Nashville MSA Datascape 2014 - Nashville Area Chamber of Commerce

N A S H V I L L E

M S A

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TABLE OF CONTENTS

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page 39

Counties in the Nashville Region Source: U.S. Census Bureau

The Nashville region is described by a variety of frameworks. There are several guidelines used in identifying regions. Metropolitan statistical areas are geographic entities defined by the U.S. Office of Management and Budget for use in collecting, tabulating and publishing comparable statistics. A metro area contains one or more core urban areas of 50,000 or more population. Each metro area consists of one or more counties and includes the counties containing the core urban area, as well as any adjacent counties that have a high degree of social and economic integration (as measured by people commuting to work) with the urban core. The Nashville MSA is currently composed of 14 counties, with five added based on the most recent data from the 2010 Census. Below is the history of counties constituting the Nashville MSA since its start.

1950

POPULATION: 321,758 // 1 COUNTY: Davidson

POPULATION: 463,628 // 3 COUNTIES: Davidson, Sumner, Wilson

1970

POPULATION: 699,271 // 8 COUNTIES: Davidson, Sumner, Wilson, Cheatham, Dickson, Robertson, Rutherford, Williamson


1990

1980


POPULATION: 1,311,789 // 13 COUNTIES: Davidson, Sumner, Wilson, Cheatham, Dickson, Robertson, Rutherford, Williamson, Cannon, Hickman, Macon, Smith, Trousdale

2013

1960

2000

POPULATION: 1,726,693 // 14 COUNTIES: Davidson, Sumner, Wilson, Cheatham, Dickson, Maury, Robertson, Rutherford, Williamson, Cannon, Hickman, Macon, Smith, Trousdale

3

Understanding Regions There are many ways geographic regions function – as economic, political, cultural and other types of unities. Shopping and work patterns, services delivery areas, and media coverage zones may all differ, just as a few examples. Some regions may be highly fragmented, while some may have few distinct divisions. Certainly, topography determines a lot about the arrangement of regions – mountains and coastlines can be powerful shaping agents of the look and operation of a given region. When considering populous areas coalesced around one or more cities, a variety of options exist for viewing shapes of a region based on the intensity of any given variable. Population density can be used to shape a region’s contours. But at what level of density and at what level of geography? The options are many. One might create regions based on natural geographic features like rivers, streams and elevation. Or one may opt for strictly manmade features to guide how a region looks: road networks, utility delivery or arrangements of business to show economic activity. In short, there is no single or best way to consider regions. At the same time, human desires for efficiency, effectiveness and clarity may prompt thinking about regions as functional units. Often, seeing a region defined through the lens of some new variable or combination of items opens new insight into what really may exist already in a functional sense within a geographic area. The Nashville region exhibits many of the facets of a region operating along a variety of contours for its shape. Based on population, commuting and economic structure, metropolitan statistical areas are central to our thinking about what is “metropolitan” and what isn’t, with the added benefit that this creates a standardized comparison for similar areas around the country. For other matters, Middle Tennessee operates in a host of alternate “regions,” including workforce development areas, utility districts, Metropolitan Planning Organization areas, federal and state legislative districts, designated market areas for media coverage, and the list goes on. Few of these correspond to one another, but then that is the norm in many places. At the day-to-day level, residents of the Nashville region typically move about without regard for, or even knowledge of, many of these geographical distinctions. Shopping, commuting to work, traveling for entertainment, using major facilities such as airports and universities – these behaviors naturally gravitate to efficiency of cost and access whenever possible. All of this suggests the Nashville region, like all regions, is both organic and intentional. One may even think of regions by patterns of consumer behavior, media viewing habits, or such things as sports activities, pet ownership, or participation in organizations. Data allow us to contemplate and perceive the region in its full fabric, in all the ways that it does and can interact and flourish.

6

Persons Migrating from Outside of Tennessee Source: U.S. Census Bureau, 2012

lowest to highest

People with a Bachelor’s Degree or Higher Source: U.S. Census Bureau, 2012

lowest to highest

Workers Commuting 60 Minutes or More Source: U.S. Census Bureau, 2012

lowest to highest

People with Less than a High School Diploma Source: U.S. Census Bureau, 2012

lowest to highest

7

Persons Below Poverty Level Source: U.S. Census Bureau, 2012

Persons Renting Source: U.S. Census Bureau, 2012

lowest to highest

lowest to highest

Lifetime Movie-Watcher Index* Source: ESRI, 2012

Cat Density Index* Source: ESRI, 2012

lowest to highest

*households watching Lifetime Movie Network

lowest to highest

*households with one or more cats

8

Busiest Intersections in Nashville by Average Daily Volume Source: Metro Public Works, 2013

Nolensville Pk. and Harding Place: 73,300 Old Hickory Blvd. and Franklin Pk.: 65,712 Charlotte Pk. and White Bridge Rd.: 63,932 Nolensville Pk. and Old Hickory Blvd.: 62,377 Harding Rd. and White Bridge Rd.: 58,729 Gallatin Pk. and Myatt Dr.: 57,894 21st Ave. S. and Wedgewood Ave: 57,848

The I-440 eastbound route from West End to Franklin Road has been ranked as the route with the 44th worst congestion in the U.S.

Lebanon Pk. and Old Hickory Blvd.: 56,246 Nolensville Pk. and Thompson Ln.: 56,007 Old Hickory Blvd. and Edmondson Pk.: 55,850 Donelson Pk. and Murfreesboro Pk.: 54,539 West End Ave. and Murphy Rd.: 54,189

Overall, the worst time to travel in the Nashville area is between 5:15 p.m. and 5:30 p.m. The worst day to travel is Thursday.

Gallatin Pk. and Old Hickory Blvd.: 52,186 Hillsboro Pk. and Woodmont Blvd.: 51,326 Bell Rd. and Murfreesboro Pk.: 48,680

9

Excess CO2 per Peak Auto Commuter in Pounds Source: Texas Transportation Institute, 2011

800

Nashville MSA Large metro area average

700 600 500

491 pounds

400 329 pounds

300 200 100 0

1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011

Mode of Transportation Breakdown* Source: U.S. Census Bureau 2012, Statistics Canada, 2011

Drove alone

Carpooled

Public transportation

Walked

Taxi, motorcycle, bicycle, other

Vancouver

59.1%

11.7%

19.7%

6.3%

3.2%

Nashville

86.4%

10.0%

1.1%

1.2%

1.2%

*Excludes persons working from home

10

Annual Congestion Cost per Auto Commuter Source: Texas Transportation Institute, 2011

2,000


1,500

$1,034

1,000

$780 500

0 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011

Annual Hours of Delay per Auto Commuter Source: Texas Transportation Institute, 2011

