Volume III Durable Goods 645

644

•

ENCYCLOPEDIA OF CONSUMER BRANDS

A&W, I 1-3, 262-63 A&W Cream Soda, I 2 A-1 Steak Sauce, I 332 ABCs, 1112 Absolut, I 4-7, 28, 224, 537-38, 581 Absolut Citron, I 4 Absolut Kurant, I 4 Absolut Peppar, I 4 Ac'cent,l611-12 Accord. See Honda Accord. Accu-Point, II 409 ACE, II 1-2 Ace, II 538 Actifed, II 149 Acu-Vu, II 55 Acura, 1111-4, 50, 57, 60, 292-93 Adams Black jack, I 595 Adidas, II 3-6, 36, 308, 378 Admiral, Ill 326 Adrienne Vittadini, II 436 Advil, 117-9,20-22,59-60,86,214-16, 558-59, 570 Aero, I 85 Afrin, II 195-96 Aha, II 365 Aim, II 142, 165-66 Air Huarache, II 378 Air jordan, II 378-79 Air Max, II 378 Ajax, 1110-12,66-67,144-45,370-71, 577 Alcon, II 55 Aljo, Ill 625 Alka-Seltzer, 1113-17, 60, 421, 559 Alka Seltzer Plus, II 481 all, 1118-19, 538 All-Bran, I 462 All-Pro, I 12-13. See also Alpo. All Sport, I 206, 391 All-Temperature Cheer. See Cheer. Allergan, II 55 Almaden, 18-11,52,202,265,268,571 Almaden Golden Champagne, I 10 Almaden Light White Zinfandel, I 10 Almay, II 159 Almond joy, I 83 Alpine, I 317 Alpo, 112-15,297-298,366-67,469-70 Always, 11317,319,517-18 Amana, Ill 5-7, 552 Amaretto di Saronno. See Di Saronno Amaretto. Ambre Solaire, II 345 AMC Gremlin, Ill 404 AMC Javeline, Ill 164 American Collection cookies, I 438, 439-40 American Standard, Ill 96, 269, 423 American Tourister, II 544; Ill 8-10, 467 Amstel, I 244-45 Anacin, II 20-22, 59-60, 85-86, 214, 558 Anadin, II 20 Anchor Hocking, Ill 431 Andersen, Ill 11-13 Andersen White Pine Frames. See Andersen. Andre, I 201-02 Afiejo, I 26 Anne Klein, II 99, 436

Anne Klein II, II 206-07 Ansa V Worry-Free, Ill 524-25 Antron, Ill 523 AoSept, II 55 Apple-Cinnamon Cheerios, I 110 Apple Newtons, I 184 Apple/Macintosh, 11114-17,22,87,99, 238-39, 305-06, 343 Approved, I 432 Aqua Velva, II 395 Aquafresh, II 23-25, 135-36, 142, 165-66,417 Aquafresh Sensitive, II 23 Aramis, II 26-28, 209-10 Aramis Lab Series, II 26 Arctic Bay, I 385 Arena,ll5, 511-12 Aris lsotoner, II 137 Arm & Hammer, 116-19 Arm & Hammer laundry detergent, I 18 Armagnac Lapostolle X.O., I 224 Armor All, II 554 Armstrong, Ill 18-20 Armstrong Furniture, Ill 564 Arrid, 1199; II 29-31, 45-47, 396, 478, 498-500, 529 Arrid Extra foot spray, II 190 Arrow, II 32-34, 259, 561-62 Arrow Five Star, I 265 Arrowhead Puritas, I 447 ASICS, II 35-36 Aspir-Vess. See Alka-Seltzer. Aspirin Free Excedrin, II 214-16 Atari, Ill 21-24, 358, 485 Atomic, Ill 456-57 Attack Pack, Ill 230-32 Aunt Jemima, I 20-23, 175, 344-45 Aunt Jemima Butterlite, I 23 Aunt Jemima ButterRich, I 23 Aunt Jemima Homestyle Breakfast Entrees, I 23 Aunt Jemima Lite, I 23 Aunt Millie's, I 477 Automatic Binding Bricks. See Lego. Avery, II 445 Avia, II 37-39 Avon, II 40-42, 159, 471-72 AVP Top-Fiite 18,111518 Awake, I 59 Aziza, II 442 B&M, I 612 Bab-0, II 10 Baby Gays. See Q-tips. Baby Magic, II 104, 298, 365, 367 Baby Ruth, I 402-03 Bacardi, 124-26,518-19 Bacardi Amber Label, I 26 Bacardi Breezers, I 25-26, 520 Bacardi Gold Reserve, I 26 Bacardi Light, I 26 Bacardi Premium Black, I 26 Bacardi Tropical Fruit Mixers, I 26, 258 Baccarat, Ill 25-26, 534, 608 Baileys Gold, I 28-29 Baileys Irish Cream, I 27-30, 296, 546 Baileys Original Irish Light Cream, I 28-29 Bain de Solei!, II 43-44, 156

Volume III

Bain de Solei! Kids Sport, II 157 Baker's, I 31-34 Baldwin, Ill 530, 636 Ballantine's, I 269 Ban, II 30, 45-47, 478, 500, 529 Banana Boat, II 44 Band-Aid, II 48-50 Banquet, I 35-38, 572-73; Ill 553 Barbasol, II 89, 396 Barbie, Ill 27-29, 230-32, 449, 555, 595 Barcalounger, Ill 281 Barnes-Hind/Hydrocurve, II 56 Barnum's Animals Crackers, I 39-41 Barq's, I 2-3, 262-63 Bartles & )aymes, I 201-03, 518-19 Bass, 1151-53,217 Bass Ale, I 42-44 Bassett, Ill 563 Bauer Precision, Ill 448 Bausch & Lomb, II 54-57 Bavarian Specialty Foods, I 423 Bayer, II 20-21, 58-61, 85-87, 214, 558 Beam's Choice, I 283-84 Beaulieu, I 265 Beck's, I 45-47, 131, 232, 245 Beech-Nut, I 210, 336 Beef 0 Getti, I 111 Beefeater, I 221, 579-80 Beeman, I 595 Beetle. See Volkswagen Beetle. Behold, II 432-33 Belair, I 317 Ben & Jerry's, I 72, 236 Bender's Ideal Elastic Bandages, II 1 Benefit, -1 593 Benetton, II 124' Benson & Hedges, I 48-50, 316-17, 404-05 Benziger Estate, I 213-15 Beringer, I 51-52, 265 Best Foods, I 252, 381 Best Foods mayonnaise, I 251. See also Hellmann's. Betty Crocker, I 53-56, 62-63, 172-73, 217-19,455,488 Betty Crocker Pop Secret, I 429-30 Betty Crocker Pop Secret Light, I 430 BFGoodrich, Ill 31 , 30-32 Bi-Tech Bifocal, II 55 Die, II 62-65, 229, 409 Bic Banana, II 62 Bic Clic, II 62 Bic Lady Shaver, II 64 Bic Shaver, II 64 Bic Stic, II 62 Bic Wite-Out, II 63-64 Big Red gum, I 649 Bill Robinson, II 33 Birds Eye, 157-60, 70, 227-28, 278 Bisquick, I 54, 61-63 Bisquick Reduced Fat, I 62 Bissell, Ill 33-35, 133 BK. See British Knights. Black & Decker, Ill 36-39, 44, 93, 103-04, 132, 354, 420, 527 Black & White, I 269 Black Flag, II 457 Black Velvet, I 265 Blacktop, II 468

Durable Goods

Blistex, II 114 Blossom Hill, I 10 Blue Bonnet, I 436-37 Blue Cheer, II 118 Blue Triangle, I 43 BMW, 1111, 3, 40-42, 208, 247-48, 332, 334 Bo-Peep, II 131 Bogner, Ill 212 Bokma, I 245 Bold, 11118 Bolla, I 546 Bon Ami, II 10, 66-68 Bonded Beam, I 283 Bonomo Turkish Taffy, I 590 Booberry, I 100 Booker's, I 283 Boone's Farm, I 201-02 Boraxo/20 Mule Team Borax, II 69-71 Borden, I 323 Borden Dairy, I 64-66 Borland, Ill 305-06 Boss, Ill 132-33 Bostitch, Ill 526 Bounce, II 186-87 Bounty, II 72-73, 264, 404, 421, 496 Brach's, I 67-69, 354-55 Bradstreet, II 34 Bran Chex, I 114 Bran Crunchies, I 115 Bran Plus, I 115 Braun, II 477; Ill 43-45, 354, 368-69 Bravo!, Ill 133 Breakfast Style, I 654-55 Breakstone's, I 71 Breath Savers, I 335-37 Breck, II 74-76 Breyers, I 70-72 Brigade, II 33-34 Bright Side, II 402 Brillo, II 77-78, 485-86 Brim, I 360, 507, 583 British Knights, II 79-80 Brittania, II 333 Bronco II, Ill 160 Brooks Brothers, II 81-84 Brother, Ill 46-48, 508 Brown-Forman's Canadian Mist, I 269 Broyhill, Ill 281, 563 Brunswick, II 4; Ill 546, 636 Bubble Yum, I 336-37 Buckler, I 244 Bud Dry, I 73-74, 385 Bud Light, I 73-75, 77, 372, 374 Buddy L, Ill 569-70 Budget Gourmet, I 559-60, 574 Budget Gourmet Light & Healthy, I 242 Budweiser, I 44, 73-76, 77, 126-27, 233, 372-74 Budweiser light. See Bud Light. Bufferin, 1121,60,85-87,214-15 Bufferin Nite Time, II 215 Bug. See Volkswagen Beetle. Bugle Boy, II 34 Bugles, I 55 Buick, Ill 49-52, 59, 68, 335-36, 372-73, 403, 544 Buick Century, Ill 405 Buick Electra, Ill 59

INDEX TO BRAND NAMES

Buick LeSabre, Ill 51 Buick Riviera, Ill 51, 59, 171 Buick Roadmaster, Ill 50-51 Buick Skyhawk, Ill 413 Bumble Bee, I 556 Bunn, Ill 354 Burberry's, II 343 Burger King, I 28 ~urma~Shave, II 88-90 Busch, I 75, 77-79, 419 Busch Light, I 77-78 Buster Brown, II 91-93, 267, 520 Butcher's Blend, I 469-70 Butter Flavor Crisco, I 141 Butter Toffee Cracker jack, I 135 Butterball, I 80-82 Butterfingers, I 402-03 BVD, II 94-97 C & H sugar, 1164 Cabbage Patch Kids, Ill 53-55, 555, 588 Cacharel, II 345 Cadbury's, I 83-86, 486 Cadbury's Caramello, I 83 Cadbury's Chocolate Buttons, I 84 Cadbury's Creme Eggs, I 83-86 Cadbury's Crunchie, I 85 Cadbury's Dairy Milk, I 83-86 Cadbury's Dairy Milk Tasters, I 84 Cadbury's Flake, I 84-85 Cadbury's Fruit & Nut, I 83-84 Cadbury's Krisp, I 83 Cadbury's Milk Tray, I 84-86 Cadbury's Mini Eggs, I 83 Cadbury's Roast Almond, I 83 Cadbury's Roses, I 83, 85 Cadbury's Spira, I 84-85 Cadbury's Strollers, I 85-86 Cadbury's Twirl, I 85 Cadbury's Whole Nut, I 84 Cadbury's Wispa, I 85-86 Cadillac, Ill 56-60, 292, 295-96 Cadillac Allante, Ill 60 Cadillac Cimmaron, Ill 60 Cadillac Coupe DeVille, Ill 59 Cadillac Eldorado, Ill 59-60, 171 Cadillac Fleetwood, Ill 60 Cadillac Model A, Ill 56-57 Cadillac Model B, Ill 57 Cadillac Seville, Ill 56, 60 Caffeine-Free Pepsi, I 533 Caldera, II 378 Calgary, I 385 Calgon, II 526 Calgonite, II 402 Calvert Extra, I 517-18 Calvin Klein, II 33, 98-102, 110, 206-07, 210, 235, 256, 293-96, 436 Camay, I 140-41; II 118, 585 Camel, 149,87-89,316-17,351,357, 505, 638 Campari, I 548 Campbell's Chunky soup, I 92 Campbell's Soup, I 90-93, 118, 466 Campho-Phenique, II 114 Camry. See Toyota Camry. Canada Dry, I 29, 94-95, 515-16 Canada Dry Pale Ginger Ale. See Canada Dry.

