Steffen Kelle Experience

Steffen Kelle [email protected] uk.linkedin.com/in/steffenkelle

About me I am an enthusiastic and energetic team player from Germany, whose strengths lie in communication, organisation, and consistent positivity. I deliver large multi-channeled campaigns smoothly, on time and to budget, motivating co-workers and establishing a strong bond with clients. Having gained working experience in six different countries, I am able to do this in five other global languages besides English. My marketing experience covers a wide range of industries (Electronics & appliances, sports, travel/destination, healthy living, food, music). Clients I have worked with are GoPro, Samsung, Nike, Heathrow Airport, Manchester United, Eurostar, Gore-Tex, Marriott Hotels, The European Games, Vitabiotics, Pret A Manger, Chinatown London, Adele. I am very passionate about delivering great work engaging with fantastic individuals both client and agency side. My favourite things in life are travelling, sports, technology, music and languages.

Languages English (Full professional proficiency) German (Native or bilingual proficiency) Spanish (Full professional proficiency) French (Full professional proficiency) Swedish (Full professional proficiency) Portuguese (Professional working proficiency) Video CV - 2012 (in 6 languages): https://www.youtube.com/watch?v=LKM-bMVQXlo How I learned the languages that I speak (in 6 languages with English subtitles): https://www.youtube.com/watch?v=f9YTkqwz6cs

“Steffen is fluent in six languages and skilled in all the things needed to be the key person to bring your company forward by using social media, the web and new digital services. He comes highly recommended.” - Jonas Sjöström, CEO (Playground Music Scandinavia)

Experience Creative Strategy/Senior Account Director Qumin - December 2015 – October 2016 - London Clients: Heathrow Airport, Manchester United, Eurostar, Pret A Manger, Vitabiotics, Chinatown London, Regent Street, Unite Students, Braun, Waterbabies. •

Headed up the Social Media & Web department, with a team of 10 employees across two offices in London and Shanghai.

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Senior client contact for 8 accounts. Responsible for their commercial profitability & development, each ranging from 36k-500k/year

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Worked with CSD on new business. Helped secure several new clients

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Developed and grew existing accounts, renewed several retainers

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Designed and executed creative digital strategies using WeChat, Weibo and HTML5 apps to raise our clients' brand awareness and ROI in China

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Provided strategic supervision on all projects to ensure client business goals are met.

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Creative directed video and photo shoots with production companies

Account Director 1000heads - October 2014 – November 2015 - London, Clients: GoPro (EMEA), Gore Bike & Running Wear, Gore-Tex, European Games in Baku, Marriott Hotels, Elephant & Castle Shopping Centre •

Designed and executed pan-European, multilingual social media strategies across Facebook, Twitter and Instagram. Lead a community management team across 5 European countries

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Strategic supervision for editorial content production, social listening and reporting, influencer sourcing and engagement.

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Campaign strategy development (product launches & sports events)\

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Heavily involved in winning new business, ranging from 100-500k/year.

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Designed digital brand strategies

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Launched and provided strategic supervision for advocacy programmes

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Oversaw creation of in depth pan-regional social audits and reports. Tools: Sysomos, Brandwatch and Sprinklr

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Crisis management framework creation and reporting for several clients

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Headed up ideation sessions and creative directed videos

Senior Account Manager: Samsung Cheil Worldwide Inc. - January 2013 – September 2014 - London Client: Samsung •

Team lead for 2-4 community managers, covering the UK and Ireland. Combined fanbase of 2.8 Mio fans (FB, TW, Instagram, Vine)

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Developed and executed social executions of ATL campaigns, working closely with social and digital planners & Creative Directors

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Oversaw ideation sessions and content production for bespoke UK launch of Galaxy S4 family, Note 3, Galaxy S5 and Note 4.

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Supervised production of seasonal/topical campaign content. April Fools video Flyfi. 50k organic views on Youtube in 24 hours, Chicken or the egg twitter hashtag battle or GS5 ice bucket challenge.

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Worked closely with paid media agencies and platforms (Twitter/Facebook) on optimising content for biggest impact

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Drastically reduced customer service response time on social. Tool: Sprinklr

Editorial & Language Consulting: Olympic Games Nike - July 2012 - London •

Worked at Nike House together with team of Nike, AKQA and Team Epiphany copywriters, analysts and account handlers

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Translation and local interpretation of Nike’s campaign core messages during Olympic Games

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Engagement of audiences in 3 languages with inspirational tweets, in line with the campaign mission statement

Social Media/Digital Innovation Manager Playground Music Scandinavia - December 2008 – May 2012 - Stockholm •

Set up and built social and web infrastructure for entire company. Designed and populated website for 4 markets in 4 languages.

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Team lead for social media execs in local markets

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New business generation, pitching existing catalogue to record companies in South America and the US.

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Set up Facebook, Twitter and Soundcloud, and trained staff on how to use these channels effectively for B2C and B2B communications

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Content production for company blog and digital channels in Swedish and English

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Build and maintained artist websites. Provided training for artists on how to use social media

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Created campaign assets and web destinations for the likes of Adele, Jeff Dunham and Pablo Francisco.

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Designed print ads and online banners

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Liaison for collecting rights societies in Spain, Austria and Germany.

Education •

Rockschool i Hultsfred/Högskolan i Kalmar, Sweden Music Business, 2008 – 2009

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Popakademie Mannheim, Germany Music Business, 2007 – 2008

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University of Paderborn, Germany Bachelor of Arts, Popular Music and Media, 2004 – 2007