dave to pay $27 for that initial sale. Plus, by offering such a great commission rate, he’s sure to attract a lot of affiliates to promote for him. NOTE: If you’re thinking about creating your own product and trying to recruit affiliates to promote it, don’t be stingy with your commission percentage. On Clickbank, one of the largest

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online marketplaces where affiliates find products to promote, the biggest-selling products with the most affiliates typically pay a commission of 70% or above. Now, you might think, “There’s no way I’m going to create my own product, do all of the hard work, and then give away 70% of my profits to my affiliates!” This is flawed thinking. Keep in mind, your affiliates are making sales for you that would otherwise not happen. Better for you to keep 30% of a whole bunch of sales, than keep 100% of no sales! Plus, if you can get those customers onto your email list, you can market additional products to them and keep those profits for yourself. Again, this book will focus on Affiliate Marketing, not how to create your own products. If you’re ready to get started on putting your own digital product together, click here for our crash-course. B. Cost Per Click (CPC) - This is when you get paid by a merchant each time you can direct someone to click on a link that leads to the seller's website. In many cases, you’ll only be paid a few cents for each click you send their way (but this can add up, if you’re sending significant traffic). So with this method, rather than getting paid for each sale you make, you’re getting paid simply for the click. The commissions for CPC are generally much lower than CPS. For example, you might only make a few pennies for each click, while you’d make a $25 commission from the sale of a product. However, CPC money can be a lot easier to earn. All you need to do is get people to click a link. Out of those people, a small percentage will actually go ahead and buy the product. (This is known as the conversion rate of the product—the percentage of people who

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click and buy. Generally, a conversion rate of 2-3% is considered good, though it all depends on the type of product and how well the offer is structured.) C. Cost Per Action (CPA) – This means that when you send a visitor to the offer, they need to complete a specific action in order for you to get paid—for example, filling out a survey, providing their email address, or downloading a file. Ebay's affiliate program is the largest in the world. For every user you refer to their site, Ebay will pay you for that person to sign up! That's right—you get paid for someone simply registering with Ebay. The amount of money you get paid by a CPA offer depends on how valuable that action is to the website owner. They’ve crunched the numbers and they know exactly what it’s worth to them to add a new email address to their mailing list, or whatever the action requires. For example, a lot of dating websites (where you can browse profiles and try to connect with other single people) offer generous CPA payouts. They’ve figured out that each person who joins their site (usually through a free 30-day trial) tends to pay for three or four months of membership. If a monthly membership costs $19.99, and each member typically stays onboard for a few months, then it would make sense for them to pay their affiliates $20 for each signup. D. Cost Per Lead (CPL) - This is when you get paid by the merchant each time you generate a possible lead for them. A possible lead may include a potential customer's email address, contact phone number, or home address. The commission you receive from this method is also very small compared to CPS. However, it can be pretty easy to generate these leads. It's much easier to get someone to give you their email address than it is to convince them to buy a product.

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E. Cost Per Thousand (CPM) - This is where you get paid for sending 1,000 people to a particular site, and all they have to do is LOOK AT THE SITE FOR YOU TO GET PAID! In other words, you simply push people to a site, none of them have to buy anything, and you still get paid. (But you need to send a substantial amount of traffic—at least a thousand people.) Affiliate marketing is a great way to get started in IM, because you don’t need to have your own product to sell. You don’t need to worry about customer service, shipping, or any of that other stuff. All you need to worry about is sending traffic to someone else’s website. This can be achieved by simply setting up a blog where you write a review of a product, and at the bottom of your review you include an affiliate link that says “Click Here For More Information!” You can get started with this method without having to spend any money. Getting traffic is the tricky part, because without a steady supply of traffic to your blog, you won’t generate leads or commissions. This is where SEO (Search Engine Optimization) comes in, which we’ll cover in more detail later. Buying traffic—such as paying Google to run ads for your website—is a complex subject that is beyond the scope of what we can cover in this book, and it’s not something we recommend you try at this stage. (And with the right SEO tactics, you won’t need to.)

Why $1 = $3 in Internet Marketing Now we’re going to talk about a concept that a lot of people forget or neglect when they’re talking online business and Internet marketing. The concept is that you are building a business system. A BUSINESS system.

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This is not the same thing as having a “job.” The biggest distinction between a BUSINESS and a JOB is that – YOU CAN’T SELL YOUR JOB! You can’t sell your high paying position as a lawyer! You can’t sell your high paying job as a doctor! But you can sure as heck sell your internet marketing business system—i.e., websites you have built that are getting traffic. Why? Because you’re selling a BUSINESS! And what’s the going rate for a business? Well, let’s look at the formula for determining the value of a small online business: EBizBrokers says that an e-business website is generally worth three to six times earnings before interest and tax, so if your annual website profits are $10,000 you have an asset worth $30,000. Going by those numbers, each dollar you earn online is 3 times what you would earn at a job! Because you can’t sell your job, but you can sell your websites. This is why if you’re working hard at your job right now, you should think seriously think about working harder on your business system. Some people make all of their money online by building websites and then “flipping” them— selling them for a profit. The most popular website that handles these types of transactions is http://www.flippa.com. Give it a look. You’ll be amazed at the prices that some websites are fetching, even sites that have only been online for a few months.

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Lesson 2 – Market Psychology Click Here For The Video Module That Covers This Chapter. Now that you have a basic understanding of affiliate marketing, we’re going to teach you step by step how to actually generate a good living from it. First, you need to understand the psychology behind why people buy things. You can sum it up in four letters: AIDA.

What is AIDA? Attention – First, you need to grab their attention. They’re searching online for a solution to their problem, and when they discover your website you need to “hook” their attention. This can be accomplished by an eye-catching headline, or a compelling sales video with a great intro. Interest – You build their interest by demonstrating that YOU have the solution they are looking for. Also, the user should feel that you relate to their problem. You understand exactly what they’re going through. When people are looking for a solution to their problem, pain is the number one state that they are feeling. Sometimes this pain is physical—they’re overweight and desperate to shed pounds, or maybe they’re looking to cure their back pain. Other times, this pain is emotional— they want to learn how to meet someone to end their loneliness, or reconcile with an ex who dumped them. The best way to relate to a person in this state is to explain your own pain by telling a story. Then, you’ll tell them how you discovered the solution. Not just any solution, but THE solution.

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Desire – Next, you need to arouse their desire. You’ve got to make them WANT what you’re selling or offering. A lot of clever psychological/sales tactics can be used here. Action – Finally, you’ve got to compel them to take action. This could mean clicking a link, entering their email address, or whipping out their credit card and making a purchase. One of the biggest mistakes made by newbie marketers is that they’re afraid to try to close the deal. Don’t be shy—push them to take action! (But only do so once you’ve grabbed their attention, build their interest, and aroused their desire.) A Few Psychological/Sales Tactics To Use: Reciprocation – It’s human nature to want to repay someone who has given you something of value. The concept of reciprocity can be used as a powerful sales technique. For example, let’s say you have a website that sells an ebook on the subject of how to improve your golf swing. Instead of simply giving a sales pitch about how amazing your ebook is, you could provide a series of free videos that contain a bunch of helpful tips. If the user feels that you’re giving him a lot of great, free information, he’s going to be more likely to buy the product because on a subconscious level, he feels he “owes” you for helping him. (Plus, he’ll be thinking, “If the FREE tips are this good, the information in the product must be totally incredible!”) If the user feels you have given (or taught) them something valuable, they’ll want to repay your kindness somehow. This is why many of our websites offer free books and videos, which A) demonstrate that we are experts on the topic, and B) play on the “rule of reciprocity.”

Scarcity – Another classic sales technique is to create a sense of “scarcity.” (If the user doesn’t ACT NOW, they might lose this opportunity forever.) Create a sense of urgency—it’s one of the most powerful ways to force the user to take action. Some of the popular scarcity triggers are:

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1. limited price – This discount is only valid for the first 100 buyers! 2. limited time – This offer is only valid for the next 24 hours! 3. limited number of copies – This product contains a treasure trove of closely-guarded secrets, and I don’t want TOO many people learning them—that’s why once we reach our predetermined number of sales, this website will be taken offline! Learning how to push the right “emotional buttons” in your reader, or potential customer, is one of the keys to making money online. Each of the steps in AIDA can be broken down into sub-steps in which you can use a variety of powerful psychological techniques that will encourage people to take action—whether this means clicking a link, or buying what you are selling.

Want To Learn Our Black Belt “Sales Persuasion” Techniques And SKYROCKET Your Sales And Conversions? Click Here For The Video!

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Lesson 3 – Types of Affiliate Sites/Pages Click Here For The Video Module That Covers This Chapter. Now we’re going to show you the different types of web pages and websites that you can set up to generate passive income.

Review Pages Here, you provide reviews of products, and give “ratings” to make it easier for the user to make a purchasing decision. Here’s an example: Example: http://www.wowguidestrategy.com/ultimate-wow-guide-review.html When writing a review for a product you are trying to sell, it helps to mention “Pros” as well as “Cons,” because this makes the review seem more credible. If you ONLY rave about how great the product is, the user might think it’s just a sales pitch, and tune out.

