Guitar World

2013 MEDIA KIT

GUITAR WORLD MAGAZINE

AMERICA HAS AN OBSESSION WITH THE ROCK-AND-ROLL LIFESTYLE... WE’RE HOW THEY CONNECT WITH IT. Guitar World is the world’s best-selling guitar magazine. Professionals and beginners alike turn to Guitar World for top-flight coverage of their favorite artists, from rock titans like Led Zeppelin's Jimmy Page and Metallica's Kirk Hammett to contemporary stars like the Foo Fighters' Dave Grohl and Tool's Adam Jones. Every issue of Guitar World magazine offers broad-ranging interviews that cover technique, instruments and lifestyles as well as Guitar World’s famously thorough lessons and transcriptions.

SPECIAL ISSUES AND CUSTOM PUBLICATIONS Guitar World designers, writers, and editors produce unique special issues dedicated to select artists and specific genres plus authoritative buyer’s and review guides. Created with the same standard of editorial and artistic excellence as our magazine, these ancillary products carry compelling content with the look, feel, and production values of newsstand publishing. Guitar World’s brand strength ensures that these special publications provide the same breadth of quality our readers have come to expect when thumbing through anything with the Guitar World logo stamped on it.

GUITARWORLD.COM The Ultimate Online Community for Guitarists Daily News Updates

Celebrity and Expert Lessons Most Trusted Gear Reviews with Video Demos Community Forums Exclusive Video Content he leading online destination for the world’s most dedicated T guitar players looking for what to buy, how to play, and the latest news

Metrics

1 million monthly unique users 5 million monthly pageviews

Projections

Growth rate of 25% unique users month over month Growth rate of 50% pageviews month over month

Statistics

epeat visitors: 44% of our visitors come to GuitarWorld.com R 5 times per week iverse Demographic: 65% of our visitors are between the D ages of 12-24 and 35% are ages 24 and up

GUITAR WORLD DIGITAL Guitar World Lick of the Day app for iPhone, iPad, and iPod touch Guitar World magazine partnered with Agile Partners, the developers of 2010 Apple Design Award winning app TabToolkit, to create this must-have app for iPad, iPhone and iPod touch, which delivers a new and challenging lick to subscribers every day, with a one-of-a-kind feature set that enables guitar players of all skill levels to learn licks in a variety of styles Over 1,000,000 downloads to date Lick of The Day update 2.0, released in January 2012, includes Lick Packs and "Pick Your Lick" a la carte lick shopping Selected by Apple as the "App of the Week" for two consecutive weeks and featured on Apple's "New and Noteworthy" list in the iTunes Store

Guitar World Magazine Digital Edition Guitar World magazine is available for download on the Amazon Kindle, the Barnes & Noble Nook, and as an app on the Apple Newsstand Over 650,000 downloads

PREMIUM ONLINE ADVERTISING OPPORTUNITIES Untitled Document

9/22/11 2:20 PM

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Newsletter Home

Blogs

Interviews

Lessons

Gear

Girls

Sweepstakes and Contests

Contests

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Guitar Girl'd: How Does Dolly Parton Play Guitar with Those Long Fingernails?

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Winds of Plague Debut Music Video for "California" California's Winds of Plague have just released a new video for their song, "California." The track comes f...Read more

Trivium Streaming New Song, "Dusk Dismantled" Yesterday, we posted a t...Read more

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Carr Artemus 1x12 Combo The Carr Artemus sounds as classy as it looks, offering tone similar to an AC30 but with greater punch, det...Read more

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Page 1 of 2

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Online sweepstakes and creative contests give your product exposure and momentum as readers enter to win.

Custom Micro Site

Unique content hub that offers more robust advertising exposure using dynamic rich media. Homepage exposure.

