Paddy Power Metro Rainbow Laces Edition. M2M. Paddy Power. Android #andProud. Splendid Communications. Google UK / Andro
THE SHORTLIST 2016
“IT’S BEEN DONE ” HAS NE VER WON... SO FIND OUT IF JUDGES WERE IMPRESSED, INSPIRED AND THOUGHT YOUR WORK DARED TO ‘DO DIFFERENT’
If you made it onto the shortlist, congratulations, it proves the value of sticking your neck out, dancing to the beat of your own drum and, basically, being brave. Each particular ‘challenger’ category e.g. Idea, Effectiveness, Craft etc., shows the total number of entries shortlisted. In the final judging, all work will divide further into broad ‘sectors’ as they were originally entered, so that like for like can be compared. The sectors include the following: Consumer Product; Consumer Service; Experience, Retailer or Entertainment; Business to Business; and Charity, Education or Public Service. This year more Best Awards are potentially available as judges have the discretion to give multiple Best Awards in challenger categories, where the work is justified, new and exciting – as well as overall awards per sector. Merits or second place positions are no longer applicable: either work is deserving of a Best Award, or it isn’t; we’ve seen it before, or we haven’t. GOOD LUCK.
BEST #DODIFFERENT IDEA SU B CAT EGORY BUSINESS TO BUSINESS / IDEA
CHARITY, EDUCATION OR PUBLIC SERVICE / IDEA
CONSUMER PRODUCT / IDEA
CONSUMER SERVICE / IDEA
EXPERIENCE, RETAILER OR ENTERTAINMENT / IDEA
BEST #DODIFFERENT EFFECTIVENESS
AC T I V I T Y
AGE N CY
CLIE N T
SU B CAT EGORY
AC T I V I T Y
AGE N CY
CLIE N T
Creating a Nation of Lifesavers
Lowe Open
The British Heart Foundation
O2 Top 50 Campaign
MBA
O2
BUSINESS TO BUSINESS / EFFECTIVENESS
Microsoft FUTURE DECODED
Momentum Worldwide
Microsoft UK
I wish my son was a dog
ais London
Harrison’s Fund
Razors Edge
Cubo
De Montfort University
This Girl Can
FCB Inferno
Sport England
Day of Memory - Suffocation
Leo Burnett
Karma Nirvana
Day of Memory—#RememberShafilea
Leo Burnett
Karma Nirvana
NSPCC Flaw in the Law
Leo Burnett
NSPCC
Day of Memory—Suffocation
Leo Burnett
Karma Nirvana
NSPCC Share Aware
Leo Burnett
NSPCC
The First Day of School
Animl
Unilever
DonateLocate app
Soul
The Connection at St Martin’s
McVitie’s Sweeet Masterbrand
Grey London
United Biscuits
Sony Everyday Extraordinary
Haygarth
Sony Mobile
Ballantine’s Space Glass
Havas Work Club
Ballantine’s (Pernod Ricard)
Domino’s Pizza Legends
iris Worldwide
Domino’s Pizza UK
Sony Everyday Extraordinary
Haygarth
Sony Mobile
THE NEW MINI JOHN COOPER WORKS HATCH
iris Worldwide
MINI
Monkey’s Monumental Mission
HeyHuman
PG tips (Unilever)
Discover More
Lexis
Harley-Davidson Europe
Icon Remastered
Initials
Fiat Chrysler Automobiles UK
Raising Eyebrows. And Subscriptions.
Proximity London
The Economist
Nescafé Original. Win a Big Start for your friend.
