provide an exceptional client experience, and people who are excited to help ... and paid media plans, direct marketing,
We’re expanding our team Seattle Bank is looking for great bankers—people who illustrate great teamwork and leadership to provide an exceptional client experience, and people who are excited to help build a great bank and a great company. We know that we create value for clients by aligning the right resources behind them and their dreams. We achieve that alignment through a shared sense of vision, urgency and possibility. We're unlike most banks, in that we are highly focused on providing tailored services to individuals and families, business owners and businesses. That focus enables us to customize solutions to a unique personal or business situation. We leverage a great team and great technology to move quickly, and to make things easy for our clients. We’re looking for people that share our vision about a great client experience, and want to be part of building a great bank.
Director of Marketing At Seattle Bank we’re building on a 70+ year history to create a modern bank, characterized by a differentiated client experience and value proposition. Our success is a result of great people, clientcentered design, and effective partnerships with third-parties. We are hiring an experienced, creative, and analytical Director of Marketing to help the Bank achieve growth and establish brand awareness based on this strategy. Our current focus on boutique private and commercial banking has been well-received by the market, resulting in high growth driven by word-of-mouth and targeted B2B selling in distinct business channels. At the same time, we have initiated several client-facing initiatives which will enhance our offering to existing segments and expand our focus to new segments. As our Director of Marketing, you will help conceive and own the implementation of the marketing plan for the Bank and potential brand extensions. You will partner with the CEO & CBO to define the metrics that best evaluate our marketing effectiveness and execute against those metrics. This is a broad-scope marketing leadership role that includes product positioning, customer segmentation, measurement, content, brand, communications, and sales enablement. You are as comfortable with quantitative data as you are with creative storytelling, and you know when to use which skill. You appreciate our vision, and will constantly watch for analogous companies (financial or otherwise) and consider trends in technology and consumer behavior that have a bearing on our strategy.
SeattleBank.com | 206.568.7800
In this role, you will help define the Bank’s marketing direction, working in close partnership with senior leadership, product, operations, and relationship teams. You will define the long-term marketing strategy while working through implementation details for immediate execution on content development, earned and paid media plans, direct marketing, client/stakeholder events, SEO, etc. In this role, you will operate at all altitudes. We’d love to hear from you if: • • • • • • • •
You have previous experience developing and implementing multi-faceted marketing plans, especially in rapid-growth start-up environments. You want to be part of building something great; you appreciate the associated challenges and will keep cool under pressure. You care about the quality and details of the marketing products you create—and have a laser focus on signal/strategy alignment, consistency and clarity. You will help foster “signal fidelity” across the organization by effectively communicating the what and why of our brand, and enabling every team member to see how they play a part in delivering on the brand promise. You are a results-minded leader who knows how to capitalize on the diverse strengths of people around you to succeed. People love working with and for you. You have a track record of trying and learning new things. You have a point of view but are low ego.
SeattleBank.com | 206.568.7800
