The Chinese eCommerce market is the only one that can compete .... and more (full list can be found in the data file) 2:
Top 1,000 Online Stores – United States 2018 Statista ecommerceDB.com – Country Report May 2018
About Statista‘s ecommerceDB.com Statista – the statistics portal Statista is one of the leading statistics companies worldwide. With a team of over 400 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. The product is aimed at business clients and academics of any size. Our client base includes a wide range of globally active companies and premier academic institutions. Since the launch of the platform in 2008, more than 1,000,000 users have registered with Statista. ecommerceDB.com – your access to revenues for the largest 6,500 online stores worldwide Web sales information Web sales 2014 to 2017, growth forecast 2018, relative market shares, cross-boarder and product analytics
Easy-to-use ecommerceDB.com features a clear design and intuitive navigation
In-depth KPIs Logistics service providers, payment methods, traffic metrics
Seamless workflow Content can be instantly downloaded in Excel format
Company information Including information on company revenue, contact information (management, marketing, and eCommerce contacts)
Daily updates New information on online store revenues are updated on a daily basis
Start your research right now: 2
Get full access to the U.S. eCommerce market study The top 1,000 online stores, ranked by net sales in 2017
What does the access include? The study consists of 2 professionally prepared documents: A PDF document that covers 116 pages with exclusive eCommerce insights An Excel file that includes all examined criteria of 1,000 online shops
Most relevant criteria at a glance: • Online store URL • Online store’s net sales 2017 • Online store’s net sales 2016 • Net sales growth 16-17
• Contact persons (up to 3) • Payment & shipping methods • Sales channels Purchase the study right now: 3
Content 01
Introduction
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Stores by category Specialists vs. generalists Top player by net sales and growth Payment methods Shipping service provider Ebay & amazon profile Legal form
Management Summary Study design and definition of net sales Category definitions
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The U.S. eCommerce Market International comparison Forecast Market volume by category Market concentration Companies & key players
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Category Insights Electronics & Media Fashion Furniture & Appliances Food & Personal Care Toys, Hobby & DIY
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Source: ecommerceDB.com
Top 1,000 Analysis
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Ranking top 1,000 Portrait of the top 25 Full list of top 1,000
Management summary Key findings
The U.S. eCommerce market was valued at US$398 billion in 2017 and is still growing strongly, by 11% annually up to 2020.
segment’s market concentration, as 44% of all Electronics & Media net sales are generated by the top 3 stores.
The Chinese eCommerce market is the only one that can compete with the U.S. market regarding its size. And when it comes to growth, China eclipses the U.S. with an average annual growth rate of 16%. India looks into an even brighter eCommerce future as its entire market grows by 24% annually from 2017 to 2020.
The analysis of the top 1,000 stores reveals several interesting facts:
In this study the eCommerce market is divided into five different segments: Electronics & Media, Fashion, Furniture & Appliances, Food & Personal Care and Toys, Hobby & DIY . Toys, Hobby & DIY represents the biggest segment in the U.S. eCommerce market with net sales of US$113 billion, while also growing strongest, namely at a CAGR1 of 14% up to 2020. We observe a high market concentration: The top 5 stores – amazon.com, walmart.com, apple.com, homedepot.com, bestbuy.com – generate more than one fifth of total U.S. eCommerce net sales. Amazon.com as the biggest eCommerce player dominates whole market segments: Amazon has the highest market share in the Electronics & Media segment with 31% and leaves its competitors far behind. Amazon’s position also has a significant impact on the
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1: CAGR: Compound Annual Growth Rate / average growth rate per year Source: ecommerceDB.com
While Fashion-oriented stores account for more than 40% of all top 1,000 stores, they are only responsible for 25% of all top 1,000 net sales. On the other hand, only 9% of the top 1,000 stores focus on Electronics & Media, which is remarkable as they generate much more net sales compared to the Fashion stores. The average annual growth rate from 2016 to 2017 among all top 1,000 stores amounts to 13%. The highest growth rate of 17% can be observed within the range of the top 101-150. Moreover, nearly every eCommerce store offers the possibility to pay by Visa, Mastercard and American Express. PayPal is also widespread. Regarding shipping service providers USPS, UPS and FedEx are the most common.
