Min

December 23, 2013 Media Industry Newsletter Vol. 66 No. 48 New York, N.Y. www.minonline.com Holiday Issue

"Playboy" (+128.95%) and "Arch. Digest" (+45.24%) Heat Up a Chilly Jan. The champagne rarely flows with January issues, where the decreasing number of releases are indicative of the poor advertising. The 49.20 ad pages in the January 2014 Vogue that did publish will likely be nine times greater in March's "Spring Preview." But there is celebration at Playboy, where January/February's 60th anniversary produced 88 ad pages (the largest in recent memory) as the +128.95% differential versus January 2013 indicates. Editorial director Jimmy Jellinek choosing fashion icon Kate Moss for the cover shares common ground with founder Hugh Hefner's famous "debut" of Marilyn Monroe in January 1954, because in the world of Playboy, both women are "mysterious." In a different sense, mysterious fits the January 2014 Architectural Digest as its biannual AD 100 top designers issue increases the buzz this month. Also somewhat mysterious is the outlook for Vogue rivals InStyle (+2.08%) and Marie Claire (+34.83%), whose early January success comes as their 20th-anniversary years have only just begun. (boxscores are on pages 8 and 9)

Steve Smith's "Switch-Hitting" Eye on Innovation: "Sporting News" Learns (Flipboard) And Adapts (to Mobile/Tablet Use Cases). You don't remain a respected and powerful media brand for 128 years without a certain willingness to reinvent yourself. The venerable Sporting News has always been eager to experiment online, and usually to a positive end. For instance, it pioneered social networking and user-generated content before any of us had heard of Facebook or Twitter. SN opened 2013 by announcing its departure from print (mostly as a weekly) and new life as a digital-only brand. And it ends 2013 by bradically rethinking its existing mobile presence with a new universal Sporting News app for iPad and iPhone that is smart enough to serve both platforms differently. Along the way, it picked up some important lessons from Flipboard about personalized content curation. (continued on page 4)

Season's Greetings! This issue is min's last for 2013, and it includes our launch review–an old favorite. On January 6, we will start 2014 with The Mr. Magazine™ Manifesto–a new favorite. Both features are courtesy of Samir Husni, Ph.D., whose insights told through a Lebanese-Mississippian drawl continue to enhance min and the industry. Of course, we will also have the monthlies' five-year (2009-2013) ad-page review to start a winter that quickly "thinks spring" with the women's beauty/fashion magazines' March 2014 ad pages. From all of us to all of you: Happy Holidays!

• ALLRECIPES AS PRINT LAUNCH AND DIGITAL DINNER SPINNER...Pages 2 and 3 • ACTORS JOHN STAMOS AND JEFF BRIDGES ARE GUITAR AFICIONADOS.....Page 3 • MEDIARADAR FOLLOWS APPAREL; SMITH FOLLOWS THE MONEY....Pages 7 and 10 • JANUARY 2014 BOXSCORES; THE POPE & THE NEWSSTAND...Pages 8, 9, and 12 • RD'S RETRO NEW LOOK; COUNTRY LIVING'S POIGNANT CHRISTMAS......Page 14 www.minonline.com © 2013 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations.

Page 2 min 12/23/2013

Samir Husni's Notable Launches in 2013: "Closer's" in the "WSJ. Money" with a "Cherry (Bombe)" on Top From "Politico." The University of Mississippi's Mr. Magazine™ is not a disciple of the "print is dead" school of thought. Not when his pre-Christmas-2013 launch count of 807 is on par with 830 at this stage in 2012 and 870 at year-end. He rhetorically asks that "if digital were really the future and print the past, why would roughly one-third of the 2013 launches expand from digital-only? The answer is clear: They need to get a better identity, which print provides." Meredith National Media Group's Allrecipes is one example, and the potency of 32 million monthly unique visitors coupled with a 650,000 rate base is why Husni named it Hottest Launch of the Year at min's December 3 awards breakfast. But the Hottest deadline was October– before Bauer Publishing's November 11 unveiling of the print-dominated Closer Weekly–and, says Husni, "This would have been tough for me. Unlike the pundits who are panning a celebrity magazine for 40-year-oldplus women, I believe that Closer potentially has a great future. These readers of InTouch when it launched in 2003 now have a weekly that is 'growing up' with them." Closer and the lesser heralded Girls' World and Celebrate with Women's World were Bauer 2013 launches, and according to Ian Scott, president of advertising sales U.S., they have one requirement: make money. "This is a patient, privately held company," says Husni. "It took 10 years for Women's World to get profitable. I could see that with Closer." Husni also likes the quarterly WSJ. Money, which is following the footsteps of the five-year-old and 11-times-a-year lifestyle WSJ. (both magazines are inserted in Saturday editions), as well as the twice-yearly Cherry Bombe, which is among the new epicurean magazines for women but stands out by its name. The monthly Politico is also an extension from digital. "From the first issue [November], this is one of the best new magazines that I have seen in a long time." And for Husni, that means nearly three decades of launch-watching.

