Advertising and Sales - Opinto-opas

Metropolia Business School LC10 Course name

Advertising and Sales

Course code

LC00AA14 (Implementation 2001)

ECTS

3

Lecturer

John Greene

Year of study

2

Semester

Autumn 2011

Language of tuition English Assessment (grade OR pass/fail)

R & D points (0‐100)

Objectives

Content

Prerequisites

Grade, 0‐5 15 The course aims to increase students’ knowledge of sales and advertising techniques and provide students with the knowledge and ability to perform sales presentations. By the end of the course, the student will be able to: ‐ Understand advertising and advertising techniques ‐ Understand sales and sales promotion techniques ‐ Understand the requirement and techniques of a sales role and have the ability to use those techniques ‐ Develop and carry out a sales pitch & presentation First year basic business studies

Other qualifications English Language Proficiency Recommended reading Teaching and learning strategies Teaching methods and student workload (hours)

Confirmed at the beginning of the course The course consists of lectures and presentations Lecturers 35 hours Presentations 5 hours Assignments & Team work 38 hours 1|Page

Assessment weighting and grading (%)

Class attendance 10% Presentation 35% Assignment 35% Quiz 20% The standard Metropolia grading scale of 0‐5 will be utilised with the following table detailing criteria for the awarding of the grade: Grade Percentage Explanation /points 5 90‐100 Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination 4 80‐89 Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions 3 70‐79 Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2 60‐69 Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 1 50‐59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0‐49 Fail 30‐49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0‐29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time *As per Metropolia Business School guidelines, students need to be present in at least one of the first to lessons in order to confirm their presence on the course. Students are permitted to be absent from a total of 3 classes of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a deduction from the final grade or dismissal from the course.

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Competences of the degree programme

Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence

Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad‐based business application

Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Metropolia Business School Elective course Course name

Branding

Course code

LX00AD01 (Implementation 2001)

ECTS

5

Lecturer

Krystal Sirota

Year of study

1‐3

Semester

Summer studies (23 May – 10 June 2011)



Objectives

Content

Grade, 1‐5 0 The course will highlight the importance and complexity of branding. A socio‐cultural approach will be taken in addition to the cognitive, information‐processing approach to branding which currently reigns supreme. At the completion of the course, students will:  be familiar with the socio‐cultural meaning of brands, brand equity, and key topics related to managing a brand  recognize the importance of successful branding as a means to add customer value and provide protection from price competition and pressures towards commoditization  have developed her/his critical thinking abilities through the use of assigned readings (based on peer‐reviewed journal articles) and discussions  understand the tools needed for carrying out a brand audit  have acquired collaborative team and group working skills The course will take a look at the following topics:  Introduction to Branding  Understanding socio‐cultural meaning of brands  Emotion and Brands  Symbolic meaning of brands  Cultural meaning systems and brands 1|Page

  

Brand equity Auditing and measuring brand equity Brand strategies

Prerequisites

Introduction to Marketing

Other qualifications English Language Proficiency

Recommended reading

Teaching and learning strategies

Teaching methods and student workload (hours)


Elliott, R. H. and Percy, L., 2007. Strategic Brand Management. Oxford University Press: Great Britain. Keller, K. L., 2008. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 3rd ed. Pearson Education Inc.: Upper Saddle River, NJ. Laforet, S., 2010. Managing Brands: A Contemporary Perspective. McGraw‐Hill Education: Berkshire. Additionally, websites and journal articles will be assigned as reading material throughout the course. A variety of methods will be used for the course including lectures, class and group discussions, assigned readings, in‐class exercises, a team project and an exam. Students are required to participate by reading the assigned material, completing the in‐class exercises, participating fully in the team project and successfully passing the exam. The team project assignment is to conduct a brand audit. Students will receive an example brand audit from Keller’s Strategic Brand Management text and will receive more detailed instructions at the start of the course. The brand audit project will be carried out over the duration of the course and is to be completed by the final class date. The course is 5 ects which represents 134 hours of work for the student. Work is allocated as follows: Lectures and in‐class exercises 42 hours Brand Audit (team project) 40 hours Individual reading, research 25 hours Exam 3 hours (for actual exam) 25 hours (for prep) Brand Audit (team project) 45% Exam 30% Active participation/attendance 25%

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Metropolia Business School LB11, LC11, LD11 Course name

Business Communication 1

Course code

LD00AA03 (Implementation 2010, 2011, 2012)

ECTS

3

Lecturer

Louise Stansfield

Year of study

1

Semester

Spring 2012



Objectives

Content

Grade, 0‐5 10 By the end of the course, students will: ‐ understand the essential principles of audience‐centred business communication ‐ be able to produce accurate, clear and well‐written business messages in a variety of media and for various audiences ‐ be able to adapt style and tone according to the various communication patterns, channels and styles used in companies and real‐life situations ‐ know how to structure and deliver effective audience‐centred business presentations. The course introduces students to the importance of effective communication in a business context. Students will be given opportunities to develop their professional and interpersonal communication skills both orally and in writing. The main focus of the course and methodology is combining theory with practice in and out of the classroom and for both oral and written business communication. Students will learn theory in class and apply this in practice in by completing several business writing tasks, taking part in an office simulation and delivering an audience‐centred presentation which is filmed for evaluation purposes. Written tasks can be included in the student’s personal professional development portfolio. 1|Page

Writing for business (Routine written messages and documents, internal and external communication) Writing for academic purposes (portfolio), writing process Communication process, verbal and non‐verbal communication, introduction to intercultural communication, oral skills, communication topics Presentation skills Giving and receiving feedback Self‐analysis & document critique techniques Prerequisites

Gateway to Business Studies


Recommended reading


Bovée Courtland L, Thill John V (2011) Business Communication Today Eleventh edition Global edition Pearson Prentice Hall Dignen Bob (2007) Fifty ways to improve your Presentation Skills in English … without too much Effort Summertown Publishing Emmerson Paul (2004) email English Great Britain Macmillan Stansfield L, Eerola T, Munne J (2009) Win Win English for your business career EDITA, Finland Taylor Shirley (2005) Communication for Business A Practical Approach 4th Edition Pearson Longman Taylor Shirley (2004) Model Business Letters, E‐mails & Other Business Documents 6th edition FT Prentice Hall This course uses a variety of methodologies appropriate to the communication topic under discussion. In the first half of the course, students will be given opportunities to combine theory and content of class seminars with practical exercises on a weekly basis. Students also experience a taste of working life in the “Day in the office” simulation in which they write a variety of business messages under pressure in a professional environment. Course exercises can be added to the student’s personal portfolio. Students' work on developing their presentation skills in workshops and by giving an individual presentation which they analyse. Students will receive and give feedback enabling all course participants to recognise their strengths and weaknesses and develop as the course progresses.

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Students will be expected to attend classes and participate actively in all aspects of the course throughout the semester ‐ in class seminars, workshops, the office simulation and student presentations. All weekly writing tasks and assignments must be completed regardless of missing class. Full instructions for each task, the portfolio and presentation are given separately. 3 credit course = 78 hours of student workload which can be broken down as follows: Contact classes ‐ 36 h Individual research/reading – 10 h Weekly exercises, research and completion of the portfolio ‐ 20 h Presentation ‐ 12 h Assessment weighting 50% = Portfolio 30% = Individual presentation and assessment of presentation skills 10% = Active participation, meeting deadlines, course attendance etc. 10% = A “Day in the Office” simulation As this is a skills based course, assessment is complex and has been designed to reflect how the students have understood, applied and articulated concepts and information in practical, simulated working‐life contexts both verbally and in writing. Communication skills cannot be assessed in an end of term exam for instance. Full details of the assessment criteria for the presentation and portfolio components are given separately. Students are expected to use literature sources of an appropriate nature and reference these appropriately in the portfolio and presentation analysis. Plagiarism will be heavily penalised. 5 = Excellent performance in all elements of the course: shows interest and motivation in all class activities and course assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student’s individual course portfolio and presentation analysis are highly professional, complete, show originality and fully demonstrate the student’s motivation and ability to write clear and effective business messages. The student follows the instructions and is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis. 4 = Very good overall performance or excellent in one and very good in another element of the course: shows interest and motivation in all class activities and course assignments, applies and articulates concepts and information very well both verbally and in writing. The portfolio and presentation analysis are professional and complete and follow the instructions. Very good presentation delivery and analysis. 3|Page


3 = Good overall performance: shows can apply and articulate concepts and information well both verbally and in writing, certain areas of the presentation task and/or portfolio require further attention; shows appropriate level of interest and motivation in all class activities and course assignments. 2 = Satisfactory performance: has completed all elements of the course and can apply and articulate concepts and information both verbally and in writing but may not have made enough effort. Certain areas of the presentation task and/or portfolio are lacking in detail and require further input. The student could have demonstrated more interest and motivation for class activities and course assignments. 1 = Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall, the presentation task and/or portfolio are weak and require further input. The student has demonstrated little effort, interest and motivation for class activities and course assignments. 0 = Fail: has not attended the course or failed to complete one or all assignments, has not met the basic requirements to pass the course. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence



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Business Communication 2

Course code

LX00AA51 (Implementation 2004, 2005, 2006)

ECTS

3

Lecturer

Louise Stansfield

Year of study

2

Semester

Autumn 2011



Objectives

Content

Prerequisites

Grade, 0‐5 25 By the end of the course, students will have further developed their communication skills for business. They will be able to write competitive employment documents such as a CV, letter of application, a professional profile and know the principles of the job application process. They will be able to perform effectively in an interview context. Students will develop advanced business writing skills producing accurate, carefully edited and well‐presented formal documents such as a business report, agendas, minutes etc. This course will build on the basic skills and competencies acquired in Business Communication 1 with emphasis on career orientation, writing job applications, performing in job interviews and writing high‐quality professional documents and business reports. Gateway to Business Studies, Business Communication 1


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Recommended reading

Bovée Courtland L, Thill John V 2011 Business Communication Today Eleventh edition Global edition Pearson Prentice Hall, especially chapters 11 – 15 and chapters 18 ‐ 19 Bolles Richard N 2010 What Color is Your Parachute? 2011: A Practical Manual for Job‐Hunters and Career‐Changers Ten Speed Press Faust Bill & Faust Michael 2006 Pitch Yourself 2nd edition Prentice Hall Innes James 2009The CV Book Your definitive guide to writing the perfect CV Pearson Innes James 2009 Brilliant Cover Letters What you need to know to write a truly brilliant cover letter Pearson

Innes James 2009 The Interview Book Your definitive guide to the perfect interview technique Pearson



Assessment weighting and grading (%) Competences of the degree programme

Jackson Tom 2004 The Perfect CV Piatkus Students will be expected to participate actively in all aspects of the course throughout the semester; in the interview simulation, seminars, workshops and CV and writing consultation sessions. Students will design and work on producing high‐quality business documents either individually or in groups. 3 credit course = 78 hours of student workload which can be broken down as follows: Contact classes ‐ 36 h Individual research/reading/career orientation work on individual job application, profile, CV and letter – 24 h Simulation ‐ 3 h Business Report ‐ 15 h 50 % Career orientation – includes all written tasks: CV, letter of application, skills analysis, profile 10% Simulation interview 10% Class participation and attendance 30% Professional business writing: report and other documents 30% Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence

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Business Ethics

Course code

LX00AA34 (Implementation 2035,2036)

ECTS

3

Lecturer

Pertti Vilpas

Year of study

2

Semester

Spring 2012



Objectives

Content

Prerequisites

Grade, 0‐5 10 Upon completion of this course, the student will be able to: ‐ Give an account of the concept of ethics in an international, global, multicultural business context ‐ Recognize and identify, discuss and analyze ethical issues that arise from international business and globalisation ‐ apply relevant ethical theories to ethical issues in international business ‐ devise and justify approaches for responding to the ethical issues and dilemmas ‐ Increase awareness of the ethical challenges both individual and corporate ‐ that arise from international business and globalisation Business ethics ‐ Involve the efforts business organizations undertake to meet their responsibilities both as economic, social and environmental agent ‐ Social and moral responsibilities through pressure exerted by their stakeholders, customers, stockholders and employees ‐ Responsibility of managers for the integration of business ethics into organizational decision‐making First year of business studies

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Will be announced later International Project Week: orientation, lecturing, group work, other classroom activities, assignments Orientation 15h Interactive lecture 15 h Guided assignments 15 h Homework and individual study 18 h Poster session 15 h Grading is based on quiz, participation in the class, group works, assignments and final day presentations. The weights of parts depend on teaching approach and visiting lecturers. 1 (Satisfactory), this means that the student's performance shows enough understanding of basic Business Ethics to merit a pass grade but requires some effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance shows good understanding of Business Ethics but shows limited skills in identifying and analyzing ethical issues in business. 5 (Outstanding), this means that the student's performance shows very strong understanding of Business Ethics and also shows good skills in identifying and analyzing ethical issues in business. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence



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Metropolia Business School LB11, LC11

Course name

Business Law in Practice

Course code

LX00AA52 (Implementations 2001,2002,2003)

ECTS

3

Lecturer

Rosli Kamarul-Baharin

Year of study

1

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0 – 5

(grade OR pass/fail)

R & D points (0-100)

Objectives

Content Prerequisites

0

By the end of the module the student will be able to: * identify the legal issues relevant to international business * apply the legal principles relevant to contracts of carriage * apply the tools for managing risk in carriage including insurance * understand the use of payment modalities and negotiable instruments * outline the basic principles of international intellectual property protection * apply the legal principles relevant to claims for compensation * understand the main principles of labour and employment * understand the mechanism for international taxation The module explores the legal issues and practices which are necessary for the conduct of international business. First year course, no prerequisites

Other qualifications English Language Proficiency Recommended reading Teaching and learning strategies

Literature and Reference listings are subject to change according to current needs. The lecturer will notify of any changes. The module will consist of lectures, student presentations, discussions and small group work as needs may require. Students will be given original texts in the form of case reports, treaty provisions and other 1|Page

documents to examine. It is intended that the teaching and learning methods will comprise a substantial element of student participation. Students will be expected to carry out prescribed reading or research to enable them to actively participate in class activities.


Tuubi will be used extensively as a teaching tool and learning resource. Assignments – 15 hours Self-study and reading – 12 h Lectures – 36 h Projects – 15 h

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In order to pass this module the student must obtain a minimum of 40% from the composite grade for the module (100%). The assessment weighting is stipulated below. Assessment 1 50% Assessment 2 50% Attendance Students are permitted to be absent from a total of 20% of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a total of 10% deduction from the final grade. Grade Percentage /points 5 90-100


4

80-89

3

70-79

2

60-69

1

50-59

0

0-49

Explanation Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time

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Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Metropolia Business School LB11, LC11, LD11

Course name

Business Mathematics

Course code


ECTS

3

Lecturer

Kevin McIntire

Year of study

1

Semester

Spring 2012

Language of tuition

English

Assessment (grade OR pass/fail) R & D points (0-100)

Grade, 0-5 0

This course has been designed to give students an understanding of basic mathematical analyses needed in business. Objectives

Content

Aims to enable students to develop their mathematical skills and understanding through realistic business problems and prepare for further study of quantitative methods. It also aims to revise and enhance knowledge of mathematics and give examples of applications of business mathematics. By the end of this course, the students should be able to: - Solve problems that involve index numbers and real changes - Apply interest and compound interest to the problems of business application - Calculate loan/mortgage repayments and outstanding principle - Construct a linear equation and plot linear graphs - Use the results of mathematical calculations to help evaluate various options in reaching financial decisions, whether personal or business-related - Use the Excel software for mathematical analysis The course will be taught through lectures and exercises. Microsoft Excel is used during the course

Prerequisites

First year course, no prerequisites

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Other qualifications

English Language Proficiency Business Math For Dummies (E-book) Sterling, Mary Jane Publisher: Wiley

Recommended reading

http://site.ebrary.com/lib/metropolia/Doc?id=10248911&ppg=1 Microsoft Office Excel 2007 Formulas and Functions for Dummies (E-book) Bluttman, Ken Aitken, Peter G. Publisher: Wiley http://site.ebrary.com/lib/metropolia/docDetail.action?docID=10226858&p00

Teaching and learning strategies Teaching methods and student workload (hours)

Interactive lecture, guided assignments, final exam Lectures Homework and individual study Final exam Homework 40 % Final exam 60 %

Grade Percentage /points 5 90-100


4

80-89

3

70-79

2

60-69

1

50-59

0

0-49

33 h 42 h 3h

Explanation Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time 2|Page



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Contemporary Economic Issues

Course code


ECTS

5

Lecturer

Michael Keaney

Year of study

2

Semester

Autumn 2011 and spring 2012



Objectives

Content

Grade, 0‐5 0 Upon completing this course the student will: ‐ Understand the importance of appropriate research techniques ‐ Understand in greater detail the various aspects of economic policy ‐ Understand the economics of inequality Students will be able to ‐ Make full use of available information sources ‐ Apply rigorously the standard academic report‐writing conventions ‐ Conduct economic analysis of contemporary social and economic problems ‐ Relate economic theory to policy and practice Analysis of economic statistics Political economy of the firm Industrial economics and policy Urban and regional economics Taxation and fiscal policy Regulation and market failure Understanding the impacts and dilemmas of government economic policy Research methods , preparation for dissertation and report writing 1|Page

Prerequisites

Introduction to Economics 1, Introduction to Economics 2



Alan Griffiths and Stuart Wall (2007), Applied Economics: An Introductory Course, 11th ed., Harlow: FT Prentice Hall (ISBN 0‐273‐ 70822‐3) Lectures, seminar discussion, individual and group assignments, presentations, final exam Lectures 30 hours Seminar discussion 10 “ Self‐directed learning 65 “ Group project 23 “ Final exam 2 “ Individual essay 25% Group project 25% Final exam 50% Grade Percentage Explanation /points 5 90‐100 Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination 4 80‐89 Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions 3 70‐79 Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2 60‐69 Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 1 50‐59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0‐49 Fail 30‐49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0‐29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time 2|Page





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Metropolia Business School LD09 Course name

Contextual Decision Making

Course code

LX00AB19 (Implementation 2000)

