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Market Leader Interactive Scope & Sequence Market Leader Interactive strengthens your English skills for authentic business world situations. Explore critical topics such as globalisation, international trade, advertising, and organisational management. Learn vocabulary for a variety of business contexts. Practice listening skills to increase comprehension. Improve reading skills necessary for everyday documents. Discuss contemporary business issues. Analyze case studies based on authentic situations.
Unit
Discuss
Key Words/Phrases
Recognise
Analyse
Write
Unit 1:
Discuss ideas about globalisation
Use key words and phrases for managing telephone calls
Recognise and use comparisons
Analyse and discuss a case study: Facing the challenges of a global company
Write an email describing meeting decisions
Discuss brand management and product promotions
Use key words and phrases for participating in meetings
Recognise and use verbs in simple past and present perfect
Analyse and discuss a case study: Solving the problems of a leading brand
Write an action memo
Discuss likes and dislikes of traveling
Use key words and phrases for arranging appointments by telephone
Recognise and use the future tenses with will
Analyse and discuss a case study: Planning and arranging a team-building seminar
Write a confirmation email
Discuss authentic advertisements and media methods
Use key words and phrases for starting presentations
Recognise and use articles (a, an, the)
Analyse and discuss a case study: Creating and presenting an advertising campaign
Write a meeting summary
Discuss qualities and requirements for successful job candidates
Use key words and phrases for managing meetings
Recognise and use question forms
Analyse and discuss a case study: Choosing the best candidate for a job
Design and write a promotional leaflet
Discuss the topic of international trade
Use key words and phrases for negotiating
Recognise and use the present real conditional
Analyse and discuss a case study: Negotiating a deal