16 NOTABLE MAGAZINE LAUNCHES IN 2013 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13, 14. 15. 16.

Title Allrecipes Applause Africa Cake & Whiskey (women/workplace) Celebrate with Women's World Cherry Bombe Closer Domino (relaunch) Girls' World Good Cents Cooking Live Happy Mindful Modern Farmer Politico Refresh What Drs. Don't Tell You WSJ. Money

Publisher/City (where mag. is based) Meredith National Media Group/New York (same as title)/Brooklyn (same as title)/Louisville, Ky. Bauer Publishing/Englewood Cliffs, N.J. (same as title)/New York Bauer Publishing/Englewood Cliffs, N.J. Domino and Condé Nast/New York Bauer Publishing/Englewood Cliffs, N.J. Hoffman Media, LLC/Birmingham, Ala. (same as title)/Dallas The Mindful Society/Washington, D.C. (same as title)/Boone, Iowa (same as title)/Arlington, Va. Meredith National Media Group/Des Moines, Iowa (same as title)/San Francisco Dow Jones & Co./New York

Date Nov. Nov. March August April Nov. Oct. Oct. Aug. Oct. Feb. May Nov. May June March

Current Frequency Bimonthly Quarterly Quarterly Quarterly Semiannually Weekly Quarterly 7x/year Bimonthly Monthly Bimonthly Quarterly Monthly Quarterly Bimonthly Quarterly

Editor-in-Chief: Steven Cohn ([email protected]) 203/899-8437 Digital Media Editor: Steve Smith ([email protected]) 302/691-5331 VP Content: Tony Silber; Director of Business Development: Scott Gentry ([email protected]); Marketing Director: Kate Schaeffer ([email protected]); Assistant Marketing Manager: Marly Zimmerman ([email protected]); Associate Editor: Caysey Welton ([email protected]); Editorial Intern: Jennifer Silber (jsilber@ accessintel.com); Senior Account Executive: Tania Babiuk ([email protected]); Contributing Editor: Cathy Applefeld Olson; Boxscores ([email protected]) SVP, Media Group: Diane Schwartz; Access Intelligence, LLC President & Chief Executive Officer: Don Pazour; Division President: Heather Farley; Subscriptions/Client Services: 888-707-5814; List Sales: Statlistics, 203-778-8700; Advertising: 203-899-8498; Reprints: Wright’s Media, 877-652-5295 ([email protected]); Editorial Offices: 10 Norden Place, Norwalk, CT 06855; 88 Pine Street, Suite 510, New York, NY 10005; Faxes: 203-854-6735, 212-621-4879; www.minonline.com Access Intelligence LLC, 4 Choke Cherry Road, 2nd Floor, Rockville, MD 20850; Ph: 301-354-2000 Published 2013 © by Access Intelligence LLC. Distributed via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact 301/ 354-1629. Contents may not be reproduced in any form without written permission.

min 12/23/2013

Page 3

Steve Smith's App Review: Allrecipes Keeps Dinner Spinner App Simple in Upgrade. With over 15 million downloads of its compelling Dinner Spinner app, Meredith National Media Group's Allrecipes brand enjoys on the mobile platform the same level of popularity it already enjoys online. The gimmick at the heart of the app (a "spinner" that dials up recipe ideas according to ingredient, food type and prep time) leveraged wisely a combination of mobile use cases, touch and accelerometer. You can shake the spinner for a random offering. In the major 4.0 upgrade, Allrecipes adds more direction in the form of daily seasonal favorites suggested by the editors. Users can access their own favorites across the Web and mobile. And the recipes can be converted for serving size into a shopping list organized by ingredient type. The design and interface also conform to iOS 7 conventions: narrow fonts, slide in nav bar, iconography, etc. In use, the app maintains its core simplicity and essential appeal to discovery. Unlike some other recipe apps, it does not give the user laser targeting capability via endless category choices. The rough front-end spinner choices and search box may not give the cook precisely what he or she had in mind, but the results render a lot of things a cook may not have considered. Each recipe lets the user send specific ingredients to the shopping list and to share and comment easily. The search tools are a mixed bag. Advanced functionality lets the user specify ingredient inclusions and exclusions and add dietary needs and cooking time to the query. The availability of tools was not obvious to the casual user, and we found them less than intuitive to use. And the results cannot be sorted or further filtered. In fact, the app suffers from the need to scroll through too many results and recipes on a smartphone. Users have to travel through ingredients, directions, comments before hitting, for instance, similar recipe recommendations when a collapsed view would be more flexible. It is also surprising that after all of these years the random spin feature hasn't been revised to allow users to set and spin only select wheels. Dinner Spinner is true to its brand's "functional rather than fancy" image. There is nothing luscious here to seduce or delight the user so much as a reliable usability and user-generated content to give some confidence and comfort. Grade: B

John Stamos Made "Guitar Aficionado" a "Full House." The 1980s and 90s heartthrob from the Full House tv series (best remembered as the breakout role for now 27-year old superstars Mary-Kate and Ashley Olsen) played guitar on the show as well as offscreen, sometimes with such iconic groups as the Beach Boys. His passion has continued in years following, to the degree that his agent reached out to Guitar Aficionado executives to get him in the magazine's November/December issue. "Two months ago, we were not even aware that Stamos was a guitar collector," writes GA editor-in-chief Chris Gill. "But when we learned that he was a collector and that GA was his favorite magazine, we simply had to put him on the cover." GA national sales director Anne Triece tells min that "Stamos typifies the 40,000 enthusiasts who love the magazine. He is similar to Jeff Bridges, who also has been around guitars all his life." The 1997-2006 Metropolitan Home publisher's "thank you, Jeff" is ongoing, because Bridges and his Gibson SJ-45 being on the March 2010 cover was perfectly timed with his receiving the 2009 "best actor" Academy Award for Crazy Heart, where he played a Gretsch Chet Atkins Country Gentleman. There is an "enthusiast" affinity between the Newbay Media-published GA and the Marvin Shanken-published Cigar Aficionado, which celebrated its 20th anniversary last year. Both bimonthlies serve an upscale audience and both carry nonendemic advertising from automotive, watches, etc. GA ended 2013 with 183 ad pages which was +18.83% versus 2012's 154. Did you know: that Stamos' Full House co-star, Bob Saget, is a cousin of House Beautiful associate publisher and Hearst Design Group chief revenue officer and senior vice president Brenda Saget Darling?