INTEGRATED MEDIA SERVICES Talent relations and access

Guitar World has backstage access to the biggest names in rock and metal and can directly connect them to your brand

Full content and production services

Guitar World can assist any advertiser or agency with the production of creative services Guitar World will create customized ad campaigns specially designed for our unique audience

Integrated in-book and online campaigns

Guitar World will create a custom experience for the reader and viewer, tapping into all available outlets to reach them including Guitar World magazine, GuitarWorld.com, Guitar World’s iPhone, iPad and iPod Touch app, Guitar World’s extensive social network, and Guitar World’s popular online store

High-impact in-book units from advertorials to original inserts dvertisers can place their product samples directly into the A magazine for a direct reader experience

Marquee events and music festivals

Guitar World can plan, host, and execute any scale event for your brand, integrating the audience, the product, and a great live music performance, reinforcing your brand’s connection to the rock and roll lifestyle

O UR R EADERS Young

OUR AUDIENCE DATA

18-29

28%

30 -4 4

27%

Affluent

Guitar World’s audience has the means and motivation to buy music gear that lets them live out their passions. Our readers are passionate about the brand and its mission. These loyal and involved cultural influencers spend over 5 hours with each issue, online or on our app, checking out our highquality features, reviews and guitar transcriptions that simply can’t be found anywhere else. Nearly unanimously, they say that Guitar World is their favorite brand for guitar-related information. Moreover, our readers buy what they see in our network. 87% report that they took action as a result of reading Guitar World and 65% say that they were stimulated to make unplanned purchases after reading. Perhaps this is a sign of our trusted editorial: 71% say they trust Guitar World the most, ten times more than the nearest competitor.

AVERAGE AGE 35

AV ERAGE H H I $76,000

H H I $50 k +

46%

H H I $75k +

30%

Male

92%

College Educated

72%

Employed

72%

YO UR BEST C USTO M ER Average guitars owned Made an unplanned purchase after reading GW or visiting website Plan to purchase a guitar in the near future (6-24 months) Average price planning to pay for guitar purchase

5 65.4% 66% $1,050

Plan to purchase gear in the near future (6-12 months)

96%

Average price planning to pay for gear purchase

$825

LOYAL, INVO LVED, AND INFLUENTIAL Average time spent reading an issue

3.6 Hours

Frequently visits GuitarWorld.com

84%

Advises others on guitar and gear purchases

50%

Believes Guitar World ads are interesting and compelling

90%

Source: Guitar World Audience Survey performed by Accelara Research

2013 PRINT PUBLISHING SCHEDULE BUNDLE RATE 10% discount applies to 13x issue commitments in Guitar World.

Ad Rates

SHORT RATE Ad frequency commitments not met in contract period will be short rated

2013 Gross Rates

1X

3X

6X

13X

18X

26X

30X

36X

48X

60X

72X*

Full Page 4 Color

$12,060

$11,450

$10,855

$10,250

$9,645

$9,045

$8,445

$7,840

$7,235

$6,630

$6,030

2/3

$10,125

$9,615

$9,115

$8,605

$8,110

$7,600

$7,090

$6,590

$6,080

$5,570

$5,070

1/2

$8,925

$8,475

$8,030

$7,585

$7,140

$6,690

$6,240

$5,805

$5,355

$4,905

$4,465

1/3

$7,235

$6,875

$6,510

$6,150

$5,785

$5425

$5,065

$4,705

$4,345

$3,975

$3,620

1/4

$6,030

$5,730

$5,425

$5,125

$4,820

$4,520

$4,225

$3,920

$3,620

$3,320

$3,015

1/6

$3,015

$2,865

$2,715

$2,565

2,405

$2,265

$2,110

$1,965

$1,815

$1,650

$1,510

2013 Cover Rates

13X

4th

$14,110

3rd

$12,480

2nd

$13,025

2013 Marketplace Display Ads:

1X

1/6

$1,600

$1,295

$1,130

$1,105

1/12

$870

$795

$745

1 inch

$465

$425

$385

3X

2013 Text Rates — $5.00 per word. $50.00 minimum. No frequency discounts on classified ads.

6X

13X

COMBINATION RATES Ads may be combined in other NewBay Music Network publications for maximum frequency. Owned divisions of the same company may combine ads for maximum frequency. Includes Guitar World and Guitar Buyers Guide. *Maximum discount available including combination rate structure. Same rates apply to Guitar World Buyers Guides (Summer and Holiday '13)