ECTS

5

Lecturer

William Simcoe

Year of study

3 or 4

Semester

Autumn 2011, Spring 2012



Grade, 0‐5 70

Objectives

Upon course completion, the student will know how to assess situations; better understand how to apply marketing tools to organize & analyze key information; can better define opportunities & problems; identify & evaluate alternative courses of action; evaluate past deployed strategies and develop new ones; understand the decision making process; s/he will understand the psychology of today’s advertising and the problems for society associated therein; will know more about international corporate behaviour – the different companies’ marketing, management, and ethical behaviors, etc.; the student will have better knowledge of how to analyze business cases and situations – will better understand the usefulness of Marketing Research in certain situations; and understand on an even higher level than before, how all aspects of business are important in formulating strategic plans – and especially in implementing them. Upon course completion, the student will have problem solving skills; be able to write up a competent “white paper” or case study; will have a more active marketing terminology lexicon (learned in previous Marketing courses); will be more practiced in presentations, search‐and‐ find online research; will have worked in teams and so created consolidation and further development of existing disciplinary 1|Page

Content

knowledge through application in a real life situation. This course exams closely cases of Marketing, International Marketing, Entrepreneurship, Ethics, Corporate Strategy and other courses in a business curriculum; it shows a connection to the Marketing Process through its situational analyses of cases and other examples of business behaviour; it allows more application of the terminology learned in other courses; it also shows situational analysis decision‐making process connection to Marketing Research; it provides further example (through the cases et al) for courses on Ethics, Management, Organizational Behaviour, and so on; it further develops skills learned in writing and Business Communication , and IT courses (through writing, teamwork and presentation). Related competencies of the degree programme There is a micro‐, mezzo‐, and macro‐approach to each course, so the interrelationships with the rest of the business curriculum, the field itself, as well as the community, are quite explicit, and therefore most competencies and knowledge elements listed in the “Competencies of the Degree Programme” section are at least addressed if not stressed. The course on a micro‐level covers specific theories, terms and tools within the “Marketing System” and/or within that subject’s particular area of study (whether Basic Marketing, International Marketing, Marketing Research, Entrepreneurship, Corporate Strategy, etc. – all have specific bases of orientations, models, theories and processes); on a mezzo‐level it handles its connection to other courses of the curriculum and often offers cross‐boundary projects; and on a macro‐ level the programme handles larger issues such as ethical considerations, life‐long learning, cross‐cultural and cross‐functional perspectives, long term sustainability, community development, and so on). As a result, specific, as well as deeper and broad‐based methods, applications and experiences are covered, while the different competencies (whether developmental, social, communicative, etc.) are nurtured. Decision Making in Different Contexts ‐ Organizational Behavioral Contexts ‐ Situational Analysis ‐ Considering the Cultural Manifestations, i.e. PESTLE factors Case Study Analysis and Writing Experiential Marketing Theory & Cases Team Project – Case Research & Presentation The Management Game – given options as Managing Director – must choose best ‐ Ethical Considerations in Business (theory, contemporary issues, cross‐ cultural perspectives); Ethical Analysis 2|Page

Prerequisites

Two years of business studies


Recommended reading




Experiential Marketing, Bernd Schmitt (Free Press, 1999) Global Marketing Management: Cases & Readings, 3rd Edition, Buzzell, Quelch, Bartlett (Addison & Wesley, 1995) Cases in European Marketing Management, Quelch, Kashani, Vandermerwe (Irwin, 1994) Applications in Human Resource Management, 2nd Edition, Nikomo, Fottler, McAfee (PWS‐Kent 1992) International Marketing Strategy: Contemporary Readings, Doole & Lowe (Thomson Business Press, 1997) The Marketing Case Book: Cases & Concepts, Dibb & Simkin (Routledge, 1994) Cases in Marketing Management & Strategy: An Asia‐Pacific Perspective, Quelch, Siew, Swee, Chin (Prentice Hall, 1996) Principles of Marketing, Kotler, Prentice Hall, (or equivalent) International Marketing (any textbook option with cases) The overall strategy is to, in the short‐term, create cognitive dissonance by which the students realize that there is a difference between what they know and what they should know about the subject, then provide an orientation basis by which the students may immediately start to resolve their dissonance, and in the long‐term, to provide material, tools, reviews and overviews to further build competence on a micro level (in the subject), on a mezzo‐level (in the field of business), and on a macro‐level (in life in general and for life‐long learning). Though it may be more a matter of tactics, I will mention here that as my curriculum of different courses progresses (Intro Marketing to International Marketing, then Marketing Research, Project Management, Entrepreneurship and Contextual Decision‐Making), the R&D element increases, the management and application requirements increase, and the level of competence expected and the level of difficulty go up as well. Lectures, Readings, Discussion, Examples, Assessment Tools Team Project Lectures: 30 hours Reading & Writing Assignments: 40 hours Project: 30 hours Student Individual Development: 30 hours Total: 130 hours Assignments .40 Partly R&D applied Final Case Analysis .40 R&D applied Team Work & Presentation .20 R&D applied 1 (Satisfactory), this means that the student's performance is sufficient 3|Page


and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence



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Conversation in English

Course code

LX00AB01 (Implementation 2008, 2009)

ECTS

3

Lecturer

Maritta Karppinen

Year of study

Any

Semester




Objectives

Content

Prerequisites

Grade, 0 – 5 0 Practicing using English in business situations and being able to express oneself. The students will develop their oral business English and increase business vocabulary. Also the students will be able to understand professional business finance and macroeconomic texts. Review of English texts and discussing business topics. Studying business topics and articles with emphasis on discussion and telling your opinion. Communicative exercises using articles, role plays and case studies. Competence in the usage of business English. Upper secondary level English studies

Other qualifications Recommended reading Teaching and learning strategies Teaching methods and student workload (hours)

English for Business Studies, Cambridge University Press, 2006 Contact teaching: teacher guided communication, group, pair and individual assignments, text analysis and production. Lectures and assignments 50 hours Learning tasks / Assignments 28 hours

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Class Attendance 40% Active participation in class work 50% Home & in class assignments 10% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence



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Corporate Finance

Course code


ECTS

3

Lecturer

Kevin McIntire

Year of study

2

Semester

Autumn 2011 / Spring 2012



Objectives

Content

Prerequisites

Grade, 0‐5 0 Upon completing this course the student will be able to: ‐ Understand the essential features of financial markets and securities ‐ Conduct analyses of investment projects ‐ Employ techniques to control exposure to financial risk ‐ Conduct detailed analyses of investment opportunities ‐ Conduct more advanced risk management Investment appraisal Portfolio theory and the capital asset pricing model Risk management Capital structure Theoretical perspectives on financial markets Introduction to Financial Accounting, Introduction to Management Accounting

Other qualifications English language proficiency Recommended reading Teaching and learning strategies

Gitman, Lawrence J. Principles of Managerial Finance, Brief Fifth Edition, Pearson Prentice Hall, 2009 (ISBN 0‐321‐56655‐6) Lectures, worked examples, mid‐term exam, final exam 1|Page




3 credit course = 78 hours of student workload which can be broken down as follows: Contact classes/exams 36 hours Self‐directed learning 42 hours Mid‐term exam 40% Final exam 60% Grade Percentage Explanation /points 5 90‐100 Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination 4 80‐89 Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions 3 70‐79 Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2 60‐69 Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 1 50‐59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0‐49 Fail 30‐49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0‐29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence

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Metropolia Business School Elective course

Course name

Corporate Strategy

Course code

LX00AA49

ECTS

5

Lecturer

Ville Rihtamo

Year of study

3 or 4

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5


R & D % points (0-100)

Objectives

0

Upon course completion, the student will know the strategic content, context, and process of Corporate Strategy and will understand how Emergent and Prescriptive Strategies are deployed in practice, but this course is the binding tie – the “red line” that connects all of the elements of the business curriculum. The student has learned how entrepreneurs become corporations and maintain ongoing operations – the innovation, the marketing, the management, the cultures, the laws, communications and logistics, but now understand fully how corporations try to be entrepreneurial – dynamic – through projects, while trying to maintain consistency in static operations while maintaining a proper financial performance. The student will also further his/her understanding of how all aspects of business are important in formulating strategic plans especially in implementing them. But perhaps most importantly, the student will be able to tie in and apply all that has come before in the business curriculum into further development of his or her competence. Upon course completion the student will be able to comprehensively understand how different aspects of business all tie together for strategy formulation. The student will also be able to build competitive strategies with which he is able to compete in a given competitive environment.

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Content

Strategy formulation and design Analyzing strategies Strategy resource analysis Winning strategies Executing strategies, implementation & control

Prerequisites

Minimum two years of business studies




Lecturer’s material Lectures, case exercises, team project simulation Lectures 45 h Simulation 70 h Project 15 h Total: 130 h Quiz 1: Quiz 2: 3-year strategic plan Self-evaluation at the end: Peer evaluation at the end: Company score:

5% 10% 15 % 5% 10 % 55 %

1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence

2|P age

Choose as many options as you need: Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option: Core Requirement Studies Professional Studies Elective Studies

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Culture in Business

Course code

LX00AA58 (Implementation 2011)

ECTS

3

Lecturer

Krystal Sirota

Year of study

1

Semester

Spring 2012

Language of tuition Assessment (grade OR pass/fail)

R & D % points (0‐100)

Objectives

Content

English Grade, 0‐5 0 Intercultural/Cross‐cultural competence is becoming increasingly important in today’s inter‐dependent business environment. Whether negotiating a deal with a foreign counterpart or working within a multicultural team such competence is necessary for effective results. The Module will highlight the relevance of culture and perception in the international business environment. The Module emphasizes application of theory to simulated situations. Upon completion of the Module, the student will: * understand the relevance of culture in business * recognise the effect of different cultural norms and ethics on business operations * recognise the potential competitiveness of an effectively managed multicultural environment * develop competence in communicating across cultures * apply basic tools for effective organisation and management * develop skills in multicultural negotiation and management strategy

Prerequisites

none


English Language Proficiency

1 | P a g e

Recommended reading


Luthans, F. and Doh, J. 2012. International Management: Culture, Strategy, and Behavior. 8th Ed/International Edition. McGraw‐Hill, NY. ISBN: 978‐007‐ 108657‐8. (chapters 4‐7; 12‐14) Hofstede, G., Hofstede G. J., and Minkov, M. 2010. Cultures and Organizations: Software of the Mind. Revised and Expanded 3rd Edition. McGraw‐Hill. ISBN: 978‐007‐166418‐9 Gannon, M. J. and Pillai, R., 2010, Understanding Global Cultures. 4th ed. Chapter 1 [pdf] California, USA: Sage Publications. Available at: http://www.sagepub.com/upm‐data/5241_Gannon_Chapter_1.pdf [Accessed 10 January 2012]. Visit Online Readings in Psychology and Culture to read: Gannon, M. J., 2011, Cultural Metaphors: Their Use in Management Practice as a Method for Understanding Cultures. [pdf] Available at: http://scholarworks.gvsu.edu/orpc/vol7/iss1/4 [Accessed on 10 January 2012]. For further reference see also: http://geert‐hofstede.com/geert‐hofstede.html; http://westwood.wikispaces.com/file/view/Hofstede.pdf Students will work individually, in pairs and in teams to complete the assigned tasks of the course. Students will complete assignments which require critical thinking about their own culture and other cultures. Students will work on the final assignment throughout the course by carrying out readings and other research which will also facilitate class discussions. Students will be required to present a topic to the other students by taking on the role of consultants/trainers. Additionally, students will prepare a specific culture training package with a human resources perspective and a focus on expatriate training. Students will receive verbal and online feedback as applicable and students will be given prep sessions for carrying out group discussions, research, and assignment compilation. During prep sessions the lecturer will offer personal guidance and support to each student group.


A variety of methods will be used for the course including lectures, class and group discussions, assigned readings, in‐class exercises, individual writing assignments and a group project. Students are required to participate by reading any assigned material, participating in class discussions, completing the in‐class exercises/case studies, participating fully in individual exercises and group work and successfully preparing a culture specific training package for the final project. The course is 3 ects which represents 78 hours of work for the student. Work is allocated (approximately) as follows: 2 | P a g e

Lectures, in‐class exercises, prep sessions 30 hours Presentations 6 hours Individual & group assignments 32 hours Individual reading, research 10 hours


Students are permitted to be absent from a total of 20% of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorized absence is subject to a total of 10% deduction from the final grade. This course consists of four assignments. Each assignment is awarded a specific number of points (which corresponds to the percentage of the final course grade); assignments may be completed as individuals or in teams as indicated below: Assignment #: Name Assignment 1: Aspects of my/our culture Assignment 2: Critical incidents Assignment 3: Cultural metaphor presentations Assignment 4: Training package

Points allocated 10 10 35 45

Percentage Type of of final grade assignment 10% Individual or pair 10% Individual or pair 35% Team 45%

Team



Choose as many options as you need: Specific business process/method Specific business application Deeper business knowledge Broad‐based business application

Choose ONLY ONE option: Core Requirement Studies Professional Studies Elective Studies

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Digital Marketing

Course code


ECTS

5

Lecturer

John Greene

Year of study

3 or 4

Semester




Objectives

Content

Grade, 0‐5 70 The influence of digitalisation on business extends beyond the Internet and eCommerce. Failure to recognise new, revolutionary options for implementation or current opportunities for effective marketing could prove fatal to a company. This course provides an insight into the impact of digital technology on marketing activities. The main aim of the course is to give students' both a theoretical and practical knowledge of how digitalisation has affected marketing activities. By the end of the course, the student will be able to: ‐ identify the impact of digitalization on marketing activities ‐ adapt the four Ps to digital marketing ‐ gain increased knowledge in technical competencies in internet marketing with a view to understanding the basics of SEM/SEO, affiliate marketing, and web analytics ‐ create a digital marketing campaign ‐ plan and launch an online advertisement via Facebook or Google Adwords as part of a digital marketing campaign ‐ utilise knowledge of online branding and web promotional techniques ‐ develop further knowledge of web2.0‐ web3.0 and new web techniques 1|Page

Prerequisites

Prior marketing knowledge is required for this course. Introduction to Marketing, International Marketing



Internet Marketing: Strategy, Implementation and Practice (Financial Times (Prentice Hall)) Dave Chaffey, Fiona Ellis‐Chadwick, Mr Kevin Johnston, Richard Mayer (Paperback ‐ Dec 8, 2008) Lectures as well as online learning initiatives will form the basis of the course. Lectures 60 h Assignments 40 h Self‐directed learning 30 h Class Attendance / Peer Review 15% Internet quizzes 35% Digital Marketing Campaign / Digital Marketing Assignment 35% Digital Marketing Campaign / Digital Marketing Assignment presentation 15% The standard Metropolia grading scale of 0‐5 will be utilised with the following table detailing criteria for the awarding of the grade: Grade Percentage Explanation /points 5 90‐100 Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination 4 80‐89 Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions 3 70‐79 Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2 60‐69 Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 1 50‐59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0‐49 Fail 30‐49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0‐29: a result indicating a significant lack of 2|Page


effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time *As per Metropolia Business School guidelines, students need to be present in at least one of the first to lessons in order to confirm their presence on the course. Students are permitted to be absent from a total of 3 classes of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a deduction from the final grade or dismissal from the course. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence



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Metropolia Business School LD10 Course name

Distribution Management

Course code

LD00AA16

ECTS

3

Lecturer

Pauli Järvensivu

Year of study

2

Semester

Spring 2012



Objectives

Content

Prerequisites

Grade, 0‐5 0 Students will learn to know the essential terminology and distribution channel options. Students will be able to develop the delivery processes by making the inventory management, transport planning and customer service more effective. Students will be able to analyze different distribution channel options and to utilize the information technology available for distribution management. Students will be able to recognize the problems occurring in distribution management. • Distribution channels (structure, function and management) • Return logistics • Location and layout planning • Transport planning • Efficient customer response (ECR) • Value added logistics (VAL) • Category management • Product identification technologies (bar codes, RFID) Introduction to Logistics


1|Page

Recommended reading

Rushton, Croucher, Baker: The handbook of Logistics and Distribution Management (2006) Rosensbloom: Marketing channels (2004) Zentes, Morschett, Schramm‐Klein: Strategic Retail Management (2007)


Lectures, individual and group work assignments, study visits




      

Lectures 33 h Individual work 18 h Group work 25 h Final exam 2 h Individual assignments 20 % Group work 50 % Exam 30 % 1 (Satisfactory): Showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/good): showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding): not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence



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Course name

Economics of Institutions

Course code


ECTS

3

Lecturer

Michael Keaney

Year of study

3/4

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

0

Upon completing this course the student will: - Understand the importance of market design - Understand the implications of market failure at a more advanced level - Understand the impact of theoretical perspective on problem analysis - Understand the importance of economic institutions - Understand the relationship between structure and agency Students will be able to - Apply sophisticated theoretical and conceptual analysis to current problems - Understand the importance of theory as applied to practice - Make methodologically informed choices when conducting inquiry - Analyse regulatory and governance regimes

1|Page

Content

Prerequisites

Market structure and design Markets and information Social, political and ethical aspects of economics The regulation of capitalist economies Understanding markets and regulatory regimes as social constructions Performativity theory Introduction to Economics 1, Introduction to Economics 2, Contemporary Economic Issues


Robert E. Prasch (2008), How Markets Work: Supply, Demand and the ’Real World’, Cheltenham: Edward Elgar. Lectures, seminar discussion, individual essay, final exam Lectures Seminar discussion Self-directed learning Final exam

20 hours 12 “ 45 “ 3“

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Group project Class test Final exam Grade Percentage /points 5 90-100



40% 10% 50% Explanation

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination 4 80-89 Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions 3 70-79 Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2 60-69 Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 1 50-59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0-49 Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application

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Metropolia Business School LD10

Course name

Enterprise Resource Planning 1

Course code

LD00AA45 (Implementation 2002, 2003)

ECTS

5

Lecturer

Kaija Haapasalo

Year of study

2

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

0

Students will learn to use an ERP system (Enterprise Resource Planning). With help of ERP they will understand how the basic business functions (finance, sales and marketing, purchasing, inventory management and production) and business processes are integrated with each other. Students will learn the importance of master data management in ERP-systems as a basis for reliable information and reporting. • Basics of integrated ERP-systems • Workshops with SAP and/or Microsoft Dynamics NAV systems • Navigation methods of the systems • Master data management • Order-delivery process • Production process Introduction to Logistics


Ellen Monk & Bret Wagner: Concepts in Enterprice Resource Planning, 3rd International Edition, 2007 Lectures, Workshops and assignments using ERP-systems, Individual and group assignments 1|Page




Lectures and workshops Self-directed learning and individual assignments Group work Presentations Class attendance 10 % Individual assignments 40% Group work and presentations 50 %

35 h 50 h 35 h 10 h

1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Metropolia Business School LB10, LC10 Course name

European Business Practice

Course code

LX00AA60 (Implementation 2003, 2004)

ECTS

3

Lecturer

Rosli Kamarul‐Baharin

Year of study

2

Semester

Spring 2012



Objectives


Grade, 0‐5 0 By the end of this module students will be able to: ‐ Implement research methods ‐ Understand the European business environment ‐ Identify business opportunities and practices in European countries ‐ Understand the concept of enterprise and entrepreneurship ‐ Apply intercultural communication and teamwork skills ‐ Apply presentation skills Operating a business in Europe requires an understanding of the existing market structures, market players as well as developing skills in entrepreneurship and business operations. Introduction to European Markets

Other qualifications English Language Proficiency Recommended reading

Literature and Reference listings are subject to change according to current needs. The lecturer will notify of any changes.

