Mobile analytics and ads platform that sees app activity from over. 550,000 apps from 175,000 mobile developers ⦠An a
Insights & Opportunities in the Mobile Age t
Richard Firminger MD, EMEA
A Quick Intro to Flurry, from Yahoo Mobile analytics and ads platform that sees app activity from over 550,000 apps from 175,000 mobile developers … An average of 7 apps per device … Across 1.5 Billion smartphones and tablets worldwide … That’s approximately 1/3 of all app activity
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Better together
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Single Flurry SDK for analytics and publishing
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Superior ad targeting to increase relevancy and engagement
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Combined Yahoo web + app data with Flurry app data
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Mobile is Personal, Ads Should be Too
Mobile Platform for Leading Publishers, Brands, Agencies
Six Years In: Nothing But Growth
Source: Flurry Analytics
Messaging Apps’ Astronomical Growth 2012-2013 Growth Rate 316%
115% Messaging
App Usage Overall
Source: Flurry Analytics
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Creating Overnight Telco Companies Publicly Disclosed Number of Subscribers (in Millions) 700
App Telco 465 355
China Mobile
WhatsApp WeChat
300
Line
105
100
66
34
AT&T
Kakao Talk
NTT Docomo
SK Telecom 8
US M-Commerce Growth US M-Commerce Revenues (in Billions) 60% Growth
$33B
$20.5
2012
2013 Source: Internet Retailer
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Mobile Travel & Logistics Growth
10 5 0 2011
2013 2103
2012 Revenue
8 7 6 5 4 3 2 1
Usage (in Billions of sessions)
Revenue (in Billions)
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Mobile Travel Revenues Growing at 168% CAGR
Usage Sources: Flurry, PhoCusWright 10
Mobile Has Completely Absorbed Social Share of Time Spent Per Platform, US Only 100% 80% 60% 40%
98%
86%
68%
100%
92%
Snapchat
Pinterest
20% 0% Facebook
Instagram Mobile
Twitter Desktop
Sources: Comscore, US 18+ Dec 2013
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Back to Music: Mobile Disrupting Its Own Digital’s Share of the 15B Music Industry; Mobile Streaming Hits $1B Music Industry Overall
Digital’s Share
2012-2103 Year-Over-Year Growth
Rights 8%
Physical 51%
Digital 39%
Downloads 67%
+51%
Paid Streaming 17%
Other 16%
DOWNLOADS -2.3%
PAID STREAMING
2013 Music Sales Source: IFPI, 2013 data
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Mobile Now Means Apps
Source: Flurry Analytics, Comscore, NetMarketShare
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…and a 24/7/365 Activity Average Times Spent by iOS Devices on Flurry’s Network – US only 1.8 1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 AM AM AM AM AM AM AM PM PM PM PM PM PM PM PM PM PM PM PM AM AM AM AM AM
Games Utilities & Productivity
Social &Photo Sharing Lifestyle & Shopping
News & Magazines Sports, Health & Fitness
Music, Media & Entertainment Other
Source: Flurry Analytics, August 2013
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Mobile has Become a Worldwide Activity Top Ten Countries on the Flurry Platform (Millions) 330 295
62 China
45
United United Japan States Kingdom
42
42
40
India Germany Russia
36
36
Brazil
France
35
32
South Canada Korea
Source: Flurry Analytics, active devices as of March 2014
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Mobile Has Become Addictive Worldwide Daily App Usage Distribution (Millions) Regular Users 23%
Super Users
784
Addicts Tablets/Phones De-facto Wearables
639 55%
440
283
123%
79 Under 16 Times
16 to 60 Times Mar-13
176
60+ Times
Mar-14 Source: Flurry Analytics
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Consumers are Demanding Bigger Screens
Source: Flurry Analytics
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Market for Watches Looks Promising…
Source: Flurry Analytics
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…And Could Reach a Very Desirable Audience
Mobile Has Achieved Great Things in the Last t Six Years, And…
Mobile Gaming Is Still Only 14% of Total Mobile’s Share of the 93B Gaming Software Industry in 2013 Handheld 19% Mobile 14%
Console 47%
An $80B Worldwide Upside Potential
PC 19% Source: Gartner
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Mobile Advertising Is Still in its Infancy Mobile’s Share of the $162B US Advertising Market Mobile Ads 4%
A $155B US Upside Potential
Other Channels 96% Sources: iAB, Zenith Optimedia
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North American Mobile Payments Just 0.7% of Total Mobile’s Share of the $158B North American Payment Market Mobile Payments 0.7%
A $157B North America Upside Potential Other 99.3%
Sources: eMarketer, Deutsch Bank, BCG 23
Mobile Is Still at 1% of Total US Retail Sales Mobile’s Share of the US $3.25 Trillion Market M-Commerce PC-Commerce 1% 8% A Trillion USD US Opportunity Traditional Retail 91%
Sources: ComScore, Forrester. 24
…The Biggest Opportunities are t Ahead of Us