Schedule TITLE

ISSUE DATE

ON-SALE

SPACE

ART DUE

Guitar World

Holiday 2012

11/13/12

10/3

10/10

$385

Guitar World

January 2013

12/11/12

10/31

11/7

$360

Guitar World

February

1/8

11/29

12/5

Guitar World

March

2/5

12/26

1/2

Guitar World

April

3/5

1/23

1/30

Guitar World

May

4/2

2/20

2/27

Guitar World

June

4/30

3/20

3/27

Guitar World

July

5/28

4/17

4/24

Guitar World

August

6/25

5/15

5/22

Guitar World

September

7/23

6/12

6/19

Guitar World

October

8/20

7/10

7/17

Guitar World

November

9/17

8/7

8/14

Guitar World

December

10/15

9/4

9/11

Guitar World

Holiday 2013

11/12

10/2

10/9

SPECIAL ISSUES AD RATES

2009 Gross Rates

1X

3X

6X

12X

24X*

Full Page 4 Color

$6,475

$6,145

$5,825

$5,505

$5,180

2/3

$5,435

$5,160

$4,905

$4,620

$4,350

1/2

$4,790

$4,555

$4,310

$4,070

$3,825

1/3

$3,885

$3,685

$3,500

$3,300

$3,110

1/4

$3,235

$3,0880

$2,915

$2,745

$2,590

1/6

$1,620

$1,535

$1,600

$1,375

$1,300

2009 Marketplace Display Ads:

1X

3X

6X

12X

1/6

$1,600

$1,420

$1,240

$1,215

1/12

$950

$875

$820

$420

1 inch

$505

$475

$420

$395

2013 Gross Rates

1X

3X

6X

12X

24X*

2013 Cover Rates

6X

Full Page 4 Color

$6,475

$6,145

$5,825

$5,505

$5,180

4th

$7,705

2/3

$5,435

$5,160

$4,895

$4,620

$4,350

3rd

$6,665

1/2

$4,790

$4,555

$4,310

$4,070

$3,825

2nd

$6,995

1/3

$3,885

$3,685

$3,500

$3,300

$3,110

1/4

$3,235

$3,080

$2,915

$2,745

$2,590

1/6

$1,620

$1,535

$1,460

$1,375

$1,300

2009 Cover Rates

6X

4th

$7,705

3rd

$6,665

2nd

$6,995

SPECIAL ISSUES SCHEDULE 2009 Marketplace Display Ads:

1X

3X

6X

12X

1/6

$1,600

$1,420

$1,240

$1,215

COMBINATION RATES Ads may be combined in other NewBay Music Network publications for maximum frequency.

1/12 TITLE

$950 ISSUE DATE

$875 ON-SALE

$820 $420 SPACE RESERVATIONS

ART DUE

1 inch GW Buyers Guide - 116

$505'13 Summer

$475 7/9

$420 5/28

6/5

GW Buyers Guide - 117

Holiday '13

11/5

9/25

$395

10/2

Owned divisions of the same company may combine ads for maximum frequency. Includes Guitar World, Guitar Legends, and Guitar Buyers Guide. *Maximum discount available including combination rate structure SHORT RATE Ad frequency commitments not met in contract period will be short rated

ON-SALE

SPACE RESERVATIONS

ART DUE

Special #1

TITLE

5/14

4/3

4/10

Special #2

9/3

7/24

7/31

Live/Safety 16.25 W x 10.375 H

EFFECTIVE WITH THE JULY 2011 ISSUE Trim 8.375 x 10.875

Trim 16.75 x 10.875 EFFECTIVE WITH THE JULY 2011 ISSUE Bleed SPREAD AD 8.625 x 11.125