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But of course, you don’t want to mention anything that might discourage them from buying. So, your “Cons” can actually be phrased to sound like positives. Example: CONS #1 This book contains a full 215 pages of information and you won’t be able to get through it in one sitting. In fact, I recommend you take notes while reading it, because you’ll need to follow ALL of the steps in order to get maximum results. #2 This course is designed for people who are willing to take action. If you’re looking for a “magic solution” that will enable you to lose 10 pounds by tomorrow, this is not the product for you. However, if you’re willing to dedicate yourself to learning this system and putting in the necessary work, you can enjoy massive benefits.

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Sales Pages The sole purpose of these sites is to encourage the visitor to take action and makes a purchase from the site. A good sales page usually includes a catchy headline, testimonials, benefits of purchasing the product, product features, a guarantee, and some “scarcity” to create a sense of urgency. Here’s an example of a sales page that grabs your attention with a strong headline:

http://www.meetyoursweet.com/attractwomen/

NOTE: Recently, a lot of marketers have replaced their traditional “long-form” sales pages (containing lots of written text) with VSLs (Video Sales Letters). You’ve probably seen these. Typically, these are Powerpoint-style presentations that are read out loud by a narrator. VSLs

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have been proven to sell more products than text-based sales pages, because they engage the user on two levels: the user has to read and listen at the same time. Some of the most successful VSLs are 45 minutes long (or even longer), and the link to buy the product doesn’t pop up until 20 minutes in! You might think, “Who the heck would want to sit through such a long presentation?” But if the VSL is skillfully constructed and pushes the right “emotional buttons,” by the time the video reaches the 20-minute mark the user will be desperate to make a purchase! Here’s an example of a successful VSL, from the Diet Solution Program:

http://www.thedietsolutionprogram.com/burnfatjw.aspx

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Information Sites These sites provide quality information for the visitor in relation to a niche market. By giving out a lot of information, you establish yourself as an authority on the topic. This also build rapport between you and your website visitors. (Remember the rule of reciprocity we talked about earlier; the more valuable free information you offer, the more the user will appreciate your site and want to repay you somehow.) A good information site will contain offers to buy products, but these offers will be cleverly woven into the website so that it doesn’t feel like a big sales pitch. Here’s an example of my information page for the male dating niche. Notice how at the end of each blog post, there is a way for the user to take action:

Example: http://www.alphaissue.com/

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Also notice how this site capitalizes on the RAPPORT that we’re building with our users. The site doesn’t appear to be selling a product; it looks like pure information. But each article ends with a “call to action,” and if you stick around for a little while, a sign-up box appears that invites the user to enter their email address and receive more free info. This gets people onto our email list, and into our marketing funnel.

Blogs These are pages that are usually of a more personal nature, and are updated more frequently. The main difference between a blog and a normal web page is the frequency of updates. Blogs are usually updated at least every few days. Here’s an example of a blog in the option trading niche that I frequent a lot.

Example: http://www.optionaddict.net/

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Squeeze Pages The sole purpose of a squeeze page is to capture the email address of the visitor. That is the ONLY purpose. The most effective way to “bribe” a visitor to enter their email address is to offer them some type of free gift (normally, this is a PDF or a video which gives some tips, and the user can only access it if they enter their email). Once the user enters their email address to claim their free gift, you can route them anywhere you want. (We send them to a sales page for our product.) If they don’t choose to make a purchase today, now that they’re in our marketing funnel, they will receive offers and more information every day in their inbox.

Example Of An Effective Squeeze Page: http://dogs.somethingabout.com/top-secret-free-ebooks

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So Which Type Of Site Should You Create?  The type of site you create depends on the type of traffic you are getting. For example, if you’re getting most of your traffic from YouTube videos (YouTube allows you to place links in the description box beneath your video), sending them to a squeeze page normally works best. This is because YouTube users are accustomed to getting content for free. They probably won’t go directly from YouTube to a sales page and buy a product, but they might sign up for a free gift offered by a squeeze page—and now you have the ability to build rapport with them by sending them your free email newsletter, which will also contain offers to buy products.  If your goal is to use SEO to get traffic from the search engines (mainly Google), then you should build an information-based site in order to rank for good search terms. Google’s goal is to organize their search rankings to show its users the websites that contain the best, most relevant information on the topic they are interested in. Therefore, Google doesn’t want to give high rankings to squeeze pages and sales pages. It gives the top rankings to information sites. (Notice how Wikipedia.com appears in the #1 spot for many search terms—it’s the ultimate “information site.”)

 If you want to create a brand or establish yourself as an authority in your niche, then you should create blogs and build a following by offering fresh, interesting content on a regular basis and encouraging your readers to leave comments.

Want To Learn Our Black Belt Secrets For Crafting The ULTIMATE Squeeze Page? These Ninja Tricks Are Guaranteed To Increase Your Number Of Subscribers! Click Here To Watch The Video.

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Lesson 4 – Finding Great Products To Sell Click Here For The Video Module That Covers This Chapter. Now we’re going to look at some ways of doing market research in order to discover what products and niches sell well on the Internet—so that you can sell them, and start cashing in. Clickbank – This is a huge (and rapidly growing) digital marketplace that attracts thousands of Internet marketers. There are two types of marketers on Clickbank: vendors (who are selling their own products), and affiliates (who are looking for products to promote, in order to earn commissions). In our case, we do both—we sell our own products, and promote others to earn additional money. It’s free to sign up for a Clickbank account. The brilliance of Clickbank is that they process the transactions and you are paid automatically. In other words, if you promote a product on “how to get six pack abs” and make a sale, your commission (usually 50-75% of the purchase price) is immediately deposited into your Clickbank account. You never need to chase down the money that is owed to you. Clickbank can mail you a check for your earnings, or you can sign up for direct deposit. (You’ll need to receive two checks in the mail before the direct deposit option becomes available.) If you’ve got a product to sell and you list it in the Clickbank Marketplace, it will be seen by other Internet marketers who are looking for products to promote. Potentially, hundreds of random Internet marketers—who you’ve never spoken to—could start promoting your product and earning you money! (However, in order to attract affiliates, your product will need to have attractive statistics in the marketplace--they want to see proof that your product is SELLING before they jump onboard.)

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Just go to the marketplace at Clickbank.com and run a search on the niche that you’re interested in getting into. Clickbank has a rating system that shows you how well each product is selling. Look for products with a high “gravity” score. Basically, the higher the gravity score, the more affiliates are actively promoting that product and making sales. The screenshot below shows a product that has HUNDREDS of affiliates currently making sales for it. Whoever that product owner is, he’s making some serious cash!

The “%/sale” number shows that affiliates receive a 50% commission for each sale. To start promoting this product, all you’d need to do is click the “Create HopLink” tab. Clickbank will give you a unique link that is coded with your affiliate ID (which you receive when you sign up for your account). Then place this link on your website, and every time a user clicks it, they will be routed to the sales page for the product. If the visitor makes a

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purchase, you instantly receive 50% of the purchase price, deposited into your Clickbank account. We’ve been using Clickbank for years and know a lot of “hidden tricks” that can you can use to boost your income, attract affiliates to promote your product, and find “hot” products that other marketers are overlooking.

We’ve Got A Special Video For You That Reveals Our Top-Secret Tricks For Building A Six-Figure Business On Clickbank. Click Here For The Video!

Tips For Identifying Hot, High-Paying Niches To figure out whether a niche will be profitable for you, we suggest you check out www.Amazon.com and look for niches with one of the following:  There is a “For Dummies” guide written on the topic (i.e. “Real Estate License Exams For Dummies.”) The folks behind the massively successful “For Dummies” guides are very smart, and do extensive market research before they actually go and spend money to create a product “for dummies.” You can piggyback off their research and be assured that it they were willing to publish a book on a particular topic, it means there is a hungry market of consumers who are willing to spend money to learn more about it.

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 Also look for books with a lot of customer reviews - Most people do not bother leaving customer reviews, especially on Amazon.com, simply because it’s a hassle. Think about it: the user has to buy the book, wait for it to be delivered, read the book, log into Amazon.com, and then write a review. This takes a considerable amount of effort. We heard somewhere that it takes 1,000 purchases before someone decides to write a review about it. Therefore, a large number of reviews is another sign that this is a “hot topic” that people are spending money on.

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 Ebay – Just like Amazon.com, Ebay can be used to gather information and determine what’s hot (or not) in the current market. Use it to find a profitable niche! Simply go to Ebay and check out “Ebay Pulse” - http://pulse.ebay.com/. Once you’re there, Ebay will tell you what the most popular searches are currently. You can scroll through Ebay Pulse, exploring the categories that interest you, and figure out the best-selling products in that niche.

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Google Trends – In the world of stock trading, they say “the trend is your friend” and “ride the trend.” This is also true in the world of internet marketing. If you can tell what’s hot at the moment, you’ll be able to set up sites that generate lots of sales—because you’ll know what the marketplace is hungry for right now! Simply check out http://www.google.com/trends and look at “Today’s hot Trends.” You’ll find the most popular searched terms. Of course, many of these trends won’t have online products associated with them that you can sell. (Just because some idiotic reality TV star is “trending” at the moment doesn’t mean there’s a way for you to make money from it.) But this type of market research can provide you with a general idea of what the public is hungry to learn more about at the moment. Then check out the Clickbank marketplace—there might be a product that ties into that trend, which you can promote and make money with.