60


50

47 hours

40 37 hours 30

20

10

0

1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011

11

of commuters using public transportation in Nashville

1960: 26.4% 2012: 2.1%

Source: U.S. Census Bureau

%

12

Population Growth (2000-2012) Source: U.S. Census Bureau, Statistics Canada

Austin

43.2%

Charlotte

37.6%

Louisville

27.0%

Nashville

25.4%

Atlanta

19.7%

Tampa

18.7%

Indianapolis

17.9%

Vancouver

17.2%

Memphis

10.6% 0%

10%

20%

30%

40%

50%

Nashville MSA Race Characteristics Source: U.S. Census Bureau, 2012

White (77.22%) Black or African American (15.61%) American Indian and Alaska Native (0.29%) Asian (2.39%) Native Hawaiian and other Pacific Islander (0.03%) Some other race (2.52%) Two or more races (1.94%)

13

MSA Dissimilarity Index Comparison Source: U.S. Census Bureau, University of Michigan Population Studies Center

Black-White Dissimilarity Index Rank (2010)*

1990

2000

2010

Atlanta

41

66.26

64.29

59.02

Austin

70

54.05

52.12

50.05

Charlotte

56

54.67

54.21

53.83

Indianapolis

15

74.43

72.06

66.39

Louisville

43

68.73

63.79

58.13

Memphis

30

65.46

65.84

62.61

Nashville

49

60.65

58.07

56.21

Tampa

50

69.67

64.56

56.21

Dissimilarity indices measure the degree to which the minority group is distributed differently than whites across census tracts. They range from 0 (complete integration) to 100 (complete segregation), where the value indicates the percentage of the minority group that needs to move to be distributed exactly like whites. * Rank of metro areas with 500,000 and over population

Hispanic-White Dissimilarity Index Rank (2010)*

1990

2000

2010

Atlanta

27

35.31

51.57

49.45

Austin

51

41.73

45.63

43.23

Charlotte

35

32.81

50.8

47.64

Indianapolis

37

25.79

43.76

47.26

Louisville

73

26.12

34.19

38.69

Memphis

22

32.31

45.98

50.67

Nashville

34

24.34

45.97

47.86

Tampa

62

45.25

44.4

40.67

Asian-White Dissimilarity Index Rank (2010)*

1990

2000

2010

Atlanta

10

42.5

46.91

48.45

Austin

49

39.4

42.32

41.15

Charlotte

34

41.78

42.58

43.55

Indianapolis

47

37.75

40.61

41.63

Louisville

43

39.52

43.55

42.15

Memphis

56

36.82

40.78

40.08

Nashville

51

45.19

44.39

41.0

Tampa

78

33.79

35.37

35.29

14

Nashville’s Foreign-Born Population

174,213

Source: U.S. Census Bureau, 2012*

Midwest 59,766 West 572,067

Born in Tennessee 890,288

Born in other state in the United States

NE 72,662

South Born in the United States

265,426

1,462,355

Native-born U.S. citizens

1,477,010

1,595,454

Born outside the United States

Nashville MSA total population

14,655

Foreign-born population** 118,444

2,732

Northern America***

Europe 10,564

56,582

35,477 Asia and Oceania

13,089

South and Latin America

Africa

* American Community Survey 5-year estimate ** Excluding population born at sea *** Not including United States

15

Nashvile MSA Native vs. Foreign-Born Breakdown Source: U.S. Census Bureau, 2012

34.7% 27.4% 26.1% 11.8%

Native-born

20.3% 50.1% 22.6% 7.1%

Under 25 25-44 45-64 65 and older

Foreign-born

Diversity: A Leading Nashville Advantage The diversity of the Nashville region is among its most significant assets. Thriving, creative regions increasingly recognize the importance of sustaining an environment where a multitude of cultures, ideas and expressions flourish. The Nashville region welcomes citizens and visitors from throughout the world. The diversity of the area positions Nashville as an emerging world city. The global awareness of Nashville as a leading center for music and entertainment is accompanied by the opportunity to extend international recognition of the many ways Nashville touches, interacts with and serves the world.

16

Foreign-Born Detail by World Region of Birth Citizenship and Period of Entry Source: U.S. Census Bureau, 2012

Foreign-born population

Naturalized citizen

Total foreign-born

Europe

Africa

Northern America*

Asia

Latin America

118,444

10,564

10,564

2,732

35,477

56,582

33.7%

56.2%

56.2%

35.9%

49.9%

17.2%

Entered 2010 or later

0.1%

0.4%

0.4%

0.0%

0.1%

0.0%

Entered 2000 to 2009

6.7%

7.1%

7.1%

0.7%

8.2%

3.4%

Entered before 2000

26.9%

48.6%

48.6%

35.2%

41.7%

13.8%

Not a citizen

66.3%

43.8%

43.8%

64.1%

50.1%

82.8%

Entered 2010 or later

3.9%

2.5%

2.5%

3.6%

6.2%

2.5%

Entered 2000 to 2009

39.0%

20.7%

20.7%

19.7%

31.4%

47.7%

Entered before 2000

23.4%

20.6%

20.6%

40.8%

12.5%

32.7%

Sex and Age Source: U.S. Census Bureau, 2012

Total foreign-born

Europe

Africa

Northern America*

Asia

Latin America

Male

52.6%

43.8%

55.2%

40.2%

48.3%

56.9%

Female

47.4%

56.2%

44.8%

59.8%

51.7%

43.1%

Under 5 years

1.3%

1.5%

1.9%

1.1%

2.2%

0.7%

5 to 17 years

9.9%

7.7%

14.6%

6.4%

9.9%

9.4%

18 to 24 years

12.1%

9.2%

11.5%

7.5%

8.6%

15.3%

25 to 44 years

49.8%

30.5%

48.1%

33.4%

46.0%

56.9%

45 to 54 years

13.8%

19.5%

14.5%

24.5%

15.8%

10.8%

55 to 64 years

7.6%

14.3%

7.1%

13.1%

10.6%

4.2%

65 to 74 years

3.7%

10.9%

1.8%

9.0%

4.8%

1.8%

75 to 84 years

1.3%

4.4%

0.6%

4.6%

1.5%

0.6%

85 years and over

0.5%

2.0%

0.0%

0.5%

0.4%

0.4%

35

45.4

33

45.5

38.2

32.5

Median age (years)

* Not including United States

17

Race and Hispanic or Latino Origin Source: U.S. Census Bureau, 2012

Total foreignborn Europe

Africa

Northern America*

Asia

Latin America

One race

97.8%

99.4%

98.9%

96.6%

96.1%

98.4%

White

48.6%

93.5%

32%

91.2%

22.7%

58.2%

Black or African American

9.7%

3.5%

65.8%

1.5%

0.2%

4.1%

American Indian and Alaska Native

0.4%

0.3%

0.0%

1.6%

0.0%

0.6%

22.1%

1.7%

1.1%

1.9%

72.5%

0.2%

0.1%

0.0%

0.0%

0.0%

0.4%

0.0%

17.0%

0.5%

0.0%

0.4%

0.3%

35.3%

2.2%

0.6%

1.1%

3.4%

3.9%

1.6%

Hispanic or Latino origin (of any race)