Bleed 17 x 11.125

ADVERTISER SPECS SPREAD AD 4.625 x 10.25 SPREAD AD

4.625 x 7.375

Trim 16.75 x 10.875 FULL PAGE


Live 7.875 x 10.375

Bleed 17 x 11.125

Trim 16.75 x 10.875

Trim 8.375 x 10.875

Bleed 17 x 11.125

Bleed 8.625 x 11.125

2/3 Page Vertical

Half Page

2/3 Page Vertical 4.625 x 10.25 4.625 x 7.375 Vertical

1/3 Page Square Half Page

4.625 x 10.25

1/3 Page Square 4.625 x 4.875

FTP

Vertical

2.25 x 10.25

4.625 x 7.375

Trim 8.375 x 10.875

Bleed 17 x 11.125

Bleed 8.625 x 11.125

Half Page Horizontal

Live 1/3 Page 7.875 Vertical x 10.375

7.25 x 4.875

2.25 x 10.25 Trim

8.375 Half Pagex 10.875

2/3 Page Vertical

Half Page Horizontal

1/3 Page Vertical

4.625 x 7.375

7.25 x 4.875

2.25 x 10.25

1/6 Page 1/32.25 Pagex 4.875

Half Page Square 4.625 x 4.875 Horizontal 7.25 x 4.875

1/4 Page

1/6 Page

1/3 Page2.25 x 4.875 Vertical

3.375 x 4.875

2.25 x 10.25

FTP HOST: production.futureus.com ● USERNAME: guitarworld PASSWORD: guitar 1/6 Page ● USERNAME: guitarworld PASSWORD: guitar 3.375 x ftp.nbmedia.com 4.875 2.25 x 4.875 HOST: 1/4 Page

If you have any materials related questions, please call PLEASE COMPRESS/ Nicole Schilling 723-5418 STUFF ALL (646) FILES! [email protected]

If you have any materials related questions, please call Files Accepted: Hi-Res pdf Nicole Schilling 1/3 Page 1/4 or tiff (no Page eps please) (646) 723-5418 email [email protected] Square 3.375 x149 4.875 [email protected] Fifth Avenue, 9th Floor WHEN FILES ARE UPLOADED ● FTP HOST: production.futureus.com USERNAME: guitarworld PASSWORD: guitar

4.625 x 4.875

If you have any materials related questions, please call

Vertical

Bleed 8.625 x 11.125

4.625 x 10.25

3.375 4.875 1/3 x Page

Half Page 7.25 x 4.875 Vertical

Trim 16.75 x 10.875

FULL PAGE

1/4 Page

4.625 xHorizontal 4.875

Live 7.875 x 10.375


2/3WITH Page THE JULY 2011 HalfISSUE Page EFFECTIVE

Vertical Vertical Live/Safety 16.25 W x 10.375 H

FULL PAGE

PLEASE COMPRESS/

Please send ad materials to:

Files Accepted: Hi-Res pdf

please reference magazine/issue

PLEASE COMPRESS/ STUFF ALL FILES! Files Accepted: Hi-Res pdf Please send ad materials to: or tiff (no eps please) Media email NewBay [email protected] WHEN FILES ARE UPLOADED please reference magazine/issue

1/6ATTN: Page PRODUCTION

28 E. 28th St,9th 12 Floor 5th Ave, Floor 2.25149 x 4.875

Please send ad materials to: FUTURE US, Inc. please reference magazine/issu ATTN: PRODUCTION 149 5th Ave, 9th Floor NYC, NY 10010

| New York, NY NYC, 10010 | (212) 768-2966 tel | (212) 944-9279 fax | www.futureu NYC, NY 10016 10010

149 Fifth Avenue, 9th Floor | (212) 768-2966 tel | (212) 944-9279 fax | www.futureus.com FUTURE US, Inc. STUFF ALL FILES!| New York, NY 10010

WEBSITE SPECS 2013 A D U N IT S

OPA Pushdown Leaderboard

PIXEL SIZE (W X H)

970 X 66

MAX. SIZE (KB)

E X PA N D

FILE FO R M AT S

N O T E S FO R F L AS H C R E AT I V E

ADDITIONAL NOTES

150K

970X418

Custom Flash or 3rd Party Rich Media.

