indonesia's top 10 priority destinations

Website Evaluation of the Local Tourism Offices of Indonesia’s Top 10 Priority Destinations by Mohamad Robbith Subandi Fajar Kusnadi Kusumah Putra

RESEARCH OBJECTIVES

 To provide an updated an comprehensive overview of Local Tourism Office websites of Indonesia Top 10 Priority Destinations  To identify the most common features used on Local Tourism Office websites of Indonesia Top 10 Priority Destinations

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INDONESIA’S TOP 10 PRIORITY DESTINATIONS

 10 Priority destinations are chosen from 50 destination mapped in Indonesia government’s tourism master plan  Aimed to support the effort of achieving the national target of 20 millions international tourist arrival by 2019  Fully supported by the President and the Minister of tourism

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OFFICIAL DESTINATION WEBSITES ANALYSIS  Travel & tourism information are one of the most popular search in the internet (Bronner& de Hoog, 2016)  Official destination websites are used by 93% of the internet user as a source of information (Lehto,2006)  Study on official websites of local tourism office of Top 10 Priority destination is very limited  Similar study Previously carried out in Turkey on City Culture and Tourism Directories. 5

METHODOLOGY  31 websites were analyzed, 1 website omitted from the study because still under construction  31 checkpoints or features were used which can be divided into General Information, External links, Interactivity, web navigation assistance.

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DATA ANALYSIS  Content analysis was used in this study  The analysis carried out by 2 assessor to avoid personal bias  SPSS was used to analyze the frequency

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RESULT Features with highest frequency Feature

Number of Websites

Percentage

Culture/history information

24

77

Contact (email/Fax)

23

74

Picture Gallery

22

71

Call center/Detailed contact

22

71

Newsletter

21

68 8

Features with lowest frequency Feature

Number of Websites

Percentage

Search for Packages

1

3

Currency Information

0

0

Terms & Condition

0

0

Chatting / News group

0

0

Virtual Postcards

0

0

Average percentage of 37% 9

DISCUSSION  The findings indicate similar result with the previous study Turkey’s CCTD  Both of the result shows that the websites are generally informative  Surprisingly both results indicated lack of links to Ministry of Tourism official websites.  Some of the features are available in all of 81 websites analyzed in prior research  None of the features are available in all of 31 websites analyzed in this study 10

cont  LTOW are lacking in interactivity features and also web navigation assistance.  None of the websites evaluated provide currency information  Most of the website only use Bahasa Indonesia

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Conclusion  This study show despite being generally informative the local tourism offices official websites still have much room for improvements.  In some cases destination has other websites which is not manage by government  Some official source of information on the destination sometimes available in form of blog instead of website  Deeper analysis involving more indicators are advisable for the future research 12

THANK YOU DHONNO BAAD TERIMA KASIH 13