2010 ORACLE Corp, www.oracle.com. Oracle RAC Partner Guidance Document.
• Unexpected outages and downtime can have a more severe impact on ...
Partner Guidance Document
Lower Costs with Increased Availability
Oracle RAC Partner Guidance Document Campaign theme: Lower Costs and Increased Availability with Oracle Real Application Clusters • Unexpected outages and downtime can have a more severe impact on midsize firms than larger enterprises, because they usually have fewer dedicated resources to resolve them. • It can be a false economy to run a database on a single server with a view to controlling costs, because planned or unplanned downtime impacts on productivity and may lead to data loss. • Spreading the database across a cluster of servers helps ensure business continuity as well as compliance with data protection regulations. Product • This is a campaign to help you generate sales for Oracle Real Application Clusters (RAC) • Links to additional product information: • http://www.oracle.com/us/products/database/options/real-application-clusters/index.htm http://www.oracle.com/technology/products/database/clustering/pdf/ds-rac_11gr2.pdf Market Opportunity This campaign is targeted to business and IT/technical managers in midsize firms. These are some typical challenges they can face: •
Ensuring high availability to support growth Business today is increasingly international and web-enabled, making it crucial for midsize firms to make sure their systems are reliable. This helps them stay competitive and avoid the expense and risk that downtime can cause. Oracle RAC enables companies to run their database across a cluster of servers. If one server fails, the users and applications connected to it are immediately switched over to another server in the cluster. This keeps systems highly available, helping to support demand peaks and long-term growth.
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Increasing productivity In a challenging economy, midsize companies need to ensure that their people are as productive as possible. Aside from the cost and risk of downtime, the loss in productivity can have a significant impact too. Oracle RAC helps ensure maximum availability of essential systems and applications. As a result, users can continue working even if there’s an unexpected outage or system failure. IT staff can conduct maintenance on the server concerned without taking the database or application offline – everything keeps running as normal.
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Controlling costs
All midsize firms want to minimize the cost of downtime – but with tight budgets, any solution they adopt needs to be delivering real value to the business too. As well as eliminating the costs of avoidable downtime, Oracle RAC helps to permanently reduce IT costs by running on ordinary commodity servers. To increase processing capacity, companies can simply add another low-cost server to the cluster rather than replace the solution. Oracle RAC also provides features that reduce IT workload and operating costs while ensuring stability.
© 2010 ORACLE Corp, www.oracle.com
What This Campaign Is About Audience • Which audience does this campaign address? • Midsize companies • Business management • IT management
Key messages • Oracle Real Application Clusters (RAC) helps ensure high system availability to support competitive advantage and productivity. It quickly restores services in the event of an outage due to automatic error detection and resolution. • Oracle RAC reduces costs with inexpensive hardware, automated processes and simpler maintenance.
© 2010 ORACLE Corp, www.oracle.com
Customer pains - business • What types of business pains does this campaign especially relate to? Pain
Focus
Customer pains - technical • What types of technical or IT pains does this campaign especially relate to? Pain
Focus
Competitive Ensure system availability to edge support growth and reduce risk
Efficiency
Minimize downtime to ensure efficient system performance
Productivity Keep people productive even during a system failure
Productivity
Easier maintenance & automated protection processes
Cost
Cost
Keep hardware costs down while delivering system stability
Keep IT and operating costs under control
Oracle’s positioning statement
Oracle product focus
• Oracle RAC running on clusters of commodity servers provides Oracle’s highest level of capability in terms of availability, scalability, and low-cost computing.
• Oracle Real Application Clusters is included in Oracle Database 11g Standard Edition and is an option with Enterprise Edition.
• With Oracle RAC, clusters can be built from commodity-priced components. For more processing power, companies can simply add another server without taking users offline to gain horizontal scalability.
• Oracle RAC provides downtime protection by distributing the database and applications across a cluster of servers, rather than just one. As a result, it supports the business continuity of all mission-critical processes and applications.
How The Product Can Help Benefits • What’s in it for you: • Make money from selling Oracle RAC which dramatically reduces the cost and risk associated with downtime while ensuring high data availability for critical business processes. Oracle RAC is included with Oracle Database 11g Standard Edition. • Start with entry-level products and upsell more solutions as customers grow. You can develop long-term customers as well as more profitable sales by selling solutions across Oracle’s whole product line. • Sell your services along with Oracle solutions and start growing your support and implementation practice. • What’s in it for your customers: • Oracle RAC provides a dramatic reduction in business and financial risk resulting from downtime.