45.0%

1.7%

0.6%

1.9%

0.3%

93.5%

White alone, not Hispanic or Latin

21.7%

92.4%

32%

90.8%

22.6%

2.2%

Asian Native Hawaiian and Other Pacific Islander Some other race Two or more races

Household Type Source: U.S. Census Bureau, 2012

Total foreign-born

Europe

Africa

Northern America*

Asia

Latin America

In married-couple family

64.8%

71.0%

64.7%

69.2%

76.0%

56.4%

In other households

33.7%

26.9%

33.9%

25.0%

22.4%

42.5%

Average household size

3.4

2.5

3.2

2.4

3.3

3.87

Average family size

3.9

3.1

3.9

3

3.8

4.1

Marital Status Source: U.S. Census Bureau, 2012

Total foreign-born

Europe

Africa

Northern America*

Asia

Latin America

108,653

9,780

11,328

2,618

32,043

52,884

Never married

28.9%

17.9%

30.1%

17.4%

20.1%

36.5%

Now married, except separated

59.8%

63.6%

56.8%

65.6%

70.1%

53.2%

Divorced or separated

8.5%

11.6%

10.9%

13.7%

6.8%

8.2%

Widowed

2.8%

6.9%

2.3%

3.3%

3.0%

2.1%

Population 15 years and over


18

Foreign-Born Detail by World Region of Birth School Enrollment Source: U.S. Census Bureau, 2012

Population 3 years and over enrolled in school


Africa

Northern America*

Asia

Latin America

21,260

2,042

4,389

451

7,067

7,311

3.0%

4.7%

4.0%

0.0%

4.1%

0.9%

Elementary school (grades K-8)

35.1%

26.4%

31.1%

10.0%

32.8%

43.6%

High school (grades 9-12)

23.0%

21.2%

14.0%

29.9%

17.3%

33.9%

College or graduate school

39.0%

47.7%

50.8%

60.1%

45.8%

21.5%


Africa

Northern America*

Asia

Latin America


90,728

8,613

9,438

2,323

28,113

42,241

Nursery school, preschool

Educational Attainment Source: U.S. Census Bureau, 2012

Less than high school graduate

30.2%

8.2%

14.8%

4.2%

17.0%

48.4%

High school graduate (includes equivalency)

26.2%

21.9%

24.6%

18.0%

21.2%

31.1%

Some college or associate’s degree

16.3%

27.0%

22.7%

36.1%

17.0%

11.2%

Bachelor’s degree

15.2%

19.7%

25.3%

26.8%

23.1%

6.3%

Graduate or professional degree

12.1%

23.2%

12.5%

14.9%

21.7%

3.1%

Language Spoken at Home and Ability to Speak English Source: U.S. Census Bureau, 2012

Total foreign-born

Europe

Africa

Northern America*

Asia

Latin America

116,848

10,405

12,846

2,703

34,686

56,208

English only

14.5%

45.5%

15.9%

83.6%

12.6%

6.4%

Language other than English

85.5%

54.5%

84.1%

16.4%

87.4%

93.6%

Speak English less than “very well”

50.1%

14.8%

44.2%

1.4%

43.0%

64.6%



19

Employment Status Source: U.S. Census Bureau, 2012

Total foreign-born

Europe

Africa

Northern America*

Asia

Latin America

107,347

9,686

11,201

2,554

31,786

52,120

In labor force

72.9%

65.6%

77.2%

63.4%

68.3%

76.5%

Civilian labor force

72.8%

65.5%

77.2%

63.4%

68.2%

76.5%

Employed

67.5%

62.2%

67.5%

61.2%

64.6%

70.5%

Unemployed

5.4%

3.3%

9.7%

2.2%

3.6%

6.0%

Percent of civilian labor force

7.4%

5.0%

12.5%

3.4%

5.3%

7.9%

Armed Forces

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

27.1%

34.4%

22.8%

36.6%

31.7%

23.5%


Not in labor force

Industry Source: U.S. Census Bureau, 2012


Africa

Northern America*

Asia

Latin America

1.7%

0.7%

0.3%

0.6%

0.5%

2.8%

Construction

15.6%

3.0%

0.7%

6.0%

1.9%

28.9%

Manufacturing

13.1%

9.9%

12.5%

9.4%

16.5%

12%

Wholesale trade

2.2%

1.8%

1.5%

3.2%

3.3%

1.7%

Agriculture, forestry, fishing and hunting, and mining

Retail trade

8.7%

8.8%

13.0%

8.5%

13.9%

5.0%

Transportation and warehousing, and utilities

2.5%

4.5%

6.5%

1.8%

1.9%

1.7%

Information

1.4%

2.3%

1.4%

3.4%

1.7%

1.0%

Finance and insurance, and real estate and rental and leasing

3.0%

6.8%

3.8%

3.8%

3.3%

2.1%

Professional, scientific, and management, and administrative and waste management services

11.5%

10.2%

8.3%

14.9%

11.2%

12.4%

Educational services, and health care and social assistance

15.5%

32.8%

27.7%

29.9%

21.2%

6.3%

Arts, entertainment, and recreation, and accommodation and food services

17%

10%

15.8%

11.5%

14.5%

20.1%

Other services (except public administration)

6.1%

7.4%

5.1%

5.4%

7.2%

5.6%

Public administration

1.7%

1.9%

3.5%

1.5%

2.9%

0.6%


20

Foreign-Born Detail by World Region of Birth Income in the Past 12 Months (in 2012 Inflation-Adjusted Dollars) Source: U.S. Census Bureau, 2012


Africa

Northern America*

Asia

Latin America

Households

44,837

4,521

5,361

1,413

13,591

19,951

With earnings

93.1%

81.4%

93.6%

83.8%

92.5%

96.7%

$62,713

$77,990

$53,214

$131,070

$80,690

$46,042

9.0%

27.8%

2.5%

20.4%

11.3%

4.1%

$15,023

$18,183

$8,833

$13,677

$14,213

$13,464

1.9%

2.5%

1.6%

1.7%

3.1%

0.9%

$8,220

$12,440

$9,611

n/a

$7,668

$6,155

2.9%

1.3%

3.4%

0.6%

1.8%

4.0%

$3,733

$4,730

$4,946

n/a

$2,208

$3,881

4.0%

11.9%

1.6%

11.0%

5.3%

1.5%

$21,766

$23,367

$11,391

$36,420

$18,924

$19,949

20.6%

6.7%

26.7%

6.6%

13.7%

27.8%

$43,028

$60,502

$34,109

$75,411

$60,551

$35,343

1.5

1.2

1.4

1.3

1.5

1.71

Mean earnings (dollars) With social security income Mean social security income (dollars) With supplemental security income Mean supplemental security income (dollars) With cash public assistance income Mean cash public assistance income (dollars) With retirement income Mean retirement income (dollars) With Food Stamp/SNAP benefits