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645

Canadian Club, I 97-98 Canadian Mist, I 96-98, 274, 518, 546 Cannondale, Ill 585 Canon, Ill 346, 633 Cape Cod, I 329 Cap'n Crunch, I 99-101, 306 Capri, I 623-24; Ill 336 Captain Morgan Original Spiced Rum, I 518 Captiva, Ill 408-1 0 Caravan. See Dodge Caravan. Caravellas, I 342 Care*Free, I 336-37 Carlo Rossi, I 9-1 0, 52, 201-02, 268, 571 Carlsberg, I 77, 233, 246 Carlton, I 317,623 Carnation, I 102-04, 297, 402 Carnation Instant Hot Chocolate, I 104 Carolans Finest Irish Cream Liqueur, I 28 Carrier, 11161-63, 288 Carta Blanca, I 130 Carter's, II 103-05, 267, 398 Cascade, II 402 Casio, II 124; Ill 64-67 Caves Laurent Perrier, I 10 Celestial Seasonings, I 339 Cellunap. See Kotex. Centrum, II 227 Centrum Silver, II 227 Certs, I 105-07, 335-37 Champion, II 106-08 Chane[, II 109-12 Chane! Antaeus, II 112 Chane! Beaute, 11109,111-12 Chane[ No.5, 11109-111 Chane[ No. 19, II 111 Chap Ans, II 113-14 Chap Stick, II 20, 113-15 Charles Lefranc Cellars, I 10, 265 Charmin, 11116-17, 385, 496 Charms, I 590 Chase & Sanborn, I 397, 583-84 Chateau de Sancerre, I 224 Check Up, II 142 Chee-tos, I 199-200, 499 Cheer, II 10, 18, 118-20, 538 Cheerioats, I 108-09 Cheerios, 1108-10, 304-05, 307, 462, 592, 634, 655 Cheez Balls, I 460 Cheez Curls, I 460 Cheez Whiz, I 620 Chef Boyardee, I 111-13; II 20, 480 Chefs Blend, I 409 Chemtone, Ill 119 Chero-Cola, I 480 Cherry Coke, I 123, 391 Cherry Marnier, I 224 Cherry 7UP, I 391 Chesterfield Kings, I 505 Chesterfields, I 87-88 Chevrolet, Ill 59, 68-71, 160-61, 336 Chevrolet Bel Air, Ill 69 Chevrolet Beretta, Ill 70, 84 Chevrolet Blazer, Ill 70, 160-61 Chevrolet Camara, Ill 69-70, 164 Chevrolet Caprice, Ill 70 Chevrolet Cavalier, Ill 60, 70

646

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Durable Goods

ENCYCLOPEDIA OF CONSUMER BRANDS

Chevrolet Chevette, Ill 70, 157-58, 597 Chevrolet Citation, Ill 70 Chevrolet Corsica, Ill 70 Chevrolet Corvair, Ill 70, 163, 404, 599 Chevrolet Corvette, Ill 69, 70, 72-75, 132,169,171,230,412 Chevrolet Corvette Sting Ray, Ill 70 Chevrolet El Camino, Ill 538 Chevrolet Geo. See Geo. Chevrolet Impala, Ill 70 Chevrolet Lumina, Ill 69-70, 110 Chevrolet Lumina APV, Ill 373 Chevrolet Malibu, Ill 70 Chevrolet Monte Carlo, Ill 70, 171 Chevrolet Nova, Ill 70, 191 Chevrolet Powerglide, Ill 69 Chevrolet Roadster, Ill 69 Chevrolet Spectrum, Ill 70 Chevrolet Sprint, Ill 70, 546 Chevrolet Superior, Ill 68 Chevy S-1 0 Blazer, Ill 251-52 Chex, 1114-16, 468 Chicago Faucets, Ill 96, 423 Chicken of the Sea, I 556 Chicken Tonight, I 478 Chickering & Sons, Ill 529-31 Chiclets, I 1OS Children's Sucrets, II 525 Chinet, 11121-22 Chipos, I 301, 328 Chips Deluxe, I 301 ChipShot, Ill 420 Chiquita, 1117-20, 562 Chivas Regal, 1517-18 Chloe, II 112 Chloraseptic, II 526 Choco Crunch, I 100 Choice Morsels, I 469 Chris~Craft, Ill 76-78 Christian Brothers, I 265 Christian Dior, I 161; II 295 Christmas Crunch, I 101 Chrysler, Ill 59, 335 Chrysler LH sedans, Ill 221 Chrysler Maxwell, Ill 403 Chrysler New Yorker, Ill 57 Chunky Gardenstyle Ragu, I 476 Chux, II 404 Ciba Vision, II 55 Cinch, II 220-21, 349, 576-77 Cinci, I 385 Cinnamon Crunch, I 100 Cinnamon Toast Instant Cream of Wheat, I 137 Citizen, 1112~-26, 542; Ill 65 Citizen of the World, II 125 Citizen Pro Master, II 125 Citrus Hill, I 260, 377, 599 Clairot 11127-29, 346 Clarion, II 359 Clariti, II 125 Classic Value RagU, I 476 Classico, I 477 Clearasil, II 388 Clinical Nutrition Management, I 470 Clinique, 1127, 160,209-10,375-76 Clorets, I 1OS Clorox, II 10, 130-33 Clorox Clean Up, II 349

Close-Up, 11 134-36, 142, 165-66 Club crackers, I 300 Coach, I 510; 11137-39 Coalport, Ill 611 Coast, II 171 Coca~Cola, I 95,121-24,168-69, 262-63, 391, 397, 441-44, 481, 516, 526, 651 Coca-Cola Classic. See Coca-Cola. Coco, 11112 Cocoa Puffs, I 100 Coconut Corn Crisp, I 134 Coffeemate, I 103 Cognac Marnier, I 224 Cognac Marnier V.S.O.P. Fine Champagne, I 224 Cognac Marnier X.O. Grande Fine Champagne, I 224 Coke. See Coca-Cola. Coke II, 1123 Coleman, Ill 79-81, 560 Colgate, II 24, 134-36, 140-43, 164-66, 401,418-20 Colgate Dental Cream, II 141 Colgate 100, II 142, 337, 490 Colgate Ribbon Dental Cream, II 141 Colombo, I 144 Colony Park, Ill 336 Color Harmony, II 357 Color Racers, Ill 231-32 Colorelle, II 346 Colorfast, II 359 Colt, Ill 82-85 Combat, II 457 Comet, 1110-11,66-67,144-47,264, 370, 513; Ill 336 Comfort Cocktai Is, I 54 7-48 Community tableware, Ill 380-81 Compaq, 11115, 86-89, 99, 239 Complete Heat System, Ill 289 Comtrex, 11148-49,215 Concord Delirium, II 530 Concorde, Ill 50 Conductor, II 203 Confidence, 111119 Confidets, II 318 Connie, II 91-92 Constant Comment, I 340 Contac, II 148-50 Converse, 11151-54, 307-08, 468 Cool Whip, I 278 Coors, I 125-29, 385 Coors Banquet, I 125 Coors light, I 75, 372, 374 Coppertone, II 44, 155-57, 262-63 Corelle, Ill 90 Corn Bran, I 115 Corn Chex, I 114 Corn Flakes. See Kellogg's Corn Flakes. Corn Kix, I 592 Corning Ware, Ill 90-91, 442 Corolla. See Toyota Corolla. Corona (beer), I 47, 130-32, 232, 245. See also Pittsburgh Paints or Smith Corona. Corona, Ill 5 79. Correctol, II 423 Cortez, II 3 77 Corvette. See Chevrolet Corvette. Count Chocula, I 100

Country Cottage Farms, I 627 Country Kitchen Butter, I 344 Country Kitchen Lite, I 344 Country Time, I 651-52 Cover Girl, 1141-42, 158-60, 357-59, 362, 388, 471 Cow Brand baking soda, I 16-17 Cracker Barrel, I 322-23 Cracker Jack, I 133-35 Cracker jack Coconut Corn Brittle, I 134 Cracker jack Extra Fresh Popping Corn, I 429 Craftsman, Ill 37, 527 Crave, I 409 Crayola, II 161-63 Crazy Color Roll-ups, I 55 Cream of Wheat, 1136-38, 473, 475 Creamy Deluxe, I 54 Crest, II 24, 134-36, 141-42, 164-66, 370,417-19,490 Cricket, II 63 Crisco, 1139-42, 363 Crisco Sticks, I 141 Crispy Mini~Grahams, I 114 Criss Cross Crash Set, Ill 231 Criss-Crosswords, Ill 478-79 Cristalle, II 111 Cross, 11411,413 Crunch Berries, I 100 Crunchie, I 85 Crush, I 533-34 Cruzcampo, I 233 Crystal Drano, II 192-93 Crystal Light, I 651 Cue, 11141-42 Cuisinart, Ill 92-94 Cup-A-Soup, I 92 Cupcake dolls, Ill 570 Curad, II 49-50 Curel, II 442 Cutex, II 442 Cutlass. See Oldsmobile Cutlass. Cutter, II 389-90 Cutty Sark, I 269, 271, 288 Cycle, I 297-98, 469 Dad's, I 2-3, 263 Daimler-Benz, Ill 311 Dalu, Ill 285 Dana Buchman, II 339 Daniel Hechter, II 33 Dannon, I 143-46, 332, 654-55 Danone. See Dannon. Danskin, II 167-68 Dash, II 10 Datril, II 214-15,557-58 Datsun, Ill 327, 362. See also Nissan. Datsun 200SX, Ill 362 Datsun 240Z, Ill 362-63 Datsun B21 0 Honeybee, Ill 362 Datsun Bluebird, Ill 361 Datsun Cedric, Ill 361 Datsun Sunny, Ill 361 Dawn,ll11,402 Daz, II 538 Dazey, Ill 420 Decaf. RC, I 481 Deep Woods Off!, II 389-90 Degree, II 46-47, 478-79

DeKuyper, I 546-47 Del Monte, 1118-19,147-50,158,227, 249 Delex, Ill 95-96 Deli-Cat, I 470 Dell, Ill 15, 99, 239 Delta, Ill 95-97, 269, 423 Deluxe Grahams, I 301 Dental Care toothpaste, I 18 Desenex, II 190 DeSoto, Ill 403 Devil Cremes, I 342 DeWalt, Ill 36, 38 Dewar's, 1151-53, 233, 269-71, 287 Dexatrim, II 505 Dexter, II 52, 217 Di Saronno Amaretto, I 154-56 Dial, 11170-72, 280, 325, 585-86 DietA&W, 12 Diet Cherry RC Cola, I 481 diet Coke, 1123, 391,412 Diet Dr Pepper, I 168-69 Diet Fleischmann's, I 187 Diet Hires, I 264 Diet Mountain Dew, I 390-91 diet Pepsi, I 390-91, 411-12, 482, 533 Diet RC Cola, I 480 Diet Rite Cola, I 481-82 Diet Sprite, I 411-12, 553 Digital, Ill 98-101 Dijonnaise, I 194, 230 Dimetapp, II 149 Dinosaurs, I 112 Diplomat, Ill 289 Dirt Devil, Ill 102-04, 133, 228-29 Dirt Devil Broom Vac, Ill 102 Dirt Devil Car Vac, Ill 104 Dirt Devil Hand Vac, Ill 103-04 Dirt Devil Upright Plus, Ill 103 Dirt Fighter, Ill 119 Dispoz-all, II 194 Distinctive cookies, I 438 Dixie, II 385 Dixie Crystals, I 164 Dixie Cups, 11173-75 Dixon Ticonderoga, II 176-79 DKNY, II 206-07, 340 Dockers, 11180-82, 248-49, 333, 584 Dodge, Ill 56, 105-08, 335, 403 Dodge Aries, Ill 405 Dodge Brothers. See Dodge. Dodge Caravan, Ill 107, 109-12 Dodge Neon, Ill 473 Dodge Omni, Ill 404-05 Dole Pineapple, 118-19,1157-59 Dolly Madison, I 343 Dolmio, I 478 Dom Perignon, I 160-62 Domino Sugar, I 163-64 Don Q, 1265 Dop, II 345 Doral, I 49, 88 Doritos, 1165-67, 199-200, 330, 499 Dorman, I 323 Dos Equis, I 130 Double Chex, I 114 Double Protection Aquafresh, II 23 Double Rainbow, I 236 Doublemint gum, I 648

