Transportation Demand Management at Stanford University - GREEN ...

Transportation Demand Management at Stanford University A Brief Overview

August 17, 2013

TDM Transportation Demand Management is the application of strategies and policies to reduce travel demand (specifically of single-occupancy private vehicles), or to redistribute this demand in space or in time.

Importance of TDM at Stanford  Environmental Sustainability - Climate change - Air quality - Resource conservation  Community Relations - Traffic (GUP) and neighborhood parking - Public service (Marguerite)  Employee Well Being - Stress reduction - Increased exercise - Financial rewards  Reduce Investment in Parking

TDM Program  Extensive shuttle

 Charter services

 Parking fee program

 Commute planning

 Emergency ride home  Freshman “no cars”  Transit information  Rideshare matching  Bicycle program  Pre-tax transit pass + commuter checks  Eco Pass/Go Pass

 Car rental: hourly— half-day  Carsharing  East Bay Express  Commute Club  Work shift mgt.  Personal outreach  Promotions / events  Extensive website

Commute Club Program  12 free hours of car  Clean Air Cash rental ($300/year) and other incentives  Transit subsidy  Carpool permit  Vanpool subsidies  Reserved parking spaces for carpools/vanpools  Complimentary daily parking passes for carpoolers  Rewards for recruiting members

 Purchase eight daily permits per month  Entries into regular prize drawings  Members only gifts  “Love Stories,” Commute Heroes, “Picture My Commute,” “Pain at the Pump”

Marguerite Fleet 32 to 38 passenger Diesel Electric Hybrid = 5 32 to 37 passenger Diesel Transit = 21 28 to 30 passenger Diesel Shuttle = 19 14 to 16 passenger Diesel Sprinter = 9

Marguerite Fleet

Three electric buses due this week

Promote: Campaigns Posters

Promote: Campaigns Postcards

Promote: Campaigns

Promote: Campaigns

Metrics  Annual trip counts (3,474 am, 3,591 pm)  Campus commute mode survey  Commute Club/carpool participation  Parking permit sales  Campus parking demand  Marguerite shuttle ridership  Commuter VMT/carbon footprint  Program costs  Parking construction costs avoided

University Mode Split 100% 90% 80% 70%

2.0% 4.0%

2.3% 2.8%

1.8% 2.9%

10.0%

9.1%

9.6%

7.0%

9.2%

9.5%

4.0% 9.7% 11.5%

60%

2.2% 4.2%

2.8% 4.8%

2.9% 4.9%

2.7% 5.1%

2.6%

2.6%

2.7%

2.7%

3.1%

6.2%

5.9%

7.3%

6.9%

7.5%

9.7%

10.0%

9.4%

9.3%

9.5%

10.2%

9.8%

9.2%

8.4%

10.3%

11.8%

11.2%

13.1%

12.8%

12.7%

12.3%

9.9%

14.3%

13.9%

Vanpool 15.8% 17.7%

19.9%

Other 21.2% 19.1% 21.0% 21.1%

50%

23.6%

Walk Marg/Bus Carpool

40% 72.0%

30% 20%

Bicycle 65.1% 62.8%

Caltrain 57.8% 54.4%

51.9% 50.3%

46.0% 48.0% 45.5% 46.8%

Drive Alone 41.9%

10% 0% 2002 2003 2004 2005 2006 2007 2008 2009* 2010 2011 2012 2013

University Drive Alone Rates 80%

72.0% 70%

65.1% 59.6%

60%

62.8% 58.6%

57.8% 54.0%

54.4%

51.9%

49.7% 47.5%

50%

51.3% 45.9%

48.0% 45.5% 41.5% 39.3%

46.8% 40.6%

40%

41.9% 36.9%

33.6%

33.4%

32.3%

30.2%

29.5%

30%

28.9% 26.2%

24.8%

26.0% 23.6%

20%

10%

0% 2002

2003

2004

2005

2006

2007

2008

2010

2011

2012

2013

University employees All university commuters Entire university population (incl. residents)

Commute Club Membership  9,000

8,096  7,730 

 8,000

8,057 

7,191 

6,883  6,968 

6,727 

 7,000

6,156 

6,144 

8,306  8,214 

5,953 

6,231 

 6,000

5,264   5,000

 4,000

 3,000

 2,000

4,650 

4,533  3,673 

3,841 

1,288  1,330 

1,541 

Clean Air Cash recipients

4,114 

4,077 

2,581  2,416  2,550 

Commute Club members

Carpoolers

2,794  2,129  2,177  2,010  2,039  1,861  1,946  1,789 

1,528 

1,309 

 1,000

 ‐ FY01‐02 FY02‐03 FY03‐04 FY04‐05 FY05‐06 FY06‐07 FY07‐08 FY08‐09 FY09‐10 FY10‐11 FY11‐12 FY 12‐13*

*Sept.‐May only

Commuter CO2 Emissions (metric tons) 35,000

30,000

25,000

20,000

15,000

10,000

5,000

0 1990

1995

2000

2005

2010

Parking Inventory/Utilization Feb. 15 parking permit snapshot 35,000

30,000

Student population Staff population

76%

20,655

19,711

81% 16,635

20,285

20,475 77%

15,494

79% 79%

15,677

20,362

20,750

19,360 18,948 19,105

16,059

78%

20,625

16,490

21,543

21,810 78%

16,849

80%

21,512 21,577

17,029

22,127

82% 78%

17,649

20,790

22,689 22,741

17,471

10,000

86%

17,087

15,000

17,785

20,000

20,710

21,992 22,241

22,325

25,000

5,000

0 2001‐02 2002‐03 2003‐04 2004‐05 2005‐06 2006‐07 2007‐08 2008‐09 2009‐10 2010‐11 2011‐12

Faculty population

Parking inventory Occupied spaces

Active permits (except CRT, PZ, SH, new Z)

Parking Construction Avoided Group

Drive alone rates

Employees

2002 = 72%

2011 = 45.5%

Grad Students

2004 = 51.6%

2011 = 28%

Postdocs

2003 = 46%

2011 = 21%

Parking spaces not constructed due to drop in parking demand:

3,172 Construction cost avoided: 3,172 x $34,000/space =

$107,848,000

http://transportation.stanford.edu Brodie Hamilton Director Parking & Transportation Services 650.723.5815        [email protected]