Page 4 min 12/23/2013 EYE ON INNOVATION STEVE SMITH

Sporting News' Digital "Switch-Hitting" (continued from page 1) SN CEO Juan Delgado tells min that Sporting News 3.0 is "looking to bring closer these two worlds of digital magazine publishing and Web publishing in a really cool tablet and mobile phone app." The app sits in the Apple Newsstand section and feels like a digital magazine at launch. But the sensibility here is live. You can flip through the daily layout of articles or you can pull up the menu to access the latest pro and college scores (baseball no longer dominates as it once did), as well as a personalized guide to local TV sports listings and favorite team news. There is an emphasis on curation here. The app assembles some of the best tweets from notable athletes and sports-world figures and commentators into the cannily titled Twilights aggregated feed. And although the app leads with its own expert content and commentary, it also liberally pulls in any relevant sports information from a range of local sources and outright sports news competitors in the space. The most interesting aspect of the app to me is its deep adaptiveness. Although all of the experience is available on both phone and tablet, the universal app actually loads you into a different experience on each platform. On the tablet, the daily issue and its combination of lean-back and dynamic content are emphasized. On the phone, it is all about the feed. "Someone on the move wants to check out the latest rumblings on the Carolina Panthers or the New Orleans Saints–what users want in the palm of their hand,” says Delgado. But many users in tune with the long heritage of SN are looking for the deeper analysis that is highlighted on the iPad. "We also see a lot of audience separation," says chief revenue officer Rich Routman. There is not much overlap between the phone and tablet SN audiences. And in the Apple Newsstand, SN is among the only sports content that is absolutely free for all. Delgado and Routman are quick to say they have borrowed liberally from The Wall Street Journal's e-reader format, Flipboard's curation, and Bleacher Report's highly personalized approach. "If you can take those three principles–customization, a page-turning heritage and curate premium content in one product–then we think you nailed it," Routman says. Delgado adds that the tablet and mobile designs are separating themselves deliberately from typical Web experiences by minimizing screen clutter. "We are going strong with one ad per page. Consumer experience first." They both say that the initial issue-based tablet edition launched two years ago had already gotten traction with users and advertisers. Now, as the brand reaches 31 million people across platforms each month, a "magazine app" that blends lean-back and dynamic content in one package can tap into that power even more effectively. Sporting News took over sports content responsibilities for AOL, which has helped give the once-niche brand for analytical sports fans huge new scale. "It is our easiest asset to explain,” says Delgado. “We established a lot of tablet credibility last time around." But the next stage is to take what had been an app downloaded in the six figures into seven-figure territory. By tying its enormous online penetration into this tablet presence, they are hoping to move magazine-branded apps to that next level of usage and reach. The revision also marks a technical achievement for the company, since it finally internalizes development chores SN had farmed to such partners as Zumobi and Polar in the past. "We knew we needed to master our own destiny," says Routman. "We can present our experience better than anyone else." Steve Smith ([email protected]) is digital media editor for min/minonline.com. He posts regularly on minonline and directs the min Webinars. Smith also co-chairs min's Digital Summits, and he is based near Wilmington, Del.

min 12/23/2013

Page 5

ESPN Is Also Throwing a Pre-Super Bowl Party on January 31. It turns out that American Media Inc.'s Shape/Men's Fitness dinner for 750 at Cipriani and Howard Stern's 60th birthday party are not the only games in town ahead of Super Bowl XLVIII on February 2 at New Jersey's MetLife Stadium. The ESPN venue is Pier 36 (near the South Street Seaport) and although the 2,500 guest-list has not yet been disclosed, min is told that the ambiance will include replicas of the Manhattan skyline (including one skyscraper that is "free-standing"), subways and even "steam coming out of street holes." You won't find that in Miami, New Orleans, Tampa and 2015 Super Bowl site Phoenix.

MIN’S WEEKLY BOXSCORES (week of December 23, 2013; last issues of the year are indicated by a *)

AMERICAN PROFILE BLOOMBERG BUSINESSWEEK CONGRESSIONAL QUARTERLY* ECONOMIST, THE (N.A)* ENTERTAINMENT WEEKLY GOLF WEEK* GOLF WORLD* IN TOUCH LIFE & STYLE WEEKLY NATION, THE* NATIONAL ENQUIRER NATIONAL JOURNAL* NEW YORKER, THE* NEW YORK MAG.* (Reasons to Love N.Y.) NEW YORK TIMES MAGAZINE OK! PARADE PEOPLE SPORTS ILLUSTRATED STAR TIME TIME OUT NEW YORK TV GUIDE* USA TODAY " " SPORTS WEEKLY USA WEEKEND US WEEKLY WEEK, THE WOMAN'S WORLD

Issue Date 12/22 12/23 12/23 12/21 12/20 12/23 12/23 12/23 12/23 12/23 12/23 12/20 12/23 12/23 12/22 12/23 12/22 12/23 12/23 12/23 12/23 12/23 12/23 12/13 12/11 12/22 12/23 12/20 12/23

2013 Ad Pages 4.00 31.00 No Issue 50.00 D 22.00 No Issue No Issue 7.49 11.32 6.88 8.32 No Issue 52.80 D 163.06 D 19.39 20.83 6.45 62.94 52.96 SPTS 23.33 97.85 PERSON No Issue 12.83 D 46.65 1.92 5.22 27.50 5.14 6.00

Issue Date 12/23 12/24 12/24 12/22 12/21 12/24 12/24 12/24 12/24 12/24 12/24 12/21 12/24 12/17 12/22 12/24 12/23 12/24 12/24 12/24 12/24 12/24 12/24 12/14 12/12 12/23 12/24 12/21 12/24