1|Page




The module will consist of lectures, student presentations, discussions and small group work as needs may require. Students will be given original texts in the form of case reports, treaty provisions and other documents to examine. It is intended that the teaching and learning methods will comprise a substantial element of student participation. Students will be expected to carry out prescribed reading or research to enable them to actively participate in class activities. Tuubi will be used extensively as a teaching tool and learning resource. Assignments – 15 h Self‐study and reading – 12 h Lectures – 36 h Projects – 15 h In order to pass this module the student must obtain a minimum of 50% from the composite grade for the module (100%). The assessment weighting is stipulated below. Assessment 1 50% Assessment 2 50% Attendance Students are permitted to be absent from a total of 20% of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a total of 10% deduction from the final grade. Attendance is compulsory at all assessment sessions (and at any other session which may be designated by the lecturer). Grade Percentage Explanation /points 5 90‐100 Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination 4 80‐89 Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions 3 70‐79 Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2 60‐69 Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 2|Page


1 50‐59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0‐49 Fail 30‐49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0‐29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence



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Course name

European Law and Business

Course code


ECTS

5

Lecturer


Year of study

2

Semester


Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

0

By the end of this module students will be able to: * outline fundamental aspects of the European Union (EU) internal market * understand the rules applicable to trade between the EU and other countries * identify the rules relating to competition law in the EU * identify the rules relating to free movement of goods * identify the derogations from applicable rules * understand the structure of EU external trade with other countries This module has been written for those who intend to engage in business both within and outside the European Union internal market. The module will examine the impact of EU legislation on business. The module will endeavour to examine this impact from both the theoretical and practical viewpoints. The module aims to give the student an understanding of the essential commercial principles regulating trade both within and outside the EU.

Prerequisites

Introduction to Business Law, Business Law in Practice

Other qualifications English Language Proficiency 1|Page

Recommended reading



Literature and Reference listings are subject to change according to current needs. The lecturer will notify of any changes. The module will consist of lectures, student presentations, discussions and small group work as needs may require. Students will be given original texts in the form of case reports, treaty provisions and other documents to examine. It is intended that the teaching and learning methods will comprise a substantial element of student participation. Students will be expected to carry out prescribed reading or research to enable them to actively participate in class activities. Tuubi will be used extensively as a teaching tool and learning resource. Lectures – 45 h Assignments – 30 h Self-study and reading – 25 h Projects – 30 h In order to pass this module the student must obtain a minimum of 40% from the composite grade for the module (100%). The assessment weighting is stipulated below. Assessment 1 - 40% Assessment 2 - 30% Assessment 3 - 30% Attendance Students are permitted to be absent from a total of 20% of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a total of 10% deduction from the final grade. Attendance is compulsory at all assessment sessions (and at any other session which may be designated by the lecturer).


Grade Percentage /points 5 90-100 4

80-89

3

70-79

2

60-69

1

50-59

Explanation Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these Sufficient performance: showing just enough 2|Page


understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0-49 Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

Finance and Risk Management

Course code


ECTS

3

Lecturer

Elisabeth Schauman

Year of study

2

Semester


Language of tuition

English

Assessment

Grade, 0-5



Objectives


0

After completing the course the students will understand the basics of financial theory and will be able to evaluate financial information from different sources. The students will have an understanding of the financial markets and asset pricing and will be able to apply fundamental financial theories in practice. Sources of finance, structure of the Financial Markets, risk management, financial terminology Introduction to Financial Accounting, Introduction to Management Accounting


Specified later Lectures, exercises, literature, exam Lectures 36h, exercises 15h, literature 25h, exam 2h

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Exam 100%, bonus credits for exercises.



On the 0 (fail)- 5 (excellent) grading scale, if a student is awarded a final course grade of 1 Satisfactory: showing just enough understanding of the subject to merit a pass grade. 3 Average/Good: showing strong understanding of basic concepts and good grasp of techniques. 5 Outstanding: showing excellent understanding of both theory and techniques. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

Finnish 1

Course code

LX00AC28 (Implementation 2000)

ECTS

3

Lecturer

Liisa Linnanmäki

Year of study

Any

Semester

Autumn 2011

Language of tuition

English

Assessment

Grade, 0-5



Level (A1 to C2)

0 A1

Capability of basic understanding of written and spoken Finnish and understanding basic grammar points Objectives


By the end of the course the student will be able to: - Represent herself - Speak, read and write easy sentences - Understand easy, basic level spoken Finnish - Know some basic points of Finnish grammar system - Learn something about everyday life in Finland Basic grammar Basic understanding and writing Finnish cultural knowledge None


Hyvin menee 1

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Lecturing and group works Assignments 8 h Individual research, reading 12 h Self-study 30 h Lectures 45 h Examination: 40 % Continuous assessment: 30 % Assignments: 20% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page


Course name

Finnish 2

Course code


ECTS

3

Lecturer

Liisa Linnanmäki

Year of study

Any

Semester

Spring 2012

Language of tuition

English / Finnish

Assessment

Grade, 0-5



Level (A1 to C2)

0 A1-A2

Capability of basic understanding of written and spoken Finnish. Objectives


By the end of the course the student will be able to: - Present himself - Speak easy sentences - Understand Finnish language and culture - Know basic points of Finnish grammar Basic grammar Basic understanding Finnish Culture Speaking easy sentences Finnish 1 / level of A1


Hyvin menee 1 Lecturing and group works 1|Page




Assignments 10 h Individual research, reading 10 h Self-study 25 h Lectures 45 h Examination: 40 % Continuous assessment: 30 % Assignments: 30% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

Finnish 3

Course code


ECTS

3

Lecturer

Liisa Linnanmäki

Year of study

Any

Semester

Autumn 2011

Language of tuition

English / Finnish

Assessment

Grade, 0-5



Level (A1 to C2)

0 A2+

Capability of basic understanding of written and spoken Finnish.

Objectives


By the end of the course the student will be able to: - communicate on an easy level in Finnish about basic subjects such as family, everyday life and studies - gather courage to use his language skills - understand relatively easy texts in Finnish - understand clearly and slowly spoken Finnish well - Know lower intermediate level grammar of Finnish language Lower Intermediate level grammar Intermediate level understanding Relatively easy texts about general subjects Speaking and giving small presentation in Finnish Finnish 2 / A1-2


Hyvin menee 1 1|Page





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Course name

Finnish 4

Course code


ECTS

3

Lecturer

Liisa Linnanmäki

Year of study

Any

Semester

Spring 2012

Language of tuition

English / Finnish

Assessment

Grade, 0-5



Level (A1 to C2)

0 B1


Objectives


By the end of the course the student will be able to: - communicate on intermediate level in about basic subjects - overcome her/his shyness of speaking Finnish in public - gather courage to use his language skills in public - understand easy news articles in Finnish (both spoken and written) - understand intermediate level grammar - write short freehand texts in Finnish - Intermediate grammar - Writing in Finnish - Reading , listening and speaking assignments - Translations (Finnish- English and English-Finnish) Finnish 3 / A2+







2|Page


Course name

Finnish 5

Course code


ECTS

3

Lecturer

Liisa Linnanmäki

Year of study

Any

Semester

Autumn 2011

Language of tuition

Finnish / English

Assessment

Grade, 0-5



Level (A1 to C2)

0 B1+


Objectives

Content

Prerequisites

By the end of the course the student will be able to: - communicate on an intermediate level in Finnish actual themes, pp. - gather courage to use her/his language skills - understand Finnish articles and texts and learn the basic differences between spoken and written Finnish - Know lower advanced level grammar Lower advanced level grammar Relatively good understanding of written and oral Finnish with actual articles and conversations Basic spoken communication through discussion in class and group work Finnish 4 / B1







2|Page

3Metropolia Business School Elective course

Course name

Finnish 6

Course code


ECTS

3

Lecturer

Liisa Linnanmäki

Year of study

Any

Semester

Spring 2012

Language of tuition

Finnish / English

Assessment


Grade, 0-5

R & D points

0

Level (A1 to C2)

B2-

(0-100)

Capability of basic understanding of written and spoken Finnish as well as communication in everyday and simple work life situations in Finnish language.

Objectives

By the end of the course the student will be able to: - communicate on an lower advanced level in Finnish about actual themes. - Understand lower advanced level Finnish grammar - Speak Finnish on the lessons and give presentations in Finnish - Write short texts in Finnish - Follow the clearly spoken and written news (for example selkouutiset)

Content

Lower advanced level grammar Understanding Finnish with actual articles Spoken communication through discussion in class and group work Differences between spoken and written language freehand writing translations

Prerequisites

Finnish 5 / B1+ 1|Page


Course material from different sources


Lecturing and group works





2|Page


Course name

Finnish Culture and History

Course code

SP0201

ECTS

3

Lecturer

Ruth Rubin

Year of study

Any

Semester

Autumn 2011 and Spring 2012

Language of tuition

English

Assessment



Objectives

Content

Prerequisites

Grade, 0-5 0

To acquire basic understanding and knowledge about Finnish History, Finnish Culture and Finnish Business culture background. Course’ s Introduction National Museum Open doors WCD Design Museum National Opera Finnish Parliament Contemporary Art Museum Kiasma Introduction to Finnish History Musiikkitalo Arabia Business culture in Finland Introduction to Finnish Art National Gallery Ateneum Helsinki´s architechture Sea Fortress Suomenlinna Students´ presentations None

Other qualifications English proficiency 1|Page

Recommended reading Teaching and learning strategies Teaching methods and student workload (hours)

Finland (Culture Shock! A Survival Guide to Customs & Etiquette) , paperback, Deborah Swallow, Contact teaching, teacher guided lectures and visits, group, pair and individual assignments, internet and intranet assignments and exercises. Contact lessons, Visits or Lectures: 36 h (attendance required: 80 %) Learning diary 10 + 1 presentation – workload 42 h 0 (fail) to 5 grading system based on: Presentations 60 % Participation and assignments: 30 % Attendance: 10 %




2|P age


Course name

French 1

Course code


ECTS

3

Lecturer

Vincent Lefrancois

Year of study

Any

Semester

Autumn 2011

Language of tuition

English / French

Assessment

Grade, 0-5



Level (A1 to C2)

0 A1

Capability of basic understanding of written and spoken French. Objectives


By the end of the course the student will be able to: - Present himself - Speak easy sentences - Understand some French Basic grammar Basic understanding French culture None


Objectif express 1 Lecturing and group works

1|Page





2|Page


Course name

French 2

Course code


ECTS

3

Lecturer

Vincent Lefrancois

Year of study

Any

Semester

Spring 2012

Language of tuition

English / French

Assessment

Grade, 0-5



Level (A1 to C2)

0 A1



By the end of the course the student will be able to: - Present himself - Speak easy sentences - Understand some French Basic grammar Basic understanding French culture French 2 / level of A1



1|Page





2|Page


Course name

French 3

Course code


ECTS

3

Lecturer

Vincent Lefrancois

Year of study

Any

Semester

Autumn 2011

Language of tuition

English / French

Assessment

Grade, 0-5



Level (A1 to C2)

0 A1



By the end of the course the student will be able to: - communicate on an easy level in French about basic subjects - overcome his shyness of speaking French in public - gather courage to use his language skills - understand easy articles from French publications Basic grammar Basic understanding French culture French 2 / level of A1



1|Page





2|Page


Course name

French 4

Course code


ECTS

3

Lecturer

Vincent Lefrancois

Year of study

Any

Semester

Spring 2012

Language of tuition

English / French

Assessment

Grade, 0-5



Level (A1 to C2)

0 A2



By the end of the course the student will be able to: - communicate on an easy level in French about basic subjects - overcome his shyness of speaking French in public - gather courage to use his language skills - understand easy articles from French publications Basic grammar Basic understanding French culture French 3 / level of A1 to A2



1|Page





2|Page


Course name

French 5

Course code


ECTS

3

Lecturer

Vincent Lefrancois

Year of study

Any

Semester

Autumn 2011

Language of tuition

French / English

Assessment

Grade, 0-5



Level (A1 to C2)

0 A2 +

Capability of basic understanding of written and spoken French.

Objectives

Content

Prerequisites

By the end of the course the student will be able to: - communicate on an intermediate level in French about basic subjects as actual themes, pp. - overcome his shyness of speaking French in public - gather courage to use his language skills - understand easy articles from French publications Basic grammar (Présent, Futur, Conditionnel, Passé composé) Basic understanding of written and oral French with actual articles, Basic spoken communication through discussion in class and group work French culture by reading and discussion of articles French 4 or equivalent / level of A2


Course material from different Sources Grammar and reading will be given out 1|Page





2|Page


Course name

French 6

Course code


ECTS

3

Lecturer

Vincent Lefrancois

Year of study

Any

Semester

Spring 2012

Language of tuition

French / English

Assessment

Grade, 0-5



Level (A1 to C2)

0 A2 +

Capability of basic understanding of written and spoken French as well as communication in everyday situations in French language. Objectives

Content

Prerequisites

By the end of the course the student will be able to: - communicate on an intermediate level in French about basic subjects as actual themes. - overcome his shyness of speaking French in public - gather courage to use his language skills - understand easier articles from French publications Basic grammar (Imparfait, Conditionnel Passé, Subjonctif) Basic understanding of written French with actual articles Basic spoken communication through discussion in class and group work French culture and differences to other cultures French 5 / level of A2


1|Page




Course material from different sources Grammar and reading will be given out Lecturing and group works Assignments 5 h Individual research, reading 15 h Self-study 30 h Lectures 45 h Examination: 30 % Continuous assessment: 50 % Assignments: 20% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page


Course name

French 7

Course code


ECTS

3

Lecturer

Vincent Lefrancois

Year of study

Any

Semester

Autumn 2011

Language of tuition

French / English

Assessment

Grade, 0-5



Level (A1 to C2)

0 B1

Capability of understanding of written and spoken French as well as communication in everyday and other situations in French language.

Objectives

Content

Prerequisites

By the end of the course the student will be able to: - communicate on a more advanced level in French about various subjects as actual themes incl. business topics - develop further his courage to use his language skills in more advanced situations and on more difficult and abstract topics - understand and analyze articles from French publications dealing with actual business themes and repeat and explain them - give a presentation on subject on business related topics - Grammar - Business French by reading actual articles - French CV’s and job adds - Understanding of written articles, as well as news from TV - Spoken communication through discussion in class and group work French culture French 6 / level of A2 to B1 1|Page




Course material from different Sources Grammar and reading will be given out Lecturing and group works Assignments 5 h Individual research, reading 15 h Self-study 30 h Lectures 45 h Examination: 30 % Continuous assessment: 50 % Assignments: 20% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page


Course name

French 8

Course code


ECTS

3

Lecturer

Vincent Lefrancois

Year of study

Any

Semester

Spring 2012

Language of tuition

French / English

Assessment

Grade, 0-5



Level (A1 to C2)

0 B1

Capability of understanding of written and spoken French as well as communication in everyday and more demanding situations in French language.