Median household income (dollars) Average number of workers per household

Poverty Status in the Past 12 Months Source: U.S. Census Bureau, 2012

Population for whom poverty status is determined


Africa

Northern America*

Asia

Latin America

116,753

10,379

12,901

2,574

34,879

56,020

Below 100 percent of the poverty level

24.0%

10.4%

25.2%

7.1%

18.7%

30.2%

100 to 199 percent of the poverty level

27.3%

14.1%

29.1%

8.2%

16.6%

36.9%

At or above 200 percent of the poverty level

48.7%

75.5%

45.6%

84.7%

64.7%

32.9%


21

Poverty Rates for Families for Whom Poverty Status is Determined Source: U.S. Census Bureau, 2012


Africa

Northern America*

Asia

Latin America

All families

23.1%

6.9%

27.0%

2.2%

17.5%

30.6%

With related children under 18 years

29.6%

13.4%

34.7%

4.0%

21.5%

36.0%

With related children under 5 years only

30.3%

3.5%

47.0%

17.9%

13.6%

36.1%

Married-couple family

17.6%

7.0%

22.7%

0.0%

15.0%

23.0%


23.0%

14.2%

30.2%

0.0%

18.9%

26.8%


23.3%

0.0%

42.7%

0.0%

13.3%

28.1%

Female householder, no husband present, family

49.3%

5.6%

43.5%

20.6%

31.4%

62.0%


54.4%

11.1%

48.2%

20.6%

33.3%

64.2%


62.9%

38.5%

73.9%

55.6%

17.0%

64.6%


Africa

Northern America*

Asia

Latin America

Occupied housing units

44,837

4,521

5,361

1,413

13,591

19,951

Owner-occupied housing units

47.5%

71.0%

39.2%

76.6%

58.1%

35.1%

Renter-occupied housing units

52.5%

29.0%

60.8%

23.4%

41.9%

64.9%

Housing Tenure Source: U.S. Census Bureau, 2012

Owner Cost as a Percentage of Household Income Source: U.S. Census Bureau, 2012

Total foreign-born

Europe

Africa

Northern America*

Asia

Latin America

Owner-occupied housing units

21,295

3,211

2,099

1,082

7,900

7,003

Less than 30 percent

60.8%

68.8%

58.6%

73.3%

63.8%

52.4%

30 percent or more

39.2%

31.2%

41.4%

26.7%

36.2%

47.6%

Rent Cost as a Percentage of Household Income Source: U.S. Census Bureau, 2012

Total foreign-born

Europe

Africa

Northern America*

Asia

Latin America

Renter-occupied housing units

23,542

1,310

3,262

331

5,691

12,948

Less than 30 percent

48.7%

60.0%

41.4%

55.0%

62.4%

43.2%

30 percent or more

51.3%

40.0%

58.6%

45.0%

37.6%

56.8%


22

Poverty Families Living Below Poverty Level in the Past 12 Months Source: U.S. Census Bureau, 2012

Total families living below poverty level

41,449

Percentage of total


14,865

35.9%


9,900

23.9%

Under 5 years only

1,874

4.5%

Under 5 years and 5 to 17 years

3,390

8.2%

5 to 17 years only

4,636

11.2%

No related children under 18 years

4,965

12.0%

Male householder, no wife present

4,055

9.8%


3,159

7.6%

Under 5 years only

801

1.9%


672

1.6%

1,686

4.1%

896

2.2%

Female householder, no husband present

22,529

54.4%


19,799

47.8%

Under 5 years only

4,836

11.7%


5,040

12.2%

5 to 17 years only

9,923

23.9%

No related children under 18 years

2,730

6.6%

5 to 17 years only No related children under 18 years

25

Workers Below the Poverty Level by Mode of Transportation Source: U.S. Census Bureau, 2012

Car, truck, or van (drove alone) Car, truck, or van (carpooled) Public transportation (excluding taxicab) Walked Taxicab, motorcycle, bicycle, or other means Worked at home

Total commuters: 49,371

71.6% 16.9% 3.1% 2.7% 1.8% 3.9%

Geographic Mobility of Poverty Population (percentage) Source: U.S. Census Bureau, 2012

Below poverty level

At or above poverty level

213,385

1,323,527

Lived in same house 1 year ago

69.4%

85.5%

Moved within same county

19.2%

8.3%

Moved from different county within state

6.0%

3.3%

Moved from different state

3.8%

2.6%

Moved from abroad

1.7%

0.3%

Total population

Place of Birth of Poverty Population Source: U.S. Census Bureau, 2012

Below poverty level


218,610

1,338,812

Born in state of residence

60.7%

55.1%

Born in other U.S. state

25.7%

37.4%

0.8%

0.9%

12.8%

6.6%

Total population

Native-born outside the U.S. Foreign-born

26

Poverty by Educational Attainment Source: U.S. Census Bureau, 2012

Families with income below poverty level

41,449

Percentage of total


14,865

35.9%


4,603

11.1%


5,110

12.3%

Some college, associate degree

3,450

8.3%

Bachelor’s degree or higher

1,702

4.1%


4,055

9.8%


1,342

3.2%


1,321

3.2%


1,078

2.6%

314

0.8%

22,529

54.4%


Female householder, no husband present Less than high school graduate

5,990

14.5%


8,551

20.6%


6,765

16.3%


1,223

3.0%

Disability Status by Poverty Level Source: U.S. Census Bureau, 2012

Below poverty level


Disabled

17.0%

10.2%

No disability

83.0%

89.9%

27

Poverty Status in the Past 12 Months by Number of Workers in Family Source: U.S. Census Bureau, 2012

Families with income below poverty level

41,449

Percentage of total


14,865

35.9%

No workers

3,695

8.9%

1 worker

7,134

17.2%

2 workers

3,537

8.5%

499

1.2%


4,055

9.8%

No workers

1,026

2.5%

1 worker

2,680

6.5%

324

0.8%

25

0.1%

22,529

54.4%

7,875

19.0%

1 worker

12,645

30.5%

2 workers

1,762

4.3%

247

0.6%

3 or more workers

2 workers 3 or more workers

Female householder, no husband present No workers

3 or more workers

28

Bachelor’s Degree or Higher Source: U.S. Census Bureau and Statistics Canada, 2012