Study design and definition of net sales Study design:
Definition of net sales:
The top 1,000 online stores in the U.S. by net sales were determined in the following three steps:
eCommerce net sales are defined as the amount of first party sales generated by a specific online store on a domain level (e.g. amazon.com and amazon.de are considered separately) after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
1. Market screening: − Creation of a list of over 5,000 relevant online stores in the U.S. − Analysis of traffic information to filter the list for the most important stores, thereby reducing the initial number of stores to about 2,000 2. Data collection:
− Research of the relevant KPIs (e.g. company & contact information, shipping and payment providers, etc.) − Net sales modeling through the analysis of annual reports and press releases 3. Final analysis: − Regression analysis to approximate the missing net sales data (i.e. for shops without published annual reports and no relevant press release data) − Forecast of net sales for subsequent years
The study was conducted between September, 2017, and February, 2018.
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In this study, only eCommerce net sales generated in the U.S. are taken into account. In case a website also ships to other countries, sales generated with these shipments are not considered.
If an online shopping website also offers a marketplace shop on a site like eBay or Amazon, the resulting revenue is included in the shop's eCommerce net sales. If there are any business-to-business (B2B) revenues generated by a given online store, these are also included. Only online stores with a focus on private end users (B2C), were considered for the study, i.e. shops with a B2B share of less than 50%.
Category definitions Electronics & Media
Fashion
Furniture & appliances
Food & Personal care
Toys, Hobby & DIY
The category Electronics & Media covers the sale via a digital channel of physical media (e.g. books, DVDs, Blu-ray discs, computer games), consumer electronics (e.g. TVs, DVD players) and communication devices (e.g. desktop computers, laptops, smartphones).
The category Fashion includes the online trade of articles of clothing (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases).
The category Furniture & Appliances is comprised of the digital sale of furniture, kitchens and household goods (e.g. kitchen & bathroom accessories and home textiles), as well as electronic household appliances (e.g. washing machines and coffee machines) for the private end user.
The category Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user). It also includes medical products for private use (e.g. blood pressure monitors).
The category Toys, Hobby & DIY includes the online sale of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports & outdoor equipment, flowers, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts).
Sub categories: ▪ Consumer Electronics ▪ Book, Movies, Music & Games
Sub categories: ▪ Apparel ▪ Bags & Accessories ▪ Footwear
Sub categories: ▪ Furniture & Homeware ▪ Household Appliances
Sub categories: ▪ Food & Beverages ▪ Personal Care
Sub categories: ▪ DIY, Garden & Pets ▪ Toys & Baby ▪ Hobby & Stationery ▪ Sports & Outdoor
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THE U.S. ECOMMERCE MARKET
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* Sternchentext, Quellenangabe, Bemerkungen
The U.S. eCommerce Market
China and the U.S. are the largest eCommerce markets by far – India is growth champion eCommerce market comparison
eCommerce net sales in million US$ and CAGR1 2017-2020 in percent in selected countries 24
India
22 20 18 16
China
Mexico
CAGR1
14 12
Russia
10
Italy
8
Brazil Spain Canada
United States
France Germany
Japan United Kingdom
6 4 2 0 0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
eCommerce net sales 2017
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1: CAGR: Compound Annual Growth Rate / average growth rate per year Source: ecommerceDB.com
90,000
390,000 400,000 410,000 420,000
The U.S. eCommerce Market
The U.S. eCommerce market is growing by 11% per year on average, reaching US$543 billion by 2020 U.S. eCommerce market: development
CAGR1 17-20 in percent
U.S. eCommerce net sales in million US$ Electronics & Media
Fashion
Furniture & Appliances
Food & Personal Care
Toys, Hobby & DIY 543,205
+ 11.0%
167,651 (31%)
+ 13.7%
62,842 (12%)
+ 13.3%
89,967 (17%)
+ 13.2%
497,561 448,076 398,000 113,967 (29%)
61,980 (16%)
10
43,157 (11%)
132,762 (30%)
49,576 (11%) 71,453 (16%)
151,116 (30%) 56,352 (11%) 80,964 (16%)
86,594 (22%)
96,036 (21%)
105,260 (21%)
113,884 (21%)
+ 9.6%
92,303 (23%)
98,250 (22%)
103,869 (21%)
108,862 (20%)
+ 5.7%
2017
20182
20192
20202
1: CAGR: Compound Annual Growth Rate / average growth rate per year 2: Forecast Source: ecommerceDB.com
The U.S. eCommerce Market
amazon.com and walmart.com are among the top 5 players in every eCommerce category in the U.S. Top 5 players by net sales by category
