Using Latent Features Diversification to Reduce Choice Difficulty in ...

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sco re diversification attractiveness diversity. -1. -0.8. -0.6. -0.4. -0.2. 0. 0.2 low mid high scale d ifferen .... Psychology and Marketing. 26, 3 (Mar. 2009), 254-279.
Martijn C. Willemsen

Bart P. Knijnenburg

Mark P. Graus

Eindhoven University of Technology Human-Technology Interaction group IPO 0.17, P.O. Box 513 5600 MB Eindhoven, Netherlands

University of California, Irvine Department of Informatics DBH 5091 Irvine, CA 92697

Eindhoven University of Technology Human-Technology Interaction group IPO 0.20, P.O. Box 513 5600 MB Eindhoven, Netherlands

[email protected]

[email protected]

[email protected]

Linda C.M. Velter-Bremmers

Kai Fu

Eindhoven University of Technology Human-Technology Interaction group

Eindhoven University of Technology Human-Technology Interaction group

[email protected]

[email protected]

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               

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       

 



𝐴𝐹𝑆𝑅 =   ∑

( )

( )

 

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diversity

choice diff.

0.7 0.6 0.5 0.4 0.3 0.2 0.1 0

tradeoff diff.

0.2 scale difference

standardized score

attractiveness

0 -0.2 -0.4 -0.6 -0.8 -1

low

mid

high

low

diversification

mid diversification

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high

-­‐

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