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3rd International CSRCOM Conference Ljubljana, September 17-19, 2015
CALL FOR PAPERS
Conference theme introduction After two very successful conferences, in 2011 (Amsterdam, the Netherlands) and 2013 (Aarhus, Denmark), the time has come to invite you to a 3rd CSR COMMUNICATION CONFERENCE to be hosted by the University of Ljubljana, held in September 2015 in Ljubljana (Slovenia). With universally high CSR expectations of various stakeholders communicating CSR efforts has never been more important as it is today. In the last few years the attention given to CSR communication has expanded rapidly. On one hand this is shown in the increasing numbers of scholarly research studies dedicated to different aspect of CSR communication, and on the other in the progressively visible communicative practice of CSR. In the 2013 study by KPMG, which continuously monitors CSR communication and reporting of the world's biggest corporations, it is indicated that CSR communication has become a mainstream business practice worldwide with 93% of the world's largest corporations engaging in different CSR communication practices and reporting. In addition, biannual CONE 2013 global CSR study among consumers shows that nine in ten global consumers (91%) are eager to hear about CSR initiatives and progress. CSR communication can be defined as a process of anticipating stakeholder expectations, articulation of CSR policy and the managing of different communication tools designed to provide true and transparent information about a company or a brand's integration of its business operations, social and environmental concerns, and interactions with stakeholders. As such for many corporations, CSR communication has become a balancing act between the interests of the organization and its varied stakeholders.
CSR practices and how to engage them in dialogues by pursuing dynamic, interactive communication.
at the conference.
Session proposals should include a short description of the session theme and its relevance, list of session participants and Targeted at academics and practitioners, the organizers hope the conference will provide a short abstracts of their contributions. wonderful opportunity for academics and professionals to network, discuss, debate and Successful authors will present their papers at exchange ideas and viewpoints in the one of the conference and all competitive papers accepted for the conference will be reviewed Europe's greenest and most lively capitals, for Corporate Communications: An Ljubljana. International journal (CCIJ). The conference will consider both full competitive and We are inviting scholars to submit their empirical and conceptual work on the broad working papers. theme of ethical positioning of the Please note that all papers must conform to organization, and the use of communication the format instructions and will be subjected in its broader essence to participate in this to formal blind review. Authors will be unique event in the picturesque city of Ljubljana. Relevant subtopics include, but are notified of acceptance, rejection or suggested modifications as soon as the review processes not restricted to, the following: have been completed. Acceptance of a paper - CSR in social media context means that the author (or one of the authors) - Different aspects of “CSR washing” will present the paper at the conference. - Cause related marketing and other communication practices to consumers - Critical views on corporate marketing Submission dates practices - Environmental aspects of CSR Your short structured conference abstracts communication following the CCIJ abstracts' form or session - Tools for communicating CSR proposals should be submitted online by - CSR communication best practices February 25, 2015 via the conference - SME perspectives on CSR communication website. - Internal and external aspects of CSR communication February 25, 2015 - Deadline for abstracts - International aspects of CSR and session proposals communication March 30, 2015 - Feedback on abstracts and - Organizational aspects of CSR session proposals and selection for communication conference - Theories related to CSR communication. June 15, 2015 - Deadline for extended abstracts, working papers or competitive Pre-conference event: PhD seminar for papers students in Corporate and CSR July 15, 2015 – Feedback on extended Communication abstracts, working papers and competitive papers A special seminar/section for Ph.D. students September 1, 2015 – Deadline for final will also be organized and will take place versions of extended abstracts, working prior to the conference, on September 16 & papers or competitive papers submitted for 17, 2015. The seminar will be dedicated both conference proceedings (note that to corporate and CSR communication themes. competitive papers will be considered for More information for PhD students will be CCIJ special issue) available on the conference website. November 30, 2015 - Feedback on full papers and beginning of the selection process for Conference submissions special issue October 2016 - Publication date of CCIJ In collaboration with “Corporate special issue on CSR Communication Communications: an International Journal”, we invite academic researchers and Other important information is available on educators, particularly in the field of the conference website and via social media Corporate Communication, Marketing, where the conference venue, relevant dates, Management and Organizational Studies, as conference fees, and invited speakers will be well as practitioners seeking information and announced. knowledge on CSR communication to participate in dialogue and set trends. Guest editors
Globally operating organizations are involved in a wide variety of projects to support the communities in which they are operating in various ways. Many of these organizations also claim that sustainability and responsibility are included in their identity profile as a strategic business orientation. Here, communication experts who can be seen as a link between the organization and its stakeholders often assume responsibility for CSR-related issues and are also responsible for preventing the attempts to over-communicate and exaggerate in CSRrelated messages. The research repeatedly shows that consumers and other stakeholders demand the CSR messages to be honest and This conference and subsequent journal clear. sspecial issue will consider both theoretical and empirical papers and extended abstracts With becoming more and more informed, for review, and ideas for session proposals are stakeholders are also more involved and more welcomed. The objective of special sessions eager to participate in shaping CSR is to acquaint educators and researchers with discourses, which is mainly done using social new perspectives, theories, and provocative media. Hence, businesses must embrace the ideas. In submitting special session proposals, new reality and think about how these the organizer and listed participants request different voices can help them improve their that, if accepted, they all register and appear
Wim Elving, University of Amsterdam Urša Golob, University of Ljubljana Klement Podnar, University of Ljubljana Anne-Ellerup Nielsen, Aarhus University Christa Thomsen, Aarhus University For more info. please contact:
[email protected].
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