Flash requires customization. Please contact for details.

A Pushdown ad appears on screen as a narrow strip (970 wide by 66 tall), expands for 7 seconds to 970 wide by 418 tall and automatically closes for a 1/24x frequency.

Image, Flash, 3rd Party RM

Please use a clickTag instead of hardcoding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG.

Audio or expanding must be user initiated, on-click. A stop/close button is required. No Pop-Up ads.

Leaderboard

728 X 90

150K

Down, Out / 970X418

Tower

300 X 600

150K

Left / 600X600




MPU

300 X 250

150K

Left / 600X600




Sponsored Post

580 X 200 (IMAGE SIZE)

150K

None

Image, Text

No Flash

Headline: 50 Characters Max Body: 370 characters max. Must be site served. 1x1 tracking ok.

In-Content Unit

600 X 300

150K

None


Please use a clickTag instead of hard-coding the URL. Max animation time: 30 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG.


Interstitial

600 X 400

150K

N/A


Please use a clickTag instead of hard-coding the URL. Max animation time: 15 sec. Max frame rate: 24 FPS. Please include back up GIF/JPG.

Interstitial is on screen for 15 seconds.

Clickable Page Skins

(2) 500 X 1200

275K

N/A

Image

No Flash

Must be site served. 1x1 tracking ok.

Video Pre-roll

320 X 240 FULLSCREEN

N/A

N/A

Uncompressed video files or .flv tags ONLY

All files will be re-encoded to streaming .flv format

4:3 aspect ratio. 15 or 30 seconds. Must be site served. 1x1 tracking ok.

Email Blast

590 X 590

200K

N/A

HTML, Image

N/A

N/A

ADVERTISER TESTIMONIALS

“Seymour Duncan was the first major gear manufacturer to get on board with Guitar World On-Line. We’ve used a variety of vehicles including video pre-rolls, Flash banners, contests, sponsorships, and Comcast commercials. The CPM is right. The ROI is solid. And their customer service can’t be beat.” EVAN SKOPP

SEYMOUR DUNCAN

"We have advertised in Guitar World for over 20 years. Being a mail order company, we find that the target demographic, distribution and detailed reviews greatly influence our customers' buying decisions. Since we are based in Southern California with 3 factory stores, the fact that Guitar World is always available on grocery store newsstands in our area is another great advantage." RICHARD CRUZ JR. Advertising, Media, and Artist Relations CARVIN CORP

"Samson has been advertising in Guitar World since the magazine's inception. They have always offered the best feature stories, reviews and extra curricular activities for their readers and advertisers alike. It's an amazing magazine with killer content that's run by musicians who recognize the artists as the lifeblood of the music industry. As Samson views its artists in the same way, it's been easy to develop such a longtime, successful partnership with Guitar World." MARK MENGHI Director of Marketing SAMSON TECHNOLOGIES (SAMSON, HARTKE AND ZOOM)

CONTACTS ADVERTISING Bob Ziltz

Publisher 212-378-0471 [email protected]

Jason Perl

Advertising Sales Director 646-723-5419 [email protected]

Scott Sciacca

Advertising Sales 646-723-5478 [email protected]

Anna Blumenthal

Advertising Sales 646-723-5404 [email protected]

28 E. 28 St, 12th Floor New York, NY 10016 www.guitarworld.com p. 212.378.0400 f. 212.944.9279