Contract Mix in Franchising as an Efficient Monitoring Device under

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are good for revenues, sometimes at the expense of the franchisees' profits. ...... The two first expressions represent the negative monitoring cost effect when the ...

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Average Percent Company Owned

0,6 0,55 0,5 0,45 0,4 0,35 0,3 0,25 0,2 0,15 0,1 0,05 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

0

Years of Franchising Experience

4

)