1. Financial products for rural segment 2. Deep reach across country with schemes like financial inclusion 3. Strong operations with 1600 networked branches 4. 31 Regional offices spread all over India 5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Bank of India (1973)
Weaknesses
1. Very Low International presence
2. Advertising is less thus weak brand recognition as compared to major players 3. The public sometimes confuses the two banks Union Bank of India and United Bank of India (both U
Opportunities
1. Small enterprise banking 2. Improved Urban retail banking