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Click Here For Our Black Belt Training Session On “Micro Niche Domination.” With These Advanced Tactics, You’ll Know How To Identify And DOMINATE Niches That Other Marketers Are Totally Overlooking! Click Here To Watch.

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Lesson 5 –Keyword Research For The Video Module That Covers This Chapter, Click Here. Keyword research is one of the fundamentals of building a successful website and online business. Each day, millions of people use Google to conduct searches and find information. (Some use other search engines such as Yahoo or Bing, but Google is the 800-pound gorilla in the search engine game—nothing else comes close to the volume of searches they run, which means Google is the one you should be concerned with.) The idea behind keyword research is to figure out the phrases related to your niche that people are using in their searches. Then you want to focus on keywords that get a healthy amount of traffic, but aren’t going to be TOO difficult to rank for. For example, trying to get on the first page of Google’s listings for “bodybuilding” is damn near impossible. You’d be competing against fitness corporations and gigantic online forums that have been around for many years and are firmly entrenched in those top positions. No matter how much SEO you do, your site would probably never come close to the first page. However, by doing keyword research, you can come up with terms that are related to bodybuilding that still get a healthy number of searches, but aren’t quite so competitive. Hopefully, you’ll be able to purchase a domain name is an exact match for one of those terms. If not, at least you can optimize your website for that term, do some SEO, and have a shot at working your way up to Google’s first page. In this lesson we’re going to explain how to do basic keyword research. We’ll provide you with an overview of the best FREE keyword research tools, so you can have a look for yourself.

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Traffic Travis – This is a powerful tool for keyword research, and best of all it’s free! (There are more advanced keyword research tools available for purchase, but Traffic Travis is really all you need for now.) It finds keywords for you and helps you sort them according to the appropriate category. It also has a feature that allows you to track your rankings in the search engines, and it will even tell you how hard it is to compete for a particular keyword on the first page of Google. Click here to download Traffic Travis now.

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Google Keyword Tool - https://adwords.google.com/select/KeywordToolExternal – if you want to know how “hot” a keyword is—i.e., how many people are searching for that phrase on Google—they’ve got a free keyword tool that will show you the numbers. More importantly, the Google keyword tool will tell you all of the related keywords. While the “main” keyword you’re interested in ranking for might have stiff competition, Google will tell you dozens (or even hundreds) of similar keywords that get good search volume, but will be easier to rank for. Play around and see what you can find!

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Word Tracker – Word Tracker is also another great tool to use for keyword research. It’s also free to use, but you have to register. What we like about Word Tracker is that it’s able to think up longer keyword phrases (also known as “long tail” keyword phrases) so that you can target the keywords that less people are building sites around (meaning, less competition). Go for the low hanging fruit (low competition keywords) that your competition is ignoring, build a site or a specific page around that keyword, and claim that search traffic for yourself! Word Tracker gets their information from a different database than the one used by Google’s keyword research tool. This means you’ll see a broader range of search phrases—and you might discover a real winner. Click here to check out Word Tracker

For Our Black Belt Training Video On “Ninja” Keyword Research, Click Here!

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Lesson 6 – Buying Domains & Getting Hosting Click Here To Watch The Video Module That Covers This Chapter. Choosing the right domain name is critically important. Not only does your domain name represent your website on the internet—it can also have immense search engine benefits. We’ve seen crappy, one-page websites listed on the first page of search engines simply because the domain name matches the keyword it’s ranking for. It gets harder every day to find available domain names that match heavily-searched keywords (especially domain names with the .com extension), so start doing your research ASAP—and remember to look for the low hanging fruit. So what are the elements of a good domain name for niche marketing?  It must be niche-related  Not too long  Not confusing; when the user sees the name of your URL, he should immediately know what your site is about  Whenever possible, it should be an actual high-volume keyword search phrase One way do quick and easy domain name research is to use http://www.domainsbot.com/. All you have to do is type in the keyword phrase that you’re thinking about purchasing a domain for, and domains bot will find out for you if it’s available. It will also go through a list of related keywords to find out if they are available for you to purchase. It’s generally believed that for ranking purposes, a .com extension is best, followed by .net and .org. (Besides having SEO value, a .com domain also sounds the most professional if you want

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to brand your website, put it on your business cards, etc—it’s the easiest domain extension for customers to remember.) Rob Wiser says: I have achieved #1 rankings on Google with with .info domains, even though they’re believed to be the least valuable in SEO terms because they’re so inexpensive to purchase (they can cost as little as $1.99 to register). But I’ve had success with .info websites that are exact matches for the keyword I want to rank for—and while the .com, .net and .org domains for the keywords I want are nearly always taken, I can sometimes buy the .info. Contrary to popular wisdom, I don’t think Google is biased against sites with the .info extension. However, I wouldn’t use a .info extension for a website that represents your company or brand, because A) a .com simply looks more professional, and B) if a user wants to find you online and types the name of your company into their browser, they’re always going to assume it has a .com on the end. I’ve also had experts tell me that websites with a .com extension have a built-in “trust factor” for customers, who might be wary of making a purchase from a site that has a different extension. I guess we’ve been conditioned to believe that legitimate websites are dot-com websites, and that anything else sounds a little big weird. So, as a rule of thumb, I say if you’re branding a company name, always use a .com. But if you want to buy a bunch of sites that are exact matches for keywords you want to rank for, and your main goal with those sites is to get search traffic, you can rank and succeed with .info sites. If the exact domain name you want is unavailable, you can add a suffix. For example: Keyword you are targeting: six pack abs

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Domains With Suffix: www.sixpackabsecrets.com, www.sixpackabsplans.com, www.sixpackabsolution.com, www.sixpackabsfast.com Another way is to add a prefix rather than a suffix. For example, if you’re going for the keyword “fat burning,” you could try to register domains such as fastfatburning, easyfatburning, and so on. However, Google seems to like your site more if your keywords are placed at the front of the domain name. Also make sure that your domain name does not include something that would confuse people when they try to type it into their browser. (Some people use this method to find websites, rather than Googling it in the search box.) For example, don’t make a domain name like: www.gr8homeloans4u.com, because it would be hard to remember, and chances are when people search for your site, they’ll be typing out “great home loans for you.”

Buying Domain Names There are many places to buy domain names online. We personally use NameCheap and recommend you use them, too. They’re constantly offering deals where you can buy discounted domain names. They also have great technical support. Click here to buy a domain from NameCheap.

Hosting Similarly, there are many different services that offer hosting. (To be visible to the world, your website needs to be hosted on a Web server.) Right now, we recommend Hostnine. They prices are reasonable and they have a great support system; they always respond within 24 hours. Click here to check out Hostnine.

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Plus, Hostnine’s reseller package is quite cheap—only $19.95 a month. We recommend you get a reseller account, so that you can have unlimited domains hosted on servers all over the world. One last tip about hosting: make sure your host server is set up in the country where your primary target market lives. This will minimize the time it takes them to load your website. Summary Here’s a summary of what you should do, to purchase your domain name and get it up and running. i. Do some domain name research using DomainsBot.com ii. Find a great keyword and purchase a domain name from NameCheap. Click here to buy a domain name from NameCheap. iii. Get cheap and reliable domain hosting at Hostnine. Click here to sign up to Hostnine. iv. (Assuming you have signed up to the reseller package) - Go to http://cp.hostnine.com/ log in and under the tab "Packages" create a "package" v. Once you have created a "package" click on "Create a New Account" under the "Account Functions" tab vi. Once you have finished creating a new account transfer the DNS from Namecheap to Hostnine vii. Log into Namecheap then find the domain name you registered, click onto the domain name until you see under the heading (on the left tab) "Transfer DNS to Webhost". a. Type this in 1. "ns1.speedydns.net" b. Type this in 2. "ns2.speedydns.net"

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this click here: https://support.hostnine.com/tutorials.php

We’ve Got A Black Belt Training Video On Domain Purchase Strategies That Can Get You INSTANT High Google Rankings And Floods Of Free Traffic! Click Here To View The Video.

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Lesson 7 - Building Your Website Using Wordpress The arrival of Wordpress a few years ago was a godsend for Internet marketers. Prior to Wordpress, building a website was a complicated process that required a lot of specialized knowledge. (Which meant unless you were willing to spend weeks learning how to build a site, you had to pay a website designer to handle it—and you were then totally dependent upon the website designer to make changes, add new content, etc.) With Wordpress, you can quickly and easily set up a website—and if you know how to use Microsoft Word, you pretty much have all the knowledge you need to start posting articles, pictures and videos. You can go to Wordpress.com and set up a free site, but we definitely recommend that you spend the money to purchase your own domain name and hosting. This gives you much greater flexibility, and frankly, it doesn’t look professional when you use a free service for your website. Rather than try to explain in print how to set up a Wordpress site, it’s much easier to show you in a video...

Click Here To Learn How To Quickly Set Up A Wordpress Site!