iris Worldwide
Nestlé
Glaceau Vitamin Water – Shinebright Studio
Sense
Coca Cola
adidas #therewillbehaters
iris Worldwide
adidas
The Economist - Dis-Comfort Food
Sense
The Economist
Jack Rocks Your Town
Splendid Communications
Brown Forman
Lansinoh Happy Tummy Club
WDMP
Lansinoh Laboratories
Yours truly—how Barclays redefined ‘personal’ banking
RAPP
Barclays
Yours truly – how Barclays redefined ‘personal’ banking
RAPP
Barclays
Protect Their Curiosity
Table 19
Internet Matters
Street Signs
Soul
Relish
MoneySuperMarket Car Insurance Epic Car Crusher
Splendid Communications
MoneySuperMarket.com
Protect Their Curiosity
Table 19
Internet Matters
P&O Cruises ‘This is the Life’
Founded
P&O Cruises
#cheltenHAM
Space
Coral
Sean Conway: Running Britain
tpf
Discovery
SKINS Official FIFA Non-sponsor Campaign
BBD Perfect Storm
SKINS
World’s First ‘Subsconscious Menu’
Lexis
Pizza Hut Restaurants
#30YearsVodafone
Wasserman Experience
Vodafone
CHARITY, EDUCATION OR PUBLIC SERVICE / EFFECTIVENESS
CONSUMER PRODUCT / EFFECTIVENESS
CONSUMER SERVICE / EFFECTIVENESS
EXPERIENCE, RETAILER OR ENTERTAINMENT / EFFECTIVENESS
BE S T # D O DIF F E R E N T BR A N D S T R AT E GY
BEST #DODIFFERENT INTELLECTUAL PROPERTY DEVELOPMENT
SU B CAT EGORY
AC T I V I T Y
AGE N CY
CLIE N T
SU B CAT EGORY
AC T I V I T Y
AGE N CY
CLIE N T
BUSINESS TO BUSINESS / BRAND STRATEGY
HSS Hire ‘Feel Unstoppable’
Founded
HSS Hire Group
Sponsor DNA
Leo Burnett
Leo Burnett Group Sponsorship Practice
NSPCC Share Aware
Leo Burnett
NSPCC
BUSINESS TO BUSINESS / INTELLECTUAL PROPERTY DEVELOPMENT
#notanotherbrother
Verbalisation
The Quilliam Foundation
Cineworld. Digital Movie Planner
Arnold KLP
Cineworld
Do Anything
Exposure Digital
Microsoft
Liftshare
DigitasLBi
Liftshare
adidas #therewillbehaters
iris Worldwide
adidas
RunYHA
The Hub
YHA
Welcome to the New home
Leo Burnett
Samsung Europe
Raising Eyebrows. And Subscriptions.
Proximity London
The Economist
BRITA Travelsmart
Sense
BRITA
The Economist—Dis-comfort Food
Sense
The Economist
Cineworld. Feel More At Cineworld
Arnold KLP
Cineworld
P&O Cruises ‘This is the Life’
Founded
P&O Cruises
adidas Gamedayplus
We Are Social
adidas
CHARITY, EDUCATION OR PUBLIC SERVICE / BRAND STRATEGY
CONSUMER PRODUCT / BRAND STRATEGY
EXPERIENCE, RETAILER OR ENTERTAINMENT / BRAND STRATEGY
EXPERIENCE, RETAILER OR ENTERTAINMENT / INTELLECTUAL PROPERTY DEVELOPMENT
BEST #DODIFFERENT CRAFT SU B CAT EGORY
CHARITY, EDUCATION OR PUBLIC SERVICE / CRAFT
BE S T # D O DIF F E R E N T L O N G T E R M S T R AT E GY SU B CAT EGORY CONSUMER PRODUCT / LONG TERM STRATEGY CONSUMER SERVICE / LONG TERM STRATEGY
AC T I V I T Y Organic. Naturally Different O2 Priority
AGE N CY Haygarth Cherry London
CLIE N T
CONSUMER PRODUCT / CRAFT
Sustain Telefonica UK
EXPERIENCE, RETAILER OR ENTERTAINMENT / CRAFT
AC T I V I T Y
AGE N CY
CLIE N T
I wish my son was a dog
ais London
Harrison’s Fund
Day of Memory - Suffocation
Leo Burnett
Karma Nirvana
Fastest Hour
Leo Burnett
Meningitis Now
NSPCC Share Aware
Leo Burnett
NSPCC
Respect the Water - Summer 2015 campaign
Leo Burnett
The Royal National Lifeboat Institution
The Attention Test
ais London
SKODA
Jack Daniels. Do You Share Jack’s Spirit?
Arnold KLP
Jack Daniels
Sprite B-Ball Fusion
Haygarth
Coca-Cola GB
Raising Eyebrows. And Subscriptions.
