The Principles of Islamic Marketing

The Principles of Islamic Marketing

BAKER AHMAD ALSERHAN United Arab Emirates University, UAE

GOWER

Contents

List of Figures

vii

List of Tables

ix

Preface

xi

PART 1

UNDERSTANDING ISLAMIC MARKETING

1

Islamic Business Ideals

2

The Islamic Market (Souq)

PART 2

3 27

THE ISLAMIC MARKETING MIX

3

The Islamic Product (Tayyibat)

53

4

Islamic Pricing Practices

69

5

Islamic Promotions and Promoting to Muslims

79

6

Islamic Logistics (Halal Logistics)

PART 3

99

ISSUES IN ISLAMIC MARKETING

7

Muslim Consumer Behaviour

113

8

Islamic Branding: Concepts and Background

137

9

Islamic Branding 2: Brands as Good Deeds

157

10

Islamic Hospitality

167

Index

189