2012 Ad Pages 5.60 35.00 No Issue 55.99 D 15.98 No Issue No Issue 8.82 7.66 8.50 12.25 No Issue 62.48 D 166.18 D 10.56 23.14 6.50 53.07 21.17 21.82 20.51 No Issue 13.93 D 35.00 0.85 8.36 30.99 6.25 5.32

% of Diff. -28.57 -11.43 – -10.70 37.67 – – -15.08 47.78 -19.06 -32.08 – -15.49 -1.88 83.62 -9.98 -0.77 18.60 150.17 6.92 377.08 – -7.90 33.29 125.88 -37.56 -11.26 -17.76 12.78

YTD 2013 484.63 1,307.26 206.68 1,464.14 1,047.08 784.37 528.55 725.39 563.01 282.31 814.45 329.15 1,024.39 2,336.83 2,117.63 1,306.26 456.06 3,110.86 1,305.44 1,296.84 1,033.99 1,444.70 695.64 1,514.96 19.43 439.66 1,776.27 387.23 342.48

YTD 2012 494.23 y 1,488.95 255.00 y7 1,746.84 982.28 y 848.66 651.09 y 627.69 y 504.90 y 311.44 y2 788.06 y 410.00 y3 1,092.06 y 2,390.82 2,122.45 1,170.71 y 489.63 y 3,082.13 y 1,388.18 1,221.78 y 1,119.20 y3 1,709.41 703.39 y4 1,605.91 29.13 498.99 1,653.25 y 493.16 314.48 y

% of Diff. -1.94 -12.20 -15.49 -16.18 6.60 -7.58 -18.82 15.57 11.51 -9.35 3.35 -19.72 -6.20 -2.26 -0.23 11.58 -6.86 0.93 -5.96 6.14 -7.61 -15.49 -1.10 -5.66 -33.30 -11.89 7.44 -21.48 8.90

x = One more 2013 issue; y = One more 2012 issue; y2/3/4/7 = Two/three/four/seven more 2012 issues; D = Double issues SPTS = Sports Illustrated Sportsman of the Year (2013; Peyton Manning) PERSON - Time Person of the Year (2013; Pope Francis)

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min 12/23/2013

Page 7

From MediaRadar: Apparel & Accessories Were "Ready to Advertise" in 2013. Many advertising categories–including medical and pharmaceutical, home furnishings, technology and beverages–increased print ad pages this year, helping to slow or stabilize the decline that started with the 2008 economic collapse. Perhaps most significant was the increase by apparel & accessories brands, which are among the largest categories in consumer magazines. Ad pages in this category rose by 1.2% to 18,886 from January-December, as measured among 161 consumer magazines. In 2013, 514 apparel & accessories brands increased ad pages versus 2012, and there were 592 brands that were new or returning in having not placed pages in these titles last year. Apparel & accessories advertising pages were boosted by increased business from several of the largest subcategories, including designer fashion (+5.6%), watches (+3.5%), and footwear (+2.9%). They offset the declines from jewelry (excluding watches) and bridal brands. Ralph Lauren was the most active apparel & accessories advertiser in 2013, with its 287.8 ad pages up slightly from 281.3 in 2012. Calvin Klein and Chanel followed, with 278 and 259 pages, respectively. On the magazine side, Vogue achieved the highest share of apparel & accessories ad pages in 2013 with 1,332, followed by Brides (1,220.5) and Harper's Bazaar (1,162 pages). As expected, GQ is the only men's publication in the top 10, just making it with 621.5 pages. The MediaRadar charts below show the apparel & accessories brands that placed the most ads among 161 consumer magazines, the year-over-year ad pages for top subcategories, as well as the magazine rankings by market share.

BICYCLING (Jan/Feb) BLACK ENTERPRISE (Dec/Jan) BLOOMBERG MARKETS MARKETS- Annual Guide BOATING BON APPÉTIT BOYS’ LIFE BRIDES (Dec/Jan) CAR AND DRIVER CAR CRAFT CHICAGO CIRCLE TRACK COASTAL LIVING COMPETITOR CONDÉ NAST TRAVELER COOKING LIGHT (Jan/Feb) COSMOPOLITAN COUNTRY LIVING CRUSING WORLD CYCLE WORLD DASH (Jan/Feb) DETAILS (Dec/Jan) DEPARTURES (Jan/Feb) DISCOVER (Jan/Feb) DWELL EATING WELL (Jan/Feb) EBONY ELLE ELLE DECOR (Jan/Feb) ENTREPRENEUR ESQUIRE

BETTER HOMES AND GARDENS

ALL YOU ALLURE AMERICAN BABY ARCHITECTURAL DIGEST ART NEWS ATLANTIC, THE AUTOMOBILE

Publication 43.97 56.09 24.78 87.10 35.17 39.00 48.63 31.15 38.06 40.30 37.50 35.47 4.35 49.33 23.69 103.16 23.91 40.68 82.33 98.93 48.89 47.71 38.83 11.30 77.31 17.87 39.34 62.63 64.50 103.45 40.33