50% 40%

Vancouver 27.72%

Toronto 30.21%

Tampa 27.1%

Nashville 32.6%

Memphis 26.1%

Louisville 26.5%

Charlotte 33.4%

0%

Austin 40.5%

10%

Atlanta 35.3%

20%

Indianapolis 32.1%

30%

Nashville MSA Educational Attainment Breakdown Source: U.S. Census Bureau, 2012

Less than 9th grade (4.2%) 9th-12th grade, no diploma (7.7%) High school graduate (includes equivalency) (28.9%) Some college, no degree (20.6%) Associate degree (6.1%) Bachelor’s degree (21.8%) Graduate or professional degree (10.7%)

Projected Surplus or Deficit of Workers in the Nashville Region Source: The Research Center, Nashville Area Chamber of Commerce

40,000

0 -10,000 -20,000

2012

2016

-34,800

10,000

-17,800

20,000

23,900

30,000

-30,000 -40,000

2021

29

#

of students enrolled in Nashville colleges & universities

1960: 13,000 2012: 118,000 Source: National Center for Education Statistics, U.S. Census Bureau

30

Top Occupations by Projected Openings in Nashville MSA Source: EMSI, 2013

2013 jobs

Projected annual openings

Average hourly earnings

Retail salespersons

32,384

1,524

$12.16

Waiters and waitresses

18,681

1,220

$9.05

Cashiers

19,708

1,153

$9.83

Occupations

Laborers and material movers

21,315

874

$12.38

Food preparation and serving workers

15,871

779

$8.70

Real estate sales agents

19,720

751

$15.07

Customer service representatives

17,595

748

$15.36

Office clerks

21,299

656

$15.31

Child care workers

12,129

654

$7.75

Tractor-trailer truck drivers

17,256

624

$18.36

Janitors and cleaners

17,130

578

$11.30

Registered nurses

14,282

562

$28.50

Accountants and auditors

13,366

555

$31.67

Maids and housekeeping cleaners

15,087

519

$9.44

Supervisors of retail sales workers

14,803

497

$16.59

Minimum educational requirements

Type of training Short-term on-the-job Moderate-term on-the-job Long-term on-the-job Work experience in a related occupation Postsecondary non-degree Associate degree Bachelor’s degree Bachelor’s degree + training Master’s degree Doctoral degree First professional

31

Top Occupations by Projected Growth in Nashville MSA Source: EMSI, 2013

2013 jobs

Projected 10year growth


Veterinary technicians

509

48%

$14.16

Cargo and freight agents

375

46%

$16.66

1,632

42%

$15.95

Occupations

Massage therapists Physical therapist assistants

459

39%

$23.05

Medical secretaries

1,840

39%

$16.07

Personal financial advisors

6,594

36%

$30.60

Medical equipment repairers

403

36%

$21.09

Systems software developers

1,180

36%

$36.03

Skincare specialists

577

35%

$14.47

Public address system announcers

630

35%

$19.66

1,067

34%

$32.58

444

34%

$38.27

5,917

34%

$12.23

980

34%

$29.63

3,319

34%

$27.20

Dental hygienists Occupational therapists Hairstylists and cosmetologists Meeting, convention, and event planners Market research analysts



32

Top High-Skill* Occupations by Projected Openings in Nashville MSA Source: EMSI, 2013

2013 jobs

Projected annual openings


Registered nurses

14,282

562

$28.50

Accountants and auditors

13,366

555

$31.67

Elementary school teachers

7,494

358

$22.72

Personal financial advisors

6,594

337

$30.60

14,672

327

$48.10

Securities, commodities, and financial services sales agents

4,875

280

$28.11

Management analysts

7,510

261

$32.74

Secondary school teachers

5,426

244

$23.62

Writers and authors

4,761

223

$19.43

Market research analysts and marketing specialists

3,319

217

$27.20

Postsecondary teachers

6,791

212

$28.73

Occupations

General and operations managers

Lawyers

4,555

210

$48.32

Financial managers

6,101

193

$50.03

Technical and scientific products sales representatives

5,204

181

$33.50

Computer user support specialists

3,378

168

$22.55


*High-skill = associate degree or higher


33

Nashville STEM (Science, Technology, Engineering and Math) Employment Source: Brookings Institution, 2013

Health diagnosing and treating practitioners: 21,260 (16.98%) Computer occupations: 16,700 (13.34%) Financial specialists: 11,050 (8.82%) Construction trade workers: 8,780 (7.01%) Operations specialties managers: 6,670 (5.33%) Health technologists and technicians: 5,950 (4.75%) Vehicle and mobile equipment mechanics: 5,550 (4.43%) Engineers: 4,930 (3.94%) Metal workers and plastic workers: 3,950 (3.15%) Other installation, maintenance and repair occupations: 3,750 (2.99%)

9.2%

STEM Wages STEM

Non-STEM

All jobs

$61,607

$36,984

Jobs requiring bachelor’s or higher

$76,832

$61,616

Jobs requiring associate degree or less

$47,899

$31,473

2

of workers have STEM bachelor’s degrees

top-ranked STEM graduate programs

34

Household Spending in the Nashville MSA Source: ESRI, 2012

Median disposable income: $41,892 Average disposable income: $54,129

Shelter Transportation Food Pensions and social security Utilities, fuel and public services Miscellaneous Health care Entertainment and recreation Travel Household operations Household furnishing and equipment Apparel and services Education Personal care products and services Housekeeping supplies Life/other insurance

$9,503,765,162 $5,743,385,330 $4,841,688,130 $4,120,316,811 $2,985,186,620 $2,613,699,638 $2,585,432,748 $1,962,028,235 $1,065,662,013 $1,004,245,427 $943,218,184 $892,897,737 $846,518,690 $438,837,466 $417,078,558 $251,970,323

Average Annual Household Spending in the Nashville MSA Source: ESRI, 2012

Entertainment/recreation fees and admissions: $584.48

Gasoline: $2,858.59

Toys and games: $129.95

Medical care: $1,802.67

Sports, recreation and exercise equipment: $146.61

Reading: $140.27

The average household in the Nashville MSA spends $592.84 annually on pets - 17% more than the national average.