INDEX TO BRAND NAMES

Dove, II 183-85, 278, 325, 585-86 Dovebar, I 544 Dover, II 34 Dow Bathroom Cleaner, II 555 Dowland's Greensleeves, I 28 Downy, II 186-88 Downyflake waffles, I 466 Dr. Bunting's Sunburn Remedy. See Noxzema. Dr Pepper, I 168-70, 390-91, 525-26 Dr. Scholl's, 11189-91 Dr. Scholl's Exercise Sandals, II 189-90 Dr. Welch's Grape juice, I 629, Dr. Welch's Unfermented Wine, I 629-30 Drano, II 192-94, 575-76 Drano Plus, II 193-94 Draught Bass, I 44 Dreft, II 537 Dreher, I 244 Dreyer's Grand, I 71 Dri~Power, II 190 Dristan, II 195-96 Drixoral, II 149 Dry Idea, II 29, 477-79 Drypers, II 404 Du Pont, Ill 523 Duncan Hines, I 54-SS, 145, 171-73, 439,455 Duncan Yo-Yo, 111113-15 Dunhill, II 138-39 Dunlop, 111116-18 DuoFilm, II 191 Duplo, Ill 283, 284 Duracell, II 197-99, 202-04 Durkee/French Foods Steak Sauce, I 332 Durkee's Red Hot, I 577 DustBuster, Ill 102, 132 Duster Plus, II 433 Dutch Boy, 111119-21, 198, 395, 492-93 Dutch cleanser, II 10 Dynagrip, II 409 Dynastar, Ill 455-57 E.L. Fudge, I 301 Eagle Brand condensed milk, I 64-65, 102-03 Eagle Snacks, I 199-200, 329-30, 459, 642 Early Times, I 274 Earth Wash jeans, II 584 Easton, Ill 308 Easy Spirit, II 275 Eclipse, Ill 551 Edelweiss, I 431-32 Edge, II 388, 396 Edsel, 111122-24, 412 Edy's Grand, I 71-72 Eggo Common Sense Oat Bran Waffles, I 175 Eggo Fruit Top Waffles, I 175 Eggo Minis, I 175 Eggo Nut and Honey Waffles, I 175 Eggo Waffles, 1174-76, 303, 306 Ektelon, Ill 426 Elan, Ill 456-57 Eldorado, II 177 Electro lux, Ill 103 Elephant Malt Liquor, I 77

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647

Elfkins, I 302 Elisabeth, II 339 Elizabeth Arden, II 209-10 Eljer, Ill 269 Elkhorn, I 322 Ellen Tracy, II 206-07, 340 Ellenet, II 346 Elmer's Glue, II 200-01 Emerson, Ill 125-28 Emmets Ireland's Cream Liqueur, I 28 Empire Berol, II 177 Enden, II 522 Endust, II 432-33 Energizer, I 468, 470; II 198, 202-05 Entenmann's, 1177-79, 440, 511 Epris, II 359 Equal, I 412-13 Era, II 539, 580 Erase, II 358 Eraser Mate, II 409 Eraser Mate 2, II 409 Erector Set, Ill 285, 297 Ernest and Julio Gallo. See Gallo. Escort, I 495. See also Ford Escort. Esprit, II 206-08 Estee Lauder, II 42, 209-11, 471-72 Etch A Sketch, 111129-31 Eternity, II 101 Ethan Allen, Ill 281, 563 Eureka, Ill 34-35, 132-33, 228-29 Euroclean, Ill 132 Evan Picone, II 295, 340 Eveready, II 202-03 Evian, I 180-82, 332, 448, 596 Evinrude, Ill 134-37 Evoke, II 283 Ex-Lax, 11212-13, 423 Excedrin, II 21, 59-60, 85, 214-16, 558 Excedrin Dual, II 214 Excedrin 18, II 214, 216 Excedrin PM, II 214-15, 559 Explorer. See Ford Explorer. Extend, II 337, 492 Extra Strength Tylenol, II 22 Extra Thin Quick, II 507 Extramed, II 22 Extranol, II 22 Fab, II 538 Faber-Castell, II 177 Face Quenchers, II 113 Fairfield, II 34 Falls City Slugger. See Louisville Slugger. Fanta, I 123 Fantastik, II 220, 554, 576 Farberware, 111138-40, 442 Fat Free Newtons, I 184 Faygo, I 95 FCB/Leber Katz Partners, I 639 Fender, 111141-43, 195 Ferrari, Ill 144-47 Fiat Uno Mille, Ill 597 Fieldcrest, Ill 148-50 Fig Newtons, I 183-85 Figaroos, I 342 Finals, 11511-12 Finesse, II 522-23 Finlandia, I 5 Fino Italian RagU, I 476

648

•

ENCYCLOPEDIA OF CONSUMER BRANDS

Fiorucci, II 531 Firestone, Ill 31, 15.1-54, 202-03, 338-41 Fisher-Price, Ill 155-56, 401-02 Fit & Trim, I 469 Fitness Master, Ill 364-65 501, II 332-34 550, II 333-34 560, II 333-34 Five Alive, I 258 Flatter Wigs, II 358 Flee Bags, Ill 467 Fleischmann's, 1186-88, 363, 572-73 Fleischmann's Light Corn Oil Spread, I 187 Flexgrip, II 409 Flexible Air, II 378 Florsheim, II 52, 217-18 Fluffo, I 141 Foamy, II 396, 477 FOG, II 342, 344 Folgers, 1189-91, 359, 584 Folgers Colombian Supreme, I 191 Folgers Gourmet Supreme, I 191 Folgers Instant, I 584 Folgers Singles, 1191 Folgers Special Roast, I 191 Foot-Eazer, II 189 Foot Guard, II 190 For Faces Only, II 156 Ford, Ill 58 Ford Aerostar, Ill 11 0 Ford Edsel. See Edsel. Ford Escort, 111157-59, 192,473, 601 Ford Ewlorer, Ill 160-62, 250-53, 272-73, 404 Ford Maverick, Ill 404 Ford Model T, Ill 68, 411, 597 Ford Mustang, 111163-66, 362, 404, 413 Ford Pinto, Ill 157, 404 Ford Probe, Ill 164 Ford Taurus, 111107, 158, 167-68, 221-22, 336, 363 Ford Thunderbird, Ill 72, 169-71 Formica, Ill 172-74 Formula 409, 11132,219-21,349,514, 577 Fossil, II 542 Foster's, I 43, 384 Frankenberry, I 100 Freestyle, I 207 Freightliner, Ill 311 French's, 1192-94 Fresh Look, Ill 119 Fresh Start, II 119, 539, 580 Fresh Step, II 132 Frigidaire, 111175-77, 326 Frisbee, Ill 178-80 Friskies, 1195-97, 366, 407, 469, 470, 636 Fritos, 165, 1198-200 Frosted Flakes. See Kellogg's Frosted Flakes. Fruco, I 252 Fruit and Creme Twinkies, I 602 Fruit of the Loom, II 94, 96, 222-24, 256;, Ill 319 Fruit Roll-ups, I 55 Frusen Gladje, I 236 FryBaby, Ill 420

FryDaddy, Ill 420 Fudge Sticks, I 301 Fudge Stripes, I 301 Fuji, Ill 181-83 Funyuns, I 199 Futuro, II 2 G and Q, I 202 G.l. Joe, 111184-86, 357, 553-55 Gablinger's, I 373 Gail Borden Signature Quality, I 66 Gaines, I 468, 470 Gallo, I 9-10, 52, 201-04, 266, 268, 570-71 Game Boy, Ill 23 Gap, II 206-07 Garanimals, II 225 Gatling, Ill 83 Gatorade, I 205-08, 391 ;, Ill 518 Gatorlode, I 206 GE. See General Electric Appliance. General Electric Appliances, Ill 6, 93, 126, 187-90, 325-26, 353,470, 552, 614, 618, 619 General Foods International Coffees, I 360, 507 Genesis, Ill 24, 525 Gentleman jack Rare Tennessee Whiskey, I 275 Geo, 111191-93 Ceo Metro, Ill 191, 546 Geo Prizm, Ill 191, 582, 601 Ceo Storm, Ill 191 Ceo Tracker, Ill 191, 250-51, 547 Geoffrey Putty, Ill 495 Georges Marciano Boutique Collection, II 246 Gerber, I 209-12 Geritol, II 226-27 German's Sweet Chocolate Bar, I 31-32, 34 Gl joe. See G. I. joe. Giant, Ill 477, 585 Gibson, 111142, 194-96 Gilbey's, I 221, 269, 537-38 Gilda Marx, II 168 Gillette, 1146, 190, 228-31; Ill 367-69 Giorgio Beverly Hills, II 232-34 Giorgio Beverly Hills for Men, II 232-33 Giorgio for Men, II 232 Gitano, II 235-37, 335 Glad, II 238-40, 270, 487-88, 587 Glass Plus, II 576-77 Gleem, II 164 Glen Ellen, I 213-15, 570 The Glenlivet Scotch, I 517~ 18 Glidden, 111120,197-200,395,492-93 Gloria Vanderbilt, II 235 GoBots, Ill 570 Gold, 1553 Gold Kist, I 606 Gold Measure, I 460 Gold Medal, I 53-54, 216-19; II 488 Gold Toe, II 32 Golden Cremes, I 342 Golden Lager, I 125 Goldfish crackers, I 438 Golf. See Volkswagen Golf. Goobers, I 403

Volume III

Good Mews, I 409 Good News!, II 63-64 Goodrich. See BFGoodrich. Goodyear, Ill 31, 152-53, 201-04, 338-41 Goofy Goo, Ill 495 Gordon's, I 220-22, 233 Gore-Tex Rainwear, II 545 Gorham, Ill 381, 608 Gorton's, 1617 GPC·Approved, I 49 Graham Chex, 1114 Graingers, I 643 Grand Marnier, I 223-25, 296 Grand Marnier Cordon Rouge, I 223 Grand Marnier Cuvee CentCinquantenaire, I 224 Grand Marnier Cuvee du Centenaire, I 224 La Grande Passion, I 224 La Grande Passion, I 224 GranPappy, Ill 420 Grape-Nuts. See Post Grape-Nuts. Grasshopper, I 301 Gravy Train, I 468 Great Lash, II 360 Green Giant, I 58-59, 226-28 Grey Poupon, I 193-94, 229-30 Cucci, II 241-44 Guess?, 11245-47,531,541-42 Guinness Stout, 43, I 231-34 Gulden's, I 194; II 480 Gummi Savers, I 334-35 Gyrafoam, Ill 324 Haagen-Dazs, I 28, 72, 235-38 Haake-Beck, I 47 Haggar, II 248-50 Hallmark, II 251-54 Halls, II 480-81, 508, 570-71 Halo of Heat, Ill 325 Halters, I 496-97 Hamburger Helper, I 54, 478 Hamilton Beach, Ill 37, 93, 205-06, 420, 542 Hanes, 1510; 11137, 139,223,255-57, 294 Hanes Alive, II 256 Hanes Her Way, II 257 Hanes Ultra Silk, II 256 Hans Groehe, Ill 423 Happy Cat, I 470 Harley-Davidson, Ill 207-10, 224-26, 546-47 Harp, I 231, 233 Hart, Ill 258-59 Hathaway, II 258-60 Havana, II 26 Hawaiian Punch, I 239-40, 259-60, 651-52 Hawaiian Tropic, 1144, 156,261-63 Haymaker, II 283 He-Man, Ill 232, 553 Head, 111211-13,257-59,425-26, 456-57 Head & Shoulders, II 264-65 Healthtex, 11104-05, 225, 266-68, 398-99 Healthy Balance Frozen Dinners, I 574