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Lesson 8 – Getting Traffic Click here to watch the video lesson for this chapter Now let’s talk about one of the most important elements of marketing on the internet (actually, it might be the most important element of all): using different methods to drive traffic to your website. Because let’s face it—you can have a beautifully designed website offering the best deals on the most awesome products, but if no one is finding your site online and you’re not getting traffic, you’ve got no one to sell to! Here are some ways that we use SEO to improve our search engine rankings, and get traffic: Video Marketing – There are a lot of websites out there where users can upload videos and share them with each other, but the only one you need to focus on is YouTube. No other video site comes close the amount of traffic and viewers that flow through YouTube every minute of the day. In fact, it’s been said that YouTube is a bigger search engine than Yahoo and Bing combined! Every day, millions of users go to YouTube—rather than Google—to search the topics they’re interested in. So if your video is ranking #1 on YouTube for a popular keyword, you’re guaranteed to get a ton of views.

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Another great thing about YouTube traffic is that it’s much more viral. Tons of people send interesting and amusing clips to each other using YouTube. A clever (or shocking, or informative) video has the potential to “go viral,” meaning a large number of users are forwarding it to each other and linking to it from their own websites and blogs. When this happens, YouTube will rank it higher within its own search listings, and so will Google (which, by the way, owns YouTube). Plus, if you’re trying to get the message out about your product or website, the “stick rate” for a video is much higher than that of articles. The average user is more likely to watch a video for a few minutes, than they are to read a long piece of text. Keep in mind that in this day and age, attention spans are growing ever shorter—which is why video marketing needs to factor into your strategy. The two main ways to get traffic from a video:

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1 – “Watermark” your video. This means running it through a video editing program and stamping the name of your website on the screen. If the viewer wants to learn more, he can type the name of your website into his browser and go there. 2 – Placing links in the YouTube video description box. When you upload a video to YouTube, it asks you to provide a description. Place your URL at the beginning and the end, and inbetween, write a sentence or two of descriptive text that contains your keyword. A Note On Viral Traffic: This sort of traffic is a bit harder to create and also more difficult to monetize. This is because most of the things that “go viral” are based on something silly (i.e. babies or animals doing something cute), or a shocking event. These videos can get millions of views, but the people watching them are not in BUYING mode; they just want to be entertained for a minute or two. However, there are ways that you can make cash from these types of viewers. You can direct them (via the links in your description box) to relevant CPA offers where they just need to fill out a form, such as taking a “personality quiz.” A lot of YouTube users are bored and looking to kill time, anyway.

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Article Marketing – This strategy involves writing articles on your topic (or paying to have articles written), and then submitting them to article directory sites. The most popular article directory on the internet is www.ezinearticles.com. Basically, Ezine is an archive of articles written on every subject imaginable. You can go to their site and type a subject into their search box, and find articles on that topic. But more importantly (for your marketing purposes), Google trusts Ezine as an “authority” site, because it knows Ezine has a staff that manually reviews each article to ensure that it’s not crap. Therefore, when Google is determining what the search results will be for a keyword, it gives preferential treatment to articles that appear on Ezine. For example, if you were to write an article on “teeth whitening tips” and post it on your website, Google might ignore it. But if you were to publish that same article on Ezine, it might appear in a respectable position in the Google rankings. You get traffic from Ezine by placing a link (or two) in the “Resource Box” at the end of your articles. The Resource Box is supposed to be where you include a blurb about the author, but the smarter way to use this space is to make it a “call to action” that directs people to click on your link and go to your website. Ezine is just one of many sites that allow you to submit articles. A lot of people use articles as a quick way to rank for a keyword (if there is low competition for that keyword).

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Click Here For Our Black Belt Training Session: Ezine Secrets (Hidden Tricks & Tactics To Get More Traffic, More Sales, And More Money By Using Ezine Articles!)

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Web 2.0 Traffic – Web 2.0 traffic is any type of traffic that is generated through social sites, where users are encouraged to participate and engage in online communities. (Facebook would be considered the biggest “Web 2.0” site; others include Twitter, Tumblr, YouTube, LinkedIn, Squidoo, and Hubpages.) Web 2.0 traffic does require a lot more work to harness. Having said that, these sites can be very powerful tools for building a reputation and a brand. Just don’t try to run your business on a free Web 2.0 site, because their terms of service, and rules and regulations can change at any time. The purpose of your presence on Web 2.0 sites should be to send traffic to your “money site” (where you have your offer).

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Pay Per Click (PPC) – This basically means paying for advertising. When you do a Google search and see highlighted listings at the very top of the results, and along the right side of the screen, those are ads that are being paid for by marketers. The great thing about PPC is that most of the time, your ads will appear and generate traffic for you almost immediately—as opposed to SEO, which is a very slow process by comparison. (It can take weeks for Google to start recognizing your SEO efforts and raising you up in the rankings.) But PPC can have a huge downside if you don’t know what you’re doing. You can burn through a lot of money fast—because you’re paying Google every time a user clicks one of your ads. If that user doesn’t wind up buying anything from you, you just spent money for nothing.

Learning how to properly utilize PPC is a complicated topic that is beyond the scope of this book, and it’s only getting tougher to make a profit with this method. Google is extremely picky about the types of ads it will allow. If your ad leads to a web page that Google feels isn’t “high quality,” they can charge you a ridiculously high cost per click (or your ad simply won’t appear in their results at all). As for how Google determines what is a “high quality” web page, their criteria is constantly changing—and becoming stricter. The frustrating part is, they won’t tell you WHY they don’t like your site or your ad.

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A few years ago, marketers could simply set up a PPC campaign, their ads would appear in the search results without any problems, and they’d drive traffic to whatever type of page they wanted—a sales page, a squeeze page to capture email addresses, etc. Nowadays, the rules are much more strict. Google wants to send its users to “quality” sites that offer more than just a sales pitch. As a result, marketers who rely on PPC traffic have had to re-design their landing pages to make them LOOK like informational pages, where the “selling” is done far more subtly. Is it worth it to pay for every click, when you have to try to conceal the fact that you’re actually trying to sell something and make money? It can be, but only if you’re willing to test different landing pages—and spend a chunk of money to figure out what works and what doesn’t. That’s why for now, we recommend you stick with our other traffic-generating strategies. Once you’ve got some money rolling in, you might want to start studying PPC and devote some of your income to figuring out how to convert paid traffic into cash.

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Forums – These are another great way to obtain targeted traffic. In fact, it’s probably the second best place to find the people you want to sell to. You can assume that anyone who is a member of a forum, and an active participant, is highly interested in that topic (and might want to buy a related product). For example, we actively frequent the Warrior Forums (www.warriorforums.com) to see what other internet marketers are up to. Forums are not only fantastic for getting targeted traffic— they’re also great for doing market research. The people in the forums ARE YOUR TARGET MARKET! The key to getting forum traffic is for you to become an active participant, and hopefully become recognized as an authority on the topic. Forums will usually allow you to post a link to your website in your “signature” box. (Some forums require you to make a certain number of posts before you’re allowed to show your link.) If you’re a Warrior Forum member and you’re able to give helpful answers to people’s questions, some of those people are going to click your link and give your website a look.

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You can find forums on every topic under the sun. There are forums for pet lovers, bodybuilding enthusiasts, guitar players, people trying to quit smoking, you name it. Find the biggest forum that is related to your niche, sign up for a free account, and get involved. Blogs – These are also great for getting targeted traffic. It’s easy to get blog traffic, because all you have to do is write a thoughtful response to a blog post and you’ll get noticed. To get blog traffic all you need to do is find out who’s reputable in the niche you want to promote, follow their blog, and post intelligent comments. After a few posts that provide value to readers, you’ll notice a healthy number of visitors to your site if you leave a link in your blog post.

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Email Traffic – If you aren’t building a mailing list yet, get started. Later in this book we’re going to talk about the reasons why list-building is so important, and we’ll give you some helpful tips for communicating more effectively to your list (and motivating them to make purchases!) There are many reasons why you should be building a list, and getting traffic is one of them. In order to use your mailing list as a traffic strategy, the key is to build trust with your subscribers. You want them to look forward to receiving your emails, because they know you offer helpful information (and cool free stuff), and you’re not just trying to hammer them with sales pitches. Rather than sending out long emails filled with tips, we suggest writing your emails as brief “teasers.” Your emails don’t need to be longer than a couple of paragraphs— the actual content will be on your site. For example, say that you recorded a really cool, free video which gives 7 tips on _____. Then include a link at the bottom of the email which encourages people to come to your site to get their free tips, watch the free video, etc. There are several reasons to structure your emails this way. First, by doing this you’re conditioning your subscribers to visit your site on a regular basis, so that they become comfortable with it. (This means you’re getting traffic.) Second, once they’re on your site, it’s a much shorter “leap” to get them to purchase a product. Third, this method brings traffic your way. You want to show Google that your site is getting a healthy number of visitors, and that your visitors are spending time on your site. This is an indicator that your site offers good, relevant content. If a website has a terrible “stick rate” (i.e., the average visitor exits the site only a few seconds after arriving), that indicates to Google that the site’s content is lousy or irrelevant; users aren’t finding what they need. Google will bury these sites deep in its search rankings, or not rank them at all.

