When Art meets Money Encounters at the Art Basel
Franz Schultheis Erwin Single Stephan Egger Thomas Mazzurana
Kunstwissenschaftliche Bibliothek
44
Edited by Christian Posthofen
Verlag der Buchhandlung Walther König, Köln 2
Franz Schultheis Erwin Single Stephan Egger Thomas Mazzurana
When Art meets Money Encounters at the Art Basel
Translated by James Fearns
3
Translated and published with the support of the Dr. Albert Bühler-Reindl-Fund of the University of St. Gallen.
Layout Conny Jelitte, Druckhaus Zanker, Markdorf Print bookfactory, Bad Münder © Published by Verlag der Buchhandlung Walther König, Köln Ehrenstr. 4, 50672 Köln Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibligrafie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de. Printed in Germany Distribution: Germany & Europe Buchhandlung Walther König, Köln Fon +49 (0) 221 / 20 59 6-53 Fax +49 (0) 221 / 20 59 6-60
[email protected] UK & Eire Cornerhouse Publications 70 Oxford Street GB-Manchester M1 5NH Fon +44 (0) 161 200 15 03 Fax +44 (0) 161 200 15 04
[email protected] USA & Canada D.A.P., Distributed Art Publishers 55 Sixth Avenue/ 2nd Floor USA-New York, NY 10013 Fon +1 (0) 212 627 1999 Fax +1 (0) 212 627 9484
[email protected] ISBN 978-3-86335-744-3 4
Contents
Preliminary Remarks
7
1 At the Fair The event and its narrations
11
2 The Market and the Brand Art fairs, an „Olympics“, and its athletes
29
3 Liaisons dangereuses The galleries and the trade fair
63
4 An Art of Distinction Collecting – On the appropriation of immaterial goods
93
5 Confessions and Commodities The cult of art and its public
127
6 Times of Discontent An art market without artists
155
7 Art in Motion On the dynamics of an economy of symbolic goods
171
8 When Art meets Money An attempt to take stock
205
Postscript
227
Appendix
233 5