The Oregon Bicycle Travel Survey

The Oregon Bicycle Travel Survey Making Oregon a Better Place to Ride

Top Outdoor Recreation Activities by Participation Rate 51.5 million

Running, jogging & trail running

46.2 million

Freshwater, saltwater & fly fishing

43 million

Road biking, mt biking & BMX

Car, backyard & RV camping

42.5 million

Hiking

35 34.5 million

0

10

20

30

40

50

60

Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

Outdoor Recreation Activities by Frequency of Participation Running, jogging & trail running

Road biking, mt biking & BMX

56 average outings / cyclist = 2.4 billion outings / year

Birdwatching

Freshwater, saltwater & fly fishing

Hiking 0

10

20

30

40

50

60

70

80

90

# of average outings / year

Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

2011 Travel Horizons Study, Oregon

Bicycle Related Travel in Oregon, 2012 Conducted by Dean Runyan Associates

KEY PROJECT CONTRIBUTORS Oregon Bicycle Racing Association International Mountain Bicycling Association Cycle Oregon Bike tour operators US Forest Service Bureau of Land Management Travel Portland Travel Lane County Rural community leaders


Study Objectives Document the economic significance of bicycle‐related travel in Oregon • Bicycle‐related travel for both Oregon residents and out‐of‐state visitors • Focus on the travel spending, employment, earnings, and tax receipts generated by the spending • Economic impacts by travel region • Trip characteristics and demographics by each bicycle activity type

Oregon’s Travel Regions

Bicycle Activity Trip Types 

Organized non‐competitive group ride



Sanctioned bicycle race (road/cyclocross/mountain)



Organized group tour (road/mountain)



Independent bicycle touring (road/off‐road)



Day road ride

 

Day mountain bike ride As a recreational activity while on trip (riding around Portland waterfront, resort, bike trail, for example)

All Responses Shown Today  2012 data  Primary reason for trip or One of several reasons for trip  Overnight & Day Trips (50+ miles from home)  Average party‐size (adults + children) : 2.7 people (day trips) 3.4 people (overnight trips)

THE BIG ROUND HAIRY #s Travelers in Oregon who participated in a planned bicycle-related activity while on the trip made travel expenditures of approximately...

$400 million in 2012 (approximately $1.2 million is spent per day)


THE BIG ROUND HAIRY #s Travelers who participated in bicycle-related activities spent...

$175 million on accommodation & food services $54 million on groceries $72 million on motor fuel $32 million on event fees $28 million on bicycle repairs, clothing & gear


THE BIG ROUND HAIRY #s In addition, this bicycle-related travel spending directly supported approximately...

4,600 jobs $102 million in earnings


THE BIG ROUND HAIRY #s The bicycle-related travel spending also generated...

Local and state tax receipts of nearly $18 million in 2012 This includes lodging taxes, motor fuel, and travelgenerated state income tax


Where are they from? Other US States 14% Idaho 1% California 8% Oregon 67% Washington 10%

Party‐Trips by Type, 2012 Day road ride

422 (37%)

As a recreational activity

351 (31%)


106 (9%)

Sanctioned bicycle race

91 (8%)

Day mountain bike ride

80 (7%)

Independent bicycle touring

51 (4%)

Organized group tour

39 (3%)

Other cycling event

10 (1%) 0

200 400 Thousand Trips

Note: average party size (adults + children) is 3.4 people (overnight trips) and 2.7 people (day trips)

600

Party‐Trips by Region, 2012 Portland Metro

60

Willamette Valley

227 78

Gorge/Mt.Hood

41

146

Central

93

Coast

54

66

Southern Eastern

201

44 20 0

65 51

Overnight Day

5 50

100

150

200

Thousand Trips Note: average party size (adults + children) is 3.4 people (overnight trips) and 2.7 people (day trips)

250

300

Party‐Trips by Type : Central Oregon Day road ride

39 (26%)

As a recreational activity

35 (24%)


29 (20%)


24 (16%)


7 (5%)