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So, by taking the time to create some juicy, information-packed articles and videos and posting them on your site, and then directing your subscribers to check them out, you’ll show Google that you have a healthy number of people spending a significant amount of time on your website every day. The most successful marketers we know give away the most free stuff. Don’t fall into the trap of thinking that you should save all of your best tips for your products. By giving away great information, you create more desire for your products because the user thinks, “If the FREE stuff is this good, the product must be incredible!” (These can be your own products, or products by someone else that you are promoting.) When you do this right, your subscribers begin to look at you as an authority and they trust your recommendations. Instead of seeming like just another scammy salesman clogging their inbox with offers, your subscribers will view you as a trusted friend just telling them to “try something out.” Many internet marketers say “the money is in the list.” In reality, the money is in the list if you treat your list well.

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Lesson 9 – Using SEO To Optimize Your Site Click Here To Watch The Video Module That Covers This Chapter. SEO (Search Engine Optimization) is by far the most popular method of traffic generation for Internet marketers. By using smart SEO tactics to optimize your site (or a page on your site) for a keyword that isn’t too competitive, you can rank high in the Google listings. This will not only get you a lot of clicks to your site, but you’ll also be getting the most targeted traffic possible. For example, if you have a site that you created and optimized for keywords related to “buying property in Florida,” then people who arrive at your site through the search engines are very likely looking to spend money on buying property in Florida. If you’re selling an e-book about how to get a girlfriend, and your website is optimized for the term “how to get a girlfriend,” the people who find your site on Google are obviously searching for specific information on that topic. This makes them easier to sell your book to. There are two types of SEO: on page, and off page. On page SEO means paying attention to certain factors on your web page that will help Google to understand what your page is about. If your On Page SEO is strong, Google will (hopefully) rank you high in its results for the keyword you are targeting. Off page SEO means building links on other websites that point back to your site. Basically, any efforts you make to help your site achieve better rankings, that are done away from your website, are considered off page SEO. Whenever a site contains a link that points at your site, Google considers it a “vote” for your site. If a lot of sites are linking to you, that indicates to Google that you are popular, and offering something of value.

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However, all links are not equal. A single link from a well-known, trusted site in your niche is of far greater value than a bunch of links from random websites that will accept links from anyone. The other factor to consider with off page SEO is that the anchor text in your links is important. If you’re trying to rank your site for the keyword “golf swing tips,” then the best links to your site would have that keyword within the link. (The link would look like this: golf swing tips.) On page SEO is pretty straightforward. You optimize your site (or a page on your site) by following some rules, and then it’s done. Then you move on to off page SEO, which requires a lot more effort. There are endless places on the Internet where you can build links that point back your website, so really, your off page SEO efforts can go on forever. It just depends on how much time and effort you’re willing to spend to boost your site to the ranking you want. The more competitive the keyword is, the more effort this will require.

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On Page SEO Factors The Title Tag - This is also known as the HTML tag. It’s the title of your webpage—you see this title in the top left corner of your browser when you visit a site. This is one of the most important on page SEO factors, but for some reason it’s often neglected! There are so many pages on the internet that have "untitled" as the status of the title tag. Please, don't be one of these people. Always include your main keyword in this Title tag. The Keyword Appearing in the first 50 words on the page - The search engines send “spiders” (automated bots) to crawl your site. What they do is take snap shots of your website and then decide how relevant your site is to a particular niche. One thing they always look at is the first 50 words on your page, so if you want to target a keyword, make sure it appears in the first 50 words of your text. Meta Tags - Meta tags are HTML codes that are inserted into the header of a web page, after the title tag. In the context of search engine optimization, when people refer to meta tags, they are usually referring to the meta description tag and the meta keywords tag. The Meta Description - This is another tag that the search engine spiders pay attention to, so this is another on page SEO factor that you need to consider optimizing your site for. Make sure you include the keyword you are targeting in the meta description. Keyword density - This used to be a really big SEO on page factor that would get you on the first page of the search engines if you did it right. (In the old days, you could use “keyword stuffing”—i.e., copying your keyword over and over again into your text.) This method does not work anymore; in fact, Google will penalize you if they think you’re trying it. You should, however, make sure your page has a certain level of “keyword density,” meaning your keyword appears a certain number of times throughout your page. I usually like a

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keyword density of around 1 to 2 percent. (For every 100 words of text, the keyword appears once or twice.) This way, the article will look natural and it won't look as if I'm striving to spam my pages with keywords. Internal links - Don't forget to also include links to other pages on your site between your pages! You can give yourself a free boost in the rankings just by linking to other pages within your site with the correct anchor text targeting the specific keyword. Outgoing links - Another often neglected on page SEO factor is linking to other trusted sources in your niche. Think about this: the Internet is made up of sites linking to one another. So if you don't have links pointing to other sites, you’re not contributing to the overall online community. Just make sure your outgoing links are pointing to good, reputable sites (for example, YouTube and Wikipedia), because you do get penalized if you link to bad sites. And make sure you also don't have too many links pointing out—otherwise the search engines might think your site is a “link farm” (which exists only to boost other websites) and penalize you for that.

We’ve Got A Killer “Black Belt” Training Module For You On Advanced On Page SEO Tactics. Learn How To ROCKET Your Site To The Top Of Google’s Rankings! Click Here To View It.

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Lesson 10 - SEO Off Page Factors Click Here To View The Video Module That Covers This Chapter. Now we’re going to talk about your off page SEO efforts. This will account for nearly 80% of your SEO success (or failure), so pay close attention! Off page SEO can be summarized in two words: getting links. (Or as they’re often referred to, “backlinks.”) The more links you have pointing to your site, the better (as long as they’re not coming from disreputable, spammy websites). Think of the Internet as a giant popularity contest. In the eyes of Google, each link pointing to your site is a “vote” for you. Here are some rules to remember: Try to get backlinks from websites with a high Page Rank (PR) – Google assigns a Page Rank score to every website, ranging from 1-10, with 10 being the highest. The highest PR sites on the Internet are mega-sites such as Google, Facebook and YouTube. Any site with a PR of 4 or higher is considered strong. Search engines rank websites according to their popularity (i.e. number of backlinks) and the amount (and quality) of relevant information they offer. The strongest websites in a niche are considered “authority” sites. These are typically huge websites that have been around for a number of years and contain hundreds or thousands of articles. This website is considered an authority on its topic, and a link from one of these sites is pure gold. For example, in one of our primary niches, dating tips for men, the site www.askmen.com is an authority site that is tough to out-rank. These are the most valuable sites to get links from. You can get these links in a number of ways—by posting a comment on the site that contains your

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link, by writing a “guest blog post,” or in some cases, you can purchase a link. While this can be expensive, the effect on your rankings can be dramatic. Google is putting more importance than ever on links from high PR sites. Ideally, this site will be relevant to your site, but a link from any high PR site is powerful. Getting just one of these links can massively improve your rankings. Also be aware of… The age of the links - The older the site, and the older the links pointing to your site, the better it is for SEO. Don't ask us why, but that's just the way it is. Google assigns greater value to older websites. The number of links on the page giving you the backlink - If the site giving you a link has a hundred links pointing to other sites, then the “link juice” you receive is significantly diminished. This is because the search engines do not like "link farms" (pages that are set up solely to link to other pages, and provide no real content). So if you’re able to get a link from a site, hopefully you're getting them from “real” sites, and not link farms. The fewer links are on the page linking to you, the more selective that site appears to be, and therefore your link will count for more. You want to target the correct keyword and include it as an anchor text link - This means if you’re building links for a page of yours that is optimized for the keyword "hot potatoes," make sure that the word "hot potatoes" is within the link itself. Here's the code to include the keyword in the link to make it an anchor text:

Hot Potatoes

In SEO terms, an anchor text link is much more powerful than a link that simply says “Click Here.” But it’s also a good idea to vary your anchor text, since you want your link building to

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appear natural. You want Google to think that these sites are actually linking to you because you offer good information; if Google can tell that you’re manually placing links all over the place just to boost your rankings, it will discount your links. And obviously, it will appear unnatural to Google if 200 different websites are all linking to you with the exact same anchor text. So don't make every single link you create say "Hot Potatoes." Around 70% of your links should use "Hot Potatoes" as the anchor text, and can contain variations on the root keyword (i.e. "Hot Potatoes,” "Sweet Hot Potatoes," "Cheap Hot Potatoes," etc. To make sure you get the most search traffic, do a Google Keyword Search on your main keyword, and look at all of the relevant keywords it provides. Pick the relevant keywords that are getting the most searches, and as you build your links, use them as your anchor text. Mix it up. Vary the destination of your links - This is one of the most severe mistakes people make when they make links: they only direct links to their home page. This means the rest of their site has no links pointing towards it! It’s crucial to have links pointing to every page on your site that you want to rank in the search engines. This also makes your site appear much more "natural" in the eyes of the search engines, since authority sites with lots of great content don’t only have links pointing at their homepage. (These links are also known as “deep links.”) Get reputable links from High PR sites - In the old days, it was much harder to get links pointing to your site. However, we now have article directories and web 2.0 sites, which provide you with endless options for building backlinks. You can manually submit articles to these sites and include links pointing to your site: Article Directories  GoArticles  EzineArticles  Article Dashboard

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       

iSnare Articles Base Article Alley Article Click Article City Amazines SearchWarp Easy Articles

In order to do this, you’ll need to register for a free account at these sites and then post your article and place the links within it. Also, your article must be original—if Google sees that it’s an exact article of one that has already been published elsewhere, it will ignore it. There is software that automates the process of submitting your articles to these sites. You can also get software that will help you to “spin” your article, which means you can quickly create hundreds of different versions of your article that are unique in the eyes of the search engines. Click the link at the end of this chapter and we’ll show you a video that contains this information. Get links from related sites within your niche - Any link to your site from another site within your niche, with anchor text that is based on your keyword, is a good link. Put it this way: if Kobe Bryant announced to the world that you are a great basketball player, then chances are you would soon be known to the world as a great basketball player. That's how the search engines work. If they crawl a site that is a respected source of information on a topic, and it points to you as a trusted source on the same topic, the search engines will assume that you’re offering valuable information. This is why it's imperative to get links within your niche pointing to your sites, and the various pages on your site. So does this mean that you'll have to do hours and hours of research to find related blogs and websites and send them emails begging for them to link to you? Not exactly... If you want to find out about an automated system that gets you thousands of links with the anchor text that you want embedded within unique content pointing to anywhere you want

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on your page, click here to watch a short video that tells you about Article Marketing Automation, and includes a few “ninja” tips.

