Group Members: Advertising Campaign Project Rubric
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Group Members: Advertising Campaign Project Rubric
Advertising Campaign Project Rubric. Marketing Strategy. ▫ target audience is
identified. ▫ plan to spend budget is developed & well thought out. ▫ catchy slogan
.
Group Members: ____________________________________________________ Advertising Campaign Project Rubric Marketing Strategy target audience is identified plan to spend budget is developed & well thought out catchy slogan
6
3
0
Advertisements
Broadcast Ad (TV or Radio)
Script
2
1
0
Final Product creative and interesting well-‐rehearsed effective use of persuasive techniques target audience is clear
6
4
2
0
Internet-‐based Ad (Website, Facebook, or Twitter)
Rough draft/Template
2
1
0
Final Product creative effective use of persuasive techniques target audience is clear includes product & purchasing info.
6
4
2
0
Print Ad (Magazine Ad, Billboard, or T-‐shirt)
Rough draft/Template
2
1
0
Final Product
6
4
2
0
creative neat effective use of persuasive techniques target audience is clear