Topics o Enrollment/utilization of vision benefit for self o Top reasons for ... Dental
. Vision. 401K. Life. Vision still lags behind dental, but we're closing the gap!
Transitions Healthy Sight Working for You® Smith Wyckoff, Transitions Optical
TRANSITIONS HEALTHY SIGHT WORKING FOR YOU® Smith Wyckoff, Transitions Optical
About Transitions Healthy Sight Working for You® A public awareness and education initiative created to increase awareness of the need for quality eye care and eyewear through a vision benefit o Content for benefits brokers, employers and employees Education and tools to show how using a vision benefit can: o Manage health care costs o Boost productivity o Increase employee satisfaction
New tools/ content at Academy
Real world results & client satisfaction
Improved enrollment/ utilization
Utilize tools and content w/ clients & employees
Increased awareness of vision value
Agenda Insights from the annual Employee Perceptions of Vision Benefits survey Overview of Transitions Healthy Sight Working for You® o Resources and education o Industry outreach highlights Broker of the Year, HR Visionary of the Year intro
2013 Employee Perceptions of Vision Benefits Survey
Topics o o o o o o
Enrollment/utilization of vision benefit for self Top reasons for enrolling/not enrolling Value of vision coverage for self and children Value of premium lens options Visual factors affecting productivity Confusion over and concerns with impact of health care reform on vision coverage
Key takeaways o More employees are enrolling in vision benefits – and are taking advantage of them for eye exams – but much education is still needed o More employees are recognizing the value of eye exams beyond vision correction – and want plans to cover premium lens options o The majority of employees are experiencing vision problems at work – resulting in lost productivity o Most employees are confused by health care reform and its impact on vision coverage
Enrollment and utilization are up Column1
83%
Column1
79%
Enrolled in company’s vision benefits in 2013
Used vision benefits in 2013 for eye exam
Increase from 78% in 2012
Increase from 64% in 2012
A great need for education
Nearly 1 in 3 employees isn’t getting the vision care and vision wear they need
1 in 6 employees doesn’t enroll in vision coverage
Of those who enroll, 1 in 5 don’t get an annual eye exam
Vision vs. dental 100
92%
86%
80
Vision still lags behind dental, but we’re closing the gap!
83% 69%
69%
401K
Life
60 40 20 0 Medical
Dental
Vision
Reasons for enrolling
Fewer employees are enrolling for discounts, while more are enrolling to provide family care
Series 1
60%
60%
59%
41%
23%
Discounts on eye care & eyewear
To prevent, diagnose & treat vision problems
To provide eye care for my family
To prevent, diagnose & treat eye diseases
To diagnose chronic diseases
Reasons for not enrolling
1 in 4 employees did not enroll because they don’t have vision problems – up from 1 in 3 in 2011
Series 1
33%
24%
22% 14% 8%
Disounts not enough to justify costs
I don't have vision problems
I can't afford it/employer I get vision coverage My general physician doesn't pay for it through a family member addresses vision problems
Employees see the value of vision Column1
95% Agree vision coverage is important for kids
Column1
99% Agree seeing well is important for work performance
Seeing the value of premium lens options 8 out of 10 employees are more likely to enroll in a plan covering Transitions® lenses – up from 7 out of 10 in 2011
Vision and workplace productivity 2013 survey further explored range of vision issues affecting employees o 2011 survey found nearly 1 in 3 employees were taking breaks at work because their eyes hurt or felt tired
Visual disturbances encountered at work 47%
31%
30%
30%
29%
28% 16%
Tired eyes
Reflection off computer screen
Bright, glaring light
Dry eyes
16%
Headache from Blurry vision Reflection off Reflection off visual personal device outdoor disturbance surfaces
When vision problems are experienced 8% morning 17% throughout the day
32% afternoon
24% evening
8 out of 10 employees say their eyes bother them during the day
Taking breaks = lost productivity! More than half of employees are taking breaks during the work day to rest their eyes – a 45% increase over 2011! 13% of employees take five or more breaks during the work day
Health care reform: resounding concerns 25%
15%
24% Not Concerned
Very
Not at All
50%
28%
Somewhat
32%
Not Very
6 out of 10 employees aren’t knowledgeable about health care reform
Concerned
26%
Don’t Know
76% of employees are worried, or don’t know enough to be worried, about changes to vision coverage
Health care reform: resounding concerns My costs will go up
41%
I will do something wrong/ won't know what do do
29%
My child may have different coverage
10%
I don't know enough to be worried
24% 0
10
20
30
40
50
Health care reform: looking for answers Eyecare professional
4 out of 10 expect their HR pros to know about the impact of health care reform on vision coverage
59%
Vision insurance carrier
46%
HR representative
42%
Primary care physician
30% 0
10
20
30
40
50
60
70
Resources and Education RESOURCES AND EDUCATION
HealthySightWorkingForYou.org Custom content for each audience Access to tools, including: o Healthy Sight Calculators o Vision Education Kit o E-newsletters o Vision videos o Vision loss simulation o White papers and presentations o “Vision Education Day” tip sheet o Vision enrollment slide
Enrollment slide
Industry Outreach Highlights INDUSTRY OUTREACH HIGHLIGHTS
Media highlights Continued, high visibility in HR and benefit publications in 2013 o 31 bylines, interviews and features
Have something to say? We’re looking for HR and brokers to author articles!
