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like Samsung Gear VR or Google Cardboard, comes greater access to virtual reality. Coldwell Banker is leading the way in
Social Media Digest December 2016

Are You on the Social Media Naughty or Nice List? Have you been good this year on social media? Or will you be getting a piece of coal in your inbox?

nice

• Sharing articles/info that clients find valuable • Posting/tweeting regularly • Commenting or interacting on social media

naughty • Being overly negative

• Tagging bad pictures of people

• Being authentic

• Only promoting yourself

• Being positive

• Not proofreading

• Identifying yourself as a real estate professional in your profiles

• Ignoring comments • Using social media as a real estate professional without identifying yourself

PRO TIP

If you share real estate related content on any of your social media profiles you should: 1) Identify yourself as a real estate agent in the bio/description and 2) link to your CBIntouch website or a website that has your brokerage disclaimer on it.

Social Media and Digital Trends for 2017 As you finalize your business plans for 2017, was one of your goals to improve your social media and digital reach? Since social networks have become such a valuable tool for communication, perhaps it should be. To prepare, here are some of the top trends on the digital horizon:

Mobile. Mobile. Mobile. Did we say mobile? We live in a world that is moving constantly, so should your marketing. Make sure anything you share on social media or digital marketing can be read on a small mobile device. Your intouch website is now mobile friendly, so share listings from there instead of the MLS.

Facebook video will continue to grow. 30% of marketers in a recent Buffer survey stated that Facebook video is where they will focus their efforts in 2017. This includes Facebook Live, which has recently acquired Masquerade and will most likely release ‘masks’ similar to the popular Snapchat filters.

Virtual reality is finally here. With the advent of technology like Samsung Gear VR or Google Cardboard, comes greater access to virtual reality. Coldwell Banker is leading the way in that space with over 500 listings currently on ColdwellBanker.com that can be experienced in VR.

November’s Most Wanted Our most popular social media content Most Popular Post

Most Popular Tweet

For great content to share, become part of the conversation: Facebook.com/KingThompsonCB | Twitter.com/CBKTTweet | Pinterest.com/ColumbusHomes Facebook.com/CBWestShell | Twitter.com/CBWSTweet | Pinterest.com/CincinnatiHomes ©2016 Columbus LLC and Coldwell Banker Residential Real Estate LLC. All Rights Reserved. Coldwell Banker King Thompson and Coldwell Banker West Shell fully support the principles of the Fair Housing Act and the Equal Opportunity Act. Each operated by a subsidiary of NRT LLC. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Real estate agents affiliated with Coldwell Banker King Thompson and Coldwell Banker West Shell are independent contractor sales associates and are not employees of Coldwell Banker King Thompson or Coldwell Banker West Shell. Company materials, programs, or meetings that are not for compliance purposes are optional for your use as an independent sales associate affiliated with the Company. Your use is not required for your continued affiliation with the Company.