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The Reincarnation of International Marketing - Jagdish Sheth
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The Reincarnation of International Marketing - Jagdish Sheth
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as a unique school of
marketing
thought lSheth, Gardner, and Garrett 1988; Sheth and Eshghi 1989; Ricks, Fu, and ... try speciï¬c
marketing strategies
and operations by multidomestic ï¬rms. (comparative ..... Stockholm:
SNS
. Hallén, L. 1979.
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