tools for marketing and fan relationship management. WHAT IS. THE MUSIC ... The Music Site connects broad relational dat
SaaS/PaaS (Software/Platform as a Service) for
INDEPENDENT MUSICIANS & LABELS •
MULTI-CHANNEL MONETISATION
•
MARKETING AUTOMATION TOOLS
•
FAN RELATIONSHIP MANAGEMENT
PITCH DECK - APRIL 2018 - EIS
WHAT IS THE MUSIC SITE? The Music Site boosts income for independent musicians and automates the acquisition, engagement and retention of fans by connecting multiple revenue streams with professional-level tools for marketing and fan relationship management.
www.TheMusicSite.com
PROBLEM
SOLUTION
Lack of transparency, too many middle-men take a
The Music Site removes multiple middle-men from the
share of artists revenues.
equation.
Artists are being exploited with excessive charges
The Music Site operates much fairer pricing models
and commissions.
and revenue sharing.
Independent musicians and labels do not have
The Music Site provides musicians with professional-
professional marketing skills.
grade marketing automation tools and Fan Relationship Management.
Independent musicians and labels do not have
The Music Site connects broad relational data across
connectivity of relevant data.
multiple distribution channels.
www.TheMusicSite.com
TARGET MARKET
INDEPENDENT
INDEPENDENT
MUSICIANS
LABELS
WHO WANT… ✓ New and improved revenue channels ✓ Access to professional digital marketing tools ✓ Multiple channels to develop and engage with fans ✓ Transparency of income
www.TheMusicSite.com
FREE FEATURES MUSIC PROFILE
SOCIAL
Create the ultimate music profile that says everything about you and
Follow your favourite bands and artists to track new music, lyrics, events,
your interests, whether you’re a fan, creator, record label or industry.
tickets, videos, pictures, news and more from one dashboard.
MUSIC
LYRICS
Stream, buy and sell music where you set the asking price. Discover new
Browse lyrics with advanced search, presented over a HD image backdrop
music, themed playlists or curate your own to share with others.
chosen by the artist for an overall better experience.
EVENTS & TICKETS
PICS & VIDS
Any event, any size, anywhere, with comprehensive data including linked artist
Pictures, music videos, interviews, lyric videos and everything in between.
and venue profiles. Enhance your event with pictures, videos and music.
Embed YouTube videos for extra views and increased monetization.
CONNECTIONS
MERCHANDISE
Filter your music connections by location, genre and type, add private notes,
Every artist can have their own merch store, accessible directly from within
direct message or join/start a group chat.
their profile and within our global marketplace.
www.TheMusicSite.com
HOW WE MAKE MONEY
£
£ £
SAAS SUBSCRIPTION MODEL
£
DISPLAY ADVERTISING
Single monthly subscription to access a suite
Targeted display ads across the platform and
of digital tools and enhanced features.
newsletters.
REVENUE SHARE
£
PARTNERSHIPS
We deduct a simple, transparent 15% across
We have global partnerships in place with leading
all revenues achieved through the platform.
industry providers for essential music services.
PROMOTED CONTENT Artists promote their media on The Music Site
£
to a targeted music-related audience.
www.TheMusicSite.com
EXTENDED SERVICES Extended services beyond the subscription package.
PRO SUBSCRIPTION FEATURES Initial features of the £9.99 a month PRO SaaS model. (offered at £4.99 introductory offer)
‘FAIR-PLAY’ MUSIC STREAMING
FAN STATS
Our patent pending music streaming model gives fans more freedom, and
Understand your audience and see who’s engaging with your profile and
artists a way to earn a much higher pay-out per-play than existing music
content including views, shares, likes, comments & more, filtered by location
platforms, also allowing artists to communicate directly with their listeners.
and account type such as fan, record label, industry professional.
DYNAMIC PRESS KIT (EPK)
FAN DONATE
A stunning, clean and elegant online EPK updated instantly from your TMS profile.
Fans love to support their favourite bands, your fans can donate money directly to
Showcase everything about you highlighting specific media you’re most proud of.
you to spend on music promotion, artist services or pay for your PRO tools.
FAN RELATIONSHIP MANAGEMENT
GUEST LIST MANAGER
Manage your industry contacts from your dashboard including contacts not on
Collect and manage guest list names and emails for your music events, easily
The Music Site, and keep track of important private notes.
view on-the-go or export and print directly from your dashboard.
Continued on next page. www.TheMusicSite.com
PRO SUBSCRIPTION FEATURES Initial features of the £9.99 a month PRO SaaS model. (offered at £4.99 introductory offer)
PROMO LANDING PAGES
PRO MESSAGING
Create promotional landing pages for your profile, music and videos, and grow
Send targeted messages to your fans directly from within The Music Site. Filter
your fan base by giving away rewards such as early access, download links or
by location, account type (e.g. Fans, Artists, Labels, Industry Pro’s etc.) and
discount codes in return for an email address or social action.
genre interests. Send individual direct message, group chat or bulk message.
