7. Our brand essence is: The essence of our Tropical. North regional food brand
has been borne out of a desire to celebrate and share with the world our ...
Photo courtesy: DPI &F
7
TWO. Brand Essence A statement of the heart and soul of our brand. It is what everyone in the region should aspire to bring alive by way of a food experience. It is ultimately what we wish be to famous for.
Our brand essence is:
Sharing the Sensory Adventure of a Lush Tropical Bounty
The essence of our Tropical North regional food brand has been borne out of a desire to celebrate and share with the world our amazing array of lush foods, gifted to us by our unique tropical paradise. Nature has gifted us a region sprinkled with different micro-climates and ecosystems enabling us to produce a stunning array of tropical fruits, vegetables, seafood, plants, crops, livestock and more…adding up to a tropical bounty that is almost unimaginable. We aspire to celebrate the pioneers of our region who have assembled such an eclectic assortment of fruits and foods from around the world that thrive in our unique region.
Produce from North Queensland is blessed with ideal tropical growing conditions, a warm climate with generous rainfall. Our fertile soils, farmers attention to detail and love of the land assist us in producing exceptional produce. Tasty and nutritious too. Ian McLaughlin • Skybury
Importantly we also have to make our vast array of produce accessible in the most enticing manner possible. We have to provide eating experiences that range from foods in their rawest most natural forms at our markets andfarm gates, through to value added consumptions experiences that involve diverse sophisticated culinary indulgences at our restaurants and artisan inspired product creations.
Finally, in addition to sharing our bounty in the most mouth watering and tantalising ways imaginable, we have to become great storytellers. We have to tell the stories of our lush, delicious produce and we have to tell the stories of the characters of the region who transform our paradise into a celebration of food of the highest order. We need to tell their stories - the blood, sweat and tear stories that reinforce that we are a region made up of real people and real food.