27.49 30.89 26.15

37.06 34.50 33.00 36.50 3.05

50.31 29.83 108.24 27.08

34.89 78.08 88.02 51.88

47.83 22.50 15.00

91.59 15.87

45.42

53.86 57.23 122.11 32.08

Jan. 2013

30.17 39.50 12.73 126.50 43.00

Jan. 2014 56.09

24.78 87.10

35.17

12.73 126.50

43.00

26.15

30.89

27.49

71.56 33.00 36.50 3.05

11.30

15.00

45.42

-14.00 -11.27 18.04 -20.46

62.63

64.50 103.45 40.33

53.86

39.34

57.23 122.11 32.08

NO ISSUE

15.46

NO ISSUE

91.59 18.47 -11.19 15.87

77.31 17.87

47.71 38.83

48.89

40.68 82.33 98.93

23.91

103.16

49.33 23.69

78.36 37.50 35.47 4.35

31.15

48.63

47.83 22.50

NO ISSUE

0.25 -42.06 32.74

NO ISSUE

-14.23 34.89 -5.16 78.08 -11.03 88.02 51.88 6.12

NO ISSUE

1.99 50.31 25.92 29.83 4.92 108.24 13.26 27.08

NO ISSUE

-2.63 -14.39 -12.00 2.90 -29.89

NO ISSUE

-29.51 -36.48 -16.05

39.00

43.97

39.50

2013 pages

30.17

2014 pages

NO ISSUE

-31.39 -29.58 -48.63 45.24 22.26

%

Change

-14.00 -11.27 18.04 -20.46

15.46

18.47 -11.19

0.25 -42.06 32.74

-14.23 -5.16 -11.03 6.12

1.99 25.92 4.92 13.26

– -8.68 -12.00 2.90 -29.89

-29.51 -36.48 -16.05

-31.39 -29.58 -48.63 45.24 22.26

% Change

21.33 74.75 50.50 48.26

68.78 27.11

NO ISSUE 40.45 MARTHA STEWART LIVING (Jan/Feb) 57.74 MAXIM 24.33 MEN'S FITNESS 63.49

– –––––––––– 34.83 40.45 37.18 57.74 -5.18 24.33 1.07 63.49

NO ISSUE

2.08 44.13

NO ISSUE

NO ISSUE

NO ISSUE

8.49 12.41 34.70 5.37

NO ISSUE

NO ISSUE

NO ISSUE

31.16 30.00 42.09 25.66 62.82 J/F

NO ISSUE

51.50 -4.98 -12.43 165.43 -18.40 27.81 41.14 -12.51 3.62 71.06 -13.62 36.41 42.15 10.72 37.59 -2.97 25.80 51.40 -13.26 30.03 46.48 18.06 -28.08 61.97 -18.18 18.00

LATINA LUCKY MARIE CLAIRE

67.38 18.81

19.66 66.50 37.49 45.80

54.20 188.92 34.08 47.02 68.58 42.15 38.07 38.74 40.86 34.62 39.37 86.17 22.00

LADIES’ HOME JOURNAL (Dec/Jan)

51.50 165.43 27.81 41.14 FOOD NETWORK MAGAZINE (Jan/Feb) 71.06 FOUR WHEELER 36.41 4-WHEEL/OFF-ROAD 42.15 GENTLEMEN’S QUARTERLY 37.59 GLAMOUR (with Glam Belleza Latina) 51.40 GOLF DIGEST 30.03 GOLF MAGAZINE 46.48 GOOD HOUSEKEEPING 61.97 GUIDEPOSTS 18.00 GUNS & AMMO (Dec/Jan) HARPER’S BAZAAR HARPER’S MAGAZINE 21.33 HEALTH 74.75 HGTV (Jan/Feb) 50.50 HOT ROD 48.26 HOUSE BEAUTIFUL HUNTING (Dec/Jan) INC. (Dec/Jan) INSTYLE 68.78 KIPLINGER’S PERSONAL FINANCE 27.11

NO ISSUE NO ISSUE

NO ISSUE

27.83 54.21 31.29

2014 pages

FAST COMPANY FIELD & STREAM (Dec/Jan) FIT PREGNANCY(Dec/Jan) FITNESS FLEX FLYING FOOD & WINE

-17.34 20.17 -43.52

% Change

FAMILY HANDYMAN, THE (Dec/Jan)

33.67 45.11 55.40

Jan. 2013

NO ISSUE

27.83 54.21 31.29

Jan. 2014

FAMILY FUN (Dec/Jan)

FAMILY CIRCLE

EVERY DAY/RACHAEL RAY(Jan/Feb)

ESSENCE

Publication

MIN’S MONTHLY BOXSCORES

30.00 42.09 25.66 62.82

31.16 y

67.38 18.81

19.66 66.50 37.49 45.80

86.17 22.00

39.37

40.86 34.62

38.07 38.74

68.58 42.15

47.02

188.92 34.08

54.20

33.67 45.11 55.40

2013 pages

– 34.83 37.18 -5.18 1.07

2.08 44.13

8.49 12.41 34.70 5.37

-4.98 -12.43 -18.40 -12.51 3.62 -13.62 10.72 -2.97 25.80 -13.26 18.06 -28.08 -18.18

-17.34 20.17 -43.52

% Change

Page 8 min 12/23/2013

31.68

MONEY (Jan/Feb)

O (OPRAH)

55.94 ORGANIC GARDENING (Dec/Jan) 25.48 OUTDOOR LIFE (Dec/Jan) OUTSIDE PARENTS 45.48 PEOPLE EN ESPAÑOL PLAYBOY (Jan/Feb) 88.01 A POPULAR MECHANICS POPULAR PHOTOGRAPHY 60.88 POPULAR SCIENCE 34.82 POWER & MOTOR YACHT 90.74 PREVENTION 43.84 READER’S DIGEST 26.95 REAL SIMPLE 54.61 REDBOOK 43.64 RELISH 8.50 ROAD & TRACK ROBB REPORT 74.67 ROD & CUSTOM 33.63 RUNNER’S WORLD 44.18 SAIL 39.25 SALTWATER SPORTSMAN SAVEUR SCIENTIFIC AMERICAN 9.67 SCOUTING 14.87 SELF 38.99 SEVENTEEN 33.67 SHAPE 112.50 SPORTS ILLUSTRATED KIDS 7.00

36.97 100.10 21.81

60.15 39.38

MEN'S HEALTH (Jan/Feb) MEN'S JOURNAL

MORE MOTOR TREND MUSCLE & FITNESS NATIONAL GEOGRAPHIC NATURAL HEALTH (Jan/Feb) NG KIDS (Dec/Jan) NG TRAVELER (Dec/Jan)

