Integration of patient centricity into pharma companies. Patient concierge ... registers and medical apps, multichannel
PROGRAMA Chaired by Emma Sutcliffe (UK) 8:30 8:55
Registration. Coffee and snacks. Conference center hall.
8:55 9:00
Welcome speech. Conference hall Zeta.
Digital Thinking in Pharma: Challenges of Implementing Digital Programs Dave Clarke, Director, Multichannel Exponent, Ethical Reach (UK). 9:00 9:45
What are the most important pieces of the puzzle towards making an organization embrace digital? What do effective change and stakeholder management plans look like? How to measure digital transformation progress? D. Clarke is currently Lecturing in Brand Management and Marketing Strategy at Manchester Metropolitan University Business School. He is a Director of Ethical Reach; a consultancy specializing is Multichannel Marketing Strategy (MCM).
The Rules of Patient Engagement in a World of Socialized Health Emma Sutcliffe, Patient Engagement & Socialized Health Expert (UK). 9:45 10:30
Integration of patient centricity into pharma companies. Patient concierge services. The patient of 2020. The role of wearable tech in chronic disease. Emma is a Medical Biochemist who is completing PhD research about the impact of social media on medicine. Emma helps the pharmaceutical industry to upskill and adapt to the era of ‘digital medicine’.
10:30 10:40
Coffee Break. Conference center hall.
Sales Managers’ Track
Marketing Solutions Track
ZETA: Gamification in Health. Practical Aspects
EPSILON: Creating Digital Solutions for Both Doctors and Patients
Patu Antunes, Marketing & Growth Manager, PlayBenefit (ES)
Vendula Macháčková, International Business Strategy and Operations Manager, Pears Health Cyber (CZ)
10:40 11:15
Gamification is not a term heard often, but according to Mobile apps for patients. Multichannelmarketing campaigns for pharma marketers around the world gamification becomes HCPs. eCME – digital platform for physicians´ education. Real life more popular with each passing day. casestudies. A journalist by training, Patu has developed a career in marketing, communications and the digital world. Patu is especially interested in new technologies, gamification and design tools.
Last 11 years Vendula has worked for Pears Health Cyber a company dedicated to multichannel marketing and innovative communication modules based on digital technologies for healthcare and pharma.
ZETA: Where is MultiChannel Heading?
EPSILON: Multichannel Campaign Management – a Measurable Opportunity
Igor Gnot, Partner, Connectmedica (PL) 11:15 11:50
Marcin Urbanowski, Commercial Director for IMS Health Technology Solutions (PL)
In most cases, communication materials are designed and New approach to MCM campaigns to combine marketing and executed on within the confines of the marketing team; technology solutions into a single proposal, while providing effective without buy in from sales. The new wave of multichannel feedback control. solutions fosters integration and partnership with the sales teams, realtime marketing and more. Igor holds a medical degree. An author of a number of registers and medical apps, multichannel MCM systems for patients, physicians and portals. He launched over 250 educational and promotional projects.
Marcin Urbanowski – Commercial Director for IMS Health Technology Solutions with strong business knowledge proven with 15 years of experience in different areas of services for pharma industry.
11:50 13:15
Lunch Break. Riverside restaurant.
13:15 14:00
Digital Pharma Mindset: Connecting the Dots Between Concepts and Practice Janos Penzes MD, International eMarketing Manager, Gedeon Richter (HU) The digital landscape is developing at breakneck speed – what’s a Pharma Marketer to do? What works best in health related markets and how to pitch new digital ideas not only to the client but for your own team in pharma? In his current role, as International eMarketing Manager János focuses on driving the adoption of meaningful and adequate use of digital tools in the marketing of Gedeon Richter’s European markets.
Design for Change. The Changemakers Guide to Transforming Healthcare Petra Jantti, Kaufmann / Noona Healthcare, Partner & CoFounder (FI)
14:00 14:45
What healthcare needs right now is not innovation. The solutions to most of healthcare’s burning challenges are already here and they are viable. Instead we need to refocus our capabilities on designing the process of change itself. Building on an analysis of hundreds of projects from within a stilted industry, this is a tale of what separates high impact initiatives from low impact ones. Petra has been working with different organizations in health sector for the past ten years. Petra and her team is committed to help health service providers to digitalize their core processes and improve the patient experience in health care.
4P Marketing Mix Transformation in the Digital Space Audrius Lučiūnas, Founder and CEO, 9Line / gerilesiai.lt (LT) 14:45 15:10
Is marketing complex still relevant? How health market rules change influenced by the Internet and healthcare startups? How to successfully transfer pharmaceutical business to the internet? Audrius Lučiūnas – founder and CEO of 9 LINE, Ltd., company that sells medical devices over the internet. By education – an IT professional, by nature – a businessman. In 2009, he started business of selling vision corrective medical devices online.
When Patients Rate Doctors: Searching for Objectivity Online Gintarė Jarašiūnė, Entrepreneur, pincetas.lt developer (LT) 15:10 15:30
Pincetas.lt – a platform where doctors meet patients, and patients rate doctors. Social and legal challenges that have occurred. Gintarė Jarašiūnė – founder of the largest and mostvisited online project pincetas.lt. Gintarė believes that pincetas.lt will grow to be the first choice website when choosing a doctor not only on the assessment of patients, but also doctors’ own activity in the virtual space.
How Millennial Generation of Doctors Feel About Pharma? Andrius Černauskas, Emergency medical senior resident doctor, Vilnius University Hospital (LT) 15:30 16:00
Millennials doctors and the medical 'market': how the new generation asses the pharmaceutical companies and their activities? Next generation doctor and a blogger. Interests: acute and extreme medical conditions, internal medicine differential diagnosis, intensive cardiology.
