The Design Process: A Pyramid by William Newton on medium.com https://medium.com/@willdjthrill/the-design-process-a-pyramid-c77135c177d4
FIND THE MISSION / SOUL Everybody has a mission/purpose Find your client’s mission Adopt their mission as your own
DEVELOP USER STORIES Understand how users interact with the site Follow logical steps to get to info Research user habits and patterns
CREATE THE LOOK & FEEL Mission + Function = Knowledge Having knowledge informs design Use type and color for hierarchy Use imagery for depth and meaning Use icons for visual cues
EXECUTE
EXECUTE Some call this a launch Start of the problem flood Always something missed
ADD PIZZAZZ Animations Button states :hover, :focus, :active Smooth out transitions Add subtle elements