Jan. 2014

Publication

10.33 18.26 44.87 38.12 82.98 8.33

67.17 33.55 46.49 46.96

57.70 32.15 76.16 52.50 40.86 56.73 48.71 8.88

38.44

42.51

62.37 34.66

55.00 95.70 23.26

36.80

60.66 No Issue

Jan. 2013

31.68

60.15 39.38 x

2014 pages

55.94 25.48

45.48

88.01 60.88 34.82 90.74 43.84 26.95 54.61 43.64 8.50 74.67 33.63 44.18 39.25

-6.39 9.67 -18.57 14.87 -13.10 38.99 -11.67 33.67 35.57 112.50 -15.97 7.00

NO ISSUE

NO ISSUE

11.17 0.24 -4.97 -16.42

NO ISSUE

5.51 8.30 19.14 -16.50 -34.04 -3.74 -10.41 -4.28

NO ISSUE

128.95

NO ISSUE

6.99

NO ISSUE

NO ISSUE

-10.31 -26.49

NO ISSUE

NO ISSUE

NO ISSUE

-32.78 36.97 4.60 100.10 -6.23 21.81

NO ISSUE

-13.91

-0.84 –

%

Change

10.33 18.26 44.87 38.12 82.98 8.33

67.17 33.55 46.49 46.96

57.70 32.15 76.16 52.50 40.86 56.73 48.71 8.88

38.44

42.51

62.37 34.66

55.00 95.70 23.26

36.80

60.66 0.00

2013 pages

-6.39 -18.57 -13.10 -11.67 35.57 -15.97

11.17 0.24 -4.97 -16.42

5.51 8.30 19.14 -16.50 -34.04 -3.74 -10.41 -4.28

128.95

6.99

-10.31 -26.49

-32.78 4.60 -6.23

-13.91

-0.84 –

% Change

66.09 31.65

64.92 60.42 84.00 96.43 5,148.02 5,178.21

65.45 46.68 29.02 50.91 54.16 71.96

19.50

18.80

70.04 49.20 NO ISSUE 60.81 47.76 76.46

63.00 36.80 39.88 40.98 37.66

83.41 27.00 39.84 36.20 37.31

85.30 39.16 39.84

56.43

6.90

66.09 31.65

43.02

38.66

81.67

7.45 64.92 -12.89 84.00 -0.58 5,148.02

NO ISSUE

NO ISSUE

32.40 83.41 -26.63 27.00 39.84 -0.10 -11.66 36.20 -0.93 37.31 -3.59 18.80 70.04 7.01 49.20 5.40 – – 60.81 19.45 -11.82 47.76 6.25 76.46

NO ISSUE

-4.26 -1.28 7.98

NO ISSUE

NO ISSUE

NO ISSUE

5.24 -23.18

60.42 96.43 5,178.21

54.16 71.96

50.91

29.02 y

46.68

65.45

40.98 37.66 19.50

39.88

63.00 36.80

85.30 39.16 39.84

62.80 41.20

28.08

9.60

56.43

30.25 20.00 23.16

2013 pages

28.25

56.53

44.40 23.25 28.34

2014 pages

NO ISSUE

0.61 39.13

0.18

46.78 16.25 22.37

%

Change

.

x = One more 2014 issue; y,= One, more 2013 issue; J = January 2013 issue (Men's Fitness) E = Estimated; D= Double Issue; A= Playboy's Jan/Feb 2014 issue is its 60th anniversary; AD 100= Architectural Digest's January 2014 issue is it's bi-annual AD 100 top designers

W WIRED WOMAN'S DAY WOMEN'S HEALTH (Jan/Feb) WORKING MOTHER WSJ . YACHTING YOGA JOURNAL Totals

VOGUE

62.80 41.20

28.25 9.60

SPECTRUM, IEEE SPRY STYLEWATCH (PEOPLE) SUCCESSFUL FARMING SUNSET TASTE OF HOME TEEN VOGUE (Dec/Jan) TENNIS TEXAS MONTHLY THIS OLD HOUSE (Jan/Feb) TOWN & COUNTRY TRADITIONAL HOME TRAVEL + LEISURE TRIATHLETE UNITED HEMISPHERES VANITY FAIR VEGETARIAN TIMES (Jan/Feb) VELONEWS VERANDA (Jan/Feb) 81.67 38.66 43.02