• Oracle RAC helps ensure higher staff and IT productivity resulting from high system availability and performance. • Oracle RAC keeps hardware costs down with commodity servers – Oracle RAC does all the work, so there’s no need for expensive storage and recovery solutions. Also, maintenance and administration work is easier and more transparent, freeing up IT staff for higher-value tasks.
Proof Points •
How Oracle Real Application Clusters helps companies lower costs and increase system availability
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Oracle Real Application Clusters 11g Release 2 - Read this White Paper – including quotes by PG&E, Commonwealth Bank of Australia, SK Telecom, and Alcoa: http://www.oracle.com/technology/products/database/clustering/pdf/twp_rac11gr2.pdf
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Oracle Real Application Clusters:
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Features automatic error detection and resolution. This monitors the whole cluster and immediately alerts IT staff to any malfunction so that they can act fast to resolve the problem if it can’t be resolved automatically.
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Automatically optimizes application processing workloads across the servers in the cluster, so the IT infrastructure itself is more productive and delivers better performance.
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Does the “heavy lifting” to avoid downtime, and does not require high-end hardware or storage solutions.
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Helps IT staff save time on the management of their processing resources and on locating the source of a fault.
© 2010 ORACLE Corp, www.oracle.com
Your Next Steps – Start generating new business today! Send out a mailing to your prospects Tell them how this product can help them solve one or more specific problems. See below for sample mailing text.
• Subject Line: Need help to lower costs yet increase availability? • Body copy: Find out how Oracle RAC can keep your systems up and running. •
Want to make downtime history? The answer is Oracle RAC. Use it to run your database and applications across a cluster of commodity servers. No expensive storage or backup solutions are required. Instead, you get a high availability data infrastructure that helps you lower your costs through:
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Outstanding reliability – Multiple commodity servers ensure affordable availability and eliminate downtime costs Automated efficiency – Oracle Clusterware automates workload distribution Simple scalability – Need more capacity? Just add another commodity server
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The benefits don’t stop there. Oracle RAC also helps ensure you stay adaptable, making it easier to keep hold of your customers. As a result, your organization stays competitive and your revenue streams keep flowing, even in the midst of an economic drought. Click here for more information:
View additional helpful resources and our customer case studies • Check the Marketing Kit page for additional resources such as whitepapers, datasheets, sales tools and other valuable assets.
• Visit the Oracle Customer Successes page on oracle.com for specific case studies and customer spotlights.
© 2010 ORACLE Corp, www.oracle.com
Your Next Steps – Start generating new business today! Set-up a landing page for your prospects to visit (optional) Include details for a web page in your mailing that prospects can visit to find more information. See below for some suggested text for a landing page on your website.
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Headline: Oracle Real Application Clusters. Keeps systems up and running when they need to be – which is all the time. • Body copy: It’s the most cost-effective way to ensure continuous availability of your database and applications! Oracle Real Application Clusters (RAC) keeps your database and applications continuously available by running them across a cluster of servers rather than just one. That way, if one server fails, its users and applications are automatically switched to another. The software does all the work, so you don’t need to buy expensive proprietary backup and storage solutions – low-cost commodity servers will do fine. Oracle RAC is included with Oracle Database 11g Standard Edition. Oracle RAC dramatically lowers the risk of downtime. Operational continuity is a key factor contributing to competitive advantage – because it’s essential to react fast to new business opportunities or customer requests. You need the tools to fight the downturn today and prepare for rapid growth tomorrow. Talk to us about Oracle RAC. It will help you minimize risk, reduce costs, and increase IT scalability to support growth. Find out more about Oracle RAC Oracle RAC is a high performance, high availability clustering platform that enables you to offer your internal and external users continuous access to data, applications and services at all times. If a server fails, the software recognizes the failure instantly and switches the users connected to it to a different server. Users remain unaware of the failure as they can continue to work normally. Along with reducing the risk and expense associated with downtime, Oracle RAC saves you money by using low-cost servers and making scalability easier. Contact us today to find out more!
© 2010 ORACLE Corp, www.oracle.com