Durable Goods

Healthy Choice, I 241-43, 466, 559~60, 574,626 Healthy Favorites, I 433 Healthy Request, I 92, 466 Heartwise, I 593 Hearty Burgundy, I 201 Hearty Nuts & Raisins, I 655 Hefty, II 239, 269-70, 488 Heidsieck Monopole, I 161 Heineken, 143, 46-47, 130-31, 232-33, 244-46 Heinz baby food, I 210 Heinz Ketchup, I 247-50 Heinz Steak Sauce, I 331 Heinz Worcestershire sauce, I 332 Helena Rubenstein, II 209 Hellmann's, 1194, 251-54, 276, 362, 380-81, 528-30 Hennessy, I 161 Hermes, II 138-39 Hero, I 469 Hershey's, I 32, 34, 255-57, 353, 355, 403, 486, 590 Hershey's Kisses, I 256 Hewlett-Packard,J1114, 214-16 Hi·C, I 239-40, 258-60, 630-31, 651 Hidden Valley Ranch, II 132 Highland, I 288 Hills Brothers, I 189, 396, 509, 583-84 Hill's Science Diet, I 297 Hiram Walker's Canadian Club, I 269 The Hired Girl, Ill 324 Hires, I 2-3, 261-64 Hires Household Extract, I 262 Hitachi, Ill 217-19, 387, 390, 488 Holly Farms, I 446 Home Cookin', I 92 Homestyle, I 559 Homestyle Blend, I 469 Honda, Ill 1-4, 208-1 0, 327-28, 362-63,412,538-39,546 Honda Accord, 111107,158, 167-68, 220-23,363,413,472,539,579-80 Honda Civic, Ill 220, 473, 582, 601 Honda Motorcycles, Ill 224-26 Honey Graham Chex, I 114 Honey Nut Cheerios, I 11 0 Honeysuckle White, I 81-82 Hooplas!, I 302 Hoover, Ill 34-35, 102-04, 133, 227-29, 326 Hop'n Gator, I 205 Horizon, I 190 Horizon cereal, I 463 Hostess, I 178, 468 Hostess Cupcakes, I 602-03 Hostess Fruit Pies, I 603 Hostess Ho Ho's, I 602 Hostess Twinkies. See Twinkies. Hot Wheels, Ill 230-33 HotTopper, Ill 420 HP. See Hewlett-Packard. HP Laserjet, Ill 215 HP Think)et, Ill 215 Hubba Bubba, I 649 Huffy, Ill 234-35, 477, 521, 585 Huggies, II 271-73, 404-07 Hula Hoop, Ill 236-37 Humpty-Dumpty, I 328

INDEX TO BRAND NAMES

Hungry Jack Microwave Popcorn, I 429 Hunt's, I 248 Hush, II 477 Hush Puppies, II 217, 274-76, 520 I Can't Believe It's Not Butter, I 187, 436-37 lams, I 297 IBM, Ill 14-15, 17, 22, 87, 99, 238-42, 304-06, 375 Igloo, Ill 80, 560 lmedia D, II 346 Impulse, Ill 409 India Pale Ale. See Bass Ale. lnfiniti, Ill 1-4, 57, 60, 292-93, 363, 474 Inglenook, I 8, 10, 202, 265-68, 571 Inver House, I 288 Irish Mist, I 265 lsotoner, I 510 lsuzu Trooper, 111161, 272-73 Italian Swiss Colony, I 266 lves, Ill 300 Ivory, 1140-41; 11118,171,184,186, 264,277-81,324-25,396,449 lzod Lacoste, II 282-84, 296 )&8, I 151-52, 269-72, 288 Jack Daniel's, I 97, 273-75, 546 Jack Daniel's Black, I 284 Jack Daniel's Country Coolers, I 520 jacobs Kroenung coffee, I 360 Jacuzzi, Ill 243-45, 269 )afra, II 4 77 Jaguar, Ill 73, 145, 246-49 Jantzen, II 285-88 jap·A-Lac, Ill 197-98 Jeep, Ill 250-53 jeep Cherokee, Ill 160-61, 272-73 jeep Grand Cherokee, Ill 160-61 Jeii·O, I 70, 276-79 jeii·O Frozen Pudding Pops, I 277, 278-79 Jell-0 Jigglers, I 278-79 jell-0 1·2-3, I 278 jenn-Air, Ill 326 Jergens, II 289-92, 382, 442, 565 JH Collectibles, II 340 )if, I 280-82, 528-31 Jiffy Pop, II 20 Jim Beam, I 274, 283-86, 518 jim Dandy, I 468 Jimmy Dean, I. 572 Jockey, II 223, 255-56, 293-96 jockey for Her, II 293, 295-96 joe Boxer, II 293 John Deere, Ill 254-56, 277-78, 511, 572-73 john jameson Irish Whisky, I 518 Johnnie Walker, 1151-52,233,269, 287-89 johnny Lightning, Ill 231 johnson, Ill 134-37 Johnson & johnson Baby Powder, II 366 Johnson's Baby Products, II 297-99 johnson's Glo-Coat, II 301 johnson's Prepared Paste Wax. See johnson's Wax. Johnson's Wax, II 300-03

•

649

jolly Time, I 429 Jose Cuervo, I 265, 290-93 JOYSOUND, Ill 47 juicey juice, I 260 juicy Fruit gum, I 647-48 junior Strength Chewable Tylenol, II 559 junior Tylenol, II 559 just Call Me Maxi, II 358 JVC, Ill 386 K-9 Health Foods for Dogs, I 12-13. See also Alpo. K-Swiss, II 304-06 K2, Ill 257-60, 456-57 Kaffee HAG, I 507-08 Kahlua, 1155, 224, 294-96, 546-47 Kahn, I 510 Kal Kan, 112-14, 196, 297-98, 367, 468-70, 635 Kaliber, I 231, 233 Karastan, Ill 148 Karmann Ghia, Ill 596 Kastle, Ill 456 Kawai, Ill 529-30, 636 Kawasaki, Ill 208 KdF-Wagen, Ill 597. See also Volkswagen Beetle. Keds, II 92, 275, 307-09, 321 Keebler, I 184, 300-02, 426, 495 Kellogg's Bran Flakes, I 311-12 Kellogg's Cocoa Krispies, I 313~ 14 Kellogg's Corn Flakes, I 109-10, 115, 303-05, 306-07, 311' 462, 633 Kellogg's Frosted Flakes, 1109-10, 115, 304-05,306-08 Kellogg's Frosty Marshmallow Krispies, I 313-14 Kellogg's Fruity Marshmallow Krispies, I 313-14 Kellogg's just Right, I 593 Kellogg's Nutri-Grain Nuggets, I 463 Kellogg's Pop-Tarts, I 303, 306, 309-10 Kellogg's Raisin Bran, I 311-12, 462, 592-93 Kellogg's Rice Krispies, 1304-07,313-14, 462 Kellogg's Rice Krispies Treats, I 313-14 Kellogg's Whole Grain Shredded Wheat, 1394 Kern-Tone, Ill 492 Ken-L Ration, I 468 Kenmore, Ill 500-01 Kenosha Klosed Krotch, II 293~94 Kent, I 356, 404-05; II 34 Kenworth, Ill 311 Kerma, Ill 457 Keystone, I 419 Kick Stix, I 460 Kid Cuisine, I 37 Kid's Aquafresh, II 23 Kid's Room Paint, Ill 119, 121 Kikkoman, I 267 Kilkenny, I 233 Kilkenny Export, I 231 King Cobra, I 77 Kingsford, II 132 Kit Kat, I 85, 485 KitchenAid, Ill 93, 261-63 Kiwi,ll310-12

I

650

•

Volume III

ENCYCLOPEDIA OF CoNSUMER BRANDS

Kleenex, II 313-15, 449-50, 496 Kleenex Softique, II 314 Kleenex Ultra, II 314 Kleinerts, II 404 KLIM, I 66

Knorr, I 92

Lego Technic, Ill 283-84 Lejon, I 265 Lemon Tree, I 652 Lemon Windex, II 576 Lennox, Ill 287-89 Lenox, Ill 290-91, 608

Kodak, Ill 181-83, 264-67, 408, 445

Less Salt/Sodium Spam, I 550

Kohler, Ill 96, 268-70, 423

Lestoil, 1110,370-71, 576

Lubriderm, II 382, 565 Lucite, Ill 394-95, 492. See also Pittsburgh Paints. Lucky Charms, I 306 Lucky Strike, I 351-52, 357, 505 Ludens, II 508

Lunchables Lunch.Combinations, I 433-34

Kool, 1 49, 315-18, 404-05, 505

Lever 2000, II 171, 278-79, 325, 586

Kooi-Aid, 1259-60,319-21,651-52

Levi's, II 246, 327, 332-35, 399, 583

Luvs, II 271-73, 405-06 Luxor, Ill 318-19. See also Martex.

Kool Milds, I 405 Kool Pops, I 3 20 Korbel, I 546

Levi's for Gals, II 333-34

Lycra, Ill 523

Kotex,ll313, 316-19,516-17 Kouros, II 27 Koveralls, II 332

Kraft Cheese, I 322-24 Kraft Deluxe Dinners, I 324 Kraft durch Freude Wagen, Ill 597. See also Volkswagen Beetle.

Kraft Macaroni & Cheese, I 324 Kraft mayonnaise, I 252 Kraft Side Dishes, I 324 Kronenbourg, I 246 Krups, Ill 44, 354

Kwikset, Ill 422 L.A. Gear, II 36, 275, 308-09, 320-23, 378 L&M, 1356

La Yogurt, I 655 La Yogurt, I 655 Labatt's Blue, I 385 Labatt's Dry, I 385

LaBianca, II 286 Lady Pepperell, Ill 318-19 Lady Speed Stick, II 365-66, 499

Lady's Choice, I 252 Lalique, Ill 534 Lancome, II 345-46

Lancome Conquette du Soleil, II 156 Land cameras. See Polaroid. Land 0 Lakes, I 323, 325-27, 436-37 Land Rover, Ill 271-73, 546 Lane Cedar Chests, Ill 274-76 Lane Cedar Hope Chests, Ill 275

Lane Love Chests, Ill 275 Lane Sweetheart Chests, Ill 275

Durable Goods

Maxwell House Rich French Roast, I 360 Maxxum, Ill 347 Maybelline, II 41, 159-60, 346, 358-59, 360-62, 471 Maypo, I 475 Maytag, Ill 176, 324-26, 470, 618-19 Mazda, Ill 327-30, 416, 538, 546 Mazda Miata, Ill 164, 329, 336

Mazola, I 362-65, 436-37 Mcilhenny Farms, I 577 Mead School and Office P~oducts, II 363-64

Mitsubishi, 111107, 126,362,639, 641

Naturalizer, II 52, 91-92 Naturaltint, II 55

M&M's, I 256-57, 353-55, 544-45

Meister Brau, I 373 Meister Brau Lite, I 373

Mitsubishi Eclipse, Ill 473 Mix 'n Eat Cream of Wheat, I 137 MJB, I 583-84 Model T, Ill 68 Modess, 11317-18,516 Moen, Ill 96, 269, 423 Mogen David 20/20, I 491

Nature's Course, I 469 Nautica, II 541 Nautilus, Ill 365

Lifebuoy, II 171 LifeStyles, II 548-49 Light n' Lively, I 145, 323, 655 Lighter Blues, II 333 Lik-Rish jack, I 134 Like, I 523, 553 Limited, II 206-07

M.G. Vallejo, I 213-15

Lincoln, Ill 57-60, 292, 294-96 Lincoln Logs, Ill 285, 297-99, 400-01 Lionel, Ill 300-03 Lip Quenchers, II 113 Lipton, I 338-41, 399-401, 503, 564,

Mademoiselle Chane! No. 5, II 111 Magic Chef, Ill 326 Magic Door, Ill 527 Magic Middles, I 302 Magic Phono, Ill 400

586-88

Lipton Lipton Liquid Liquid Liquid

Golden Saute, I 488 Rice and Sauce, I 488 Dove Beauty Wash, II 184 Drano, II 192-94 Paper, II 63, 408-09, 445

Liquid-Piumr, II 132, 192-94 Liquor Cresolis Compositus. See Lysol.

