An additional 25 new national and international companies also used TRENDS
OF BEAUTY Vien- na as a platform to exhibit at an Aust- rian trade fair for the first
...
21 – 22 SEPTEMBER 2013 AUSTRIA CENTER VIENNA
A N EVENT ORGANISED B Y ‘ M E S S E G R A Z ’
www.trendsofbeauty.at
TRENDS OF BEAUTY VIENNA TRANSFORMS AUSTRIA’S LARGEST CONURBATION INTO A STRONGHOLD OF THE COSMETICS INDUSTRY AND IMPRESSES WITH ITS BROAD RANGE OF OFFERS AND TOP QUALITY PROFESSIONAL VISITORS.
The 2nd TRENDS OF BEAUTY Vienna in 2012 again attracted more than 4,000 professional visitors who were impressed with the substantial product diversity on offer. A total of more than 300 exhibitors and brands exhibited their products here, including lots of new companies. Don’t miss the next gathering of the cosmetics industry on 21 and 22 September 2013 at the Austria Center Vienna!
www.trendsofbeauty.at
TRENDS OF BEAUTY TRANSFORMS VIENNA INTO THE CENTRE OF THE INDUSTRY FOR 2 DAYS The only cosmetics trade fair held in Vienna impresses with its top quality exhibitors, substantial product diversity and high-calibre professional visitors. The fair is still relatively new and will take place for the 3rd time in the Austrian capital of Vienna. This cosmetics fair in Austria’s largest market by a long way will bring together the industry’s leading national and international companies for 2 days.
A UNIQUE RANGE OF PRODUCTS UNDER ONE ROOF
TRENDS OF BEAUTY Vienna focuses on cosmetics, nail design and care, permanent make-up, foot care, massage, decorative and natural cosmetics, eyelash thickening and lengthe-
ning, accessories, studio facilities, services, etc. and offers a wide product range. New trends such as sugaring, spray tanning, etc. complete the exhibition programme.
“TAKE ADVANTAGE OF THE OPPORTUNITY TO PRESENT YOUR PRODUCTS AND SERVICES TO A QUALIFIED, PROFESSIONAL AUDIENCE AT TRENDS OF BEAUTY VIENNA 2013!”
THE IDEAL PLATFORM FOR INNOVATIVE PRODUCTS AND AUSTRIAN PREMIERES More than 300 exhibitors and brands presented their products and services before a qualified professional audience in 2012. An additional 25 new national and international companies also used TRENDS OF BEAUTY Vienna as a platform to exhibit at an Austrian trade fair for the first time.
TRENDS OF BEAUTY VIENNA REPRESENTS HIGH QUALITY PROFESSIONAL VISITORS AND A UNIQUE SUPPORTING PROGRAMME
ENORMOUS POTENTIAL THANKS TO THE TRADE FAIR AXIS BETWEEN GRAZ AND VIENNA TRENDS OF BEAUTY Vienna offers enormous market potential in Austria’s largest conurbation as well as unique access to customers through a network of strong partners. The trade fair axis with TRENDS OF BEAUTY Graz in spring represents a unique chance to present your products to a high-calibre audience in Austria twice a year.
Strict entry criteria for the fair guarantee a high quality audience. A high-calibre supporting programme featuring the nail design championships TRENDS OF NAILS, the make-up championships TRENDS OF COSMETICS and free talks by experts complete the professional offer at this cosmetics trade fair.
VISITOR SURVEY 2012 >>
A visitor survey carried out by the independent market research institute m(Research confirms the fantastic atmosphere at the TRENDS OF BEAUTY Vienna 2012:
87 % 90 % 91 % 80 %
WE PUBLICISE TRENDS OF BEAUTY VIENNA: • Close collaboration with the state guilds and foreign trade bodies in the eastern neighbouring states • High level of mobilisation thanks to the exclusive collaboration with the Beauty Journal trade magazine (circulation: 18,000 copies) • Comprehensive media work with additional national and international trade media • Dispatching newsletters to all regis tered professional visitors in Austria • Direct mail-out and dispatch of visitor folders to professional visitors just before the fair • Social media marketing at www.facebook.com/Kosmetikfachmesse • Online marketing measures in cooperation with various online portals
OF THOSE QUESTIONED WERE VERY SATISFIED OR SATISFIED WITH THEIR VISIT TO THE TRADE FAIR
APPROX. 90% OF VISITORS DESCRIBED THE ATMOSPHERE AT THE FAIR AND THE QUALITY OF EXHIBITORS TO BE EXCELLENT OR GOOD
OF VISITORS REPORTED THAT THEY MADE A PURCHASE OR PLACED AN ORDER AT THE FAIR
THIS TRADE FAIR IS STILL RELATIVELY NEW BUT DESPITE ONLY TAKING PLACE TWICE SO FAR, IT IS ALREADY DEVELOPING TO BECOME A FIXED POINT IN THE INDUSTRY – 4/5 OF THOSE QUESTIONED ARE PLANNING TO VISIT TRENDS OF BEAUTY VIENNA AGAIN IN 2013!