Proximity London
The Economist
Jack Daniel’s Hero Serve
Splendid Communications
Brown Forman
Star Alliance Avianca in Brazil (06) Campaign
Atomic London
Star Alliance
Samsung Team Photo
Cheil UK
Samsung Electronics UK
Black Sail
The Hub
YHA
BEST #DODIFFERENT CONTENT
BEST #DODIFFERENT SMALL BUDGET
SU B CAT EGORY
AC T I V I T Y
AGE N CY
CLIE N T
BUSINESS TO BUSINESS / CONTENT
Intel IT Center Connect
IDG Global Solutions
Intel
Creating a Nation of Lifesavers
Lowe Open
The British Heart Foundation
Tic Tac - Apple Burst
Aesop
Ferrero
Budweiser: Dream Goal
Elvis Communications
AB-InBev
Monkey’s Monumental Mission
HeyHuman
PG tips (Unilever)
Nescafé Original. Win a Big Start for your friend.
iris Worldwide
Nestlé
THE NEW MINI JOHN COOPER WORKS HATCH
iris Worldwide
MINI
Jack Rocks Rival Sons
Splendid Communications
Brown Forman
CONSUMER PRODUCT / CONTENT
CONSUMER SERVICE / CONTENT
EXPERIENCE, RETAILER OR ENTERTAINMENT / CONTENT
Credit Revelations
Proximity London
Capital One
Desperados #PartyBetterPartyDifferent
Jack Morton Worldwide
Desperados
Launching Drama on UKTV Play - ‘Chocobatch’
Taylor Herring
UKTV
YHA Adventure Seekers
The Hub
YHA
BEST #DODIFFERENT OPPORTUNIST MARKETING SU B CAT EGORY
AC T I V I T Y
AGE N CY
CLIE N T
BUSINESS TO BUSINESS / OPPORTUNIST MARKETING
Brrr! The world’s first interactive beer
Lowe Open
Lowe Open
Costa Express Best Companies DM
The Hub
Costa Express
Do Anything
Exposure Digital
Microsoft
Raising Eyebrows. And Subscriptions.
Proximity London
The Economist
#ProbablyTheBest use of your tube card today
The Marketing Store Worldwide
Carlsberg UK
DAVE TOUR DE FARCE
Initials
UKTV/Dave
CONSUMER PRODUCT / OPPORTUNIST MARKETING
EXPERIENCE, RETAILER OR ENTERTAINMENT / OPPORTUNIST MARKETING
SU B CAT EGORY
AC T I V I T Y
AGE N CY
CLIE N T
BUSINESS TO BUSINESS / SMALL BUDGET
Brrr! The world’s first interactive beer
Lowe Open
Lowe Open
Costa Express Best Companies DM
The Hub
Costa Express
I wish my son was a dog
ais London
Harrison’s Fund
Day of Memory - #RememberShafilea
Leo Burnett
Karma Nirvana
Day of Memory - Suffocation
Leo Burnett
Karma Nirvana
NSPCC Flaw in the Law
Leo Burnett
NSPCC
DonateLocate app
Soul
The Connection at St Martin’s
The After Eight Challenge
Momentum Worldwide
Nestlé Confectionery UK&I
Meatspace
We Are Social
The Friday Project /Harper Collins
SKINS Official FIFA Non-sponsor Campaign
BBD Perfect Storm
SKINS
DAVE TOUR DE FARCE
Initials
UKTV/Dave
#cheltenHAM
Space
Coral
YHA Adventure Seekers
The Hub
YHA
Spotify - My Tempo
Wasserman Experience
Spotify
CHARITY, EDUCATION OR PUBLIC SERVICE / SMALL BUDGET
CONSUMER PRODUCT / SMALL BUDGET
EXPERIENCE, RETAILER OR ENTERTAINMENT / SMALL BUDGET
BEST #DODIFFERENT REGIONAL MARKETING
BE S T # D O DIF F E R E N T AGE N CY C O L L A B O R AT I O N
SU B CAT EGORY
AC T I V I T Y
AGE N CY
CLIE N T
SU B CAT EGORY
AC T I V I T Y
AGE N CY
CLIE N T
CHARITY, EDUCATION OR PUBLIC SERVICE / REGIONAL MARKETING
Cancer Research UK Take Cancer Apart
Atomic London
Cancer Research UK
CHARITY, EDUCATION OR PUBLIC SERVICE / AGENCY COLLABORATION
Paddy Power Metro Rainbow Laces Edition
M2M
Paddy Power
CONSUMER PRODUCT / REGIONAL MARKETING
San Miguel ‘Tweet to Fill’
The Marketing Store Worldwide
Carlsberg UK
Cadbury Spectacular 7
Elvis Communications
Cadbury (Mondelez)
ICON REMASTERED
Initials
Fiat Chrysler Automobiles UK
Carlsberg Newsroom
The Marketing Store Worldwide
Carlsberg UK
CONSUMER SERVICE / REGIONAL MARKETING
Street Signs
Soul
Relish
EXPERIENCE, RETAILER OR ENTERTAINMENT / REGIONAL MARKETING
Spotify—My Tempo
Wasserman Experience
Spotify
CONSUMER PRODUCT / AGENCY COLLABORATION
BEST #DODIFFERENT GUARDIAN VOTE SU B CAT EGORY CHARITY, EDUCATION OR PUBLIC SERVICE / GUARDIAN VOTE
BE S T # D O DIF F E R E N T IN T E R N AT I O N A L M A R K E T IN G SU B CAT EGORY CONSUMER PRODUCT / INTERNATIONAL MARKETING
AC T I V I T Y
AGE N CY
CLIE N T
Welcome to the New home
Leo Burnett
Samsung Europe
Raising Eyebrows. And Subscriptions.
