United Bank of India

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STP. Segment. Individual and Industry banking. Target Group. Semi-Urban Sector. Positioning. Complete Banking solutions. SWOT Analysis. Strength. 2 / 4  ...
United Bank of India

United Bank of India

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

The bank that begins with ‘U’

USP

1/4

United Bank of India

Commitment to  Customers

STP

Segment

Individual and Industry banking

Target Group

Semi-Urban Sector

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

2/4

United Bank of India

1.  Financial products for rural segment 2.  Deep reach across country with schemes like financial inclusion 3.  Strong operations with 1600 networked branches 4. 31 Regional offices spread all over India 5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Bank of India (1973)

Weaknesses

1.  Very Low  International presence

2.  Advertising is less thus weak brand recognition as compared to major players 3. The public sometimes confuses the two banks Union Bank of India and United Bank of India (both U

Opportunities

1. Small enterprise banking 2.  Improved Urban retail  banking

Threats

1.  Economic slowdown 2.  Highly competitive environment 3. Stringent Banking Norms

Competition

3/4

United Bank of India

Competitors

1.  Indian bank 2.  Union  Bank of India

3.  UCO bank

4/4

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