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Lesson 11 - Conversion Strategies Click Here To View The Video Module That Covers This Chapter. So how do you motivate your visitors to take action and do what you want them to do? How do you get them to whip their credit card out of their wallet and BUY a product, just because you say they should? How do you get them to enter their email address, or click a link? The answers all lie in your conversion strategy. When a visitor to your web page performs the action that you want them to, this is known as getting a conversion. Savvy marketers are always trying to figure out new ways to improve their conversion rate. If a site that sells a product is receiving huge amounts of traffic every day, the difference between a 2% and a 3% conversion rate can mean thousands of dollars worth of sales. Experienced marketers improve their conversion rates through a process known as “split testing.” This means they test two (or more) different versions of their web page against each other, to see which one converts better. Google offers a free tool called Google Website Optimizer that allows you to conduct split tests. You set up two different versions of a page (Version A and B), and then run the test. Google will rotate the version of the page that is shown to your website visitors. After a couple hundred visitors have been shown Version A, and the same number of visitors have been shown Version B, you can look at the results and see which version got the higher number of conversions. Then, you stick with that page and get rid of the other one. But the savvy marketer won’t stop there. He’ll run another test, and see if he can create a new version of the page that outperforms the current version. And then he’ll do it again. He’ll keep

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running tests and try to find ways to tweak the page and improve the conversion rate, even if only by a fraction of a percentage point. Your sales copy (which we’ll discuss in the moment) is the area that will help (or hurt) your conversions in the most dramatic way. Changing around your headline, or introductory paragraph, will often result in an obvious difference in your conversion rate. But you’d be surprised at how even the tiniest details can affect your conversions—such as the background color of your site, the graphics, even the font. We don’t recommend you spent a lot of time on testing right now; we want to get you up and running, and making money. Testing can come later. And you don’t need to do it—just keep in mind that it’s the only way to know for sure which conversion tactics are working for you, and which ones might actually be hurting you. Never assume that your catchy new headline, or adding some flashy graphics, are going to cause your sales to improve. “Test, test, test” is the mantra of the most successful Internet marketers. In fact, in many cases an “ugly” sales page that looks stripped-down and rather boring will outperform a page that looks flashy and sophisticated. There are, however, some tried-and-proven conversion strategies that will work to your benefit. We suggest incorporating some of the following tactics. (Note: You can use these tactics whether you’re selling your own product, or acting as an affiliate and trying to get visitors to click on your affiliate link.) Timed Countdown – This is one of our favorite conversion strategies. It puts pressure on the visitor when they see there’s an actual clock counting down on the side…and the time to take action is running out. You don’t need to rush them too much. We’ve seen timed countdowns that start at 15 minutes and the visitor is only required to fill out a short form that will take them no longer than 30 seconds. Still, that timer on the side of your screen has a psychological

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effect. It makes people take what you’re saying more seriously, and it spurs them to take action before they lose out. Limited Price – If you tell your visitors that they’re being given a rare opportunity to purchase the product at a discounted price, you create SCARCITY. You can create an arbitrary number and say, “the first 50 buyers will get this product for $250 $1!, the next 50 buyers will get it for $250 $10, the next 100 buyers will get this product for $250 $50,” and so on. Everyone wants to get in on a good deal before it’s too late. Limited Time – You don’t need to have an actual timer on the screen to make it a “limited time offer.” You can state in your sales copy that they only have a certain amount of time to act. During the testing phase of a product, it’s common for the creator to sell it at a discounted price. You can implement this in your sales strategy, whether you truly are testing your product, or just want to give your visitors added motivation to buy. This can be as simple as adding a sentence like, “This is a limited-time offer and the price might be raised at any time.” Even though that’s a totally vague statement, it will be enough to convert some curious browsers into buyers. Limited Information – It’s human nature for people to want to know the “secrets” that others don’t know about. Capitalize on this, and use it to increase your conversions. A common marketing tactic is to state in your sales copy that you’re only making this information available to a certain number of people, because you don’t want these “secrets” to become common knowledge…so the number of copies is limited, and once they’re all sold, the doors will shut forever. Another way to phrase it: only a limited number of copies will be sold, because if you sell more than that number it would hinder your ability to provide the best possible customer service. Therefore, only _____ copies will be available to the public…so you’d better grab yours now, because they’re going fast!

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How To Sell Like A Pro Many people who are new to Internet marketing worry that they don’t have a “salesman mentality,” and therefore they won’t be able to close sales. For these people, the idea of affiliate marketing is attractive because it’s up to the creator of the product to close the deal. The affiliate marketer simply has to find ways to send traffic to someone else’s sale page, and that sales page is designed to make the sale and earn them money. If you’ve got your own product, you’ll need to create a sales page for it. But this is also a valuable skill for affiliate marketers to learn. You may find a product that you want to promote as an affiliate, but you feel their sales page isn’t that great—so you decide to create your own. Or, their sales page might be decent, but by writing some effective sales copy on your website you can motivate more of your visitors to click your affiliate link and go to their page. Remember, as an affiliate marketer, you need to use every tactic at your disposal to drive traffic to product offers. Don’t expect to send a lot of traffic by simply sticking a banner on your site, or writing a couple of sentences and telling them to “Click Here.” Write some effective sales copy that gets them excited about checking out the product! You don’t need to be a brilliant writer to do this. Sales pages are really more of a science than an art. Many of the best sales letters tend to follow a proven 12-step formula. These steps are arranged in a particular order. They’re designed to hook the reader’s attention and get them into the right emotional state to make them want to take action, while removing their doubts and answering any questions or concerns they might have about whether this product is right for them.

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Overcoming Buying Resistance Every person has some form of “buying resistance”—a reason they tell themselves not to take action. One of the primary goals of your sales letter should be to overcome that resistance, while persuading them to take action. Some of the forms of buying resistance are: “You’re not like me, you don’t understand my problem.” “How do I know you’re qualified to solve my problem?” “I don’t need it right now.” “It probably won’t work for me.” “I can’t afford it.” “What if I don’t like it?” A very smart marketer named David Frey came up with a 12-step “template” for sales letters that is designed to methodically neutralize all of the different forms of buying resistance, while encouraging them to make the correct decision—which is to buy the product. Also keep in mind that people don’t make purchases based on logic. Their decision to buy is driven by emotion. This is why the other main objective of the sales letter is to build your reader up into an emotional state that motivates them to take action. And humans have two primary motivators that control our actions: the promise of gaining something, and the fear of loss.

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To put it another way, we’re hard-wired to want to move towards pleasure (which will be the result of taking action) and away from pain (which will be the result if they fail to take action). Therefore, you want to paint a picture in your reader’s mind of the great pleasure he’ll feel as a result of using your product. The positive emotions he’ll feel after pumping up his physique…or losing that stubborn belly fat…or approaching a drop-dead gorgeous girl and scoring a date with her…or learning the “secret” investment strategy that will give him financial freedom…you get the idea. At the same time, the sales letter should hit his “pain buttons,” too. It should remind him of the painful consequences of not taking action. Your sales letter should hit both types of buttons (pleasure + pain), but remember this: The fear of loss is a more powerful motivator than the promise of gain. I read a blog post from a successful Internet marketer in which he tested this theory. He was selling an online course which gives advice for married couples who want to enjoy a closer and more passionate relationship He tested two different titles for his course: #1 “How To Improve Your Marriage” #2 “How To Stop Your Divorce Or Lover’s Rejection” Headline #2 outsold the first one by a ratio of 5-1, because it triggered the fear of loss.