35

Cost-of-Living Index Source: ACCRA, 2013

Composite index

Grocery items

Housing

Utilities

Transportation

Health care

Misc. goods and services

Nashville

87.6

88.1

74.8

87.0

94.3

81.5

96.2

Atlanta

95.3

91.4

87.7

92.1

102.3

102.7

100.0

MSA

Austin

93.2

84.3

86.6

91.2

97.4

99.5

100.2

Louisville

91.4

85.5

82.2

87.2

101.3

91.4

98.4

Tampa

93.2

92.9

78.9

94.0

102.5

95.8

100.2

Indianapolis

92.0

85.8

81.5

91.3

99.7

115.9

96.5

Memphis

85.4

88.2

73.2

86.4

89.1

92.4

91.0

Charlotte

95.7

101.9

84.3

106.6

98.7

98.3

97.3

Median Household Income Growth, 2000-2012 Source: U.S. Census Bureau

Atlanta

5.2%

Austin

21.4%

Charlotte

13.8%

Indianapolis

13.7%

Louisville

19.8%

Memphis

13.6%

Nashville

16.5%

Tampa

18.7%

In 2011, median household income in the Vancouver CMA was $62,405 compared to $49,992 in the Nashville MSA. Source: Statistics Canada, U.S. Census Bureau

0%

5%

10%

15%

20%

25%

36

Nashville MSA Employment Growth, 2000-2013 Source: U.S. Bureau of Labor Statistics, 2013 100,000

Labor force Employment 841,403 795,197

80,000

60,000

40,000

20,000

0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

MSA Employment Growth, 2000-2013 Source: U.S. Bureau of Labor Statistics, Statistics Canada

Austin

30.86%

Toronto

26.87%

Vancouver

23.72%

Charlotte

19.38%

Nashville

15.63%

Atlanta

9.76%

Tampa

8.04%

Indianapolis

5.67%

Louisville

0.01%

Memphis

-3.51%

-5%

0%

5%

10%

15%

20%

25%

30%

35%

37

Nashville MSA Gross Regional Product Source: EMSI and U.S. Bureau of Economic Analysis, 2012

Agriculture, forestry, fishing and hunting Mining, quarrying, oil and gas extraction Utilities Construction Manufacturing Wholesale trade Retail trade Transportation and warehousing Information Finance and insurance Real estate and rental and leasing Professional, scientific, and technical services Management of companies and enterprises Administrative, support, waste managemen, and remediation services Educational services (private) Health care and social assistance Arts, entertainment, and recreation Accommodation and food services Other services (except public administration) Government Other non-industries

0.6% 0.3% 0.5% 3.2% 10.4% 6.5% 7.4% 3.2% 4.3% 8.9% 7.4% 7.1% 2.0% 3.5% 1.6% 9.1% 2.3% 3.2% 2.3% 10.2% 6.0%

Nashville MSA total: $94.79 million

Gross Regional Product (in millions of current U.S. dollars) Source: U.S. Bureau of Economic Analysis, 2012

Atlanta $294,589

Charlotte $137,189

Tampa $ 119,926

Indianapolis $116,094

Austin $98,677

Nashville $94,789

Memphis $66,778

Louisville $62,782

38

Transportation and Warehousing in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

35

34.6

30 25 20 15 10 5 0 2006

2007

2008

2009

2010

2011

2012

2013

Employment Index 2006 = 100

Source: U.S. Bureau of Labor Statistics, 2013

120

112.55 112.70

100 80 60 Total nonfarm employment

40

Transportation and warehousing employment

20 0 2006

2007

2008

2009

2010

2011

2012

2013

Annual Employment Change Source: U.S. Bureau of Labor Statistics, 2013

2006 2007

-1.61%

2008

-1.97%

2009

-4.01%

2010

+1.05% +3.79%

2011

+8.31%

2012

+3.17%

2013 0

5

10

15

20

Employment, in thousands

25

30

35

39

Employment Age Breakdown Source: EMSI, 2013

Age 14-18 Age 19-21 Age 22-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65-99

0.23% 2.22% 4.19% 19.37% 25.74% 29.21% 16.43% 2.62%

Employment Gender Breakdown Source: EMSI, 2013

Male Female

78.94% 21.06%

Employment Education Breakdown Source: U.S. Census Bureau, 2013

Less than high school High school or equivalent, no college Some college or associate degree Bachelor’s degree or advanced degree n/a*

12.41% 34.17% 30.36% 15.02% 8.04%

*Educational attainment not available (workers aged 24 or younger)

Top Occupations Source: EMSI, 2013

Occupation Heavy and tractor-trailer truck drivers Laborers and freight, stock and material movers, hand Light truck or delivery services drivers Industrial truck and tractor operators Shipping, receiving and traffic clerks

Employed in industry (2013)

% change (2013 - 2023)

Median hourly earnings

Education level

9,545 4,533 1,665 1,011 686

19% 16% 3% 16% 10%

$17.28 $11.56 $13.56 $14.68 $14.02

Short-term on-the-job training Short-term on-the-job training Short-term on-the-job training Short-term on-the-job training Short-term on-the-job training

40

Construction in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

50 40 34.9 30 20 10 0 2006

2007

2008

2009

2010

2011

2012

2013

Employment Index Source: U.S. Bureau of Labor Statistics, 2013

2006 = 100

120

112.55

100

94.32

80 60 Total nonfarm employment

40

Construction employment

20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

+6.38%

2008

-5.76%

2009

-19.34%

2010

-3.15%

2011

+3.26%

2012

+1.89%

2013

+3.46% 0

5

10

15


20

25

41



0.85% 2.91% 5.04% 23.6% 24.9% 25.07% 13.67% 3.95%


Male Female

85.2% 14.8%



15.17% 32.93% 27.92% 15.89% 8.09%



Occupation Construction laborers Electricians Carpenters First-line supervisors of construction trades and extraction workers Plumbers, pipefitters and steamfitters


% change (2013-2023)


Education level

4,021 2,383 1,952

3% 0% 7%

$13.49 $20.85 $17.26

Short-term on-the-job training Long-term on-the-job training Long-term on-the-job training

1,909 1,498

5% 9%

$25.37 $21.59

Work exp. in a related occupation Long-term on-the-job training

42

Government in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

120 106.1

100 80 60 40 20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 = 100

120

112.55 108.04

100 80 60 40

Total nonfarm employment

20

Government employment

0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

+1.32%

2008

+3.2%

2009

+1.45%

2010

+1.34%

2011

-0.85%

2012

-0.67%

2013

-0.45% 0

20

40

60

80


100

120

43



0.75% 2.67% 3.87% 17.86% 22.89% 26.95% 19.68% 5.34%


Male Female

41.89% 58.11%



7.82% 26.97% 35.57% 26.5% 3.14%



Occupation Elementary school teachers, except special education Secondary school teachers, except special and career/technical education Office clerks, general Police and sheriff’s patrol officers Teacher assistants


% change (2013-2023)


Education level

5,996

24%

$22.18

Bachelor’s degree

4,323 3,408 3,385 3,284

15% 9% 10% 22%

$22.97 $14.28 $22.04 $9.89

Bachelor’s degree Short-term on-the-job training Moderate-term on-the-job training Short-term on-the-job training

44

Professional & Business Services in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

150 131.0 120 90 60 30 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 = 100

150

137.32

120

112.55

90 60


30

Professional and business services employment

0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

+3.03%

2008

-1.28%

2009

-7.55%

2010

+6.02%

2011

+8.11%

2012

+7.41%

2013

+9.51% 0

20

40

60

80


100

120

45



0.8% 3.89% 6.24% 26.31% 24.46% 21.95% 12.96% 3.39%


Male Female

52.86% 47.14%



9.91% 23.96% 28.14% 27.85% 10.14%



Occupation Accountants and auditors Laborers and freight, stock, and material movers, hand Customer service representatives Janitors and cleaners, except maids and housekeeping cleaners Security guards