PUBLICISE YOURSELF: • Free printed documents such as posters and letter stickers to publicise your trade fair attendance • Free inclusion of your company in the exhibitor list (printed and online) as well as in visitor folder • Customer cards featuring your own personal company logo for your customers • Inclusion of your own personal trade fair bonus in book of vouchers which will be handed to all professional visitors on arrival • Additional individual special advertising forms to appeal to potential new customers
TOP OFFER: EXCLUSIVELY FOR YOU AS AN EXHIBITOR Exhibitors at the TRENDS OF BEAUTY Vienna will receive a unique special discount of -40% on placing adverts in our partner magazine BEAUTY JOURNAL in the special section on TRENDS OF BEAUTY Vienna (edition 03/2013). With a circulation of 18,000 copies in Austria, the BEAUTY JOURNAL is the ideal medium for reaching out to your target group. This edition will also be available at the fair and will contain hall maps, the exhibitor list and the programme of talks. Take advantage of this unique opportunity to place your products and services in the spotlight!
-40 %
FACTS
EARLY BOOKING BONUS: 31. MAY 2013
DATES AND TIMES
PA RT I C I PAT I O N F E E S P E R m 2 *
Saturday, 21 September 2013 from 9:30 to 18:00 Sunday, 22 September 2013 from 9:30 to 16:30
Prices per m²:
EVENT LOCATION Austria Center Vienna Bruno Kreisky Platz 1, 1220 Vienna www.acv.at
without construction*
with construction**
Early booking price / normal price
Early booking price / normal price
Row stand (1 side open) Corner stand (2 sides open) Peninsula stand (3 sides open) Island stand (4 sides open)
€ 100,00 € 106,00 € 112,00 € 118,00
€ 112,00 € 118,00 € 118,00 € 124,00 € 124,00 € 130,00
€ 106,00 € 112,00 € 118,00 € 124,00
Early booking bonus until 31 May 2013 * The price only includes the stand area. ** The price also includes dividing walls and screens and their assembly. Prices are subject to 20% VAT + 1% contract fee. Approx. 4 weeks before the start of the fair, the exhibitor will receive an invoice which needs to be paid punctually. The full sum without deduction must be transferred to the account specified before the start of the trade fair. Invoices issued after this date must be paid immediately. Minimum stand size: 9 m².
ORGANISER Messe Congress Graz Betriebsgesellschaft m.b.H. A-8010 Graz, Messeplatz 1 / Messeturm T. 0043 316 8088 - 0, F. ext. - 249 E.
[email protected] www.mcg.at
R E G I S T R AT I O N F E E * Registration fee .............. € 120,00 Co-exhibitor fee ............. € 150,00 Includes free advertising, inclusion in exhibitor list incl. list of brands (printed and online), listing in visitor folder, exhibitor IDs *plus 20% VAT + 1% contract fee.
CONTACT PROJECT MANAGEMENT Cornelia Derler T. 0043 316 8088 - 242, F. ext. - 249 E.
[email protected] PROJECT ASSISTANT & SUPPORTING PROGRAMME Alicja Chilinska T. 0043 316 8088 - 205, F. ext. - 249 E.
[email protected]
EXHIBITOR IDS The number of exhibitor IDs is based on the area in m²: • Up to 30 m² ............. 4 IDs • 31 to 61 m² ............. 6 IDs • From 61 m² ........... . 10 IDs
CONSTRUCTION & DISMANTLING TIMES
MARKETING Mag. Sabine Gross, BA T. 0043 316 8088 - 213, F. ext. - 233 E.
[email protected]
Construction: Thursday, Friday,
19 September 2013 20 September 2013
8:00 to 20:00 8:00 to 22:00
Dismantling:
22 September 2013 23 September 2013
17:00 to 20:30 8:00 to 18:00
MISCELLANEOUS INFO R M AT I O N
STAND CONSTRUCTION
• 1,000 covered parking spaces • Direct underground connection (U1) • Driving time from ACV – Stephansplatz (city): approx. 8 mins • Motorway connection to the ‘Donauuferautobahn’ motorway (A22) • Vienna Schwechat airport accessible within 25 mins
Our practical, ready-made stand modules offer easy handling and calculation. Order forms can be found in the services folder at www.trendsofbeauty.at/downloads. For more information and additional services, contact the company:
Sunday, Monday,
AMB Ausstellungsservice u. Messebau GmbH A-8010 Graz, Messeplatz 1 T. 0043 316 831000 - 0, F. ext. - 10 E.
[email protected] www.amb.at
www.facebook.com/Kosmetikfachmesse
W W W. T R E N D S O FBEAUTY.AT