Electronics & Media
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Source: ecommerceDB.com
Fashion
Funiture & Appliances
Food & Personal Care
Toys, Hobby & DIY
Category Insights
Electronics & Media is growing by an average of 5.7% per year to reach US$109bn in net sales by 2020 The U.S. Electronics & Media market: net sales development
Electronics & Media net sales in the United States in million US$ Consumer Electronics
Books, Movies, Music & Games
5.7%1 92,303 33,348 (36%)
58,955 (64%)
2017
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98,250 33,604 (34%)
64,647 (66%)
20182
1: CAGR: Compound Annual Growth Rate / average growth rate per year 2: Forecast Source: ecommerceDB.com
103,869 33,606 (32%)
70,263 (68%)
20192
108,862 33,399 (31%)
75,463 (69%)
20202
Category Insights
The Electronics & Media market is dominated by amazon.com with a market share of 31.2% The U.S. Electronics & Media market: top stores
Top stores 2017 by net sales1 in million US$ Consumer Electronics
62%
100%
.com
6,270
Market share in % Books, Movies, Music & Games
38%
31.2
28,805
6.8
10% .com
.com
.com
13
90%
5,086
53% 47% 3,572
100% 1,850
1: Store‘s net sales in the U.S. Electronics & Media market Source: ecommerceDB.com
5.5
3.9
2.0
RANKING TOP 1,000
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* Sternchentext, Quellenangabe, Bemerkungen
Ranking top 1,000
#1: amazon.com Store profile
General information
Main Country: Main Category: Company: Launch:
United States Electronics & Media Amazon.com, Inc. 1995
Net sales in the U.S. in mUS$
Distribution: further channels
Bricks & Mortar
Marketplaces:
Mail
Amazon
FedEx
Phone
eBay
Shipping: service providers
+20% 52,805
44,105
USPS UPS
Other1
Offered payment methods 2016
2017
Category split: Net sales share in % Electronics & Media
22%
Cards:
VISA, Mastercard, American Express, Diners Club, more2
E-wallets: AmazonPay
Invoice:
Unknown
Cash:
On delivery
Other:
Giftcard
Furniture & Appliances
5%
55%
Food & Personal Care
Shop software
Toys, Hobby & DIY
14% 4%
15
Fashion
Other
1: DHL, OnTrac, Forwarding agent, Own delivery service and more (full list can be found in the data file) 2: Discover, JCB, China UnionPay, NYCE, prepaid store card, STAR Source: Annual report, Statista analysis, store website, ecommerceDB.com
Ranking top 1,000
2017 top 1,000 online stores by net sales in the U.S. Rank 1 to 25 (1/40) Shipping
Store domain
?
Company
USPS UPS FedEx Other
Payment Cards E-wallets Invoice2 Cash3 Other
Category split in %1
# 1
amazon.com
52,805
19.7
55
4
14
5
22
0
Amazon.com, Inc.
RRRRR
RRRR
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Net sales in the U.S. in mUS$
Growth 16 -17 in %
= Electronis & Media, = Fashion, = Furniture & Appliances, = Food & Personal Care, = Toys, Hobby & DIY, ? = Other 1: Due to roundings, the sum may be higher/lower than 100% 2: Invoice and/or installment 3: Cash on delivery / in store Source: ecommerceDB.com
Authors, imprint and disclaimer
Stefanie Eden
Head of Market Intelligence eCommerce Stefanie is Head of Market Intelligence at Statista and holds a Diploma degree in Economics and a Bachelor’s in Communications. She is an expert in eCommerce markets and gained deep knowledge of innovative business models and their effects on the economy throughout numerous research and consulting projects. Before joining Statista, she worked as an advertising consultant for several national and international clients.
Lukas Rasch Analyst
Lukas holds a Master’s degree in Economics from Indiana University specializing in econometrics. He also gained a Bachelor’s degree in Socioeconomics from the University of Hamburg specializing in economics. Before joining Statista, Lukas gained experience at PwC. For Statista’s ecommerceDB platform he mainly develops the econometric estimation, prediction and forecasting models.
Marcos Daniels Analyst
Marcos studied Sociology and Political Science at Bielefeld University. Before joining Statista, he worked for Kantar Emnid and the Parliament of North-Rhine-Westphalia.
Released: May 2018 Imprint Statista ▪ Johannes-Brahms-Platz 1 ▪ 20355 Hamburg ▪ +49 40 413 49 89 0 www.statista.com ecommerceDB.com Disclaimer This study is based on survey and research data of the previously mentioned sources. The forecasts and market analysis presented were researched and prepared by Statista with great care. For the presented survey data, estimations and forecasts Statista cannot assume warranty of any kind. Surveys and forecasts contain information not naturally representing a reliable basis for decisions in individual cases and may be in need of further interpretation. Therefore, Statista is not liable for any damage arising from the use of statistics and data provided in this report.
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David Ahern
Sukhdip Mann
Key Account Manager eCommerce
Key Account Manager eCommerce
America
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