% change (2013-2023)


Education level

6,393 5,804 4,852

29% 2% 20%

$28.66 $11.56 $14.37

Bachelor’s degree Short-term on-the-job training Short-term on-the-job training

4,600 4,339

-2% 22%

$9.45 $10.30

Short-term on-the-job training Short-term on-the-job training

46

Education & Health Services in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

150 128.4

120 90 60 30 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 = 100

150 125.64 112.55

120 90 60


30

Education and health services employment

0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

+3.54%

2008

+3.61%

2009

+2.59%

2010

+3.13%

2011

+2.53%

2012

+2.88%

2013

+2.8% 0

30

60

90


120

150

47



0.62% 2.37% 5.48% 25.45% 24.21% 23.12% 15.25% 3.5%


Male Female

23.74% 76.26%



7.5% 22.68% 31.72% 31.57% 6.53%



Occupation Registered nurses Nursing assistants Home health aides Licensed practical and licensed vocational nurses Postsecondary teachers


% change (2013-2023)


Education level

10,925 5,693 4,905 4,099 4,093

23% 22% 41% 21% 8%

$28.44 $11.64 $9.64 $18.81 $25.14

Associate’s degree Postsecondary non-degree award Short-term on-the-job training Postsecondary non-degree award Doctoral degree

48

Leisure & Hospitality in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

100 87.4

80 60 40 20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 = 100

150 125.64 112.55

120 90 60


30

Leisure and hospitality employment

0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

+3.99%

2008

-1.49%

2009

-3.77%

2010

+0.52%

2011

+2.73%

2012

+5.95%

2013

+4.79% 0

20

40

60


80

100

49



8.7% 13.35% 12.53% 26.75% 15.75% 12.86% 6.68% 3.38%


Male Female

48.91% 51.09%



13.15% 22.76% 20.29% 11.5% 32.3%



Occupation Waiters and waitresses Combined food preparation and serving workers, including fast food Cooks, restaurant First-line supervisors of food preparation and serving workers Cooks, fast food


% change (2013-2023)


Education level

17,876

10%

$8.88

Short-term on-the-job training

14,133 8,377

18% 13%

$8.72 $10.82

Short-term on-the-job training Moderate-term on-the-job training

4,093 3,885

14% 0%

$13.90 $8.70

Work exp. in a related occupation Short-term on-the-job training

50

Information* in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

25 20.3

20 15 10 5 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 = 100

120

112.55 103.57


40

Information employment

20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

+2.59%

2008

+6.57%

2009

-5.21%

2010

-3.5%

2011

0.0%

2012

+4.66%

2013

+0.74% 0

5

10

15


20

25

*Information industry includes publishing industries (except internet), motion picture and sound recording industries, broadcasting (except Internet), telecommunications, data processing, hosting, and related services, other information services

51



0.69% 2.39% 4.87% 26.11% 26.91% 23.31% 13.54% 2.18%


Male Female

56.37% 43.63%



6.77% 20.84% 28.56% 37.1% 6.73%



Occupation Telecommunications equipment installers and repairers, except line installers Customer service representatives Sales representatives, services, all other Producers and directors General and operations managers


% change (2013-2023)


Education level

1,153 1,028 752 680 572

-7% 2% -5% -9% 1%

$22.94 $14.37 $22.68 $39.76 $40.54

Postsecondary non-degree award Short-term on-the-job training Short-term on-the-job training Bachelor’s or higher degree, plus work exp. Bachelor’s or higher degree, plus work exp.

52

Finance in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

50

47.1

40 30 20 10 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 = 100

120

112.55 103.97


40

Finance employment

20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

+1.09%

2008

-0.65%

2009

-1.96%

2010

+2.67%

2011

+2.6%

2012

+1.9%

2013

-0.76% 0

10

20

30


40

50

53



0.32% 1.5% 4.11% 24.1% 26.14% 24.78% 15.29% 3.76%


Male Female

56.37% 43.63%



6.77% 20.84% 28.56% 37.1% 6.73%



Occupation Customer service representatives Tellers Insurance sales agents Claims adjusters, examiners and investigators Office clerks, general


% change (2013-2023)


Education level

4,177 3,076 2,428 2,274 1,675

5% 4% 20% 0% 6%

$14.37 $12.16 $21.36 $24.08 $14.28

Short-term on-the-job training Short-term on-the-job training Moderate-term on-the-job training Long-term on-the-job training Short-term on-the-job training

54

Manufacturing in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

100 80

73.1

60 40 20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 = 100

120

112.55

100 86.61

80 60 Total nonfarm employment

40

Manufacturing employment

20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

-5.71%

2008

-7.44%

2009

-14.99%

2010

-3.21%

2011

+3.81%

2012

+7.34%

2013

+5.88% 0

20

40

60


80

100

55



0.35% 1.97% 3.5% 17.99% 26.1% 30.97% 16.44% 2.68%


Male Female

73.59% 26.41%



12.29% 33.07% 29.73% 17.21% 7.7%



Occupation Team assemblers Assemblers and fabricators, all other First-line supervisors of production and operating workers Laborers and freight, stock and material movers, hand Production workers, all other


% change (2013-2023)


Education level

9,386 2,928

-14% -8%

$16.72 $11.65

Moderate-term on-the-job training Moderate-term on-the-job training

2,687 2,246 2,217

-13% -11% -15%

$25.76 $11.56 $11.89

Work exp. in a related occupation Short-term on-the-job training Moderate-term on-the-job training

56

Retail in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

100

94.5

80 60 40 20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 = 100 112.55 111.44

120 100 80 60 Total nonfarm employment

40

Retail employment

20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

+1.28%

2008

-0.46%

2009

-4.72%

2010

+0.24%

2011

+2.53%

2012

+2.47%

2013

+2.8% 0

20

40

60


80

100

57



2.68% 10.09% 10.2% 23.13% 17.12% 18.66% 13.23% 4.89%


Male Female

51.3% 48.7%



11.0% 28.7% 25.46% 13.75% 21.09%



Occupation Retail salespersons Cashiers Stock clerks and order fillers First-line supervisors of retail sales workers Laborers and freight, stock and material movers, hand


% change (2013-2023)


Education level

26,744 14,853 10,072 7,426 2,592

16% 7% 1% 11% 5%

$10.14 $9.23 $11.00 $17.29 $11.56

Short-term on-the-job training Short-term on-the-job training Short-term on-the-job training Work exp. in a related occupation Short-term on-the-job training

58

Wholesale in Nashville MSA Monthly Employment, in Thousands Source: U.S. Bureau of Labor Statistics, 2013