Objectives

By the end of the course the student will be able to: - communicate on a more advanced level in French about various subjects as actual themes incl. business topics - develop further his courage to use his language skills in more advanced situations and on more difficult and abstract topics - demonstrate his French skills in discussions with French persons and to participate actively - understand and analyse articles from French publications dealing with actual business themes, resume them and explain them - give a presentation on a general or business subject - write basic business letters

1|Page

Content

- Grammar - French by reading actual articles - Understanding of written articles as well as business news from TV - Spoken communication through discussion in class and group or pair work - Understanding of written articles - Basic French business - Business letters (offers, orders, claims)

Prerequisites

French 7 / level of B1




Course material from different sources Grammar and reading will be given out Lecturing and group works Essay 9 h Assignments 5 h Individual research, reading 15 h Self-study 30 h Lectures 45 h Examination: 30 % Continuous assessment: 50 % Assignments: 20% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence

2|Page

Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

3|Page


Course name

German 1

Course code


ECTS

3

Lecturer

Tim Schmidtmann

Year of study

Any

Semester

Autumn 2011

Language of tuition

English / German

Assessment

Grade, 0-5



Level (A1 to C2)

0 A1

Capability of basic understanding of written and spoken German. Objectives


By the end of the course the student will be able to: - Present himself - Speak easy sentences - Understand some German Basic grammar Basic understanding German culture None


Themen aktuell 1 Lecturing and groupworks

1|Page




Assignments 5 h Individual research, reading 15 h Self-study 35 h Lectures 45 h Examination: 70 % Continous assessment: 20 % Assigments: 10% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page


Course name

German 2

Course code


ECTS

3

Lecturer

Tim Schmidtmann

Year of study

Any

Semester

Spring 2012

Language of tuition

English / German

Assessment

Grade, 0-5



Level (A1 to C2)

0 A1



By the end of the course the student will be able to: - Present himself - Speak easy sentences - Understand some German Basic grammar Basic understanding German culture German 1 or Equivalent / level A1



1|Page





2|Page


Course name

German 3

Course code


ECTS

3

Lecturer

Tim Schmidtmann

Year of study

Any

Semester

Autumn 2011

Language of tuition

English / German

Assessment

Grade, 0-5



Level (A1 to C2)

0 A1



By the end of the course the student will be able to: - communicate on an easy level in German about basic subjects - overcome his shyness of speaking German in public - gather courage to use his language skills - understand easy articles from German publications Basic grammar Basic understanding German culture German 2 / level A1



1|Page





2|Page


Course name

German 4

Course code


ECTS

3

Lecturer

Tim Schmidtmann

Year of study

Any

Semester

Spring 2012

Language of tuition

English / German

Assessment

Grade, 0-5



Level (A1 to C2)

0 A2



By the end of the course the student will be able to: - communicate on an easy level in German about basic subjects - overcome his shyness of speaking German in public - gather courage to use his language skills - understand easy articles from German publications Basic grammar basic understanding of written German with actual articles, basic spoken communication through discussion in class and group or pair work, German culture by reading and discussion of articles German 3 or Equivalent / level A1 to A2

Other qualifications Recommended reading Teaching and learning strategies

Course material from different Sources concerning Grammar and reading will be given out Lecturing and groupworks 1|Page





2|Page


Course name

German 5

Course code


ECTS

3

Lecturer

Tim Schmidtmann

Year of study

Any

Semester

Autumn 2011

Language of tuition

German / English

Assessment

Grade, 0-5



Level (A1 to C2)

0 A2 +

Capability of basic understanding of written and spoken German as well as communication in everyday situations in German language. Objectives

Content

Prerequisites

By the end of the course the student will be able to: - communicate on a intermediate level in German about basic subjects as actual themes, pp. - overcome his shyness of speaking German in public - gather courage to use his language skills - understand easier articles from German publications Basic grammar as present tense, imperfect, perfect, modal verbs, articles and declination; basic understanding of written German with actual articles, basic spoken communication through discussion in class and group or pair work, German culture by reading and discussion of articles German 4 or Equivalent / level A2 / 3 – 5 years of learning German


1|Page




Course material from different Sources concerning Grammar and reading will be given out Lecturing and groupworks Essey 9 h Assignments 5 h Individual research, reading 15 h Self-study 30 h Lectures 45 h Examination: 30 % Continous assessment: 40 % Assigments: 30% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page


Course name

German 6

Course code


ECTS

3

Lecturer

Tim Schmidtmann

Year of study

Any

Semester

Spring 2012

Language of tuition

German / English

Assessment

Grade, 0-5



Level (A1 to C2)

0 A2 +

Capability of basic understanding of written and spoken German as well as communication in everyday situations in German language. Objectives

Content

Prerequisites

By the end of the course the student will be able to: - communicate on a intermediate level in German about basic subjects as actual themes, pp. - overcome his shyness of speaking German in public - gather courage to use his language skills - understand easier articles from German publications Basic grammar as declination of nouns and adjectives and when to use it Basic understanding of written German with actual articles including business German Basic spoken communication through discussion in class and group or pair work German culture and differences to other cultures German 5 or Equivalent / level A2





Course material from different Sources concerning Grammar and reading will be given out Lecturing and groupworks Essey 9 h Assignments 5 h Individual research, reading 15 h Self-study 30 h Lectures 45 h Examination: 30 % Continous assessment: 40 % Assigments: 30% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page


Course name

German 7

Course code

Lx00AC48 (Implementation 2000)

ECTS

3

Lecturer

Tim Schmidtmann

Year of study

Any

Semester

Autumn 2011

Language of tuition

German / English

Assessment

Grade, 0-5



Level (A1 to C2)

0 B1

Capability of understanding of written and spoken German as well as communication in everyday and more demanding situations in German language.

Objectives

By the end of the course the student will be able to: - communicate on a more advanced level in German about various subjects as actual themes incl. business topics - develop further his courage to use his language skills in more advanced situations and on more difficult and abstract topics - demonstrate his German skills in discussions with Germans and to participate actively - understand and analyze articles from German publications dealing with actual business themes and repeat and explain them - give a presentation on subject on business related topics - write a CV in German

1|Page

Content

Grammar as word order conjunctions, prepositions overview, temporally and local; business German by reading actual articles, understanding of written articles, as well as business news from TV, spoken communication through discussion in class and group or pair work, German culture, German CV´s and job adds

Prerequisites

German 6 or Equivalent / level B1




Course material from different Sources concerning Grammar and reading will be given out Lecturing and groupworks Essey 9 h Assignments 5 h Individual research, reading 15 h Self-study 30 h Lectures 45 h Examination: 30 % Continous assessment: 40 % Assigments: 30% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application

2|Page


3|Page


Course name

German 8

Course code


ECTS

3

Lecturer

Tim Schmidtmann

Year of study

Any

Semester

Spring 2012

Language of tuition

German / English

Assessment

Grade, 0-5



Level (A1 to C2)

0 B2

Capability of understanding of written and spoken German as well as communication in everyday and more demanding situations in German language.

Objectives

By the end of the course the student will be able to: - communicate on a more advanced level in German about various subjects as actual themes incl. business topics - develop further his courage to use his language skills in more advanced situations and on more difficult and abstract topics - demonstrate his German skills in discussions with Germans and to participate actively - understand and analyze articles from German publications dealing with actual business themes and repeat and explain them - give a presentation on subject on business related topics - write basic business letters

1|Page

Content

Grammar as verb and noun prepositions and passive Business German by reading actual articles Understanding of written articles as well as business news from TV Spoken communication through discussion in class and group or pair work Understanding of written articles Basic German business letters as offers, orders, claims pp

Prerequisites

German 7 or Equivalent / level B1




Course material from different Sources concerning Grammar and reading will be given out Lecturing and group works Essay 9 h Assignments 5 h Individual research, reading 15 h Self-study 30 h Lectures 45 h Examination: 30 % Continous assessment: 40 % Assigments: 30% 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence

2|Page


3|Page


Course name

Global Political Economy

Course code

LX00AA74

ECTS

5

Lecturer

Michael Keaney

Year of study

3/4

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

0

Upon completing this course the student will: - Understand the perspectives of different socioeconomic groups - Understand the processes of globalisation - Understand the methodological issues relating to economic inquiry - Understand reasons for conflict and cooperation in the global political economy Students will be able to - apply sophisticated theoretical and conceptual analysis to current problems - construct scenarios - conduct comparative analysis of national economic systems - relate localised phenomena to international and global developments

1|Page

Content

Prerequisites

Theories of global political economy Methodological aspects of social inquiry The international trade system Global finance and the international financial system Economic development, investment and transnational corporations Global governance Global and regional security Environment and ecology Developing a more sophisticated and deeper understanding of global phenomena Introduction to Economics 1, Introduction to Economics 2, Contemporary Economic Issues


Roy Smith, Imad El-Anis and Christopher Farrands (2011), International Political Economy in the 21st Century: Contemporary Issues and Analyses. Harlow: Longman (ISBN 978-0-582-47368-3)


Lectures, seminar discussion, ambush tests, final exam


Lectures Seminar discussion Individual essay Self-directed learning Class tests Final exam

30 hours 10 “ 20 “ 65 “ 3“ 2“

2|Page

Class test 1 Class test 2 Individual essay Final exam Grade Percentage /points 5 90-100



10% 10% 30% 50% Explanation

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination 4 80-89 Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions 3 70-79 Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2 60-69 Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 1 50-59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0-49 Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application

3|Page


4|Page


Course name

Global Sourcing

Course code

LD00AA17 (Implementation 2001)

ECTS

3

Lecturer

Ville Rihtamo

Year of study

3

Semester

Autumn 2011

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

0

Students will be able to recognize the strategic role of purchasing as one management function. Students will be able to describe the purchasing processes and to integrate these with other business processes. Students will be able to plan purchases and to analyze the supplier relationships. Students will become aware of the importance and effects of the supplier management and supplier networks and global sourcing. Students will be able to compare different purchasing organizations and purchasing strategies. • Growing importance of purchasing • Strategic role of purchasing • Integration of purchasing into other business processes • Categorization of purchases (incl. public sector) • Purchasing and procurement processes • Purchasing strategies • Organizing purchasing function • Supplier management • Global sourcing and networks Introduction to Logistics


Barrat, Whitehead: Buying for Business ( 2004) Recommended reading


Leenders, Johnson, Flynn, Fearon: Purchasing and Supply Management (2006) Baily, Farmer, Essop, Jones: Puchasing Principles and Management (2005 ninth edition) Lectures, assignments, study visits Problem based learning, Tutorials Lectures Assignments Study visits Tutorials Closed book exam Learning assignment Grade Percentage /points 5 90-100


4

80-89

3

70-79

2

60-69

1

50-59

0

0-49


2|Page



3|Page


Course name

Integrated Logistics Project

Course code

LD00AA46

ECTS

5

Lecturer

Pauli Järvensivu

Year of study

3

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives


100

Students will learn to put the theory of logistics and supply chain management into practice by conducting an integrated logistics project. Group of students will analyze business processes from the logistics point of view. They are trained in their social and management skills when they are acting as project team members. The focus of the integrated logistics project can be in various logistics issues and challenges proposed by the student project team or by some company or by the school. • Project management • Project teamwork skills • Logistics activities • Supply chain management Introduction to logistics, Introduction to Supply Chain Management, Integrated Project Management


Will be informed in the beginning of the course Project work 1|Page




Project teamwork 70 h Self-directed learning 30 h Tutorials 20 h Presentations 10 h Project work (as a team) 30 % Final Report and project portfolio 50 % Presentation 20 % 1 (Satisfactory): Showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/good): showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding): not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page


Course name

Integrated Professional Communication

Course code


ECTS

3

Lecturer

Louise Stansfield

Year of study

4

Semester

Autumn 2011 - online

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

75

Students select a tailored, personalised, integrated project based on for example their thesis topic, option studied and/or current workplace which allows them to explore communication at a level and depth according to their personal and professional needs. Students select a tailored, personalised, integrated project based on either their thesis topic, innovation project or an option studied. The project may also be related to the student’s current workplace or be commissioned by Metropolia Business School or another company. For example, the project may have immediately applicable managerial communication implications for a company and be related to Corporate Communications, Corporate Social Responsibility and Communication; Stakeholder Relations; Crisis and Change Communication, Public Relations; Ethical Communication, Management and Employee Communication, Marketing Communications Strategy, Integrated Project Management – communications plan, Social Media etc. Business Communication 1 and 2, Managerial Communication


Adler Gordon (2010) Management Communication: Financial Times Briefing Pearson 1|Page

Barrett, Deborah J (2008) Leadership Communication McGraw-Hill Irwin Blundel Richard Ippolito Kate (2008) Effective Organisational Communication, Perspectives, principles and practices, 3rd edition FT Prentice Hall Bovée Courtland L, Thill John V (2011) Business Communication Today Eleventh edition Global edition Pearson Prentice Hall O’Rourke James (2006) Management Communication A Case-Analysis Approach Pearson Prentice Hall Stuart, Bonnye E, Sarow Marilyn S, Stuart Laurence (2007) Integrated Business Communication: In a Global Marketplace Wiley and sons




And additional reading according to the nature of the project Each student works individually on researching, planning, writing and presenting their project, defining their goal(s), milestones and time frame at the start of the project. The student will receive individual face-to-face or digital guidance and support throughout the duration of the project. The student presents the project’s outcomes either as a guest lecturer in class to another group of students or as a managerial presentation with a selected audience. 3 credit course = 78 hours of student workload which can be broken down as follows: Contact seminars and consultation – 3 h Individual research, use of online material and exercises and reading – 30 h Project – 45 h Project 90% Moodle participation 10% 4 & 5 = The project fully complies with the instructions given, follows the process and is significant and relevant for both the student and the field of communication. The final outcome is innovative in terms of the professional competences of the student/nature of the project. The student’s development needs/project objectives are clearly defined and presented in a systematic way. The student has selected an appropriate format/channel/media for the project and its level of challenge is extremely relevant to this course/communication/development of the student’s professional communication competences. The student has used the online resources and course material in Moodle wisely to improve his/her knowledge of communication/competences and he/she is able to justify this and has contributed actively to the online discussion. The student has demonstrated motivation, has been able to 2|Page

question, analyse and justify as required. The final outcome is innovative in view of the professional competences of the student/the project. 3 = The project follows the instructions and process given and is relevant. The student’s development needs/project objectives have been defined and presented in a systematic way. The student has selected an appropriate format/channel/media for the project and it is relevant to this course/communication/development of the student’s professional communication competences but its level of challenge is average. The student could have made more use of the online resources and course material in Moodle to improve his/her knowledge of communication/competences and contributed more actively to the online discussion. 1 & 2 = The project follows the instructions given but could have been written / researched / presented in a more thorough or systematic way. Something was lacking in the process. The format/channel/media selected for the project was relevant to this course but the final outcome did not demonstrate a suitable level of challenge. The student made little use of the online resources and course material in Moodle to improve his/her knowledge of communication/competences and was not an active contributor to the online discussion. The project just meets the requirements for the course.


0 = The project did not meet the requirements for the course nor follow the instructions. The student made no use of the online resources and course material in Moodle to improve his/her knowledge of communication/competences and did not contribute to the online discussion. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

3|Page


Course name

Integrated Project Management

Course code

LX00AB04 (Implementation 2005, 2006, 2007)

ECTS

5

Lecturer

William Simcoe

Year of study

2

Semester


Language of tuition

English

Assessment

Grade, 0-5



50

Upon course completion, the student will be able to achieve International Project Management Association (IPMA) first level accreditation - certification; will know how to gain project approval; will have of a cross-disciplinary perspective (i.e., become familiar with and develop perspective and appreciation of reciprocal specialists’ needs, requirements and professional 'culture'), as well as cross-cultural awareness, and will know how all aspects of business are important in formulating strategic plans and especially in implementing them. Objectives

Upon course completion, the student will have experience in real projects (when available) and have increased ability to carry out a project, from project approval and planning to control and implementation; will have had consolidation and further development of existing disciplinary knowledge through application in a real life situation; will have further development of personal transferable skills in terms of communication and group work; and will be more effective in use of (virtual) learning environments, project management software tools, and IT in general. (Business degree perspective) This covers competencies from all aspects -- from marketing and finance 1|Page

to strategic management, business communication, and IT competencies, etc. and provides the perspective of the other, engineering, students – thereby developing a interdisciplinary perspective. Related competencies of the degree programme

Content

There is a micro-, mezzo-, and macro-approach to each course, so the interrelationships with the rest of the business curriculum, the field itself, as well as the community, are quite explicit, and therefore most competencies and knowledge elements listed in the “Competencies of the Degree Programme” section are at least addressed if not stressed. The course on a micro-level covers specific theories, terms and tools within the “Marketing System” and/or within that subject’s particular area of study (whether Basic Marketing, International Marketing, Marketing Research, Entrepreneurship, Corporate Strategy, etc. – all have specific bases of orientations, models, theories and processes); on a mezzo-level it handles its connection to other courses of the curriculum and often offers cross-boundary projects; and on a macrolevel the programme handles larger issues such as ethical considerations, life-long learning, cross-cultural and cross-functional perspectives, long term sustainability, community development, and so on). As a result, specific, as well as deeper and broad-based methods, applications and experiences are covered, while the different competencies (whether developmental, social, communicative, etc.) are nurtured. The basics of project management from an international, integrated perspective: The PMBOK (Project Management Body of Knowledge) both in THEORY – management of Time, Costs, Quality, Scope, Human Resources, Communications, Risk, Procurement, Ethics, Integration and the process (planning, implementation, control, and closing) – and in APPLICATION through projects when available. Also marketing, design and engineering issues in research and development, product improvement, new product development, the feasibility study in the industrial project life cycle are all covered. The focus is also on interrelationships of project management with regard to change management, entrepreneurship, and corporate strategy, etc.

Prerequisites

First year of business studies


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Recommended reading




Project Management. Harvey MAYLOR, Prentice Hall, 2005 Information Technology Project Management SCHWALBE, (Thomson Press) Project Management Lock, D., Gower Project Management – Achieving Competitive Advantage, PINTO, J., Pearson, 2nd edition - 2010 And the BOK of Project Management (to be explained) The overall strategy is to, in the short-term, create cognitive dissonance by which the students realize that there is a difference between what they know and what they should know about the subject, then provide an orientation basis by which the students may immediately start to resolve their dissonance, and in the long-term, to provide material, tools, reviews and overviews to further build competence on a micro level (in the subject), on a mezzo-level (in the field of business), and on a macro-level (in life in general and for life-long learning). Though it may be more a matter of tactics, I will mention here that as my curriculum of different courses progresses (Intro Marketing to International Marketing, then Marketing Research, Project Management, Entrepreneurship and Contextual Decision-Making), the R&D element increases, the management and application requirements increase, and the level of competence expected and the level of difficulty go up as well. Lectures, Readings Examples, Cases, Assessment Tools Company Project Lectures: 30 hours Assignments: 45 hours Student individual workload: 50 hours Exams: 5 hours (If Project: then only 15 hours for assignments 25 individual - 55 hours here) Total: 130 hours Assignments (50%) - R&D applied Final Review Tool – to be given on IGMP theory that prepares student for IPM certification (50%) 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. 3|Page



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Course name

International Finance and Investments

Course code


ECTS

5

Lecturer

Elisabeth Schauman

Year of study

3/4

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

40

After completing the course the student will have an understanding of international finance and the financial markets as well as the key financial concepts. The students will get a feeling of the stock market as they manage their own fictive portfolios of stocks. The course aims to produce an understanding of investments and portfolio theory. One part of the course is also dedicated to Derivatives. The Investment Environment The Markets Portfolio Theory Derivatives and Risk Management International Finance issues Finance and Risk Management, Corporate Finance


Specified later Lectures, literature, calculation exercises, portfolio exercise

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Lectures 45h, literature 31h, portfolio exercise 52h, exam 2h Exercise 30% and exam 70%



On the 0 (fail)- 5 (excellent) grading scale, if a student is awarded a final course grade of 1 Satisfactory: showing just enough understanding of the subject to merit a pass grade. 3 Average/Good: showing strong understanding of basic concepts and good grasp of techniques. 5 Outstanding: showing excellent understanding of both theory and techniques. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page

Metropolia Business School LC11

Course name

International Human Resource Management

Course code

LC00AA15 (Implementation 2001)

ECTS

5

Lecturer

Daryl Chapman

Year of study

2

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

50

HRM is a continually evolving field of theory and practice. This course seeks to reflect critically on new developments as the issues and policies that have been associated with HRM have multiplied considerably in recent years. Essentially the course takes a balanced view of the key issues effecting the modern day HR climate. As a result, students can start to appreciate the changing landscape from the perspective of the organisation as well as the employee. By the end of the course, students will be able to: - Have an understanding of the development of HRM as a management discipline and the various historical influences that have had an influence. - Appreciate the main functional elements of HR practice. - Understand the strategic drivers of change in relation to International HRM - International HRM in an historical, political and economic context - Managing human resources today - Hard v Soft HRM aspects (a focus on downsizing and outsourcing) - Recruitment and Selection - Training and Development 1|Page

Prerequisites

- Talent Management - Managing Equality and Diversity - Performance Management - Employee Reward Foundations of Management 1, Foundations of Management 2, Management and Organisations


Recommended reading


Human Resource Management (12th Global Edition) 2011, Author: Gary Dessler, Publisher: Pearson, ISBN: 1-408-27908-8 Human Resource Management - A Contemporary Approach (6th Edition) 2010, Authors: Julie Beardwell & Tim Claydon, Publisher: Financial Times / Prentice Hall, ISBN: 978-0-273-72285-4 International Human Resource Management (2nd Edition) 2011, Authors: Tony Edwards & Chris Rees, Publisher: Financial Times / Prentice Hall, ISBN: 978-0-273-71612-9 Lectures, Student Directed Seminars, Group Project Work, Individual Assignment/Exam Lectures: 30 hours Seminar: 10 hours Self-directed Learning: 47 hours Group Project: 40 hours Individual Assignment/Exam: 3 hours In order to be able to pass the course the student must obtain a minimum of 50% from the total composite grade for the course (100%). The assessment weighting is: Individual Assignment: 40% Organisational Project: 60%


On the 0 (fail) - 5 (excellent) grading scale, if a student is awarded a final course grade of: 1 (Satisfactory), this means that the student's performance is sufficient. The student shows just enough understanding of the subject to merit a pass grade but greater effort is required to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is sound. The student shows a strong understanding of the basic concepts and a good grasp of the techniques, but with certain minor problems still requiring attention. 5 (Outstanding), this means that the student's performance is excellent. The student not only satisfies all standard requirements but demonstrates originality and imagination.

