lists in an effort to expand your house file. Merge/purge detects and eliminates duplicates within a single list or acro
QUAD DELIVERY SOLUTIONS
Merge/Purge Lists to Reduce Waste and Improve Targeting Sending more than one copy of a campaign to the same person is an obvious waste of money. But there are many more, and often more subtle ways to waste manufacturing and postage dollars, not to mention the ill will your brand could engender by sending the wrong message to the wrong person at the wrong time. This is especially true when you’re renting lists in an effort to expand your house file. Merge/purge detects and eliminates duplicates within a single list or across multiple lists, allowing you to increase cost-effectiveness through reduction of waste and better deliverability to your customers. It may take some expert help to validate and de-duplicate files using the techniques best suited to the markets you serve – consumer, business-tobusiness or a mix of both. But the investment in expertise is the best way to be sure your marketing dollars are well spent. Going beyond the obvious supressions; deceased, incarcerated, etc., and applying rules unique to your customer base or select segments of it is the way to enhance personalization of your campaigns in ways today’s consumer increasingly expects. Before you spend anything, consider what you should be getting in return. EFFECTIVE MERGE/PURGE REPORTING ALLOWS YOU TO: •
Perform targeted or selective suppressions,
•
your requirements •
such as – DMA Mail Preference Service
Identify and analyze multi-buyers based on Customize your match logic and prioritizations (up to 1,000 priorities)
•
Perform randomization and capping
– Deceased file
•
Identify and capture data on multi-buyers
– Bad debt, returns – Any file/field provided by you such as:
•
Append, flag data (e.g., key codes) or
– Prison file
post data
privacy requests, internal non-responders, undeliverables, prior mailed, competitors, etc. •
Create a detailed evaluation of input lists
•
Identify and select the “best” addresses
•
Match and consolidate individual response files to track purchases or responses
•
Create PDF and Excel reporting
•
Recognize intra- and inter-file dupes at the household or individual level
•
Customize the business rules to select the best name for marketing
QUAD DELIVERY SOLUTIONS
Merge/Purge Lists to Reduce Waste
ADDED BUSINESS INSIGHT WITH MERGE/PURGE REPORTS
•
buyers available by list
The merge/purge process can generate a variety
•
of reports to assist you in analyzing the quality
is complete
reports include: Duplicate Records Report – lists the duplicate records identified during the
List-by-List Match Report – depicts
See how we can help.
© 2015 Quad/Graphics, Inc. All rights reserved. | Printed 12.15 | 15-0139
Purge-by-List Report – shows the purged
by emailing
[email protected] or call 866.958.7823
similarities between lists
[email protected]
•
If you think it’s time to talk to an expert about your files, to make sure you are reducing waste and improving targeting, contact Quad
by list
866.958.7823
Broker Reports
each list
List Duplicates Report – indicates the percentage of duplicates and nonduplicates
•
•
record counts for each type of record in
merge/purge process •
Sorted Records Report – Shows a sample of the records remaining after the merge/purge
and accuracy of your mailing lists. Examples of
•
Multi-List Report – Identifies types of multi-
QG.com