Proximity London
The Economist
The Economist - Dis-Comfort Food
Sense
The Economist
CONSUMER PRODUCT / GUARDIAN VOTE EXPERIENCE, RETAILER OR ENTERTAINMENT / GUARDIAN VOTE
AC T I V I T Y
AGE N CY
CLIE N T
This Girl Can
FCB Inferno
Sport England
NSPCC Flaw in the Law
Leo Burnett
NSPCC
NSPCC Share Aware
Leo Burnett
NSPCC
Douwe Egberts. No Ordinary Coffee. No Ordinary Jar.
Arnold KLP
Douwe Egberts
Do Anything
Exposure Digital
Microsoft
ICON REMASTERED
Initials
Fiat Chrysler Automobiles UK
SKINS Official FIFA Non-sponsor Campaign
BBD Perfect Storm
SKINS
#cheltenHAM
Space
Coral
#30YearsVodafone
Wasserman Experience
Vodafone
BEST #DODIFFERENT PRIDE A M AWA RD SU B CAT EGORY
PRIDEAM AWARD
AC T I V I T Y
AGE N CY
CLIE N T
Smirnoff - We're Open
72andSunny Amsterdam
Smirnoff Western Europe
Barclays Pride London
Maxus/Chorus by Maxus
Barclays
Guinness Rugby World Cup 'Never Alone'
AMVBBDO
Diageo Guinness
Absolut Colors
AnalogFolk
The Absolut Company
PutRedBack
Cheil UK
PutRedBack
Rainbow Laces
Lucky Generals
Paddy Power
Paddy Power Metro Rainbow Laces Edition
M2M
Paddy Power
Android #andProud
Splendid Communications
Google UK / Android
No Bystanders
THE GATE LONDON
Stonewall
BEST #DODIFFERENT BREAKTHROUGH AGENCY SU B CAT EGORY BREAKTHROUGH AGENCY
AGE N CY
BEST #DODIFFERENT AGENCY SU B CAT EGORY
AGE N CY
Lost Boys
Freedman International
Lucky Generals
Haygarth
ZEAL Creative
AGENCY
iris Worldwide Momentum Worldwide Sense Wasserman Experience
BE S T # D O DI F F E R E N T TA L E N T D E V E L O P M E N T SU B CAT EGORY TALENT DEVELOPMENT
AC T I V I T Y
AGE N CY
Total Talent Experience
Momentum Worldwide
Talent Development - The Hub
The Hub
Creating a culture of ZEAL
ZEAL Creative
“ IT ’ S B E E N DO N E ”
H AS NEV ER W ON
THE MAA WOULD LIKE TO THANK ALL THE BEST AWARDS PARTNERS
THE AWARDS NIGHT. 3 MARCH 2016 THE BREWERY, CHISWELL STREET, LONDON EC1Y 4SD BESTAWARDS.CO.UK The MAA Best Awards 4 New Quebec Street London W1H 7RF Telephone: 020 7535 3550 The lightbulb logo, the MAA logo and Best Awards are registered trademarks of the Marketing Agencies Association. The Marketing Agencies Association is registered in England & Wales No. 03779878.