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3|Page


Course name

International Marketing

Course code


ECTS

3

Lecturer

William Simcoe

Year of study

1

Semester


Language of tuition

English

Assessment

Grade, 0-5



Objectives

30

Upon course completion the student will understand the phases, process, functions, objectives, elements (terminology, theory, strategies & tools), activities and issues of international marketing; from setting up criteria on which to choose target markets and entry options, to expansion issues and understanding global strategies - with their need for standardization and clustering operations - versus the ability to respond to local market pressures; the student will know the linkage of other relevant topics/fields of study such as International Management and Marketing Research in an international context; will know about global marketing trends; be familiar with International Supply-Chain Management, vertical integration, and enterprise resources planning; and will understand the project life cycle and the feasibility study. Upon course completion, the student will be able to communicate competently in the field of international marketing; will know how to develop an international marketing strategy and plan; be able to analyze global industries, markets, competitors; will have further development of personal transferable skills in terms of team work, presentations, cross-cultural communication; and will be more effective in use of IT. Here we further develop the terms, theory and tools learned in 1|Page

Introduction to Marketing and especially now applied in an international context, as well as increase analytic capacity that will further be explored in later courses, i.e. Integrated Entrepreneurship, Marketing Research, Contextual Decision-Making and Corporate Strategy, also shows connection to management courses as well as IT and communication courses. Related competencies of the degree programme

Content

There is a micro-, mezzo-, and macro-approach to each course, so the interrelationships with the rest of the business curriculum, the field itself, as well as the community, are quite explicit, and therefore most competencies and knowledge elements listed in the “Competencies of the Degree Programme” section are at least addressed if not stressed. The course on a micro-level covers specific theories, terms and tools within the “Marketing System” and/or within that subject’s particular area of study (whether Basic Marketing, International Marketing, Marketing Research, Entrepreneurship, Corporate Strategy, etc. – all have specific bases of orientations, models, theories and processes); on a mezzo-level it handles its connection to other courses of the curriculum and often offers cross-boundary projects; and on a macrolevel the programme handles larger issues such as ethical considerations, life-long learning, cross-cultural and cross-functional perspectives, long term sustainability, community development, and so on). As a result, specific, as well as deeper and broad-based methods, applications and experiences are covered, while the different competencies (whether developmental, social, communicative, etc.) are nurtured. 1. The Internationalization Decision: The Firm & Internationalization, Initiation of Internationalization, Theories of Internationalization, Development of the Firm’s International Competitiveness 2. Target Market - Country Selection: International Country/Market Selection Process, PESTLE Analyses 3. Market Entry Strategies: Approaches, Export Modes, Intermediate Entry Modes, Hierarchical Modes 4. Expansion Issues: International Marketing Mix Management 5. Globalization & Standardization Versus Multi-Nationalization: Rationalization & Clustering, Catering to Cultures, Organization and Control of Global Programme, Logistics, and SCM 6. Group Project – teamwork on writing and presenting an International Marketing Plan Also: International Management issues (i.e., the impact of external, national cultures on the internal, organizational arrangements of structure, communications, leadership, HR systems, ethics, etc. and the subsequent influence on strategy development and implementation). - Examples of Big Blunders in International Business 2|Page

Prerequisites

Introduction to Marketing


Recommended reading




Marketing Across Cultures; Usinier (FT, Prentice Hall, 5th Ed., 2009), or Global Marketing: A European Perspective; Keegan & Schlegelmilch (2008) International Marketing Strategy; Phillips & Doole & Lowe (Routledge, 1994) Other textbook options available Lecturer’s material The overall strategy is to, in the short-term, create cognitive dissonance by which the students realize that there is a difference between what they know and what they should know about the subject, then provide an orientation basis by which the students may immediately start to resolve their dissonance, and in the long-term, to provide material, tools, reviews and overviews to further build competence on a micro level (in the subject), on a mezzo-level (in the field of business), and on a macro-level (in life in general and for life-long learning). Though it may be more a matter of tactics, I will mention here that as my curriculum of different courses progresses (Intro Marketing to International Marketing, then Marketing Research, Project Management, Entrepreneurship and Contextual Decision-Making), the R&D element increases, the management and application requirements increase, and the level of competence expected and the level of difficulty go up as well. Lectures, Readings, Video, Discussions, Examples, Assessment Tools, Team Project Lectures: 27 hours Project – team work: 20 hours Student individual study workload: 28 hours Exams: 3 hours Total: 78 hours Assignments .20 Project .30 Final Review Tools .50 In-class review, fill-in, short answer, and essay Take-home exam 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 3|Page


5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Metropolia Business School LB10

Course name

International Strategic Planning

Course code


ECTS

3

Lecturer

John Greene

Year of study

2

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

10

The course is designed to better international business experience with a truly on-line business simulation game. During the Global Challenge simulation, student teams will manage a global company and compete with other student teams in the simulated markets. Student will understand international business strategy decisions in all areas of company management: marketing, finance, logistics, investments and production in order to maximize shareholder value. By the end of the course, students will be able to: - Improve problem solving ability - Understand international business strategy decisions - Gain an insight into and understand the combination of competencies required when running an international business - Put theory into practise using the simulation program - Improve team work skills - Advanced competence of international business First year basic business studies


To be announced at the start of the course 1|Page


The course consists of: An introduction lecture and tutorials Individual team work based on computer simulation game Team reporting Lectures 5-10 hours Assignments 28 hours Team Work 40 hours Class attendance & Peer Review 15% Results of the Simbrand simulation game 50% Team reports 35% The standard Metropolia grading scale of 0-5 will be utilised with the following table detailing criteria for the awarding of the grade: Grade Percentage /points 5 90-100


4

80-89

3

70-79

2

60-69

1

50-59

0

0-49


*As per Metropolia Business School guidelines, students need to be present in at least one of the first to lessons in order to confirm their presence on the course. Students are permitted to be absent from a total of 3 classes of the 2|Page


scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a deduction from the final grade or dismissal from the course. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

International Trade and Logistics

Course code


ECTS

3

Lecturer

Kaija Haapasalo

Year of study

1

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

20

Students will be able to plan logistics activities of the export and import trade as well as to recognize the risks and opportunities related to these. Students will be able to compare different delivery options and to choose the most appropriate payment terms, transport modes and delivery terms for a company. Students will be able to recognize the most common documents, regulations and agreements of foreign trade and the international organizations supporting these. Students will be able to distinguish the differences between intra and inter-regional trade. Development and structures of global trade Intra and inter-regional trade (trade agreements) Organizations and documents of export and import trade Risks of export and import trade Terms of payments Forwarding, transportation and delivery terms (Incoterms 2000 and 2010) Carrier´s liabilities and types of insurances Introduction to Logistics





Guide to Export-Import Basics. Vital knowledge for trading internationally. ICC 2008,3rd edition Incoterms 2000 and 2010 by ICC Interactive lectures Video conferencing workshop Individual and group assignments (case study) Study visits and seminar Lectures 33 h Individual work 18 h Group work 25 h Final exam 2h Individual assignments and group work 60 % Exam 40 % 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

Introduction to Competitive Intelligence

Course code


ECTS

5

Lecturer

Kevin McIntire

Year of study

ANY

Semester


Language of tuition

English

Assessment

Grade, 0-5


R & D % points (0-100)

Objectives

Content

0

Upon completing this course, students will: Be familiar with the most commonly applied techniques used in Competitive Intelligence (CI) Have experience in applying the most common techniques used in CI to real cases Understand CI principles and processes Appreciate the nature and scope of CI Recognize the role CI plays in companies Be aware of the tools that are used in CI processes Globalization means that the forces of change, complexity, and competition are relentlessly growing. Technologies become irrelevant overnight and competitors appear seemingly without warning. Companies must deal with these forces by developing strategies that will provide sustainable sources of competitive advantage. The first phase, and therefore the bedrock, of any strategic decision process revolves around research and analysis. Companies increasingly employ Competitive Intelligence to drive this phase and, as a result, to make better decisions. Competitive Intelligence offers actionable foresight related to industry 1|Page

evolution, customers, suppliers, competitor rivalry, and one’s own organization to help companies understand their business environment. Competitive Intelligence is commonly used to support, for example, the strategy process, mergers & acquisitions, new product development, and geographic expansion. The course begins by placing Competitive Intelligence in historical, institutional and strategic context. The generic intelligence process and the role of Competitive Intelligence are also introduced. It continues by introducing some of the key methods and techniques used to assess one or more elements of an organization’s business environment and its position therein, including: SWOT Industry analysis (Five forces) Macro environmental analysis (PESTLE) Scenario analysis Prerequisites

None

Other qualifications English language proficiency None required. Cases and articles will be supplied. Recommended reading



A good reference book for future use is: Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition, Craig Fleisher and Babette Bensoussan (Prentice Hall, 2002) The course sessions will combine lectures, discussions, cases, exercises, and other activities. Students will be encouraged to contribute to the course sessions with anecdotes, experiences, comments, questions, etc. 5 credit course = 130 hours of student workload which can be broken down as follows: Contact classes Individual project Group Project Participation*: Group presentations: Group projects: Peer assessment:

- 45 - 20 - 65 -10 -30 -50 -10

*

Participation means more than attending course sessions, and more than simply ‘speaking in class’. Instead, it assesses your contribution to the course— your insightful comments which demonstrate your 2|P age

knowledge of the concepts and which inform and inspire others. Grade Percentage /points 5 90-100


Explanation

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination 4 80-89 Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions 3 70-79 Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2 60-69 Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 1 50-59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0-49 Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need: Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option: Core Requirement Studies Professional Studies Elective Studies 3|Page

4|Pa ge


Course name

Latin America as a Business Area

Course code


ECTS

5

Lecturer

Ruth Rubin

Year of study

Any

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

0

- To give basic understanding of Latin America history, economy and background - To introduce what has influenced Latin America culture and how it has effected Latin America corporate culture, and to recognize importance of culture when doing business in Latin America. - To provide understanding how to do business successfully with Latin Americans and Latin America companies. - Latin America Geography and History - Latin America cultures - Interculturality and Business etiquette and negotiations. - Economical overview by countries: Argentina, Brazil, Chile, México and Perú. Sustainability, Originary Peoples. - Companies and European investments in Latin America - Mercosur, Nafta and other organizations - Latin America as a Business Area: the future. Introduction to Economics


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Handouts, videos, lecturer’s material, etc. Contact lessons (15) – attendance required 80 % short essays (3), pair and group presentations (3), final presentation (1) Contact lessons 45 h Guest lectures, learning diary, pairs and group work, presentations = workload 85 hours 0 (fail) to 5 grading system based on: Essays 20 % Presentations 60 % Class activity and attendance 20 % 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

Logistics and Supply Chain Management

Course code


ECTS

5

Lecturer

Pauli Järvensivu

Year of study

2 or 3

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0 – 5



Objectives

Content

0

Students will be able to describe the main logistics functions and material-, money- and information flows and how these are integrated into the business processes of the suppliers and customers in a way which is creating a value-adding supply chain network. Students will be able to compare the suitability of different transportation modes and delivery terms as well as the different inventory management and control systems and production strategies and processes. Students will be able to analyze different logistics costs and key performance indicators of logistics and supply chain management. Students will be able to recognize the significance of different information systems and technologies to the effective supply chain development. • Key concepts of logistics and SCM • Inbound logistics: Purchasing, Warehousing, Inventory management • Inhouse logistics: Materials Mgmt • Outbound logistics: Packaging, Distribution, Customer service • Transport mgmt., outsourcing • Logistics information systems and technology • Supply chain integration and networks • Key performance indicators of logistics and SCM • Supply Chain strategies and development 1|Page

Prerequisites

None

Other qualifications English Language Proficiency P.R. Murphy, Jr. & D.F. Wood: Contemporary Logistics, Pearson International Ninth Edition 2008, PEARSON/Prentice Hall Recommended reading




A. Harrison and R. van Hoek: Logistics Management and Strategy, Competing through the supply chain, 3rd edition, 2008, Pearson/Prentice Hall M. Christopher: Logistics and Supply Chain Management, Creating Value-Adding Networks, 3rd Edition 2005 Interactive lectures and exercises in the class Group work Business simulation game and assignments Lectures and simulation game workshops 35 h Self-directed learning and individual assignments 50 h Group work 35 h Presentations 10 h Simulation game result 10 % Group work assignments related to the simulation game 50 % Individual assignments 40 % 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence

2|P age


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Metropolia Business School LC10

Course name

Management and Organisations

Course code


ECTS

5

Lecturer

Daryl Chapman

Year of study

2

Semester

Autumn 2011

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

50

By the end of the course, the student will be able to: - Develop an understanding of the way peoples behaviour is influenced by organisations. - Through action research, appreciate the specific management challenges that organisations can present - Have an incite into how and why different organisational environments can impact upon an employees behaviour and general well being - The influence of organisational culture - Management Adaptability - Performance Management - Leadership and Motivation - Stress and Time Management - Employee well being and productivity - Action research student project Foundations of Management 1, Foundations of Management 2


Organizational Behaviour (1st European Edition, 2010), Authors: S.Robbins, T.Judge and T. Campbell, Publisher: Prentice Hall, ISBN: 0273-71939-7 1|Page


Lectures, Seminar, Group Project, Individual Assignment/Exam Lectures: 30 hours Seminar: 10 hours Self-directed Learning: 47 hours Group Project: 40 hours Individual Assignment/Exam: 3 hours In order to be able to pass the course the student must obtain a minimum of 50% from the total composite grade for the course (100%). The assessment weighting is: Group Project 50% Individual Assignment /Exam 50%



On the 0 (fail) - 5 (excellent) grading scale, if a student is awarded a final course grade of: 1 (Satisfactory), this means that the student's performance is sufficient. The student shows just enough understanding of the subject to merit a pass grade but greater effort is required to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is sound. The student shows a strong understanding of the basic concepts and a good grasp of the techniques, but with certain minor problems still requiring attention. 5 (Outstanding), this means that the student's performance is excellent. The student not only satisfies all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page

Metropolia Business School LB10, LD10

Course name

Management and Organisations 1

Course code


ECTS

3

Lecturer

Daryl Chapman

Year of study

2

Semester

Autumn 2011

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

50

By the end of the course, the student will be able to: - Appreciate the historical developments in management thought. - Develop an understanding of the way peoples individual behaviour is influenced by organisations Employee behaviour at the individual, group and organisational level Empowering employees Group and Teamwork (an employee and organisational perspective) Motivation Organisational Culture Organisational Leadership Entrepreneurship and Business Strategy Foundations of Management 1, Foundations of Management 2


Organizational Behaviour (1st European Edition, 2010), Authors: S.Robbins, T.Judge and T. Campbell, Publisher: Prentice Hall, ISBN: 0273-71939-7


Lectures, Seminar, Group Project, Individual Assignment/Exam

1|Page


Lectures: 36 hours Seminar: 5 hours Self-directed Learning: 18 hours Group Project: 16 hours Individual Assignment/Exam: 3 hours In order to be able to pass the course the student must obtain a minimum of 50% from the total composite grade for the course (100%). The assessment weighting is: Individual Assignment 50% Organisational Project 50%




2|Page


Course name

Management and Organisations 2

Course code

LX00AB10 (Implementation 2001, 2002 )

ECTS

3

Lecturer

Daryl Chapman

Year of study

2

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



50

The course follows on from the Autumn semester course (M&O1) and further develops some of the key issues relating to management and organisations. After an initial review of the concepts covered in the Autumn, there will be a specific contemporary focus on the application of HR management functions in organisations. Objectives

Content

By the end of the course, students will be able to: - Clearly see how the primary HR aspects of all organisations have a relationship with and in some respects are rooted to the major psychological and management breakthroughs of the last hundred years. - Appreciate the main functional elements of HR practice. - Understand the strategic drivers of change in relation to modern day HRM. - Management and Organisations – a theoretical review - Managing human resources today - Hard v Soft HRM aspects - The significance of employee attitude as a primary driver - Recruitment and Selection - Contemporary Skills Training - Talent Management 1|Page

Prerequisites

- Managing Equality and Diversity - Performance Management - Employee Reward Foundations of Management 1, Foundations of Management 2, Management and Organisations 1

Other qualifications English Language Proficiency Human Resource Management (12th Global Edition) 2011, Author: Gary Dessler, Publisher: Pearson, ISBN: 1-408-27908-8 Recommended reading

Human Resource Management - A Contemporary Approach (6th Edition) 2010, Authors: Julie Beardwell & Tim Claydon, Publisher: Financial Times / Prentice Hall, ISBN: 978-0-273-72285-4 Organizational Behaviour (1st European Edition) 2010, Authors: S. Robbins, T. Judge and T. Campbell, Publisher: Prentice Hall, ISBN: 0-27371939-7


Lectures, Seminar, Group Project, Individual Assignment/Exam Lectures: 30 hours Seminar Discussion: 15 hours Self-directed Learning: 10 hours Group Seminar Project: 20 hours Individual Assignment/Exam: 3 hours In order to be able to pass the course the student must obtain a minimum of 50% from the total composite grade for the course (100%). The assessment weighting is: Individual Assignment: 40% Organisational Project: 60%


On the 0 (fail) - 5 (excellent) grading scale, if a student is awarded a final course grade of: 1 (Satisfactory), this means that the student's performance is sufficient. The student shows just enough understanding of the subject to merit a pass grade but greater effort is required to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is sound. The student shows a strong understanding of the basic concepts and a good grasp of the techniques, but with certain minor problems still requiring attention. 5 (Outstanding), this means that the student's performance is excellent. The student not only satisfies all standard requirements but demonstrates originality and imagination.