GROW YOUR FANBASE MAILING LIST
CUSTOMISABLE CALL TO ACTION
Collect fan emails directly from your profile, content pages such as Music,
Add a custom call-to-action button to your profile to increase newsletter
Video, Lyrics etc. or when fans Connect. Easily export for email marketing.
sign-ups, sales, traffic to your blog, bookings or just promote a new release.
AUTOMATIC FAN UPDATES
AVAILABILITY CALENDAR
Keep your fans updated regularly and automatically by email, including latest
Built into your profile and seamlessly updated with your events, clearly display
activity, updates and new media such as music, lyrics, videos, events and more.
your availability, easily managed via an interactive drag & drop calendar.
www.TheMusicSite.com
WHERE WE ARE NOW
✓ Our core database and infrastructure are ready to support extensive scale.
✓ Our MVP has been validated with fans, artists and labels.
✓ We have impressive pre-launch traction.
www.TheMusicSite.com
TRACTION
6,000
9,000
14,000
ARTICLES PUBLISHED
BETA SUBSCRIBERS
MAU
29,000
45,000
95,000
LINKEDIN CONNECTIONS
ARTIST & INDUSTRY EMAILS
SOCIAL FANS
www.TheMusicSite.com
MARKET RESEARCH We asked existing artists and creators about their thoughts on the current music industry…
94% have music available on at least one music platform. 88% said payments they received from these platforms were lower than expected. 80% said they would support our unique pricing model
www.TheMusicSite.com
JOURNEY ROADMAP 3 Years 24 Months > 12 Months > 6 Months Present
MVP
Monetize
Growth
Expand
Exit
MVP Completed.
1st stage SaaS package.
2nd stage SaaS package.
25,000 Paying Subscribers
88,000 Paying Subscribers
Scalable infrastructure &
170 Paying Subscribers
2,300 Paying Subscribers
200,000 Free Members
850,000 Free Members
database architecture
8,500 Free Members
24,500 Free Members
Gross ARR: £2.9m
Gross ARR: £10.5m
Gross ARR: £139k
Acc. Balance: +£517k
Acc. Balance: £5.0m
completed.
Acc. Balance: +£6,893 www.TheMusicSite.com
THE BIGGER PICTURE Future Opportunities
BIG DATA
BIG DATA
The music industry still seeks a comprehensive global database
Big data capabilities create the ideal vehicle to deliver and
solution.
support blockchain in music.
Our unique relational data supports extensive user ‘Fanalytics’.
Coin raise being explored to fund extended development.
Integrating AI algorithms will help labels identify emerging talent.
www.TheMusicSite.com
KEY TEAM
KEITH
JOSH
VLADIMIR
JOHN
Business / Strategy
Product & Marketing
Lead Developer
Commercial Strategy
30+ years experience in successful
Full project management and
Extensive experience in managing
Senior strategic mentor. Has led
business startups, management,
digital marketing, bringing
and developing complicated and
technology deals of up to £2.4bn
consultancy and Total Quality
visionary innovation and a strong
scalable solutions with a focus on
growing top line revenue for a
Management.
emphasis on digital & social.
agility and big data.
tech company by 800%.
LinkedIn
LinkedIn
LinkedIn
LinkedIn
www.TheMusicSite.com
FORECAST
Year 1
Year 2
Year 3
Revenue
£44,649
£1,248,666
£6,534,494
Total Costs
£137,756
£738,491
£2,051,009
- (£93,107)
510,175
4,483,485
MAU
71,780
517,320
2,287,114
Page Views
215,339
2,172,742
12,350,416
Members (Free)
24,405
202,283
833,789
PRO Subscribers (Paid)
2,327
25,049
88,484
PLUS Subscribers (Paid)
0
881
5,360
Profits (Pre-Tax)
www.TheMusicSite.com
INVESTMENT SOUGHT
£100,000 Seed Investment (Eligible for EIS)
DEVELOPMENT
MARKETING
TEAM
(58%)
(15%)
(24%)
(3% misc.) www.TheMusicSite.com
EXIT STRATEGY Exit by strategic merger or acquisition is expected from year 3.
PAST EXAMPLES:
STREAMING SITES
TECH GIANTS
Musical.ly acquired by ByteDance ($800m)
MUSIC INVESTORS
Slacker acquired by LiveXLixe ($50m) Mediachain Labs acquired by Spotify ($ Unknown)
Spotify
Google
Tencent
SoundCloud $240m investment from Twitter/Raine Group
Apple Music
Microsoft
Alibaba
Swell acquired by Apple Inc. ($30m)
Deezer
Amazon
Cellfish
MySpace acquired by NewsCorp ($580m)
Tidal
Apple
Line Music
Google Play
Facebook
RhythmOne
Pandora
Twitter
BackStage
www.TheMusicSite.com
Semetric acquired by Apple ($50m) BandPage acquired by Google ($ Unknown) Songza acquired by Google ($ Unknown) CrowdAlbum acquired by Spotify ($ Unknown)
T H A N K
Y O U
www.Seedrs.com/The -Music-Site
E-MAIL
TELEPHONE
WEBSITE
[email protected]
+44 (0) 7877 616 508
w w w. t h e m u s i c s i t e . c o m