Listerine, II 336-38, 419, 490-92 Lite. See Miller Lite. Lite Genuine Draft, I 78 Little Debbie, I 342-43, 603

Little Little Little Little

Debbie Fancy Cakes, I 343 Debbie Snack Favorite, I 343 Levi's, II 333 Liver Pills, II 29 Little People. See Cabbage Patch Kids. Livingston Vineyards, I 202 Livingware, II 174

Maalox, II 351-53, 373, 421 MAC, Ill 526

Mac-Gregor, II 4 Macardles, 1231,233 Macintosh. See. Apple/Macintosh. Mack Trucks, Ill 310-13

Magnavox, 111126,314-17,640 Magnum, II 548 Maidenform, II 354-56 Maja, 111415 Makita, Ill 37-38 Malt-0-Meal, I 475

Mandarin Orange Slice, I 532-34 Manhattan, Ill 310-11 Manor Hall, Ill 395. See also Pittsburgh

Melitta, Ill 354 Mello Yello, I 391

Mellow Roast coffee, I 360 Mennen, II 29-31, 46, 104, 365-67, 477-78, 529

Mennen E, II 366 Mennen Skin Bracer, II 395 Mentor, II 548 Meow Mix, I 409 Mercedes-Benz, 1111, 3, 41, 57, 59-60, 247, 311' 331-34, 415, 452, 539, 605

Mercury, Ill 335-37 Mercury Cougar, Ill 336 Mercury Grand Marquis, Ill 336 Mercury Marquis Brougham, Ill 336 Mercury Sable, Ill 336 Mercury Tempo, Ill 336 Mercury Topaz, Ill 336 Mercury Tracer, Ill 336 Mercury Villager, Ill 336 Merit Oil, II 414

Paints. Marlboro, I 49, 87-89, 317, 356-57, 373,

Metamucil, II 423

404-05, 638-39 Marquis, Ill 607-09 Mars Almond bar, I 353 Mars Bar, I 543

Michelob, I 77

Martell Cognacs, I 518 Martex, Ill 318-20

Michelin, 111152-153,201-04,338-41 Microbe Lift II, II 194

MicroMagic, I 424 Microsoft, Ill 304-06, 342-44, 629 Microsoft Access, Ill 343

Martin, Ill 142, 195

Microsoft BASIC, Ill 342-43 Microsoft COBOL, Ill 342

Martin-Senour, Ill 492

Microsoft Excel, Ill 343

Lanolin Creme Shampoo, II 522 LaSalle, Ill 58. See also Cadillac. Lassale, II 504

Log Cabin Lite, I 344

London Fog, II 342-44

Matchbox, Ill 230-31, 321-23 Matsushita, 111218,470,641 Mattei, Ill 322, 401

Looney Tunes Putty, Ill 495

Maverick, Ill 336

Lord Calvert Canadian Whisky, I 517-19

Max Factor, II 42, 159-60, 357-5 9, 421

L'Oreal, 11 42, 128-29, 159-60, 345-47, 375-76,442,471-72

Max Factor's Society Make-up, II 357

Lorus, II ·504

Le Jardin de Max Factor, II 359

Lotrimin AF, II 191

Le Menu entrees, I 560 Lea & Perrins, I 331-33

Lotus, Ill 304-06, 343, 629 Louis Rich, I 347-50 Louis Rich Turkey Bacon, I 349 Louis Rich Turkey Sausage Links, I 349 Louis Vuitton, II 242 Louisville Slugger, Ill 307-09 Lovin' Spoonfuls, I 469

Lean Cuisine, I 36-37, 241-42, 558-60, 626

Lee, 11 236, 245, 326-28, 332-33, 335, 582 Leggo, Ill 285 L'eggs, I 510; II 64, 137, 255-56, 329-31 Lego, Ill 283-86, 297-98

Napier, II 368

Medalist, II 55-56 Meds, II 429

Microsoft FORTRAN, Ill 342

Le Domaine, I 10, 265

Nair, II 30

Meaty Bone, I 368-69

Microsoft Microsoft Microsoft Microsoft

La-Z-Boy, Ill 280-82 Le Coq Sportif, II 5

of Wheat.

Nailslicks, II 159

Lynx, Ill 23 Lysol, 11 338, 348-50, 370-71, 425-26, 514

Mason candies, I 590 Masters of the Universe, Ill 232

Lay's, I 328-30

Nabisco, I 395 Nabisco Shredded Wheat, I 393-95, 463 Nabisco's Cream of Wheat. See Cream

582 Libby, I 158, 227, 260

Life Savers, 1105-06, 334-37, 590 Life Savers Holes, I 335 Life Stride, II 91

Low Salt Ritz, I 494

L6wenbrau, I 246

Maxim, I 360, 507, 583

Maximum Strength Sucrets, II 526 Maxithins, II 319 Maxwell House, I 70, 189-90, 358-61, 396-97,507,583-84

Maxwell Maxwell Maxwell Maxwell Maxwell Maxwell

House Cappio, I 360 House Cappuccino, I 360 House Filter Packs, I 360 House Lite, I 360, 509 House Master Blend, I 360 House Private Collection, I

191, 360

Mail, Ill 343 Multiplan, Ill 343 Office, Ill 343 PowerPoint, Ill 343

Moisture Whip, II 361 MoistureWear Make-up, II 159 Molson, 1131,232,245,383-86 Mondeo, Ill 336

Monet, II 283, 340, 368-69, 541 Monogram, II 41 5 Monopoly, Ill 349-52, 479, 587-88, 595 Mont Blanc, II 411, 413

Montclair, I 447 Montego, Ill 336 Monterey, Ill 336 Moon Shoe, II 377

Moose, I 432 Moosehead, I 385

Nature Valley, I 54-55

NaVy, II 159

Near East, I 488 Nehi, I 480 Nee-Synephrine, II 196 Neotrend, II 557 Nerf, Ill 356-57

Nerf Arrowstorm Gatling Unit, Ill 356 Nerf Bow 'N' Arrow, Ill 356-57 Nerf Master Blaster, Ill 356 Nerf Slingshot, Ill 356

Nescafe, I 190, 396-98, 399, 583-84 Nescafe Decaf, I 508-09

Nestea, I 339-40, 399-401 Nestle Chocolate, I 32, 34, 402-03, 590 Nestle Crunch, I 402

More, I 624

Nestle Quik, I 399, 403

Morton Salt, I 387-89 Motrin, II 7-8, 216 Matt's, I 614, 630 Mounds, I 83 Mount Gay Rum, I 25 Mountain Dew, I 390-92, 444, 525, 526,

Nestle's Sweet Success, I 403 Neutrogena, II 374-76 New Balance, II 465 New Freedom, II 319

534

Mountain Dew Red, I 391 Mountain Dew Sport, I 206, 391 Mountain High, I 655 Move Over Butter, I 187 Moxie, I 263 Mr. Clean, 1110-11,146,349,370-71, 426, 555 Mr. Goodbar, I 256 Mr. Potato Head, Ill 357, 400 Mr. Turkey, I 348

651

Mylanta, II 352-53, 372-73, 421, 552

National, Ill 386, 419-20 Natural Light, I 77-78,373,419

Liz Claiborne, II 339-41, 436 Log Cabin, I 276, 344-46 Log Cabin Country Kitchen, I 344

Lawn-Boy, Ill 255, 277-79, 511, 573

532-34, 553, 599-600, 651

Miracle Whip, I Miracle Whip, I 252, 254, 380-82, 452 Misty Harbor, II 343 Mitre, II 275

•

Myers' Rum, 125,518-19 Myers's Original Dark Rum, I 518

Lynchburg Lemonade, I 275

Mary Maid, I 644

Lava, II 324-25

Miller Reserve, I 371, 374 Miller Reserve Light, I 371 Mini-Bic, II 63 Mini Mite, Ill 133 Mini-Tonka, Ill 569 Minolta, Ill 182, 265, 267, 345-48 Minute Maid, I 258, 260, 376-79,

Lexus, Ill 1-4, 50, 57, 60, 292-93, 474,

Liz & Co., II 339

Lange, Ill 258-59, 455-57 Langert, Ill 426

INDEX TO BRAND NAMES

New West, II 26-27

New West Her, II 28 New Yorker, Ill 50 Newport, 149,88,315-17,404-06,505, 623

Newport Lights, I 405 Newport Slim Lights, I 405-06

Newport Stripes, I 405-06 Newtons. See Fig Newtons. Night Train, I 491-92

Night Train Express, I 201

Microsoft SoftCard, Ill 342

Mr. Coffee, Ill 353-55 Mrs. Butterworth's, I 344-45

Microsoft Windows, Ill 343-44 Microsoft Word, Ill 343

Nike, 114-5,36, 79-80, 151-154, 168, 304-05, 308-09, 320-21, 323, 377-80, 465,467-69 Nike-Air, II 378

Mrs. Paul's, 1616-18

Nike Air Escape Lo, II 378

Multi-Grain Cheerios, I 110

Mighty Dog, I 297-98, 366-67 Mighty Mite, Ill 132 Mighty-Tonka, Ill 569-70

Mum, II 29, 45, 498

Nikon, Ill 265, 267, 346 900, II 333

Mumm, 1161 Mumm Cuvee Napa Sparking Wines, I

9-Lives, 113,407-10,636 Nintendo, Ill 22, 358-60, 485-86

Milk-Hone, I 297, 368-70, 469 Milky Way, I 353, 355, 543

Miller, I 371-75 Miller Clear, I 371-72, 375

Miller Genuine Draft, I 78, 371, 374, 385

Miller Genuine Draft Light, I 371, 374 Miller High Life, I 371-75

Miller Lite, I 74-75, 78, 126, 371-74 Miller Lite Ultra, I 371, 374

518

Munch' ems, I 300 Munchos, I 199 Munsingwear, II 96 Murjani, II 99 Murphy, I 244-45 Murray, Ill 477, 511, 521 Mustang. See Ford Mustang.