28.08 6.90

56.53

SOUTHERN LIVING

30.25 20.00 23.16

44.40 23.25 28.34

SKI (Olympic Guide) SKIING SMITHSONIAN

Jan. 2013

Jan. 2014

Publication

MIN’S MONTHLY BOXSCORES

7.45 -12.89 -0.58

32.40 -26.63 -0.10 -11.66 -0.93 -3.59 7.01 5.40 – 19.45 -11.82 6.25

-4.26 -1.28 7.98

5.24 -23.18

0.61 39.13

0.18

46.78 16.25 22.37

% Change

min 12/23/2013 Page 9

Page 10 min 12/23/2013

Steve Smith's "Follow The Money"... The Revenge Of The Paid Content Model in Dollars And Data. After years of seeing the paid media model bashed by the online cult of free content, and many tales of paywall failures, publishers may finally have something to crow about. Digital subscription models work, well at least for some marquis brands the Online Publishers Association surveyed for its latest report touting the paid model. The sources for this enthusiasm are not surprising: The Wall Street Journal, Financial Times, People, Consumer Reports, The New York Times, Harvard Business Review and Gannett. Although OPA management says that 95% of its members have a paid digital model of some kind, those highlighted in the report enjoy some of the most obvious and long-lived examples of success with the model in online subs, apps, local newspaper and digital editions. Still, this pep talk among the elite brands renders some insight. The OPA report outlines eight areas of success from paid models, ranging from revenue stability that enables investment to shifts in marketing operations and smart use of data across ad and editorial departments. Chief among the developments is how digital revenue is now seen as integral to, rather than siloed from, the core business model. Fears of digital cannibalizing print have been replaced by editorial and marketing efforts driving the brand across platforms for the betterment of all. More specifically, the report suggests at all points how digital data is the real value beyond actual revenue. Understanding user tastes and social activity is informing editorial priorities. Predictive analytics are helping audience development teams identify conversion prospects and reduce churn. Ad teams are now harnessing both traditional demographics and online behavioral data to deepen the audience profile they bring to sharper ad targeting. But the report also makes clear, at least in our reading, that user migration to devices remains a chief challenge to traditional periodical publishers. Audience development for tablet editions struggles for visibility. We especially like Condé Nast executive vp of consumer marketing Monica Ray’s comment: The post office is a fantastic tool for marketing print: the consumer opens the mailbox, sees the magazine and is prompted to read it. We need to develop similar triggers for digital.

Likewise, smartphones represent utilitarian use cases and cycles that are anathema to periodical publishing. HBR evp Joshua Macht suggests the next necessary shift: A few years ago publishers were looking at how digital complements print. Now we are beginning to look at how different digital platforms complement each other.

In our view, it is in the mastery of both data and devices where premium publishers will find unique leverage in the years to come. A unified subscriber login across print, Web, tablet and phone renders what will become the coin of the realm in an omni-channel age: first-party consumer data that links IDs and behavior across screens.

"Sports Illustrated's" Slightly Fumbled Sportsman of the Year. Denver Broncos quarterback Peyton Manning, who was chosen, has equally exemplary credentials as New York Yankees relief pitcher Mariano Rivera, who was not. But with Rivera having retired, this was probably his last chance at SI immortality. Manning would have made an even better choice next December should the Broncos win the Super Bowl in February.

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min’s Social Media Guidebook Filled with reviews and analysis on the latest innovations in social media Order Online: www.minonline.com/minpress/53.html

min 12/23/2013

Page 11

INSIDE b2b Cathy Applefeld Olson

B2B Trend Watch: Experts Weigh in on What's Hot for 2014 Another year in publishing is winding to a close, but there are several salient trends that are sure to continue into 2014 and beyond. Content marketing–the selfie of the b2b market–continued to swell this year, crushing the tradition of merely scattering in a few search-engineoptimization-friendly keywords with its better mousetrap of deeply relevant content from deeply relevant experts. The trend is fostering some new business model offshoots, as well as some questions around journalistic ethics that will be key to watch in 2014. This year saw several notable consolidations, as well as a definitive move to mobile-friendly delivery of editorial content. And 2013 is also the year trade publications really began to loosen their ties and let some personality hang out with innovative, industry-specific editorial and social media plays. Looking ahead to 2014, we'll leave the first word to b2b experts in the trenches. Here is some insight to chew on while you're drinking your champagne. Happy holidays! Ryan Begelman–CEO, Bisnow Media 1. B2b content providers will dive deeper into native advertising following such b2cB innovators as BuzzFeed. 2. Live events will become an increasingly important element for publishers as they reinvent themselves searching for new revenue streams beyond print and seeing the need to connect their communities offline. 3. More media firms will offer robust marketing services attempting to take a larger piece of the agency market. 4. Many media firms will perform brand overhauls in finally realizing the look and feel of their products have become dated for the new generation of readers. Andrew Hanelly–vp,digital experience, McMurry/TMG 1. Smart brands will embrace the logic of influence. People don't typically load up brand websites on their own or seek out brand messaging. But they do Google things and check email and spin through social feeds on their phones. Your content strategy should act accordingly. 2. Don't confuse analytics with business intelligence. Marketing dashboards are littered with key performance indicators that don't move the needle on actions of economic value. And marketers have reams of data but very little insight. Having people who can make sense of data, interpret it, and create next steps of how to respond from what is learned in the data are the people you want on your team. Wayne Bennett–publisher, Drug Store News 1. Many areas will continue to grow. Increased b2b events foster the need to drive human interaction and provide ongoing relationship build. 2. A heightened focus on Website and newsletter redesigns will drive engagement. 3. Ongoing investments made in critical technology, including new systems/platforms. 4. Worker productivity increases; business apps will evolve for B2B publishers. Chris Keating–publisher, Penton Restaurant Group 1. Custom, custom, custom. Anyone who is thinking innovatively about how to market his or her product wants to own something. That thing she owns might be our existing content, it might be something we create for her. Smart marketers want us to customize content for them. That part of the business is where all of our growth came from this year. 2. Think big, think multiplatform. Increasingly, our audience wants these big, multiplatform stories that include slide shows, editorial, specific profiles of different [executives] doing different things. min contributor Cathy Applefeld Olson is based in Northern Virginia. She also is an editor at our sister publications Cynopsis and CableFAX Daily.

Page 12 min 12/23/2013

Your Phone Just Ate Your Desktop Ad Revenue. We knew a tipping point was coming in the migration of eyeballs and ad spend. But even the ordinarily go-to market forecasters seem to be taken by surprise by the velocity of the shift. In the latest revised projections from eMarketer, mobile ad spending in the U.S. will increase 120% when the final numbers are tallied for 2013, and reach $9.6 billion. This growth comes at the expense of desktop advertising, which will see incremental growth of just 1.69% this year, down significantly from the 6.6% growth in 2012. While we're still years away from actual parity between desktop and mobile spend, that tipping point is now in sight of eMarketer projections. They now see 2016 as the last year desktop ad spend will exceed mobile. By 2017, mobile spend will be at $35.42 billion, they project, compared to $27.21 billion for desktop. The desktop still has some growth momentum left in branding categories like video and sponsorships, eMarketer contends. But in all other digital ad segments–including search, rich media, banners and classifieds–the growth will happen in mobile channels.