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Your reader won't buy the product because he feels like he understands what you're saying. You can explain in 50 different ways how incredible your product is, and list all of the features, and that’s all well and good—but it’s not going to create an emotional reason for the reader to buy. He’ll buy because he feels you understand him. You’ve been in his shoes, you’ve experienced the same pain/embarrassment/frustration that he feels now, and you have the solution. Not just any solution, but THE solution. That’s the essence of a good sales letter. Now let’s run down the 12 steps. The twelve steps are: #1 Grab their attention The opening headline is the first thing your reader will see. If it doesn’t immediately capture their attention, you’ve probably lost them. Powerful headlines are crucial. You might think that a “good headline” is one that announces how amazing and beneficial the product is. But actually, many of the most effective sales page headlines are designed to trigger emotions of fear and loss. Here’s a classic example: “WARNING: Don’t Even Think Of _____ Until You _____.” This could say, “WARNING: Don’t Even Think About Going Back To The Gym Until You Learn This One Weird Secret The Fitness Industry Doesn’t Want You To Know.” This is an attention-grabbing headline because the word “WARNING” immediately instills a sense of fear into the reader.

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It’s been proven that with most products, a headline that announces the benefits of your offer won’t convert as well as a headline that makes them fear losing something. This is one of those funny quirks of human nature. Use it to your advantage. #2 Identify the problem In this step, you describe the painful, or uncomfortable, or embarassing situation that your product will solve. Don’t mention your product yet, just talk about the problem that your product addresses. You want the reader to say to himself, “Wow, this guy understands exactly what I’m going through.” People are creatures of habit, and often they will not take action and make a change unless they’re experiencing a lot of pain or discomfort. So you describe their pain, and then you agitate it. You rub some salt in the wound. You can tell a short story to vividly illustrate how painful, frustrating or embarassing their problem is. Here’s an example from a sales page of mine that sells an e-book for guys who want to turn a female friend of theirs into their girlfriend (a common problem among guys): “You know there nothing worse than being best friends with a girl…and you secretly want to turn her into your girlfriend more than anything in the world, because you know you’d be the right guy for her…you’d treat her the way she deserves to be treated, not like those jerks she’s dated in the past….but you’re afraid to tell her how you truly feel because you couldn’t bear the thought of being rejected and humiliated…” Thast’s pretty powerful emotional language, right? #3 Provide the solution Here, you “stake your claim” by telling the reader that you can solve this problem. This is where you introduce yourself, by name, and you mention your product or service. At this

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stage, the reader should feel a sense of relief because they are starting to believe that you have the solution to this problem that’s been weighing on them. #4 Present your credentials Most readers are coming into this sales pitch with a healthy degree of skepticism. They’re thinking, “this all sounds great, but who IS this guy, and why is he qualified to solve my problem?” So now, you tell them why they SHOULD trust you. Give your credentials. Mention some of the people/companies you’ve worked with, how long you’ve been in this field, etc. You can mention awards, or degrees, or recognitions you have received, or media appearances you’ve done. If you don’t have an impressive pedigree or a bunch of accolades to mention, but you’ve sold quite a few copies of this product, you could just say “My name is Ted Johnson and I’ve helped hundreds of people from all around the world…people in your exact same situation…to handle this problem once and for all.” #5 Show the benefits Here, you tell the reader how they are going to personally benefit from your product or service. You can list these in bullet points. Keep in mind, you want to emphasize the benefits, not the features. When you write these, put yourself in your reader’s shoes. Rather than describing what the program contains, help him to visualize how purchasing your product is going to give him immediate benefits. Let me give an example… Describing a feature: “This 173-page ebook shows you how build muscle by using a 7-step system that emphasizes resistance training.”

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Describing a benefit: “Once you apply the lessons in this easy-to-learn, 7-step system, you’ll feel younger, stronger, more motivated and more confident…your friends and loved ones will be amazed at your transformation.” #6 Give social proof One of the most effective ways to build your credibility, and remove any doubts your reader still has about whether you’re the “real deal,” is to provide some testimonials from satisfied customers. Testimonials are extremely powerful selling tools. To make them even more effective, include pictures of your customers (if possible) along with their testimonials, and include a mention of where where they’re from. (“Jim from Salt Lake City, Utah had this to say…”) #7 Make your offer This is the most critical part of your sales letter besides the headline. It’s not enough to make your offer appealing; it must be irresistible. The goal is to make your reader think, “I’d be crazy not to grab this deal.” This is why you should include a number of bonuses to give your product as much “perceived value” as possible. And when you write about the main product and the bonuses, always think in terms of benefits rather than features. To give another example: Feature: For your second free bonus, you’ll get an e-book about Internet Dating that teaches you how to meet women online. It’s 73 pages long and it’s filled with helpful tips. Benefit: Bonus #2, our guide to Internet Dating, will reveal to you a closely-guarded system that you can use to meet an unlimited number of amazingly sexy, high-quality women— without you having to leave the comfort of your home! Heck, you don’t even need to get

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dressed and leave the house to use this system—and the best part is, you won’t risk any rejection whatsoever. #8 Make a guarantee In order to make your offer absolutely irresistible, you’ve got to remove the risk. People— particularly when looking at a product on the Internet—have a natural fear of being scammed. This is why you should give the strongest possible guarantee you can. (On our products, we always offer a “100%, No-Questions-Asked, Money Back Guarantee.” And we mean it!) We’ll say something like… “If you’re not completely thrilled with results you get from using this program, simply send us an email at any time over the next 60 days and tell us you’d like a refund. We’ll gladly return your money to you in full—no questions asked, no hard feelings, we part as friends and we sincerely thank you for giving this program a try.” We know a marketer who changed his 60-Day refund policy to a 365-Day policy, and it increased his conversions and lowered his refund rate! Then he tried changing it a a “Lifetime” policy. He literally told his readers that as long as they lived, they could receive a full refund simply by requesting it at any time. Again, this boosted his conversion rate and lowered his refund rate. The lesson? The stronger your guarantee, the less of a “risk” it sounds like to the reader, and the more relaxed your refund policy is, the more likely your customers are to forget about asking for a refund altogether. If it turns out they’re not thrilled with the product (or never get around to using it), they say to themselves “I’ve still got another month (or until the end of the year) to get my money back, I don’t want to deal with it now…” and they will often allow the window of time to lapse.

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#9 Inject scarcity Most people are more likely to procrastinate than take action. At this point in the sales letter, even if you’ve removed their doubts and convinced them that your product is THE solution to their problems, they might just be too lazy to go fetch their credit card, or they just don’t want to deal with it right now and tell themselves they’ll come back to your website later (which they almost never will). They also might not feel enough urgency to take action right now. They feel the pain, they know they’ve got a problem, and they want the solution…but the pain they’re feeling isn’t strong enough to motivate them to take action right now, at this moment. This is why this step is about injecting “scarcity” into your offer, which means you tell them that if they don’t act now, they might never get this opportunity again. The price might suddenly go up without notice…the product might sell out and this offer will be pulled offline…or you could say the bonus package is only for the first 500 buyers, and it’s “first come, first serve”…after 500 sales, the bonuses will no longer be part of the package. A word of warning: Don’t go overboard with “false scarcity,” which means giving a bunch of warnings that are completely untrue. If you say in your sales letter that “this offer will only be available for 24 hours” and you’ve got a countdown timer on the side of the page, you’re going to look pretty silly when some of your readers re-visit your site a week later and you’ve got the same sales page, with the same price and countdown. By making the scarcity real, you’ll condition your customers (especially the people on your subscriber list) to want to jump on your offers, because you mean it when you say it won’t last long. #10 Call to action By this point, your reader might be desperate to buy the product…but never assume that he knows what to do next. You’ve got to take him by the hand and tell him exactly what he needs

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to do. Spell it out in very clear and concise language. (Example: “Click the orange button below that says ‘Buy Now.’ You’ll be taken to our secure checkout page, where you can complete your order and access your products immediately.”) #11 Give a warning A powerful sales letter will keep pushing the reader’s “emotional buttons” all the way to the very end. It doesn’t end with the Call to Action. When he sees that orange button that says “Buy Now” he’s got one last chance to think about why he shouldn’t buy right now. So this is where you give a warning. You remind him of what he risks losing if he fails to take action. Try to be as graphic as possible with your language. Paint a picture that he can visualize—of himself continuing to suffer in his current painful situation, and of losing his chance to take advantage of a great opportunity right now. You can also remind him of the consequences if he doesn’t take action. “Look, I know you don’t want to stay stuck in the same rut… hoping that somehow the right woman will come into your life…wishing that you had the confidence to walk up to next beautiful woman you see and start a conversation with her…and I also know you don’t want to lose this opportunity to claim the $97 worth of bonuses that I just told you about. They’re all yours free, but only if you act now …” 12. Close with a P.S. that summarizes your offer Believe it or not, the P.S. (post script, which goes underneath your signature) is the third most important element of your sales letter. One reason is because a lot of readers will skip over most of your sales letter and scroll down to the bottom, to see how much it costs. So, it’s possible that the only two things on your page that they’ll see are the headline and the P.S.

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In the P.S., you can use emotional language that once again targets their fear of loss, of missing out on an incredible opportunity, and you can re-state some of the key points of your offer. The other reason to include a P.S. and make it as compelling as possible is that this is your final chance to motivate the reader to take action. If he doesn’t take action at this point, he’s leaving. (Some marketers really hammer this aspect of their sales letter. They include a P.S., a P.P.S., and a P.P.P.s!) Why not—it’s your final chance. You might as well throw your whole arsenal of tactics at them at this point!