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Metropolia Business School LB10 Course name

Managerial Communication

Course code


ECTS

3

Lecturer

Louise Stansfield

Year of study

2

Semester

Spring 2012



Grade, 0‐5 0

Objectives

Students build on their current communication skills, applying broader principles for effective managerial communication. Through practical application students will understand and be prepared for the complex and dynamic mix of written, spoken and visual communication that face managers today. By the end of the course, students will have developed a flexible array of managerial communication skills. They will:  be able to produce effective managerial messages in writing for a variety of stakeholders; bad news, change communication, media messages including web texts, press releases and other publicity material.  be able to communicate effectively in individual and group contexts – for example in interviews, sales or performance review situations, negotiations, meetings, press conferences and conflict situations.  be able to lead and facilitate a managerial seminar.

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Content

This course builds on the skills and competencies acquired in Business Communication 1 and 2 with emphasis on advanced topics related to managerial communication. The focus of the course is on being able to produce effective managerial messages both orally and in writing for a variety of stakeholders and situations. Communicating effectively in individual and group contexts such as sales or performance review situations, negotiations, meetings, press conferences and conflict situations forms the basis of managerial seminars and guest lectures. Students will facilitate and take part in managerial seminars.

Prerequisites

Business Communication 1 and 2


Recommended reading


Adler Gordon (2010) Management Communication: Financial Times Briefing Pearson Barrett, Deborah J (2008) Leadership Communication McGraw‐Hill Irwin Blundel Richard Ippolito Kate (2008) Effective Organisational Communication, Perspectives, principles and practices, 3rd edition FT Prentice Hall Bovée Courtland L, Thill John V (2011) Business Communication Today Eleventh edition Global edition Pearson Prentice Hall O’Rourke James (2006) Management Communication A Case‐Analysis Approach Pearson Prentice Hall Stuart, Bonnye E, Sarow Marilyn S, Stuart Laurence (2007) Integrated Business Communication: In a Global Marketplace Wiley and sons The course is divided into 2 parts –Managerial Communication and Managerial Seminars. The course may also be linked to and taught in conjunction with Management Organisations 2. In Managerial Communication, students combine theory of lectures with practical implementation. In Managerial Seminars students become managers and facilitate a seminar or workshop on a managerial communication topic.

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Students will be expected to participate actively in all aspects of the course throughout the semester; in guest lectures and seminars. The seminars may include role play and simulation. In the managerial portfolio or project, students select lecture or seminar topics, applying these practically according to their own interest and personal development needs. Students will also “publish” for a particular stakeholder in an appropriately selected channel or media. 3 credit course = 78 hours of student workload which can be broken down as follows: Contact classes and seminars 36 – 45 h Individual research/reading/writing tasks for portfolio/project 35 h 50% on course participation = active participation in class, lectures and managerial seminars 50% Managerial portfolio/project which includes published item As this is a skills based course, assessment is complex and has been designed to reflect how the students have understood, applied and articulated concepts and information on managerial communication both verbally and in writing. 5 = Excellent performance in all elements of the course: shows interest and motivation in all class activities, course assignments and project, fully applies and clearly articulates concepts and information both verbally and in writing. The student’s individual tasks are highly professional, complete, show originality and fully demonstrate the student’s motivation and ability. The student follows project and seminar instructions and deadlines, delivers a highly competent professional seminar and is a supportive and active member of the class audience. 4= Very good overall performance or excellent in one and very good in another element of the course; shows interest and motivation in all class activities, course assignments and project, applies and articulates concepts and information both verbally and in writing. The student’s individual tasks are professional, complete, show originality and demonstrate the student’s motivation and ability. The student follows project and seminar instructions and deadlines, delivers a competent professional seminar and is a supportive and active member of the class audience. 3 = Good overall performance: can apply and articulate concepts and information both verbally and in writing. Certain areas of the course tasks or project require further attention, shows appropriate level of interest and motivation. The student delivers a good professional seminar and is a good member of the class audience. 3|Page


2= Satisfactory performance: has completed all elements of the course and can apply and articulate concepts and information both verbally and in writing but may not have made enough effort. Certain areas of the course assignments, seminar and/or project require further attention. The student delivers a reasonable seminar and has been present as a member of the class audience but could have demonstrated more interest and motivation. 1 = Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The course assignments, seminar and/or project are weak and require further input. The student demonstrates little effort, interest and motivation. 0 = Fail: has not attended the course or failed to complete one or all assignments; has not met the basic requirements to pass the course. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence



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Metropolia Business School LC10 Course name

Managerial Communication

Course code


ECTS

5

Lecturer

Louise Stansfield

Year of study

2

Semester

Spring 2012



Grade, 0‐5 25

Objectives

Students build on their current communication skills, applying broader principles for effective managerial communication. Through practical application students will understand and be able to adapt to the complex and dynamic mix of written, spoken and visual communication that takes place within and between organisations. By the end of the course, students will have developed a flexible array of managerial communication skills. They will:  be able to produce effective messages both orally and in writing in a managerial capacity and for employees of a company.  be able to produce effective managerial messages in writing for a variety of stakeholders.  be able to communicate effectively in managerial contexts – performance review situations, negotiations, meetings and conflict situations.  be able to plan, organise and deliver a managerial seminar.

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Content

This course builds on the skills and competencies acquired in Business Communication 1 and 2 with emphasis on advanced topics related to managerial communication at the organisational and individual level. The student will have a firm knowledge of the communicative skills and competencies required by the manager in internal and external communication; communicating with and for all stakeholders in the organisation, especially the workforce. The student will be able to produce effective managerial messages both orally and in writing for a variety of stakeholders and situations, especially with employees, including bad news, change communication, media messages and other publicity material. Communicating effectively in performance review situations, negotiations, meetings, press conferences and conflict situations form the basis of managerial seminars. By planning, organising and taking part in a managerial seminar, students perform as managers, developing their presentation skills at the next level.

Prerequisites

Business Communication 1 and 2


Recommended reading


Adler Gordon (2010) Management Communication: Financial Times Briefing Pearson Barrett, Deborah J (2008) Leadership Communication McGraw‐Hill Irwin Blundel Richard Ippolito Kate (2008) Effective Organisational Communication, Perspectives, principles and practices, 3rd edition FT Prentice Hall Bovée Courtland L, Thill John V (2010) Business Communication Today Tenth edition Global edition Pearson Prentice Hall O’Rourke James (2006) Management Communication A Case‐Analysis Approach Pearson Prentice Hall Stuart, Bonnye E, Sarow Marilyn S, Stuart Laurence (2007) Integrated Business Communication: In a Global Marketplace Wiley and sons The course is divided into 2 parts –Managerial Communication and Managerial Seminars. The course may also be linked to and taught in conjunction with International Human Resource Management. In Managerial Communication, students will combine theory of lectures with practical implementation. Students will design, lead and contribute to seminars on managerial communication topics, producing a final outcome in the form of a project or report.

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Students will be expected to participate actively in all aspects of the course throughout the semester; in role play, simulation, guest lectures, group and individual work, seminar preparation and presentation. 5 credit course = 130 hours of student workload which can be broken down as follows: Contact classes ‐ 45 h Individual research/reading/writing tasks for the project or portfolio – 55 h Seminar preparation, delivery and project ‐ 33 h 50% on course participation = active participation in class, lectures and performance in managerial seminars 50% Managerial portfolio/project which includes published item As this is a skills based course, assessment is complex and has been designed to reflect how the students have understood, applied and articulated concepts and information on managerial communication both verbally and in writing. 5 = Excellent performance in all elements of the course: shows interest and motivation in all class activities, course assignments and project, fully applies and clearly articulates concepts and information both verbally and in writing. The student’s individual tasks are highly professional, complete, show originality and fully demonstrate the student’s motivation and ability. The student follows project and seminar instructions and deadlines, delivers a highly competent professional seminar and is a supportive and active member of the class audience. 4 = Very good overall performance or excellent in one and very good in another element of the course; shows interest and motivation in all class activities, course assignments and project, applies and articulates concepts and information both verbally and in writing. The student’s individual tasks are professional, complete, show originality and demonstrate the student’s motivation and ability. The student follows project and seminar instructions and deadlines, delivers a competent professional seminar and is a supportive and active member of the class audience. 3 = Good overall performance: can apply and articulate concepts and information both verbally and in writing. Certain areas of the course tasks or project require further attention, shows appropriate level of interest and motivation. The student delivers a good professional seminar and is a good member of the class audience. 2 = Satisfactory performance: has completed all elements of the course and can apply and articulate concepts and information both verbally and 3|Page


in writing but may not have made enough effort. Certain areas of the course assignments, seminar and/or project require further attention. The student delivers a reasonable seminar and has been present as a member of the class audience but could have demonstrated more interest and motivation. 1 = Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The course assignments, seminar and/or project are weak and require further input. The student demonstrates little effort, interest and motivation. 0 = Fail: has not attended the course or failed to complete one or all assignments; has not met the basic requirements to pass the course. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence



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Course name

Marketing Practice

Course code


ECTS

3

Lecturer

John Greene

Year of study

2

Semester


Language of tuition

English

Assessment

Grade, 0 – 5



Objectives

10

The course is designed to better international marketing experience with a truly on-line business simulation game. During the simulation, student teams will manage the marketing department of a global telecommunications company and compete with other student teams in the simulated markets. Students will design and launch mobile PDA devices to the market place and compete in various consumer and business segments. Student will understand marketing strategy decisions in all areas of company management: marketing, finance*, investments and production in order to maximize shareholder value.

Content

By the end of the course, students will be able to: - Improve problem solving ability - Understand international marketing strategy decisions - Gain an insight into and understand the combination of competencies required when running the marketing department of an international business - How to use the 4P’s of marketing in practise and put marketing theory into practise using the simulation program 1|Page

Prerequisites

- Understand new product development and the prerequisites to launch a successful product to market - Improve team work skills Prior marketing knowledge is required for this course. Introduction to Marketing, International Marketing


To be announced at the start of the course Lectures, team meetings and team work using the computer simulation. Lecturers 5-10 hours Team meetings with lecture 28 hours Team work 40 hours Results of the Simbrand simulation 55% Class attendance & Peer Review 15% Team reports 30% The standard Metropolia grading scale of 0-5 will be utilised with the following table detailing criteria for the awarding of the grade: Grade Percentage /points 5 90-100


4

80-89

3

70-79

2

60-69

1

50-59

0

0-49

Explanation Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result Fail 30-49: insufficient to pass but capable of 2|P age

achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time *As per Metropolia Business School guidelines, students need to be present in at least one of the first to lessons in order to confirm their presence on the course. Students are permitted to be absent from a total of 3 classes of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a deduction from the final grade or dismissal from the course. Competences of the degree programme


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Course name

Marketing Research

Course code


ECTS

5

Lecturer

William Simcoe

Year of study

3 or 4

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



50

Upon course completion the student will know the scope, focus, objectives, role, elements (terminology, theory and tools), activities and functions of marketing research (MR); will know the contents and issues of the MR process as it relates to management decision making; will understand design issues and know what the sources of data are; will understand the different types of MR possible; will understand proper MR procedure and protocol; and will know how to analyze the data and how the findings should be presented. Objectives

Upon course completion, the student will be able to communicate competently in the subject of marketing research; will have increased ability to carry out a MR project and presentation; will have further development of personal transferable skills in terms of communication and group work; will be more effective in use of IT and especially the SPSS analysis tool covered in the course on Quantitative Analysis. Also covered is the role MR serves in supplying information to help in the decision making process is connected to basic marketing decisions, in a domestic and international context, and in management – it is also connected to the marketing plans and business plans students must develop in other courses, as it is a section often included in the plan. 1|Page

Additionally, general understanding of research in other areas is acquired. Related competencies of the degree programme

Content

There is a micro-, mezzo-, and macro-approach to each course, so the interrelationships with the rest of the business curriculum, the field itself, as well as the community, are quite explicit, and therefore most competencies and knowledge elements listed in the “Competencies of the Degree Programme” section are at least addressed if not stressed. The course on a micro-level covers specific theories, terms and tools within the “Marketing System” and/or within that subject’s particular area of study (whether Basic Marketing, International Marketing, Marketing Research, Entrepreneurship, Corporate Strategy, etc. – all have specific bases of orientations, models, theories and processes); on a mezzo-level it handles its connection to other courses of the curriculum and often offers cross-boundary projects; and on a macrolevel the programme handles larger issues such as ethical considerations, life-long learning, cross-cultural and cross-functional perspectives, long term sustainability, community development, and so on). As a result, specific, as well as deeper and broad-based methods, applications and experiences are covered, while the different competencies (whether developmental, social, communicative, etc.) are nurtured. Basics of marketing research (MR) & the MR business; the marketing system (mix elements, situational factors, responses and performance indicators) in relation to the decision-making process and the initiation of the formal MR project; establishing the need for information; specifying objectives and information needs; determining research design and sources of data; developing collection forms and procedures; data collection; processing and analyzing the data; presenting the research results – and understanding the different types of marketing research, Exploratory, Conclusive, and PerformanceMonitoring, and how they feed information into the different stages of the Decision-Making Process: identify, evaluate, select options, implementation and monitoring. Group, field project – designing, applying, analyzing and presenting the results of a real MR tool/questionnaire; the role of marketing research in strategic management is considered as well as its process and systems. We review the SPSS tool learned in Quantitative Analysis and it is applied to analyze the data collected in the field project – real companies contribute the projects most of the time.

Prerequisites

Minimum one year of business studies


Recommended reading




Marketing Research: An Applied Approach, or equivalent Lecturer’s material The overall strategy is to, in the short-term, create cognitive dissonance by which the students realize that there is a difference between what they know and what they should know about the subject, then provide an orientation basis by which the students may immediately start to resolve their dissonance, and in the long-term, to provide material, tools, reviews and overviews to further build competence on a micro level (in the subject), on a mezzo-level (in the field of business), and on a macro-level (in life in general and for life-long learning). Though it may be more a matter of tactics, I will mention here that as my curriculum of different courses progresses (Intro Marketing to International Marketing, then Marketing Research, Project Management, Entrepreneurship and Contextual Decision-Making), the R&D element increases, the management and application requirements increase, and the level of competence expected and the level of difficulty go up as well. Lectures, Readings Discussion, Company Field Project, Assessment Tools Lectures: 27 Assignments: 30 hours Project: 40 hours Student individual workload: 30 hours Exams: 3 hours Total: 130 hours Cases & questions 10 % R&D applied Cases by group 10 % R&D applied Student-group theory lectures 10 % R&D applied Project: paper & presentation 20 % R&D applied Review tools: 50 % 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination.