6 (4%)


6 (4%)

Other cycling event

2 (1%) 0

20 40 Thousand Trips

60

Average Trip Expenditures (by Party)

Type of Bicycle Activity Organized group tour As a recreational activity Sanctioned bicycle race Independent bicycle touring Day mountain bike ride Organized non‐competitive group ride Day road ride Other cycling event Overall

Overnight Trips Day Trips Average Average Trip Average Trip Cost Length (Nights) Trip Cost $900 4.53 $109 $844 3.73 $131 $794 2.56 $144 $788 4.83 $144 $732 3.36 $125 $697 3.98 $168 $606 2.75 $98 $552 2.65 $158 $744 3.59 $116

Note: average expenditures by party; average party size (adults + children) is 3.4 people (overnight trips) and 2.7 people (day trips)

Total Trip Expenditures by Type, 2012 As a recreational activity

$152

Day road ride

$81


$38


$37


$35


$28


$27

Other cycling event

$2 $0

$50

$100 Millions

$150

$200

Spending – Day vs. Overnight overnight = 3 x the impact

Overnight Trips $310 Million 78%

Day Trips $90 Million 22%

Total Trip Expenditures by Category, 2012 Restaurants/Bars/Lounges

$67

$27

Accommodations

$81

Fuel/Gas/Transportation/Parking

$50

Groceries/snacks

$41

Bicycle Event Fees

$17

Bicycle related repairs/clothing/gear

$13

$15

$18 $10

All other retail

$16

Airfare (if applicable) Recreation and Entertainment

$22

$3

$13 $8

$0

Overnight Day

$1

$50 Millions

$100

Total Trip Expenditures by Region, 2012 Portland Metro

$56

Willamette Valley

$57

Central

$33 $22 $70 $6

Coast

$49 $8

Gorge/Mt.Hood

$30

Southern

$16

$33 $6

Eastern

Overnight Day

$15 $1 $0

$50 Millions

$100

Total Trip Expenditures by Region, 2012 GORGE MT.HOOD PORTLAND

WILLAMETTE VALLEY

CENTRAL EASTERN

COAST SOUTHERN

$70M + $50M to $70M $25M to $50M under $25M

Bicycle‐Related Share of Travel Spending, 2012 GORGE MT.HOOD (14.8%) PORTLAND (2.3%)

WILLAMETTE VALLEY (5.1%)

COAST (3.6%)

CENTRAL (11.6%)

SOUTHERN (4.2%)

EASTERN (4.6%)

10% + 4% to 10% 1% to 4%

Who are they?  65% are men  46% are 35‐54  26% are 55‐64  78% have a Bachelors or Masters degree  58% have household income above $75k  9% have household income above $200k

Who are they: Mt. Bike Day Riders  78% are men  68% are 35‐54  9% are 55‐64  79% have a Bachelors or Masters degree  64% have household income above $75k  10% have household income above $200k

Who are they: Other Activities  Hiking – 83%  Exploring the town – 75%  Eating at an establishment – 71%  Visiting a farmers market – 62%  Visiting a microbrewery – 58%

THE BIG ROUND HAIRY #s Travelers in Oregon who participated in a planned bicycle-related activity while on the trip made travel expenditures of approximately...

$400 million in 2012 (approximately $1.2 million is spent per day)


THE BIG ROUND HAIRY #s Travelers who participated in bicycle-related activities spent...

$175 million on accommodation & food services $54 million on groceries $72 million on motor fuel $32 million on event fees $28 million on bicycle repairs, clothing & gear


THE BIG ROUND HAIRY #s In addition, this bicycle-related travel spending directly supported approximately...

4,600 jobs $102 million in earnings


THE BIG ROUND HAIRY #s The bicycle-related travel spending also generated...

Local and state tax receipts of nearly $18 million in 2012 This includes lodging taxes, motor fuel, and travelgenerated state income tax


Full report available at: Industry.travelOregon.com By May 1, 2013 (under Research and Reports)