50 40

39.6

30 20 10 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 = 100

120

112.55 108.79


40

Wholesale employment

20 0 2006

2007

2008

2009

2010

2011

2012

2013


2006 2007

+0.55%

2008

+3.0%

2009

-4.23%

2010

-1.1%

2011

+3.63%

2012

+4.58%

2013

+1.63% 0

5

10

15

20

25


30

35

40

59



0.32% 1.56% 3.35% 21.04% 26.14% 27.19% 16.52% 3.88%


Male Female

68.92% 31.08%



9.33% 28.75% 31.85% 24.34% 5.73%



Occupation Sales representatives, wholesale and manufacturing, except technical and scientific products Laborers and freight, stock and material movers, hand Sales representatives, wholesale and manufacturing, technical and scientific products Stock clerks and order fillers Heavy and tractor-trailer truck drivers


% change (2013-2023)


Education level

4,732 3,086

11% -1%

$24.19 $11.56

Moderate-term on-the-job training Short-term on-the-job training

3,066 1,671 1,236

10% -8% -2%

$26.52 $11.00 $17.28

Bachelor’s degree Short-term on-the-job training Short-term on-the-job training

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Nashville MSA Establishment Trends Source: U.S. Census Bureau

Industry Establishments Industry

Percentage change from 2000-2012

Accommodation and food services

44.05%

Educational services

43.77%

Utilities Management of companies

40.0% 38.19%

Health care and social assistance

33.6%

Arts, entertainment and recreation

22.21%

Finance and insurance

21.92%

Professional, scientific and tech services

19.54%

Transportation and warehousing

17.56%

All industries

11.17%

Information

9.32%

Admin, support, waste management, remediation

9.32%

Real estate, rental and leasing

6.53%

Other services

5.94%

Retail trade

3.24%

Forestry, fishing, hunting, agriculture

-4.76%

Construction

-4.79%

Wholesale trade

-5.54%

Manufacturing

-6.87%

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Percentage Change in Number of Establishments by Size Source: U.S. Census Bureau

Size of establishment by employees

Percentage change, 2000-2012

1-4

12.75%

5-9

6.75%

10-19

15.63%

20-49

10.78%

50-99

7.21%

100-249

1.26%

250-499

10.27%

500-999

-16.67%

1,000 or more

-2.70%

All establishments

11.17%

Business Ownership by Race, Nashville MSA

Business Ownership by Gender, Nashville MSA

Source: U.S. Census Bureau, 2007

Source: U.S. Census Bureau, 2007

White: 139,316 (88.0%) Black or African: 10,344 (6.5%) American Indian or Alaskan Native: 927 (0.6%)

Female-owned: 40,428 (26.2%) Male-owned: 87,667 (56.9%) Equally male-/female-owned: 25,974 (16.9%)

Asian*: 7,569 (4.8%) Native Hawaiian/Other Pacific Islander: 128 (0.1%) *Includes Asian Indian, Chinese, Japanese, Filipino, Korean, Vietnamese, other Asian

In the Nashville MSA, 11.9% of businesses are minority-owned and 2.25% are Hispanic-owned.

62

Nashville Green Building Activities Source: U.S. Green Building Council, Green Building Information Gateway

LEED Certification Breakdown of Buildings

491

LEED buildings in Nashville

Certified

28%

Silver

38%

Gold

31%

Platinum

1%

Green Activities by Year Source: U.S. Green Building Council, Green Building Information Gateway

1,000 900 800 600 400 200 0 2000

2002

2004

2006

Nashville’s Green Economy Source: Brookings Institution, 2013

Clean Segments

2008

2010

2012

2013 2014

In 2013, Nashville’s green economy included 17,913 clean jobs. Fastest-Growing Clean Segments (2003-2010)

Regulation/compliance

6,501

Regulation/compliance

25.8%

Appliances

2,390

Biofuels/biomass

21.6%

Waste management/treatment

1,803

Pollution reduction

12.5%

Energy-saving building materials

1,383

Green architecture/construction

9.9%

Organic food and farming

9.6%

Conservation

962

63

About The Research Center Led by Dr. Garrett Harper, the Research Center provides each client with hands-on research rooted in a data-driven approach that has been nationally recognized. The Research Center’s work has appeared in The Wall Street Journal, TIME Magazine, Billboard Magazine, and The Atlantic, among others. The one-on-one interviews, focus groups and surveys of stakeholders and industry leaders elicit a full understanding of the context behind the numbers and trends. The Research Center does not merely take quantitative data at face value; trends often mask part of an industry’s story. End products for research clients engage many levels of planning and analysis to support industry needs and goals for growth. Regardless of the scope of your project, the Research Center at the Nashville Area Chamber of Commerce is equipped to deliver the data you need to feel confident in your results.

Provides focused, actionable outcomes with clear direction

Offers opportunity to showcase your industry’s role in the economy

Research Services Economic impact and contribution studies Market feasibility studies Workforce dynamics Supply/demand analysis Mapping analysis Customer and client research Scenario modeling Strategic growth

Clients include State and local government Financial institutions Community groups Trade associations Economic development organizations Chambers of commerce

Contact information Dr. Garrett Harper [email protected] 615-743-3020 nashvillechamber.com/researchcenter

Frames and informs environment for industry expansion

Establishes a baseline for future analysis

Dr. Garrett Harper serves as vice president of research and information services for the Research Center at the Nashville Area Chamber of Commerce, a position he has held since 1990. He has also served as research director for the Nashville Convention and Visitors Corporation and for Heartland Alliance in Chicago, Illinois. Harper, a certified community researcher, is past president of the American Chamber of Commerce Researchers Association. He serves on the national steering committee of the U.S. Census American Community Survey Data Group and is active in a variety of academic and practitioner organizations relating to demographics, business research, regional science, quality-of-life studies, market research, and economic and international development. Harper serves as an adjunct professor at Middle Tennessee State University, Trevecca Nazarene University, Cumberland University, Columbia State Community College and Volunteer State Community College. He holds B.A., M.B.A., M.P.H., M.T.S., J.D. and Ph.D. degrees, a certificate in geographic information systems, and is completing an M.S. Chris Cotton serves as research analyst for the Research Center at the Nashville Area Chamber of Commerce. He oversees demographic, economic and business research for the Nashville region, and has developed research materials for numerous regional studies and events. Cotton has authored work for the Applied Research in Economic Development Journal and is also an active member in the Council for Community and Economic Research. He is a graduate of Belmont University with concentrations in entrepreneurship and finance. Katie Sharp serves as research coordinator for the Research Center at the Nashville Area Chamber of Commerce. In this role, she develops demographic, economic and business research for a variety of regional studies and Nashville businesses. Sharp is a graduate of Furman University with a degree in sociology. A special thank you to Courtney Cotton for her design skills, Lindsay Chamber for her editing skills and to interns Christopher Shay and Riley Scholer with The Research Center.

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