Motzig, I 244 My First Tonka, Ill 570

99 Flake, I 85

Nissan, 111328,361-63,416,538-39,546 Nissan Altima, Ill 363 Nissan Pathfinder, Ill 160-61, 407

Nissan Stanza, Ill 363 Nissan Tsuru, Ill 597 Nitro, Ill 426 Nivea, II 381-83, 442 No Nonsense, II 330 Noblia Timepieces, II 125

652

•

Volume Ill

INDEX TO BRAND NAMES

Durable Goods

•

653

ENCYCLOPEDIA OF CoNSUMER BRANDS

Noodle Rani, I 487-88 Nordica, Ill 456

NordicFiex Gold, Ill 365 NordicTrack, Ill 364-66 Norelco, Ill 44, 353, 367-70, 439

Norge, Ill 326 Northern, II 174, 384-86

Novell, Ill 343 Now, I 317 Noxzema, 11158, 346, 387-88, 393,

442-43

Optima Toric, II 55

Orai-B, II 477 Orange Tab, II 333-34 Orbit gum, I 648 Ore-Ida, I 422-24, 626 Ore-Ida Cheddar Browns, I 423 Ore~lda Crispy Crowns, I 423

Ore-Ida Crispy Whips!, I 423 Ore-Ida Fast Fries, I 424 Ore-Ida Golden Patties, I 423

Ore-Ida Home Style, I 423

Nu Finish, II 554 Nuprin, II 7-8, 86, 216, 559 NutraSweet, 1106,411-13

Ore-Ida Lites, I 423 Oreo, I 40, 425-27

NutraSweet Spoonful, I 412-13

Origins, II 27 Origins Natural Resources, II 210 Oroweat, I 178 Orrefors, Ill 534

Nutri~Grain Eggos, I

175 NutriMGrain MultiBran Waffles, I 175

Nutty Bars, I 342 Nutty Putty, Ill 495 NyQuil, II 148-49, 480-81, 570 O.N.E. (Optimum Nutritional Effectiveness), I 298, 469

Oakland, Ill 411 Oat Chex, I 114 Oatmeal Creme Pies, I 342 O'Boisies, I 300-01

Oreal, II 346

Orthopedic Firm-0-Rest, Ill 482 Orville Redenbacher's, I 54-55, 428-30 Oscar Mayer, I 70, 431-34 OshKosh B'Gosh, 11104, 267, 398-400 O'Shortal's Pub Cream, I 28

Oster, Ill 37, 206, 384-85 Outboard Marine, Ill 636 OV, I 383, 385 Oxydol, II 10, 538

Obsession, II 98-99, 101, 233 Occasions, II 55 Ocean Spray, I 206,414-17,599-600,

630 O'Darby Irish Cream Liqueur, I 27-28 Odor Eaters, II 190 O'Doul's, I 77

Off!, II 389-91 Off! Skintastic, II 389, 391 Oh Henry!, I 402-03 Oil of Olay, II 184, 346, 392-94, 442-43 Oil of Olay Conditioning Bath Bar, II

184 Oilzum, II 415 O'Keefe, I 383, 385

Old Crow, I 284 Old El Paso, I 465-66 Old Gold, I 404 Old Milwaukee, I 418-21 Old Milwaukee Genuine Draft, I 418-20 Old Milwaukee Genuine Draft Light, I

418-20 Old Milwaukee Light, I 420 Old Spice, II 30, 46, 395-97, 478 Old Tub, I 284 Old World Style Ragu, I 476 Oldsmobile, Ill 56-59, 335-36, 371-73

Oldsmobile Bravada, Ill 373 Oldsmobile Ciera, Ill 405 Oldsmobile Cutlass, Ill 372 Oldsmobile Silhouette, Ill 373 Oldsmobile Starfire, Ill 413 Oldsmobile Tornado, Ill 59, 171, 372

Olin, Ill 212 Olivetti, Ill 87, 374-76 Olympic. See Pittsburgh Paints.

Olympus, Ill 377-79 Omega, II 483 One-a-day, II 227 100% Bran, 1115 Oneida, Ill 380-83

Optifast, II 505

Pabst, I 372

Packard, Ill 56, 58-59 Pall Mall, I 48, 317 Palmolive, II 11, 401-03

Pam, II 480 Pampers, II 271-73, 404-07

Pan-Cake makeup, II 358 Pan-Stik makeup, II 358 Panadol, II 558 Panama, II 414 Panasonic, Ill 368-69, 386-88, 433, SOB,

514 Panchromatic Makeup, II 357 Paper Mate, II 62-63, 408-09, 477 Paradisa, Ill 284

Parfait Style, I 654 Parfum Bic, II 64 Parkay, I 435-37 Parker Pens, 11408-09,410-13 Parliament, I 356 Pastime, Ill 324-25 Patton's Paint. See Pittsburgh Paints.

Paul Masson, I 9-10, 266, 517 Peak baking soda toothpaste, I 18 Peanut Butter Crunch, I 1 00 Pearl Drops, II 30

Pears, II 280 Pecan Sandies, I 301

Pedigree, I 297-98 Pedigree Expert, I 297-98 Peerless, Ill 56, 423 Pennsylvania Dutch Noodle, I 652 Pennzoil, II 414-16, 454 Pepperidge Farm, 1184, 426, 438-40, 511 Pepsi-Cola, 195,122-23, 168-69,

390-91,441-44,480-81, o16, 526, 534 Pepsodent, 11165,417-20 Pepto-Bismol, II 352, 373, 421-22 Perdue, I 445-46, 606 Performer, Ill 119

Perma Soft, II 488 Perrier, I 447-51 Perrier-jouet Champagne, I 161, 518

Perry Ellis, II 99 Pert Plus, II 75, 265, 281, 447, 523 Pet Milk, 1103-04 Peter Pan, I 280-81, 529 Peter Paul, I 486

Peterbilt, Ill 311 Petri, I 266 Philadelphia Brand Cream Cheese, I

452-53 Phi leo, Ill 316 Philips, Ill 316, 436, 438 Phillips' Milk of Magnesia, II 423-24

Philly. See Philadelphia Brand Cream Cheese. Physician's Formula, II 114 Pierce~Arrow, Ill 56, 58 Pilgrim's Pride, I 606 Pillsbury, I 28, 54, 172, 327, 429, 454-57

Pillsbury Flour, I 217-18 Pine Power, II 514 Pine-Sol, II 349, 370-71, 425-27, 514 Pioneer, Ill 218, 387, 389-90, 470 Pitney Bowes, Ill 391-93

Pittsburgh Paints, Ill 120, 394-96 Pizzarias, I 300, 302

Plain Jane, II 206-07 Planters, I 458-60 Planters Honey~Roasted Mixed Nuts, I

460

Planters Honey~Roasted Pecans, I 460

Plastone, II 553-54 Play-Doh, Ill 400-01, 397-99' Playskool, Ill 156, 400-02 Playskool Home Kindergarten, Ill 400

Playskool 1-2-3 Bike, Ill 401 Playskool Sandie, Ill 400 Playskool Tyke Bike, Ill 400 Playtex, II 355 Playtex Tampons, II 428-30, 534-35

Pledge, II 431-34 Plentitude, II 346-47, 393, 442 Pluto Platter. See Frisbee.

Plymouth, Plymouth Plymouth Plymouth Plymouth

Ill 403-06 Barracuda, Ill 404 Caravelle, Ill 405 Concord, Ill 404 Fury, Ill 404

Plymouth Horizon, Ill 404-05

Plymouth Laser, Ill 405 Plymouth Neon, Ill 473 Plymouth Reliant, Ill 404-05 Plymouth Valiant, Ill 404 Plymouth Volare, Ill 404 Plymouth Voyager, Ill 404-05 Poland Spring, I 447 Polaroid, Ill 182, 407-10 Polly-0, I ~23 Polo/Ralph Lauren, II 27, 33, 99, 235, 283, 296, 435-40 Pond's, II 393, 441-43, 566 Pontiac, 111336,372-73 411-14 Pontiac Bonneville, Ill 411-14 Pontiac Catalina, Ill 412-13 Pontiac Fiero, Ill 413-14 Pontiac Firebird, 111164,411,413-14 Pontiac Grand Am, Ill 336, 413

Pontiac Grand Prix, Ill 171, 411-13 Pontiac GTO, Ill 412 Pontiac LeMans, 111191,412-13 Pontiac Sunbird, Ill 413

Purina Pet Chow, 114, 407-08, 468-71 Puritan oil, I 363-64 Puss 'N Boots Cat Food, I 407, 468-69

Pyrex, Ill 90, 430-32, 442

Pontiac Torpedo, Ill 412 Pontiac Trans Am, Ill 411, 413-14 Pontiac TransSport, Ill 373

Q4, II 573 Q·tips, II 451-52

Pony, II 4-5

Q-tips Cosmetic Applicators, II 452

Pop Deluxe, I 302 Pop Secret, I 54-55 PopMTarts. See Kellogg's Pop-Tarts. Porsche, 1111,73,145,415-18

Q-tips Cotton Balls, II 452

Portfolio, Ill 23 Post, I 393-95, 592 Post Fruit & Fiber, I 463

Quaker State, II 414-15, 453-55 Quasar, Ill 386, 433-34, 514 Quest, Ill 336 QuicKick, I 205 Quilted Northern, II 384-85

Post Grape-Nuts, I 303, 461-64 Post-It, II 444-46 Post Raisin Bran, I 462 Postum, I 303,461, 507-08 Posturepedic, Ill 482-83 Potato Buds, I 54 Pound Puppies, Ill 570 Pour Monsieur, II 112

PowerAde, I 206 PowerBurst, I 206-07

Q-tips Manicure Sticks, II 452

QT, II 156-57 Quaker Oats Oatmeal, I 55, 137, 472-75

Quinsana, II 190

Rabbit. See Volkswagen Golf. Radarange, Ill 552 Radiant, II 531

Rado, II 483 Ragu, 1 476-79 RagU Classic Combinations, I 477 RagU Classic Value, I 477

Powerline, Ill 132 Powerlock, Ill 527 PowerPro, Ill 244

Ragu Extra Thick and Zesty, I 477

Powerstick, II 366

Ragu Old World Style, I 476-77

Pre, Ill 258-59, 456-57

RagU Pasta Meals, I 476, 478 RagU Table Sauce, I 478

Preference, II 346 Prego, I 477-78 Prell, II 447-48 Premier Export, I 231, 233 Premier Is, I 235 Premium, I 495 Preparation H, II 20 Prescriptives, II 27, 210 Press'n'Peel. See Post-it. Presto, Ill 419-21 PrestoBurger, Ill 420-21 PreSun, II 156 Price Pfister, Ill 96, 269, 422-24

Pride, II 431 Prima Salsa, I 477 Prince, Ill 212, 425-27

Prince Matchabelli, II 442 Pringles, I 328-29; II 264 Pritikin, 1466 Prize Chums, I 133 Pro Kennex, Ill 212, 426 Proctor-Silex, Ill 37, 353-54, 428-29 Professional Mascara, II 159 Progresso, I 91-92 Progresso Soup, I 465-67 Promise, I 187 Pronto, II 433 Proof. See Pittsburgh Paints. Protein 21, II 365 Proto, Ill 526 Puffs, II 314, 449-50, 496

Pulsar, II 504 Puma, II 3, 36; 308

RagU Homestyle, I 477

Raichle, Ill 456 Raid, II 456-59 Rain Dance, II 554-55 Raisin Bran. See Kellogg's Raisin Bran. Raisinets, I 402-03

Raleigh (cigarettes), I 315 Raleigh (bicycles), Ill 234, 521 Ralph Lauren. See Polo/Ralph Lauren. Ralston Purina, I 297 Ralston Wheat Cereal. See Chex. Ramses, II 548 Range Rover, Ill 271-73 Raspberry Newtons, I 184

Ray-Han, II 54, 460-62 RC Cola, I 480-83, 525-26 RC100, I 481 RCA, 111126,128,315-17,435-38,514, 639-41 RCA Whirlpool, Ill 618

354-55,484-86,545 Reese's Pieces, I 354, 484 Regina, Ill 34, 102, 228-29

Rego, Ill 285 Rely, II 429, 535 Remington, Ill 367-69, 385, 439-40 Renaissance, 111119,121

Renault, Ill 416 Renegade, II 181 ReNu Multi~Purpose Solution, II 55 Reserve Cellars, I 52 Revere Ware, 111139, 441-43 Revlon, II 42, 159-60, 232, 346, 358-59,

470-73 Reynolds Wrap, II 474-76, 488 Riata, II 584 Rice~A~Bongo, I 487 Rice-A-Roni, I 487-89, 609

Rice Chex, I 114 Rice Krispies. See Kellogg's Rice Krispies. Richards Wild Irish Rose, I 52, 490-93 Richardson's Croup and Pneumonia Salve, II 569 Ric:oh, Ill 444-46, 633 Ridgies, I 642 Right Course, I 242

Right Guard, II 29-30, 45-47, 477-79, 498-500, 529 Ripple, I 201-02 Ripplin's, I 300-01 Rise, II 30

Rit dyes, I 362 Ritz, I 494-95 Ritz Bits, I 494 Ritz Bits Cheese Sandwich, I 494

Rival, I 468-69 Roasted Honey Nut Skippy, I 530

Robert Mandavi, I 266, 570 Robitussin, 1114, 20, 480-81, 570-71

Robot-Coupe, Ill 92-93 Robotix, Ill 298

Rockport, II 52, 217, 275 Rolaids, 11352-53, 373,421, 551-52 Rold Gold, I 496-97 Rolex, II 482-84 Rollerblade, Ill 447-50

Rolls-Royce, 11159, 451-54 Rooto Professional, II 194 Rossignol, Ill 212, 258, 455-58

Real Pine, II 514

Round the Clock, II 295

Recital, II 346 Recycler, Ill 573 Red, II 232-34 Red for Men, II 232-34 Red Rose, I 501

Rover. See Land Rover.