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Course name

Modern Management Perspectives

Course code

LX00AB15

ECTS

5

Lecturer

Kirsti Kehusmaa

Year of study

2

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

50

By the end of the course, the student will be able to: - Gain an understanding of contemporary management and leadership practices and the specific challenges modern managers face. - Develop an understanding of how the manager and employee balance has changed in recent years and what it means for the future. - Understand the special expectations of young generations have concerning management and working life in general - Contemporary challenges from both an organisational and management perspective. - The importance of dynamic and consistent management and leadership in changing environment - Utilization of modern management and leadership models and methods in practice Foundations of Management 1, Foundations of Management 2, Management and Organisations 1, Management and Organisations 2


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McShane & von Glinow: Organizational Behaviour; Emerging Knowledge and Practice for the Real World, McGraw-Hill, 2010 Additionally: S.Robbins, T.Judge and T. Campbell: Organizational Behaviour, Prentice, 2010 Lectures, Cases, Group Work, Discussions, Individual/team assignments Lectures, cases, group work & presentations of assignments: 50 hours Individual Assignments: 65 Self-directed Learning: 15 On the 0 (fail)- 5 (excellent) grading scale, if a student is awarded a final course grade of 1 (Satisfactory), this means that the student's performance is sufficient; showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 3 (Average/Good), this means that the student's performance is good; showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 5 (Outstanding), this means that the student's performance is excellent; not only fulfills all standard requirements but demonstrates originality and imagination Individual Assignment 1: 50% Individual Assignment 2: 50 %



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Course name

Operations Management

Course code


ECTS

3

Lecturer

Kaija Haapasalo

Year of study

2

Semester

Autumn 2011

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

0

Students will learn how organizations design, plan and control resources of production and delivery. They learn to know different types of production strategies and processes and how to measure the operations performance. They will become familiar with forecasting, sales and operations planning, capacity and manufacturing resource planning and control. They will learn the main principles of lean management and content of management systems . • Process management • Manufacturing strategies • Layout planning • Forecasting and planning • Sales and Operations Sales and Operations planning (SOP) • Capacity planning and control • Materials Requirements Planning (MRP) • Scheduling • Lean Management • Management Systems (Quality, Environment, Occupational Health and Safety standards) Introduction to Logistics

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Patrik Jonsson & Stig-Arne Mattsson: Manufacturing, planning and control, 2009 McGraw-Hill N. Slack, S. Chambers & R. Johnston: Operations Management, sixth edition 2010, PEARSON/Prentice Hall Interactive lectures and exercises in the class Individual assignments Study visit LEAN GAME workshops Lectures and LEAN GAME workshop Self-direct learning and individual assignments

30 h 48 h

Class attendance 10 % Individual assignments 60 % LEAN GAME workshop and assignment 30 %



1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

Political Economy of Finance

Course code


ECTS

5

Lecturer

Ville Rihtamo

Year of study

3/4

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

0

Upon completing this course the student will: - Understand the main elements of the global financial system - Understand the importance of corporate governance regimes - Comprehend different approaches to corporate governance - - Understand the role of financial regulation Corporate governance - Theory and practice - International comparisons - Political economy of corporate governance Banking and finance - Securities and instruments - Banking regulation - The “shadow banking” system - Central banking Theory of financial markets Understanding the social origins and economic consequences of recent financial innovation Introduction to Economics 1, Introduction to Economics 2, Contemporary Economic Issues, Corporate Finance 1|Page


Michel Aglietta and Antoine Rebérioux (2005), Corporate Governance Adrift: A Critique of Shareholder Value, Cheltenham: Edward Elgar (ISBN 1-84542-138-8)


Lectures, seminar discussion, individual essay, group project, final exam

Teaching methods and student workload (hours) Assessment weighting and grading (%) Competences of the degree programme

Lectures 30 hours Seminar discussion 10 “ Self-directed learning 65 “ Group project 23 “ Final exam 2“ Individual essay 25% Group project 25% Final exam 50% Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

Quantitative Analysis

Course code


ECTS

3

Lecturer

Pertti Vilpas

Year of study

2

Semester

Autumn 2011, spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

30

The course has been designed to give students an understanding of basic statistical methods and analyses. The course gives also basic understanding of the process in Quantitative Research. The aim of the course is to provide the student with the analytical skills needed to design, interpret and report the quantitative study. By the end of this course, the students should have: - The knowledge and understanding of the foundation and techniques of statistics, particularly as applied to a business context - The understanding how to measure quantitative variables - The ability to summarize data using tables, graphs and descriptive numbers - The ability to select and use appropriate statistical techniques - The ability to collect quantitative data as well as to critically interpret, analyze and report the findings - Skills to use the SPSS for Windows software to carryout statistical analysis Business Mathematics


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Business Statistics Demystified, Kemp, Steven M., McGraw-Hill Professional Publishing, 2004 (also available as E-book) Interactive lecture, guided assignments, SPSS-test, final exam Interactive lecture 12 h Guided assignments 12 h Homework and individual study 48 h SPSS-test 3 h Final exam 3 h Homework 25 % SPSS test and class assignments 15 % Final exam 60 % 1 (Satisfactory), this means that the student's performance shows enough understanding of basic Quantitative Analysis to merit a pass grade but requires some effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance shows good understanding of Quantitative Analysis and good grasp of methods, but shows limited skills in critically using and interpreting these methods. 5 (Outstanding), this means that the student's performance shows very strong understanding of Quantitative Analysis and good grasp of methods, and also shows good skills in critically using and interpreting these methods. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Metropolia Business School LD09, LD10

Course name

Quantitative Research

Course code


ECTS

3

Lecturer

Pertti Vilpas

Year of study

3

Semester

Autumn 2011, Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

40

This course has been designed to give students an understanding of Quantitative Research. The course will strengthen students’ methodological skills and knowledge of different quantitative research methods. By the end of this course, the students know the structure of the quantitative research and can summarize quantitative data using appropriate statistical methods. He/ she can critically assess statistical outcomes and information. Additionally a student can adapt research methods in his/hers own thesis. The content of the course is: - Financial Mathematics, linear models and programming and forecasting - Quantitative research process, structure and design and implementation, data collection - Quantitative research in practice: data collection and analysis by SPSS - Descriptive and inferential Statistics by SPSS - Evaluation of results, writing the report Business Mathematics, Quantitative Analysis


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Doing Quantitative Research in Education with SPSS, Muijs D., Sage Publications, 2004 (available also as an E-book) Interactive lectures, assignments, case study, SPSS-test, final exam Interactive lectures 12 h Assignments 12 h Individual study 48 h SPSS-test 3 h Final exam 3 h Assignments 40% Excel test 30 % SPSS-test 30 % 1 (Satisfactory), this means that the student's performance shows enough understanding of basic Quantitative Research to merit a pass grade but requires some effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance shows good understanding of Quantitative Research and good grasp of methods, but shows limited skills in critically using and interpreting these methods. 5 (Outstanding), this means that the student's performance shows very strong understanding of Quantitative Research and good grasp of methods, and also shows good skills in critically using and interpreting these methods. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

Relationship Skills

Course code

LX00AB81

ECTS

5

Lecturer

Stephen Stacey

Year of study

2011

Semester

Autumn 2011 and Spring 2012

Language of tuition

English

Assessment

Grade, 0-5

R & D % points

0

(grade OR pass/fail) (0-100)

Most courses at university aim to develop students’ professional skills and knowledge. There are many other parts of an individual, however, that are just as essential if they want achieve their life goals: My core values My sense of self-respect and inner sense of security The range and depth of my relationship skills My attitudes when I relate with others Etc

Objectives

The Relationship course aims: To help the students to become aware of these other aspects or themselves and use their university years to develop them. Awareness is the beginning point of growth. To offer students some terminology – a language - so they can learn to talk about relationship issues in ways that they all can understand. To help students improve their communication skills in a range of areas To give you some tools that students will hopefully use throughout their university years to improve their ability to achieve their professional goals. E.g.; Team building methodology To help the students understand how these same relationship dynamics work in a range of different relationship settings – in interpersonal relationships, group settings and in running a company

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Content

Key elements of Transactional analysis – How we can categorize different types of relationship skills Team building using Keirsey Five key attitudes that encourage personal growth and interpersonal success The role of core values in our lives and in management development Understanding how relationship dynamics work on a variety of social levels Workshop days on the art of listening, conflict resolution, persuasion, negotiating and personal development goal setting Learning to cross the gender divide – in life and in the workplace

Prerequisites

None



Recommended reading

Any books from the book list or other books connected with the topic




Interactive lectures Group discussions Role play Self-reflection exercises Individual assignments Lectures 45 hours, Assignments + Self-directed learning = 85 hours Total = 130 hours In order to pass this module the student must obtain a minimum of 40% from the composite grade for the module (100%). The 4 assignments are given the following weighting Assignment 1 – Research essay - 25% Assignment 2 – Book Reflection - 25% Assignment 3 – Self-reflection tests write-up - 20% Assignment 4 – Self-reflection portfolio – 30% Attendance Students are permitted to be absent from 2 classes out of 15. Any absences in excess need reasonable documentary evidence. Any other unauthorised absence is subject to a total of 10% deduction from the final grade. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence

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Course name

Research Methods

Course code


ECTS

3

Lecturer

Michael Keaney

Year of study

4

Semester

Autumn 2011. spring 2012

Language of tuition

English

Assessment

Grade, 0 - 5



Objectives

Content

0

Upon completing this course the student will: - Understand the guiding role of theory in the formulation of research questions - Apply correct citation and bibliographic procedures - Understand the requirements of adequate research project preparation - Understand the implications of methodological choices The role and importance of theory Citation and bibliography conventions Literature review techniques: search and critical appraisal Making methodologically sound choices Developing robust research plans

Prerequisites

Successful completion of all first year courses



Recommended reading

Any research methods title available in the Metropolia library


Lectures, assignment, presentation 1|Page


Lectures Presentations Assignment Self-directed learning Literature review Thesis plan Grade Percentage /points 5 90-100



15 hours 9“ 36 “ 20 “ 25 % 75 %

Explanation

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination 4 80-89 Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions 3 70-79 Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2 60-69 Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 1 50-59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0-49 Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence

2|P age


3|Page


Course name

SME Management

Course code


ECTS

5

Lecturer

John Greene

Year of study

2

Semester

Autumn 2011

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

10

The course uses an online simulation to assist learning. The OnService simulation business case is built around a small family hotel, with about 1m€ in annual sales at the start of the simulation. The students’ goal is to manage the overall operating, market, and financial performance of a service business in competitive markets with seasonal variations in demand and economic conditions. Human resources management, capacity management, investments, service quality, pricing, and marketing are the key decision-making areas in the simulation. The main aim of the course is to provide with students' practical knowledge of how to run a SME. By the end of the course, the student will be able to: - Understand and have practice in the day to day running and management of an SME - Manage the overall operating, market, and financial performance of a service business in competitive markets with seasonal variations in demand and economic conditions - Coordinate human resources management, capacity management, investments, service quality, pricing and marketing. - Improve problem solving ability - Improve team work skills 1|Page

Prerequisites

First year basic business studies


Confirmed at the beginning of the course The course consists of an introduction lecture, tutorials, practice round and review lecture Students form teams and meet the lecturer each class to discuss their progress in the round and their plans for the round under play. Team work is an essential element of this course. Lectures 5-10 hours Team meetings with lecture 65 hours Team work 55 hours Results of the OnService simulation 50% Class attendance & Peer Review 15% Team reports 35% The standard Metropolia grading scale of 0-5 will be utilised with the following table detailing criteria for the awarding of the grade: Grade Percentage /points 5 90-100


4

80-89

3

70-79

2

60-69

1

50-59

0

0-49

Explanation Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary 2|Page

in the organisation of study time


*As per Metropolia Business School guidelines, students need to be present in at least one of the first to lessons in order to confirm their presence on the course. Students are permitted to be absent from a total of 3 classes of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a deduction from the final grade or dismissal from the course. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

3|Page


Course name

Social Community Management

Course code


ECTS

5

Lecturer

John Greene & Gwenaëlle Bauvois

Year of study

2+

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0 – 5



Objectives

Content

80

Online social communities and social media are aiding the shift in consumer empowerment while at the same time providing brands with the opportunity to have direct relationships with their empowered customers. Trough the powerful medium of online social communities and media, brands can listen, learn and converse with their customer creating even stronger brand equity and inspire loyalty. Understanding, managing and inspiring loyalty in social communities are much sought after skills and this course sets about providing them to students while at the same time providing various social media companies with better trained community marketers. The main aim of the course is to give students' both a theoretical and practical knowledge of social community/media management and prepare them for a career as social community marketing managers. The course is carried out in conjunction with social community. By the end of the course, the student will be able to: - identify the impact of digitalization on marketing activities - understand social media technologies and their role in digital marketing - develop the steps to identifying, researching and launching a social community website 1|Page

Prerequisites

- understand and develop marketing strategies to generate awareness, engagement and loyalty of an online social community - understand and be able to carry out the role of an online community manager - manage all aspects of an online social community - understand and develop social community campaigns as well as analysing and presenting campaign results - understand and develop the ethical requirements of an online social community As the language of instruction is English, students are required to have a good level of English. The prior completion of a basic marketing course would be of benefit. The course is open to both design & business studies students.


TBA This course uses a combination of lectures, case studies, guest lecturers from current social community managers and companies, online resources and project work. Lectures – 50 h Own work – 40 h Project work – 35 h Presentation – 5 h Class Attendance & Peer Evaluation 25% Class activities/Internet quizzes or Video interviews 10% Community Project/Campaign 45% Community Project/Campaign report & presentation 20% The standard Metropolia grading scale of 0-5 will be utilised with the following table detailing criteria for the awarding of the grade:


Grade Percentage /points 5 90-100

4

80-89

3

70-79

Explanation Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2|P age


2

60-69

1

50-59

0

0-49

Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time

*As per Metropolia Business School guidelines, students need to be present in at least one of the first to lessons in order to confirm their presence on the course. Students are permitted to be absent from a total of 3 classes of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a deduction from the final grade or dismissal from the course. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

3|Page


Course name

Spain as a Business Area

Course code


ECTS

5

Lecturer

Ruth Rubin

Year of study

Any

Semester

Autumn 2011

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

0

- To give basic understanding of Spanish history, economy and background - To introduce what has influenced Spanish culture and how it has effected Spanish corporate culture, and to recognize importance of culture when doing business in Spain - To provide deeper understanding how to do business successfully with Spaniards and Spanish companies - Spain facts and history - Spanish culture - Corporate culture in Spain - Business etiquette and negotiations - Political framework - Legal framework - Economic overview - Spain as a Business Area - Case studies Introduction to Economics


1|Page




Handouts, videos, lecturer’s material, etc. Contact lessons (15) – attendance required 80 % short essays (4), pair and group presentations (4), final presentation (1) Contact lessons 45 h Visits, guest lecturers, pairs and group work, presentations = workload 85 hours 0 (fail) to 5 grading system based on: Essays 20 % Presentations 60 % Class activity and attendance 20 % 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|P age


Course name

Spanish 1

Course code

LX00AC50 (Implementation 2000, 2001)

ECTS

3

Lecturer

Maritta Karppinen / Carina Chela

Year of study

Any

Semester

Autumn 2011

Language of tuition

English / Spanish

Assessment

Grade, 0-5



Level (A1 to C2)

Objectives Content Prerequisites

0 A1

To learn and practice Spanish basic grammar and vocabulary used in easy business situations, everyday life communications and experiences. The students will develop written and oral skills. Areas of vocabulary: everyday life, personal information, companies, management, administration, agenda. Grammar. None


Socios 1, difusión, Marisa González, Felipe Martín a.o. Libro del alumno and Cuaderno de ejercicios Handouts Also recommended: Absolute Beginners Business Spanish, Hodder, Sara & Fernando Doval-Clarke. Contact teaching, teacher guided lectures and exercises, group, pair and individual assignments and exercises. Listening comprehension. Visits, lectures. 1|Page


Contact lessons, Visits or Lectures: 13 -14 (attendance required: 80 %) Homework 12 0 (fail) to 5 grading system based on: Exam 70 % Participation, homework and assignments: 20 % Attendance: 10 %




2|P age


Course name

Spanish 2

Course code


ECTS

3

Lecturer

Maritta Karppinen / Carina Chela

Year of study

Any

Semester

Spring 2012

Language of tuition

English / Spanish

Assessment

Grade, 0-5



Level (A1 to C2)


0 A1

To learn and practice Spanish basic grammar and vocabulary used in easy business situations, everyday life communications and experiences. The students will develop written and oral skills. Areas of vocabulary: everyday life, personal information, companies, management, administration, agenda. Grammar. Spanish 1 / level of A1


Socios 1, difusión, Marisa González, Felipe Martín a.o. Libro del alumno and Cuaderno de ejercicios Handouts Also recommended: Absolute Beginners Business Spanish, Hodder, Sara & Fernando Doval-Clarke. Contact teaching, teacher guided lectures and exercises, group, pair and individual assignments and exercises. Listening comprehension. Visits, lectures. 1|Page


Contact lessons, Visits or Lectures: 13 -14 (attendance required: 80 %) Homework 12 0 (fail) to 5 grading system based on: Exam 70 % Participation, homework and assignments: 20 % Attendance: 10 %




2|P age


Course name

Spanish 3

Course code


ECTS

3

Lecturer

Carina Chela / Ruth Rubin

Year of study

Any

Semester

Autumn 2011

Language of tuition

English / Spanish

Assessment

Grade, 0-5



Level (A1 to C2)


0 A2

To learn and practice Spanish grammar and vocabulary used in business situations, working life communications and projects. The students will develop written and oral skills. Areas of vocabulary: companies’ organization, travelling, products, quality in working life, banks and money, fairs, administration and management. Spanish 2 or equal skills / level of A1


Socios 2, difusión, Lola Martínez, María Luisa Sabater Libro del alumno and Cuaderno de ejercicios Handouts Also recommended: Aprende 2 , Sgel, Francisca Castro, Pilar Ríos Contact teaching, teacher guided lectures and exercises, group, pair and individual assignments and exercises. Listening comprehension. Visits, lectures.

1|Page


Contact lessons, Visits or Lectures: 13 -14 (attendance required: 80 %) Homework 9 and assignments 2 0 (fail) to 5 grading system based on: Exam 60 % Participation, homework and assignments: 30 % Attendance: 10 %




2|P age


Course name

Spanish 4

Course code


ECTS

3

Lecturer

Carina Chela / Ruth Rubin

Year of study

Any

Semester

Spring 2012

Language of tuition

English / Spanish

Assessment

Grade, 0-5



Level (A1 to C2)


0 A2

To learn and practice Spanish grammar and vocabulary used in business situations, working life communications, advertisement and projects. The students will develop written and oral skills. Areas of vocabulary: companies’ organization, internet and business correspondence, advertisement and marketing, presentations, insurances, etc. Spanish 3 or equal skills / level of A2-


Socios 2, difusión, Lola Martínez, María Luisa Sabater Libro del alumno and Cuaderno de ejercicios Handouts Also recommended : Aprende 2, Sgel, Francisca Castro, Pilar Ríos Contact teaching, teacher guided lectures and exercises, group, pair and individual assignments and exercises. Listening comprehension. Visits, lectures.

1|Page


Contact lessons, Visits or Lectures: 13 -14 (attendance required: 80 %) Homework 9 and assignments 2 (1 presentation) 0 (fail) to 5 grading system based on: Exam 60 % Participation, homework, assignments and presentation: 30 % Attendance: 10 %




2|P age


Course name

Spanish 5

Course code


ECTS

3

Lecturer

Ruth Rubin

Year of study

Any

Semester

Autumn 2011

Language of tuition

English / Spanish

Assessment

Grade, 0-5



Level (A1 to C2)


0 B1

To learn and practice Spanish grammar and vocabulary used in business situations, working life communications, advertisement and projects. The students will develop written and oral skills. Areas of vocabulary: companies’ organization, internet and business correspondence, advertisement and marketing, presentations, insurances, etc. Spanish 4 or equal skills / level of language A2


Socios 2, difusión, Lola Martínez, María Luisa Sabater Libro del alumno and Cuaderno de ejercicios Handouts Also recommended : A Spanish learning grammar, Hodder, Pilar Muñoz, Mike Thaker Contact teaching, teacher guided lectures and exercises, group, pair and individual assignments and exercises. Listening comprehension. Visits, lectures. 1|Page


Contact lessons, Visits or Lectures: 12 (attendance required: 80 %) Homework 9 and assignments 2 (1 presentation) – workload 42 hs 0 (fail) to 5 grading system based on: Exam 60 % Participation, homework, assignments and presentation: 30 % Attendance: 10 % -




2|P age


Course name

Spanish 6

Course code


ECTS

3

Lecturer

Ruth Rubin

Year of study

ANY

Semester

Spring 2012

Language of tuition

English / Spanish

Assessment

Grade, 0-5



Level (A1 to C2)


0 B1

To learn and practice Spanish grammar and vocabulary used in business situations, working life communications, advertisement and projects. The students will develop written and oral skills. Areas of vocabulary: advertising, insurances, presentations, conferences, correspondence Spanish 5 or equal skills / level of language A2


Socios 2, difusión, Lola Martínez, María Luisa Sabater Libro del alumno and Cuaderno de ejercicios Handouts Also recommended : A Spanish learning grammar, Hodder, Pilar Muñoz, Mike Thaker Contact teaching, teacher guided lectures and exercises, group, pair and individual assignments and exercises. Listening comprehension. Visits, lectures.

