wearables market share by category top wearables ... - Cloudinary

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Smart water purifiers. Thermal bracelets. Fast fashion. Slow wash garments. Gesture communicators. Emotion sensing tatto
INTERNET OF WEARABLE THINGS GLOBAL WEARABLE SHIPMENTS FORECAST (M)

Watch Wristband

2015

2016

2020

Eyewear Clothing Others

31.9 39.6 0.1 0.4 6.8

41.8 51.4 0.2 2.2 6.2

TOTAL 79

111.3 60.8 18.8 15.6 7.1

TOTAL 101.9

TOTAL 213.6 Source: IDC 2016

HIGH

CONSUMER PREDICTIONS FOR THE FUTURE OF WEARABLE TECHNOLOGY Smart water purifiers

Panic buttons

Smart locators

AVERAGE

Fitness trackers Filter notifications bracelets

Wearable cameras

Safety and security

Exact measuring garments

Smartwatches Smartglasses

Current generation of wearables

Safety clip-on cameras

Smart garments

Identity authenticators

Non-verbal communications

Alcohol monitoring ingestible for safe driving

Thermal bracelets Fast fashion

Slow wash Emotion garments sensing tattoos

Allergy-alert scarfs

LOW

Gesture communicators

ALREADY MAINSTREAM

Virtual reality sports attire WITHIN A YEAR

BY 2020

AFTER 2020

Source: Ericsson ConsumerLab 2016

WEARABLES MARKET SHARE BY CATEGORY

TOP WEARABLES BRANDS BY MARKET SHARE

PERCENTAGE OF GLOBAL RESPONDENTS WHO OWN AT LEAST ONE TYPE OF WEARABLE DEVICE

MARKET SHARE FOR THE FIRST QUARTER OF 2016

45%

Fitness band

Smartglasses/VR or AR headset

Smart clothing

Xiaomi

Apple Garmin

27%

Smartwatch

Smart video / photo device

Fitbit

15% 14%

Other Samsung BBK

12% PwC 2016

Source: IDC 2016

WEARABLES PENETRATION BY SELECTED COUNTRY 12.7%

Australia

12.2%

United States Italy

10.3% 7.9%

UK

5.4%

Germany France Japan

4.6% 3.7% Source: Kantar World Panel 2016

TOP MOTIVATIONS FOR USING WEARABLES GLOBAL SURVEY OF THOSE WHO OWN AT LEAST ONE WEARABLE DEVICE

Features that give monetary rewards

54%

GADGETS/ITEMS MOST LIKELY TO BE REPLACED BY WEARABLES IN THE FUTURE PERCENTAGE OF SMARTPHONE USERS THAT THOUGHT THE FOLLOWING WOULD BE REPLACED

Watches and clocks

50%

Glucose and blood pressure monitoring meters

48%

Car/house keys

48%

GPS and navigation devices

46%

Smartphones

43%

Identification documents

42%

Handheld cameras

40%

TV remotes

38%

Wallets

37%

Gaming features to compete with others

45%

Music devices

34%

Provides information I would otherwise not have

45%

Tablets

24%

Streaming media players

19%

Connected TVs

19%

Video gaming consoles

17%

Allows me to cut back on my spending

44%

Features that reward users with loyalty points Looks good – an important part of my wardrobe/outfits

43% 36% Source: PwC 2016

Source: Ericsson ConsumerLab 2016