Red Wing Shoes, II 463-66 Reebok, 114-5,36,79-80,151-53,168,

304-05,308-09,320-23,378-79,465, 467-69 Reef, II 490 Reese's Caramel & Peanuts, I 485

The Pump, II 468 Punch Crunch, I 100

Reese's Crunchy Peanut Butter Cups, I

Purex, II 10, 131 Purina, I 196, 636 Purina Biscuits, I 368-69

Reese's Miniature Peanut Butter Cups, I

Purina O.N.E., I 297-98

Reese's Peanut Butter Cups, I 256,

484 484 Reese's Peanut Butter, I 484, 528-29 Reese's Peanut Butter Chips, I 484

Royal, Ill 34 Royal Blend, II 156 Royal Crown Cola. See RC Cola.

Royal Royal Royal Royal

Daulton, Ill 611 Family, Ill 149 Lunch, I 495 Velvet, 111148-49,318-19

Royal Worcester, Ill 611 Rubbermaid, Ill 459-62, 560, 591, 593

Ruby Ultra, II 517 Ruffles, I 199-200, 330, 498-500 Russel, II 107 Rustler, II 333, 335 Rutherford Estate, I 265

S.O.S, II 77-78, 485-86, 576-77

654

•

ENCYCLOPEDIA OF CONSUMER BRANDS

Saab, Ill 605 Sailfish, Ill 543-44 St. Brendan's Irish Cream Liqueur, I 28 St. joseph's Aspirin, II 86 St. Louis, Ill 26 St. Marys, Ill 148-49 St. Pauli Girl, I 46-47 Salad Shooter, Ill 420-21 Salada, I 501-03, 586 Salem, 149,88,315-17,404-05,504-06, 623, 639 Salem Lights, I 405 Salem Slim Lights, I 406 Salomon, Ill 258, 260, 456-57, 463-65 Salon Selectives, II 522-23 Samson. See Samsonite. Samsonite, II 544; Ill 8-10, 466-68 Samsonite Classic Attache, Ill 466-68 Samsonite Silhouette, Ill 467-68 Samsonite Streamlite, Ill 467 Samsonite Ultralite, Ill 467 San Pellegrino, I 448 Sanitaire, Ill 132 Sanka, I 360, 396-97, 507-09, 583 Sanyo, Ill 218, 387, 469-71 Sara Lee, 1510-13, 626-27 Saran Wrap, II 487-89 Saratoga, I 624 Saratoga Spring, I 448 Sargento, I 323 SAS, II 52 Sascha, Ill 415 Saturn, Ill 192, 373, 472-75 Saucony, II 38 Savanne,ll181, 249 Savory Classics, I 487 Scallop-A-Roni, I 488 Scattergories, Ill 587-88 Schaeffer, 11411, 413 Schick, II 229; Ill 367-69 Schlitz, I 372-73 Schweppes, 195, 514-16 Schwinn, Ill 476-77, 521, 585 Scope, II 337, 490-92 Scotch Brite Never Rust, II 78, 486 Scotch Tape, II 445, 493-95 Scott, II 496-97 ScotTissue, II 385 Scottowels, II 72 Scrabble, 111478-81, 587, 589 Screen Stars, II 96 Scripto, II 63 Sea & Ski, II 30, 156 Seagram's, I 517-20 Seagram's Coolers, I 518-20 Seagram's Crown Royal, I 517-18,520 Seagram's Five" Crown, 1517 Seagram's Gin, I 221-22, 518, 520 Seagram's Golden Wine Coolers, I 519 Seagram's Imported Vodka, I 519 Seagram's Premium Wine Cooler, I 519 Seagram's Seven Crown, I 97, 517-18, 520 Seagram's V.O., I 97,269,517-18,520 Sealtest, I 71 Sealwrap, II 488 Sealy, Ill 482-84, 498 Sears, Ill 126 Sebastiani, I 266, 570

Secret, II 29-30, 46-47, 366, 478, 498-501, 528-29 SeeQuence, II 55-56 Sega, Ill 22, 360, 485-86 Seiko, II 123-25, 483, 502-04, 531, 541-43 Seiko, Ill 65 Seldane, II 488 Sensitive Eyes Saline Solution, II 55 Sensodyne, II 24 Sensor, II 64; Ill 44 Serena Ultra, II 517 Serenity, II 517 Serta, Ill 483, 498 7UP, 1169,390-91,521-24,525, 532-34,552-53 Shade, II 157 Shades, II 156 Sharp, Ill 65-66, 126, 218, 387, 470, 487-89, 508, 633 Shasta, I 525-27 Sheba, I 635-36 Shedd's Country Crock, I 436-37 Shedd's Spread, 1187 Sheer Energy, II 330 Sherwin~Williams, Ill 198, 394-95, 490-93 Ship 'n Shore, II 283 Shredded Wheat. See Nabisco Shredded Wheat. Silk Reflections, II 256 Silly Putty, II 162; Ill 494-96 Silver Eagle, I 34 7 Silver Tab, II 333-34 Simmons Beautyrest, Ill 483, 497-99 Simply ]if, I 281 Sinex, II 195-96 Singer, Ill 500-03 Sinus Excedrin, II 214 Sixtant shaver, Ill 43 Sizzlers, Ill 231-32 Skedaddle!, II 391 Skin Bracer, II 365, 396 Skin Cancer Garde, II 156 Skin So Soft, II 391 Skippy, I 252, 280-81, 362, 468, 528-31 Slazenger, Ill 117-18 Slice, I 390, 444, 522-23, 532-35, 552-53 Slim-Fast, II 505-07 Slinky, Ill 504-06 Slow-Cooked Homestyle Ragtl, I 476 Smart Ones, I 627 Smart Pop, I 430 Smirnoff, I 26, 265, 269, 271, 536-38 Smith & Wesson, Ill 83, 85 Smith Brothers, II 480-81, 508-09 Smith Corona, Ill 46-47, 507-09 Smithwick's, 1231,233 Smoke-Flavored Spam, I 550 Smucker's, I 310, 539-42 Snapper, Ill 255, 278, 510-12, 573 Snapper Comet, Ill 51 0 Snapp in' Turtle, Ill 510-11 snapple, 1 339, 400 Snickers, I 256-57, 353, 355, 484-85, 543-45 Snowy, 1110 Snuggle, II 186-87

Volume III

Sociables, I 495 Sol' Stroke, II 365 Soflens, II 54-55 Soft & Dri, II 29, 479, 529 Soft Batch, I 301 Soft Scrub, II 67, 132, 555 Soft Sense, II 382, 442, 565 Soho Natural Soda, I 518-19 Sol, I 130 Solo, II 539, 580 Soloflex, Ill 365 Sony, 11165, 126, 128,218,315-16,387, 436-38,513-16,636,639-41 Sony Walkman, Ill 515 Sorrell Ridge, I 540 Soup~for~One, I 92 Southern Comfort, I 274, 546-48 SpaghettiOs, I 112 Spalding, Ill 517-19 Spalding Sports Refresher, Ill 518 Spam, I 549-51 Spam Lite, I 550 Sparkletts, I 447 Speak, I 469 Special Request, I 92 Specialized Bicycles, Ill 477, 520-22, 585 Specialized Stumpjumper, Ill 520 Spectra, Ill 409 Spectra Star, Ill 114-15 Spectrum, Ill 8-9 Speed Stick, II 365-67, 396 Speedo, II 286, 510-12 Spic and Span, II 10, 349, 426, 513-15 Spiral, II 363 Sportade, I 205 Spray 'n Wash, II 554 Sprinkl'ins, I 145 Sprite, I 390-91, 522-23, 525-26, 532-34,552-54 Spruce~Ups, II 426 Spry, I 140-41 Square American Logs, Ill 298 Squeeze Fleischmann's, I 187 55 jaguar, Ill 247. See also jaguar. Sta-Prest, II 333 StainBiocker, Ill 524-25 Stainmaster, Ill 523-25 Stanley, Ill 526-28 Stantog. See Healthtex. Star Brand cream cheese, I 452 StarKist, I 555-57 Starlight Mints, I 67 Stayfree, 11317-19,516-18 Steinway, Ill 529-32, 636 Sterilite, Ill 460 Stetson, II 396 Steuben, Ill 533-36 Stolichnaya, I 4-6, 581 Stopette, II 522 Stouffer's, I J.6-37, 242, 558-61, 573 Stouffer's Lean Cuisine, I 626 Strato, Ill 456-57 Stratolounger, Ill 281 Stride Rite, II 92, 275, 519-21 Stroh's, I 126 Studio, II 346 Sturm, Ruger, Ill 83 Suave, II 265, 382, 447, 522-24 Subaru, Ill 537-40

Durable Goods

Subaru BRAT, Ill 538 Subaru lmpreza, Ill 539 Subaru justy, Ill 539 Subaru Legacy, Ill 221, 539 Sucrets, II 525-27 Sudafed, II 149 Sugar Chex, I 115 Sugar Free A&W Root Beer, I 2 Sugarfree Certs, I 106 Sugarfree Mini-Mints, I 106 Sun Giant, I 567 Sun~Maid, I 566-68 Sunbeam, Ill 37, 93, 541-42 Sundown, II 156 Sunfish, Ill 543-44 Sunkist, I 54-55, 118, 533-34, 562-65 Sunkist Fun Fruits, I 564 Sunkist Orange Soda, I 564 Sunkist Vitamin C, I 564 Sunlight, II 183, 402 Sunny Delight, I 260 Sunsweet, I 567 Super Blocks, Ill 284-85 Super Dough, Ill 397-99 Super Shade, II 156-57 Super Soaker, Ill 357 Superade, I 205 Superior, I 130 SuperMoist, I 54 Superware, II 174 Sure, II 29-30, 46, 366, 396, 478, 500, 528-29 Sure & Natural, II 319 Surf, 1118-19, 538,579 Surf Walker, II 511 Susie Tompkins, II 206-07 Sutter Home, I 9, 52, 214, 569-71 Suzi-Q, I 602 Suzuki, Ill 208, 545-47, 636 Suzuki Samurai, Ill 546-47 Suzuki Sidekick, Ill 250-51, 547 Suzuki Suzumoped, Ill 545 Suzuki Swift, Ill 546 Swan, II 280 Swanson, I 36-37, 559, 572-75 Swatch, 11124, 530-32, 541-43 Sweet 'N Low, I 413 Sweet 'N Low Coffee Liqueur, I 296 Sweet Spots, I 301-02 Sweet Success, II 506 Sweet Unsalted Fleischmann's Corn Oil Spread, I 187 Sweetener 2000, I 413 SweetMate, I 413 Swift Premium, I 80-81 Swinger, Ill 408 Swiss Army Knives, Ill 548-50 Swiss Rolls, I 342 Switch It, Ill 448 Sylvania, Ill 316 Sylvester Putty, Ill 495 Tab, I 481-82 Tabasco, I 576-78 Tacate, I 130 Tagamet, II 552 Tampax, II 428-30, 533-36 Tanqueray, I 221, 233, 579-82 Tanqueray Sterling Vodka, I 579-81