Now let’s show you how to create each of these steps and “tweak” them for maximum conversions! Click here to watch our Black Belt Training Module: The Supersonic Sales Letter Formula

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Lesson 12 - Email Marketing Click Here To Watch The Video Module That Covers This Chapter One of the keys to building a highly profitable, long-term online business is to build an email list. You need to be able to maintain contact and build a relationship with your prospects (people who visited your site, but haven’t made a purchase yet) as well as your buyers (people who have purchased from you, which means they’re willing to spend money and might want to buy other stuff from you). As your internet business grows, you can start “segmenting” your list and dividing it up into separate lists. You can have a list for your prospects, a list of buyers (who you can pitch additional products to), and lists for different niches. You want the ability to send out “broadcasts” to your email list whenever you want to let them know about something. This could be an offer for a product you are promoting…a timesensitive discount offer that is only good for the next 24 hours…or maybe you’re giving away something for free. (You don’t want to always bombard your list with offers. Build up some goodwill by giving out free stuff now and then.) If you create your own product, another reason why building a list is essential to your business is that it gives you a way to cross-promote with other marketers. You can reach out to other marketers in your niche and offer to do an affiliate promotion for their product, if they do the same for you in return. In addition, you want to put a system into place so that your subscribers will automatically receive a sequence of messages. This is known as an autoresponder. For example, on the day they sign up, they automatically receive an email that contains a link to download their free gift. On day two, they receive an email that contains “7 Helpful Hints” on whatever your niche

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is about. On day three, they receive another email that contains some more tips, and at the bottom of the email there is a link to try out a product. And so on. You’ll need to subscribe to an autoresponder service to start building your list. We use two of these services: 1shoppingcart.com and Aweber.com. We advise you to sign up with Aweber, since it’s the preferred autoresponder for serious Internet marketers and they’re very reliable—they pride their service on being able to get the emails you send out delivered into your subscribers’ inboxes. With inferior autoresponders, your emails might wind up going into your subscribers’ spam folders and they’ll never get read. Signing up with a reliable autoresponder service is an absolutely necessary cost if you’re serious about building an online business. You’re not just paying for the ability to run an autoresponder and send broadcasts; you’re also paying for their expertise with getting your emails through the spam filters. Your subscriber list is worthless is the emails you send to them wind up being tagged as “spam.”

Click here to sign up with Aweber now! Don’t take the cheap way out and use one of the free services that are available. This aspect of your online business is too important. To get people onto your mailing list, you can set up a “squeeze page” that is designed to capture email addresses in exchange for giving out a free gift. (Usually this is some type of video they can access, or a special report.) Another method is to install a pop-up box on your website which appears onscreen a few seconds after the visitor arrives at your website. This box will advertise the free gift and encourage them to enter their email address. We created our own pop-up software, which has several powerful functions for building your list. It’s called List Farmer and you can download it here.

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We have tens of thousands of people on numerous mailing lists that we control, and we can generate thousands of dollars simply by sending out an email that notifies them about a special offer. It took us years to build our mailing lists to this point, but by all means, you should get started on this immediately. In the Internet marketing world, it’s said that on average, it takes seven “contacts” with a prospective customer before they decide to purchase from you. Of course, some of your prospects will whip out their credit card and buy as soon as they see your offer for the first time, and others will never buy at all. But on average, it’s the seventh contact that motivates them to get off the fence and try your product (assuming that you are sending them wellcrafted, interesting emails and not just bombarding them with “buy this now!” messages). Of course, you’ll never get to this point with a prospect if you don’t have them on your email list. A huge percentage of people will visit your site for the first time, quickly scan it, and leave—and you will never have another chance to sell to them. This is why offering them an incentive to sign up for your list is crucial. Let them sign up to receive their free gift. Now that they’re on your list, you need to keep them on your list by providing them with useful information mixed in with your offers. If you try to “hard sell” them every day, you become nothing more than an annoying spammer, and they’ll ignore you or unsubscribe. Again, the rule of reciprocity comes into play here. The more helpful, free content you give to your list, the more they’ll feel indebted to you—and the more curious they’ll become about your product. Their mindset becomes, “wow, if they’re giving out this much cool information for free, just imagine how awesome the PRODUCT must be!” If you’re able to give your list free PDF reports, or instructional videos, great. But it can be as simple as doing some Internet research and writing seven emails for your autoresponder that

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contain helpful tips and hints on the topic that they’re interested in. At the bottom of the link, you can include a call to action and a link that takes them to the product’s sales page. Do this right, and your subscribers won’t see you as some pushy salesman. They’ll see you a cool guy who seems to know everything about this topic, and is trying to help them out with their problem. When you write the emails that you will load into your autoresponder, use the 3 F’s Principle: 1. FEEL – let the potential customer know that you understand how they feel about a particular problem. “If you’re suffering from panic attacks, I know how you feel...” 2. FELT – communicate to them that you understand their situation because you felt it in the past. “The reason why I know how you feel is because I used to suffer from the same problem...” (then tell a story) 3. FOUND – you then tell them what you found to solve the problem. “I tried every socalled ‘cure’ on the market, but then I found one product that finally helped in reducing my panic attacks…” (then include your “call to action” where you motivate them to click a link) Once you’re able to demonstrate that you understand their problem and sincerely want to help, and you’re not just trying to make a quick buck, you’ll not only be able to make the first sale—you’ll be able to sell them other related products in the future. Now you’ve got yourself a sustainable long-term business! We usually “soft sell” products to our lists by crafting emails that consist of 95% informative content, and the final 5% is a call to action along the lines of, “If you want to learn the BIG secret that solved my problem once and for all, click here.”

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Not only does this “soft sell” approach yield higher conversions, it also lowers your refund rate. This is because you’ve built rapport with your customers. They like you and trust you, because you’ve provided them with a bunch of free tips and they feel that you empathize with their problem because you used to in the same situation. Now, when you recommend something, they pay attention—and if they decide to try the product, they’ll feel they should give it a fair shot, rather than thinking about how quickly they can get a refund.

Want To Learn Our Black Belt Email Marketing Secrets, And See How To Turn Your Autoresponder Into A 24-7 Cash Generator? Click Here For The Video!

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Lesson 13 - The Millionaire Marketer Mindset (BONUS LESSON) Click Here To Watch The Video Module For This Lesson

We initially only planned a 12-part course, but we decided to give you an extra bonus lesson before we wrap things up. And this just might be the most important lesson of all! What most people don’t realize is that success is actually a scientific formula that you can follow. If you don’t believe us, just have a look at the most successful people in this world. Guys like Bill Gates, Warren Buffett, and the late, great Steve Jobs didn’t just “get lucky.” Most people tend to put their own fate in the hands of others, and choose not to take control of things because they always have an excuse. Everyone has an excuse to justify their own failure, or lack of progress. But since you’ve taken action already, and you’ve now reached the end of this course, we want to congratulate you—but we also want to let you know that this journey can be long, and at times, lonely. Friends of yours and family members will look at you funny, and maybe call you crazy, when you tell them that you’re learning how to create an online empire that will fund your wildest dreams.

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They might try to stop you because they want you to do something a little more “realistic.” You might even have doubts in your own mind, and think “does this Internet stuff really work?” That’s human nature. However, we want to let you know about a concept called a self fulfilling prophecy. Most people don’t realize this, but the way that they think directly correlates with how they will act, which in turn determines their result. They don’t realize that they fulfill their own prophecies without realizing the fact that they can control the outcome. The majority of people shrug their shoulders and say “it’s fate,” “it’s destiny,” or “that’s not realistic.” But let us tell you a story about a young man. This young man was being “unrealistic” and went against his “destiny”—which was supposedly to go to a good university, to get good grades, and land a good job. Instead, this unrealistic young man decided to drop out of university to start his own company with his buddy, in his parent’s garage. “What does that kid know about business?” they said. “I betcha he’s going to fail” they chuckled. “Who does he think he is,” they griped. “What a fool,” most people thought at the time. Well, that “fool” turned out to be one of the richest man to have ever walked this earth.

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That was the story of Bill Gates. You see in life, there are people who want to drag you down, and make you just like them. Bill Gates didn’t just get lucky. Warren Buffett didn’t just get lucky. Richard Branson didn’t just get lucky. Donald Trump didn’t just get lucky. They all had a burning desire to achieve a goal they had set for themselves. Equally important, they came up with a plan and followed through with it—step by careful step. When there were setbacks and failures, they persisted. That’s what makes someone successful. In order to succeed in your Internet marketing journey, you also need to have a plan which you put into action, and then follow. NO MATTER WHAT OTHER PEOPLE THINK. In this book and its accompanying training videos, we have provided you with the plan. We’ve showed you the tools that will literally allow you to make money while you sleep, by building cash-generating sites that Now all you need is a blueprint to follow. You need a STEP BY STEP blueprint that will guarantee you success. This blueprint will not only show you where to go, but how to do things EXACTLY. The blueprint I am talking about is this Internet Wealth Ignition.

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Click here to check out the step-by-step system that we use to make BIG MONEY online, by selling other people's products...

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