1|Page


Contact lessons, Visits or Lectures: 36 h (attendance required: 80 %) Homework 9 and assignments 2 (1 presentation) – workload 42 h 0 (fail) to 5 grading system based on: Exam 60 % Participation, homework, assignments and presentation: 30 % Attendance: 10 %




2|P age


Course name

Spanish 7

Course code


ECTS

3

Lecturer

Ruth Rubin

Year of study

Any

Semester

Autumn 2011

Language of tuition

English / Spanish

Assessment

Grade, 0-5



Level (A1 to C2)


0 B2

To learn and practice Spanish vocabulary and grammar used in economy and finances’ and international trade field. The students will develop written, oral and presentations skills. Introducción a la economía, Sistemas económicos, Oferta demanda y Mercado, Estado y economía, Empresas, Factores de producción, Dinero y banca, Comercio internacional, Finanzas internacionales. Spanish 6 or equal skills / level of B1


Recommended reading

Economía y Finanzas, McGraw-Hill, Inc. Conrad J. Schmitt & Protase E. Woodford Gestión de los negocios internacionales. Pearson, Liliana Gnazzo, Carlos Ledesma y otros. Handouts Also recommended: Complete Spanish Grammar, McGraw-Hill, Gilda Nissenberg, Marketing internacional de lugares y destinos, Pearson, Philip Kotler, David Gertner, y otros. 1|Page


Contact teaching, teacher guided lectures and exercises, group, pair and individual assignments and exercises. Listening comprehension. Visits, lectures.


Contact lessons, Visits or Lectures: 12 (attendance required: 80 %) Homework 7, assignments and presentations 4 // workload 42 hs 0 (fail) to 5 grading system based on: Exam 60 % Participation, homework, assignments and presentation: 30 % Attendance: 10 %




2|P age


Course name

Spanish 8

Course code


ECTS

3

Lecturer

Ruth Rubin

Year of study

Any

Semester

Spring 2012

Language of tuition

English / Spanish

Assessment

Grade, 0-5



Level (A1 to C2)


0 B2

To learn and practice Spanish vocabulary and grammar used in economy and finances’ and international trade field. The students will develop written, oral and presentations skills. Business’ s organizations. Finances. Business’s planning. International business. International Marketing. Strategies for business in Latin America. Spanish 7 or equal skills / level of B1


Recommended reading

Economía y Finanzas, McGraw-Hill, Inc. Conrad J. Schmitt & Protase E. Woodford Gestión de los negocios internacionales. Pearson, Liliana Gnazzo, Carlos Ledesma y otros. Handouts Also recommended: Complete Spanish Grammar, McGraw-Hill, Gilda Nissenberg, Marketing internacional de lugares y destinos, Pearson, Philip Kotler, David Gertner, y otros. 1|Page


Contact teaching, teacher guided lectures and exercises, group, pair and individual assignments and exercises. Listening comprehension. Visits, lectures.


Contact lessons, Visits or Lectures: 36 h (attendance required: 80 %) Homework 7, assignments and presentations 4 // workload 42 h 0 (fail) to 5 grading system based on: Exam 60 % Participation, homework, assignments and presentation: 30 % Attendance: 10 %




2|P age


Course name

Strategic Management – Context and Analysis

Course code


ECTS

5

Lecturer

Daryl Chapman

Year of study

3 or 4

Semester

Autumn 2011

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

50

By the end of the course, the student will be able to: - Understand the development of Strategic Management and the influences impacting upon the subject area. - Understand the essence of Strategic Analysis. - Appreciate the context of managing strategically - Historical development and key academic influences - The context of managing strategically - Understanding the strategic analysis platform - An overview of functional, competitive and corporate strategies - Group and team activities to aid understanding and group research - Group research project Foundations of Management 1, Foundations of Management 2, Management and Organisations 1&2 / International Human Resource Management


Exploring Corporate Strategy – Text and Cases (8th Edition, 2009), Authors: G. Johnson, K Scholes and Richard Whittington, Publisher: Prentice Hall, ISBN: 0-273-68734-4


Lectures, Seminar, Group Project, Individual Assignment/Exam 1|Page


Lectures: 45 hours Seminar: 5 hours Self-directed Learning: 37 hours Group Project: 40 hours Individual Assignment/Exam: 3 hours In order to be able to pass the course the student must obtain a minimum of 50% from the total composite grade for the course (100%). The assessment weighting is: Individual Assignment: 50% Group Projects: 50%




2|Page


Course name

Strategic Management in Action

Course code

LX00AB12

ECTS

5

Lecturer

Kirsti Kehusmaa

Year of study

3 or 4

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

50

By the end of the course, the student will be able to: - Understand the strategy process from analysis to implementation and follow-up in the real world. - Understand the significance of leadership competencies in successful strategy processes - Appreciate the importance of continuous and systematic evaluation and feedback throughout the whole strategy process - Phases of continuous strategy process - The linkage between strategy process, organization culture and management style - Selecting the appropriate strategic management model and methods for a certain organization - Involvement and commitment of organization throughout the whole strategy process - Strategic management challenges in the future Foundations of Management 1, Foundations of Management 2, Management and Organisations 1&2 / International Human Resource Management, Strategic Management – Context and Analysis


Coulter: Strategic Management in Action, Prentice Hall, 2010 Recommended reading Teaching and learning strategies Teaching methods and student workload (hours)



Additionally: Johnson, Whittington & Scholes: Exploring Strategy, Text & Cases, Prentice Hall, 2011 Lectures, Cases, Group Work, Discussions, Individual Assignments Lectures, cases, group work & presentations of assignments: 50 hours Individual Assignments: 65 Self-directed Learning / Seminar: 15 On the 0 (fail)- 5 (excellent) grading scale, if a student is awarded a final course grade of 1 (Satisfactory), this means that the student's performance is sufficient; showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 3 (Average/Good), this means that the student's performance is good; showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 5 (Outstanding), this means that the student's performance is excellent; not only fulfills all standard requirements but demonstrates originality and imagination Individual Assignment 1: 50% Individual Assignment 2: 50 % Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page


Course name

Survival Finnish for Foreigners

Course code


ECTS

3

Lecturer

Liisa Linnanmäki

Year of study

Any

Semester

Autumn 2011 or spring 2012

Language of tuition

English, Finnish

Assessment

Grade, 0 - 5



Objectives


0

The aim of the course is to attain basic skills of the Finnish language. This includes e.g. basic grammar, essential vocabulary and simple dialogues in everyday situations. Pronunciation, greetings and wishes, introducing oneself, members of the family, numbers, days of the week, date, seasons, Finnish food, dishes, shopping, in a restaurant, places in the town and asking for directions. None


(Leila White; From start to Finnish.) Lectures, active participation in class Lectures 41 hours Self-study, homework assignments 20 hours Exams 4 hours

1|Page

Home works 20% 2 written tests 80% Continuous class assessment Any absence from the classes should be avoided because course work is strongly based on pair work and oral participation during the classes. In order to pass this course successfully, the students have to complete each of its elements. Class attendance requirement 80% Assessment weighting and grading (%)



2|P age

Metropolia Business School Curricula 2011

Course name

Sustainable Development and Logistics

Course code


ECTS

5

Lecturer

Kaija Haapasalo

Year of study

3

Semester

Autumn

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

50

Students will become aware of environmental impacts of different business functions and supply chains. They will study and analyze how companies try to reduce environmental risks and impacts e.g. in transportation, packaging, purchasing, production and in the office work. They will search for new ideas about developing more sustainable supply chains. They will learn to compare and analyze critically the effects and costs of different “greener” alternatives. • Sustainability reporting, ISO 14000 • Measuring GHG emissions (e.g. carbon and water footprints) • Sustainability in SCM and opportunities for emission reductions • Recycling and return logistics • Environmental friendly packaging • Sustainable transportation (incl. hazardous waste) • Waste management • Efficient energy consumption • Green office Introduction to Logistics


1|Page




Green Logistics, Improving the environmental sustainability of logstics, edited by A. McKinnon, S. Cullinane, M. Browne, A. Whiteing, 2010, Kogan Page. Interactive lectures Group and individual assignments Video conferencing workshop Lectures and workshops 30 h Self-directed learning and individual assignments 50 h Group work 40 h Presentations 10 h Individual assignments 50 % Group project and presentation 50 % 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

2|Page

Metropolia Business School Curricula 2011

Course name

Sustainable Entrepreneurship

Course code


ECTS

5

Lecturer

William Simcoe

Year of study

2

Semester

Autumn

Language of tuition

English

Assessment

Grade, 0-5



Objectives

55

Upon course completion, the student will know the process, structure and elements of strategic entrepreneurship; will know how to gain project approval; understand the life cycle of projects, their processes, elements, and key factors; will better understand cross-disciplinary and cross-cultural perspectives – i.e., become familiar with and develop an appreciation of reciprocal specialists’ needs, requirements and professional 'culture'; will understand how all aspects of business are important in formulating strategic plans especially in implementing them; and consolidation and further development of existing disciplinary knowledge through application in a real life situation. Upon course completion, the student will be able to carry out a feasibility study, create a business plan, write a power executive summary; further development of personal transferable skills in terms of communication and group work (i.e. working with 'new' people, across different cultures, areas of knowledge/expertise, preconceptions, and backgrounds); effective in use of a virtual learning environment, online platforms and IT; better project management skills; better virtual team presentation skills.

1|Page

Related competencies of the degree programme This reviews all aspects of the curriculum and applies it in a real international project: marketing planning, international strategic management issues, research, finance, cross-cultural and crossfunctional communication (real and virtual), presentation and IT skills, as well as project and change management – applied in real entrepreneurial project with engineers (previously with for example Caledonian University in Glasgow, Scotland, but currently open for options to increase flexibility for the entrepreneurial process) thereby relating competencies of not only the BBA degree but of the engineering perspective as well. There is a micro-, mezzo-, and macro-approach to each course, so the interrelationships with the rest of the business curriculum, the field itself, as well as the community, are quite explicit, and therefore most competencies and knowledge elements listed in the “Competencies of the Degree Programme” section are at least addressed if not stressed. The course on a micro-level covers specific theories, terms and tools within the “Marketing System” and/or within that subject’s particular area of study (whether Basic Marketing, International Marketing, Marketing Research, Entrepreneurship, Corporate Strategy, etc. – all have specific bases of orientations, models, theories and processes); on a mezzo-level it handles its connection to other courses of the curriculum and often offers cross-boundary projects; and on a macrolevel the programme handles larger issues such as ethical considerations, life-long learning, cross-cultural and cross-functional perspectives, long term sustainability, community development, and so on). As a result, specific, as well as deeper and broad-based methods, applications and experiences are covered, while the different competencies (whether developmental, social, communicative, etc.) are nurtured. Strategic, Sustainable Entrepreneurship: The Feasibility Study, the Marketing Plan & the Business Plan, The Project and Product Life Cycle, Sustainable Innovation International, Integrated, Team Project: Working with Engineers – Caledonia University in Glasgow Scotland, International team presentation using Video Conference Content

- Review of: Marketing & International Marketing; International Management; and other relevant courses, such as HR and Finance, whose theory, tools and terms will be applied here; different types of presentation practice. - Intrapreneurship - Issues of Change Management - Corporate Strategy – very basic

2|Page

Further information:

Prerequisites

This reviews all aspects of the curriculum and applies it in a real international project: marketing planning, international strategic management issues, research, finance, cross-cultural and crossfunctional communication (real and virtual), presentation and IT skills, as well as project and change management – applied in real entrepreneurial project with engineers at Caledonian University in Glasgow, Scotland, taking a sister-course called Integrated Design & Engineering, thereby relating competencies of not only the BBA degree, but the engineering school’s programme as well. Introduction to Marketing International Marketing Introduction to Financial Accounting Introduction to Management Accounting


Recommended reading


Competitive Marketing: A Strategic Approach O’SHAUGHNESSY Creative Problem Solving, Total Systems Intervention FLOOD, R. & JACKSON, M., Wiley &. Sons, 1991 Developing Management Skills WHETTEN, D. & CAMERON, K., Glenview, Ill Scott, Engineering Design Methods CROSS, N., Wiley, 1994 New Product Development HART, S., The Dryden Press 1996 New Product Development JONES, TButterworth 1997 New Venture Creation: Entrepreneurship for the 21st century, 4th Ed. TIMMONS, J. A., Irwin, USA, 1994. Project Management LOCK, D., Gower Project Management – Achieving Competitive Advantage PINTO, 2010 Foresman and Co. 1984 Lecturer’s material The overall strategy is to, in the short-term, create cognitive dissonance by which the students realize that there is a difference between what they know and what they should know about the subject, then provide an orientation basis by which the students may immediately start to resolve their dissonance, and in the long-term, to provide material, tools, reviews and overviews to further build competence on a micro level (in the subject), on a mezzo-level (in the field of business), and on a macro-level (in life in general and for life-long learning). Though it may be more a matter of tactics, I will mention here that as my curriculum of different courses progresses (Intro Marketing to International Marketing, then Marketing Research, Project Management, Entrepreneurship and Contextual Decision-Making), the R&D element increases, the management and application requirements increase, and the level of competence expected and the level of difficulty go up as well.

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Lectures, Readings, Discussion, Examples, Assessment Tools International, Cross-Functional Team Work and Project - Video Conferencing Lectures: 30 hours Project: 60 hours Student individual workload: 40 hours Total: 130 hours Assignments 45% International Project 55% (R&D applied) 1 (Satisfactory), this means that the student's performance is sufficient and she/he is showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result. 3 (Average/Good), this means that the student's performance is good and she/he is showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention. 5 (Outstanding), this means that the student's performance is excellent and it not only fulfils all standard requirements but demonstrates originality and imagination. Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

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Course name

The European Business Area

Course code


ECTS

5

Lecturer

Rosli Kamarul-Baharin, Antti Paukku

Year of study

3 or 4

Semester

Spring 2012

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

0

By the end of this module students will be able to: Identify the market structures within the European Business Area Outline the business opportunities and challenges in the European Business Area Understand the business environment of specific European national markets Identify the issues and processes necessary for planning a business practice within the European Business Area Utilise prior learning Apply research methods Develop a strategy for business practice within the European Business Area Apply analytical skills to the target European national market as a research subject The European Business Area comprises all the national markets of European countries. It is likely that the primary market of a Metropolia graduate will be within the European Business Area. This course is intended to provide the student with the relevant knowledge and skills useful in discovering business opportunities as well as preparing for business practice in the European Business Area. 1|Page

Prerequisites

Introduction to European Markets, European Business Practice




Literature and Reference listings are subject to change according to current needs. The lecturer will notify of any changes. The module will consist of lectures, student presentations, discussions and small group work as needs may require. It is intended that the teaching and learning methods will comprise a substantial element of student participation. Students will be expected to carry out prescribed reading or research to enable them to actively participate in class activities. Tuubi will be used extensively as a teaching tool and learning resource. Assignments – 20 h Self-study and reading – 35 h Lectures & Seminars – 45 h Project – 30 h In order to pass this module the student must obtain a minimum of 50% from the composite grade for the module (100%). The assessment weighting is stipulated below. Assessment 1 20% Assessment 2 40% Assessment 3 40%


Attendance Students are permitted to be absent from a total of 20% of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a total of 10% deduction from the final grade. Attendance is compulsory at all assessment sessions (and at any other session which may be designated by the lecturer). Grade Percentage /points 5 90-100 4

80-89

3

70-79

Explanation Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination Very good performance: fulfilling all tasks in an appropriate manner in accordance with instructions Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention 2|Page

2


60-69

Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these 1 50-59 Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result 0 0-49 Fail 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made 0-29: a result indicating a significant lack of effort on the part of the student, and a clear signal that major improvements are necessary in the organisation of study time Choose as many options as you need: International Competence Organizational and Societal Competence Development Competence Communication and Social Competence Ethical Competence Learning Competence Choose as many options as you need Specific business process/method Specific business application Deeper business knowledge Broad-based business application Choose ONLY ONE option Core Requirement Studies Professional Studies Elective Studies

3|Page


Course name

Trade Law and Logistics

Course code


ECTS

3

Lecturer


Year of study

2

Semester

Autumn 2011

Language of tuition

English

Assessment

Grade, 0-5



Objectives

Content

Prerequisites

0

The module continues from Year 1 Introduction to Business Law and explores at micro-level the legal issues & skills which are necessary to business & logistics. By the end of the module the student will be able to: * identify the legal issues relevant to international trade and logistics * apply the legal principles relevant to contracts of carriage * apply the tools for managing risk in carriage including insurance * understand the use of payment modalities and negotiable instruments * understand the mechanism for international taxation Introduction to Business Law


Literature and Reference listings are subject to change according to current needs. The lecturer will notify of any changes.

1|Page



The module will consist of lectures, student presentations, discussions and small group work as needs may require. Students will be given original texts in the form of case reports, treaty provisions and other documents to examine. It is intended that the teaching and learning methods will comprise a substantial element of student participation. Students will be expected to carry out prescribed reading or research to enable them to actively participate in class activities. Tuubi will be used extensively as a teaching tool and learning resource. Assignments – 15 hours Self-study and reading – 12 h Lectures – 36 h Projects – 15 h

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In order to pass this module the student must obtain a minimum of 40% from the composite grade for the module (100%). The assessment weighting is stipulated below. Assessment 1 50% Assessment 2 50% Attendance Students are permitted to be absent from a total of 20% of the scheduled number of contact sessions. Any absences in excess thereof shall be accompanied by reasonable documentary evidence. Any unauthorised absence is subject to a total of 10% deduction from the final grade. Grade Percentage /points 5 90-100


4

80-89

3

70-79

2

60-69

1

50-59

0

0-49


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4|Page

Advertising and Sales - Opinto-opas

Advertising and Sales - Opinto-opas

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