INDEX TO BRAND NAMES

Tanya Hawaii, II 261 Tappan, Ill 551-52 Tappan RL-1, 111552 Tareyton, I 356 Tartan, II 495 Tartar Control Aquafresh, II 23 Tartar Control Crest, II 165-66 Taster's Choice, I 396, 399, 508, 583-85 Tater Pops, I 423 Tater Tots, I 422-23 TaterTwister, Ill 420-21 Tato Skins, I 301 Taurus. See Ford Taurus. Taylor California Cellars, I 266 Teacher's, I 269 Technics, Ill 386, 433 Tecnica, Ill 456 Teddy Ruxpin, Ill 555 Teen Spirit, II 365, 367 Teenage Mutant Ninja Turtles, Ill 553-55 Teenage Mutant Ninja Turtles CereaC I 114 Teflon, Ill 523 Ten*4, II 573 10-K, I 206 Tender Vittles, I 469-70 Tenderleaf, I 586 Tennessee Mud, I 275 Tequila Sauza, I 291 Tetley, I 339, 400, 586-88 Texas Instruments, Ill 556-58 Theracal, II 552 TheraFiu, II 149 Thermos, Ill 80, 559-61 Thinsulate, II 584 '33', I 244 Thomasville, Ill 562-65 Thompson Submachine Gun, Ill 84 3 Musketeers bar, I 353 Three Star, I 347 Thunderbird (wine), I 201-02, 491-92 Thunderbird (car). See Ford Thunderbird. Tic Tac, 1106, 335-37 Tic-Tac-Toe,l112 Ticks Off!, II 389, 391 Tide, 1110-11, 18, 118-19, 132,537-40, 579-80 Tiffany, Ill 566-68 Tilex, II 132 Timber Creek, II 584 Timber Toy, Ill 298 Timberland, II 464 Timex, II 541-43 Tinactin, II 191 Tinkertoy, Ill 297-99, 400-01 Tiq; II 531 Titleist, Ill 117-18 Toastettes, I 31 0 Today's Recipe, I 477 Toddler University, II 275 Tonka, Ill 569-71 Tootsie Rolt I 589-91 Top-Fiite 1000, Ill 518 Top job, II 11, 370-71 Top Speed Pipejammers, Ill 230-32 Toro, Ill 255, 277-78, 511, 572-75 Toronado. See Oldsmobile Toronado. Toshiba, Ill 434, 576-78 Tostitos, I 166

•

655

Total, I 475, 592-94, 634 Totes, II 544-46 Tott's, I 202 Tough Act, II 349 Towle's Bucket Syrup, I 345 Towle's Circus Syrup, I 345 Towle's Log Cabin Maple Butter, I 345 Towle's Log Cabin Maple Syrup, I 345 Towle's Log Cabin Ready Spread, I 345 Town House crackers, I 300, 302 Towne by London Fog, II 342, 344 Toyota, Ill 327-28, 362-63,412, 538-39, 546 Toyota Camry, 111107, 221, 363, 539, 579-80 Toyota Celica, Ill 164, 472-73 Toyota Corolla, 111192, 473-74, 539, 581-83 Trac II, II 64 Trane, Ill 288 Transformers, Ill 553 Treet, I 550 Trek, Ill 477, 521, 584-85 Tri-Buffered Bufferin, II 87 Tricycler, Ill 255-56 Trident, I 336-37, 595-97 Trigesic, 11214 Trilium, II 22 Triple Crunch, I 101 Triple Protection Aquafresh, II 23 Triples, I 314 Triscuit, I 393, 495 Triumph Hosiery. See Danskin. Trivial Pursuit, Ill 479, 586-89 Trojan Condoms, II 30, 547-50 Trojan-Enz, II 548 Trammer's Red Letter, I 373 Tropical Blend, II 156 Tropicana, I 377-78, 519-20, 598-601 Truce, II 557 True brands, I 404 True Temper, Ill 422, 527 Tucker, Ill 460 Turns, II 352, 373, 551-52 Tuna Helper, I 54 Tupperware, Ill 590-93 Turtle Wax, II 311, 553-56 Tuscany, II 26-27 Tuscany Per Donna, II 28 20 Mule Team Borax. See Boraxo/20 Mule Tearn Borax. Twigs, I 495 Twinkies, I 342-43, 602-04 Twinkies Lights, I 602-03 Twist-A-Rani, I 488 Twister, Ill 356, 594-95 Twizzlers, I 485 Tylenol, 117-9, 14, 17, 21,59-60,86, 149,214-15,557-60,570 Tylenol Cold, II 559 Tylenol Extra-Strength Antacid, II 559 Tylenol PM, II 215, 559 Tylenol Sinus, II 559 Tyr, 11511-12 Tyson, I 446, 605-07 Ultimate 200, I 627 Ultra-Brite, II 135-36, 142, 165 Ultra Slim-Fast, I 626

656

•

Volume III

ENCYCLOPEDIA OF CONSUMER BRANDS

Ultra Tide, II 119 Ultra-Wheels, Ill 447-48 Uncle Ben's, I 608-09 Uncle Ben's Country Inn, I 488 Underalls, II 330 Underwood, I 610-12 Uneeda biscuits, I 183, 425, 495 Union-Ails, II 326 Union Suit, II 94-95 UNIVAC, Ill 238-39 Utz, I 330 Uzi, Ill 85 V-8, 1613-14 V.I.P. Special Reserve, II 233 V.I.P. Special Reserve for Men, II 232 Valvoline, 11415,454 Valvoline 1-2-99, II 573 Van de Kamp's, 1466,615-18 Van Heusen, II 32-33, 259, 561-63 Van illy Crunch, I 100 VapoRub. See Vicks. Vaseline, II 442, 564-66, 569 Vaseline Intensive Care, II 289-90, 382, 443, 564-66 Vaseline Medicated Lip Therapy, II 565 Veg-min, I 613 Vegetable Thins, I 495 Velcro, II 567-68 Velveeta, I 452, 619-21 Velveeta Shells and Cheese, I 620 Vermont American, Ill 527 Vespre, II 517 Vibrance, II 522 Viceroy, I 356 Vicks, 11480-81, 508-09, 569-71 Vicks Formula 44, II 570 Vicks 44D, II 570 Vicks Magic Croup Salve, II 569 Victor, Ill 386 Vinegar Windex, II 576-77 Virginia Slims, 1316-17,404,406, 622-24 Visible Air, II 377-78 Visions, Ill 91, 442 Vista, Ill 443 Viva, I 205 Vive Ia Dijon, I 230 Vivid, II 339 Vivitar, Ill 182 Voila, I 469 Volkl, 111212 Volkswagen, Ill 70, 362, 416, 546 Volkswagen Beetle, 111163,404,416,581, 596-99, 600-03 Volkswagen Cabrio. See Volkswagen Golf. Volkswagen Cabriolet. See Volkswagen Golf. Volkswagen Golf, Ill 404, 581, 600-03 Volkswagen Rabbit. See Volkswagen Golf. Volvo, Ill 221,311,546,604-06 Vuarnet, II 461

Walkman. See Sony Walkman. Wall hide, Ill 395. See a/so Pittsburgh Paints. Wamsutta, Ill 544

Waring & LaRosa, I 466 Warner's, II 355 Water Babies, II 155, 157 Watercolors, II 124 Waterford, Ill 534, 607-09, 610, 612 Waterman, II 408-09 Wave, II 132 Waverly, I 495 WD-40, II 572-74 Wear-Dated, Ill 525 Wearever, II 178 Weatherbeater, Ill 119-20, 199, 394-95, 491 Wedgwood, Ill 290, 609, 610-12 Weebles, Ill 400 Weetabix, I 395 Weight Watchers, I 241, 440, 511, 560, 574, 625-28 Welch's, I 539-40, 629-31 Welch's Orchard, I 631 Wesson, I 362 West Bend, Ill 420 Westinghouse, 111613-16 Wethersfield, I 423 Wetordry, II 494 Wheat Chex, I 114 Wheat Thins, I 495 Wheatables, I 300 Wheaties, I 207, 592, 632-34 Wheatsworth, I 495 Wheel Horse, Ill 573 Whirlpool, 111176,325-26,470,617-19 Whiskas, I 635-37 Whiskas CatMilk, I 636 Whiskas Cocktail, I 636 Whiskas Crunch, I 636 Whiskas Dry, I 635 Whiskas Exelpet, I 636 Whiskas Expert Diet, I 636 WhiSkas Select Cuts, I 636 Whiskas Select Entrees, I 636 White Grenache, I 214 White Levi's, II 333 White Rain, II 477 Whitney's, I 303, 306, 655 Whole Wheat Ritz, I 494 Wholesome Choice cookies, I 438 Wholesome 'N Hearty oat bran, I 137 Wiffle Ball, Ill 620-21 Wiffle Baii-0-Matic, Ill 620 Wiffle Flying Saucer, Ill 620 Willys Overland, Ill 68 Wilson, 114; 111117-18,212, 425~26, 622-24 Winchester, Ill 83-85 Windex, 11193, 514, 575-78 Windex Clear, II 576-77 Wings, II 232-34 Winnebago, Ill 625-27 Winston, I 49, 88, 316-17, 352, 356-57, 404-05,504-05,638-40 Wise, I 328-29, 641-43 Wisk, 1118-19, 118-19,537-39,579-81 Wonder Bread, I 602-03, 644-46 Wonder Light, I 644, 646 Wondra, II 565 Woodbury's Facial Soap, II 289-90 WordPerfect, Ill 305, 343, 628-31 The Works, II 194

World Vac, Ill 133 Wrangler, II 245, 296, 327, 332-35, 582-84 Wright Blocks, Ill 297 Wrigley's, I 647-49 Wrigley's Doublemint gum, I 647 Wrigley's Extra sugar-free gum, I 649 Wrigley's Freedent gum, I 648 Wrigley's Hubba Bubba bubble gum, I 649 Wriglels juicy Fruit gum, I 647 Wrigley's Orbit gum, I 649 Wrigley's Spearmint gum, I 647-48 Write Brothers, II 62-63, 409 Wyler's, I 320, 650-53

INDEX TO COMPANIES AND PERSONS

Xerox, Ill 445, 632-34 Yamaha, Ill 65, 208, 225, 425, 529-30, 546-47, 635-38 Yamaha Disklavier, Ill 637 Yamaha Electone, Ill 636 Yamaha Saltwater Series, Ill 637 Yamaha Traii-DTI, Ill 637 Yoplait, I 144, 654-56 York Peppermint Pattie, I 83 Yuban, I 190, 396, 507 Yves Saint Laurent, II 33, 139, 232, 283, 296

Z-Nith, Ill 640. See also Zenith. Zenith, 111126,314-15,433,436,438, 639-42 Zest, II 585-86 Zesta, I 300 Zino Pads, II 189 Ziploc, II 239-40, 488, 587-88 Zippo, II 589-91 Zud, II 145 Zzzingers, I 285

Listings are arranged in alphabetical order under the company name; thus Philip Morris Companies lnc. will be found under the letter P. Definite articles (The) that precede the name are ignored for alphabetical purposes. The index is cumulative with volume numbers printed in bold type.