O Come All Ye Faithful...to Buy "Time." The December 11 selection of Pope Francis as 2013 Person of the Year by Time managing editor Nancy Gibbs resulted in this late-night quip from NBC's Jimmy Fallon: [The Pope] performed his first miracle. He got people to buy Time magazine.

Nearly as clever was NBC's Jay Leno, who said it was Pope Francis' "consolation" after not being named People's Sexiest Man Alive. Instead, the December 30 People nicknamed him the viral vicar. Meanwhile, the pundits were arguing over whether Gibbs chose the Pope over National Security Agency "leaker" Edward Snowden because religion typically sells well on newsstands. But that is relative, because Time's 58,462 single-copy average in first-half 2013 (Alliance for Audited Media) was just 1.8% of its 3.3 million total. Gibbs may have produced a bigger payday with a health-care cover, because the subject was Time's 2013 newsstand best-seller with Steve Brill's Bitter Pill on March 4. With the early troubles of the Affordable Care Act, a smashed caduceus could be the choice in 2014. Sensitivities on the business side have been much higher with the choice of an "evil" person ever since 1979, when Ray Cave selected the Ayatollah Khomeini in the midst of 52 Americans being held hostage in Iran. That led to anger by subscribers and advertisers, and since then no one that "bad" has been chosen. The Person of the Year tradition has also included Adolf Hitler (1938) and Joseph Stalin (1939 and 1942).

Thank you ! min Thanks its 2013 Event Sponsors and Partners: AAM Alliance for Audited Media Advantage Computing Systems American Media Inc Attivio Inc. Bicycling Magazine Brown Integrated Solutions CDS Global Digimarc GENWI

GTxcel Hollywood Life/PMC iProduction Layar Mag+ MAZ Digital MediaRadar Monetate Nxtbook Media

Scholastic Media Shindig Events Sprinklr Statlistics, an Alesco Company Time Inc. UBM DeusM Walton Isaacson Zenith Optimedia

And a Special Thanks to our Loyal Readers! Here’s to a successful 2014 for all our friends from the min family. Sincerely,

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Page 14 min 12/23/2013

The New "Reader's Digest" Is Both Retro and Digital. Despite the problems that Reader's Digest has experienced over the past five years, including parent Reader's Digest Association filing for and emerging from Chapter 11 bankruptcy protection in 2010 and 2013, the 90-year-old monthly has been bullish when it comes to digital. Former RDA North America president Dan Lagani (now Glam Media president) says that during his tenure RD was among the best-selling paid brands on the Amazon Kindle, and "they were strong on many platforms." Except for print, which remains what RD is all about. Editor-in-chief Liz Vaccariello tells us that even with a 3 million rate base in 2014 (down from a pre-bankruptcy 5.5 million), "I would hear such feedback as 'I didn't know you were still around.' The 'aging readership' that critics blast us for is a result of our not investing in audience development for decades. These warning signals were ignored." Until now, with what Vaccariello describes as a "major redesign" starting with the January 2014 issue in which the whiter, thicker paper stock costs $1 million by itself. A piece of the table of contents on the cover along with condensed articles from other media are throwbacks to the first 60 years of publication under late founders DeWitt and Lila Wallace, when the then-20 million circulation monthly was so prosperous that the magazine did not start carrying advertising until 1955. That is part of the throwback. Vaccariello, CEO Robert Guth and chief sales officer and vice president Mark Josephson all believe that fewer advertisers paying a higher premium for exclusivity will produce positive bottom-line results. "We are listening to our market research, which found that readers did not like the advertising clutter breaking up the editorial well," she says. "There are signs that this will be positive, with Geico sponsoring the perforated cover 'bookmark' [in subscribers' editions]." By the numbers, the result is a Vaccariello "guarantee" that RD will finish 2014 down in ad pages, and January's 26.95 (2014) versus 40.86 (2013) are the first indicator. Also in January, RD's consumer marketing campaign (print/digital ads, tv, direct mail, etc.) will go nationwide after testing this month in St. Louis. A preview last week was showing a video on a digital billboard in New York's Times Square that saluted the heroism of firefighter and January cover Jordan Carroll. "Heroes is an RD feature that we are expanding upon," say Vaccariello. "Jordan and his family live in Queens. To ensure that they saw everything up close, they stayed at our expense in the Milford Plaza."

"Country Living's" Christmas Farewell to New York. During the early portion of Country Living's 35-year existence, it was said to be Hearst Magazines' third most profitable title after Cosmopolitan and Good Housekeeping. Evidence that the upscale "country" market was softening started with the January 2009 closing of Meredith National Media Group rival Country Home, and in October 2013, HM president David Carey announced the CL editorial relocation to Birmingham, Ala., which happens to be the home base of incoming editor-in-chief Rachel Hardage Barrett (ex-Southern Living executive editor). That means an ironic Make It Merry! December/January cover line with the departure of the New York-based editorial staff led by editor-in-chief Sarah Gray Miller. In her editor's note, Miller tells reader's that she is "country" in "kicking back" and growing her own tomatoes in the "teeny-tiny" Berkshires village of Athens, N.Y. But Miller is also Southern, having grown up in Mississippi. She hints at this in her conclusion: Good-byes are hard. It's easier to hope I'll see all of y'all again very soon.

Merry Christmas! See you January 6, 2014,



The Editors



Steven Cohn, Editor-in-Chief Steve Smith, Digital Media Editor Jennifer Silber, Intern (boxscores), Cathy Applefeld Olson (Inside b2b columnist)