IHC partnership Co-sponsorship of 2nd annual HR Visionary of the Year award o Finalists featured in 2013 HealthCare Consumerism Superstars issue
Trade advertising
Employee outreach Transitions® lenses TV commercial tagged with managed care messaging
“Ask your employer if your vision plan covers Transitions lenses.”
Direct to HR communications Monthly e-mail blasts to HR and wellness pros o Highlights relevant vision topics and coverage o Features HR Visionary and Broker of the Year finalists/winners o High open and click-through rates
Social media outreach Facebook.com/HealthySightWorkingForYou
@TransitionsMVC o #MVCAcademy o #2014Academy
2013 Transitions Academy Awards Finalists 2013 TRANSITIONS AWARDS FINALISTS
Transitions Vision Benefits Broker of the Year
Recognizes brokers who encourage healthy sight through comprehensive vision benefit o Vision care o Vision wear o Education
Now in 4th year!
Vision Benefits Broker of the Year prizes All finalists receive: o Trip for two to Transitions Academy o Complimentary pair of Transitions® lenses o Transitions-branded apparel o $500 gift card for office celebration o Inclusion in news release and e-blast promoting finalists The winner also receives: o Prominent ad in leading broker magazine o Ongoing PR support and media outreach opportunities
Jay Fiorello, Ovation Benefits Placed a new focus on vision after attending Transitions Academy in 2013 o Positioned eye exams as minimally invasive way to see into the human body o Emphasized that employees perceive vision benefits positively o Reinforced benefits to employers, including productivity gains and increased loyalty Resulted in two large municipality groups and other clients purchasing vision benefits
Sara Niemeyer, USI Insurance Services, LLC Sold in vision to almost all employer customers for 2014 o Gathered employee feedback during renewal and enrollment periods o Enlisted staff wellness consultant to explain link between vision and diabetic/overall health and wellness in employee meetings o Highlighted lens offerings, buy-ups and purchasing scenarios to show how much eyewear would cost Resulted in several large customers adding vision plans
Trevor Stephens, RE Sutton & Associates Packages vision with medical in nearly every scenario o Shared information on how eye exams provide early detection of vision problems and uncover underlying medical conditions o Emphasized wide network of eyecare professionals, access to regular eye exams and coverage of Transitions® lenses o Attended quarterly meetings to stay on top of enhancements to the vision product Contributed to significant business growth in 2013
Transitions HR Visionary of the Year
Recognizes HR professionals who promote healthy sight in their workforce through a comprehensive vision benefit o Vision care o Vision wear Now in 2nd year! o Education Co-sponsored by the Institute for HealthCare Consumerism
HR Visionary of the Year prizes All finalists receive: o Trip for two to Transitions Academy o Opportunity to attend IHC Forum East in spring o Complimentary pair of Transitions® lenses o $500 charitable donation o Inclusion in news release and e-blast promoting finalists The winner also receives: o Recognition ceremony during IHC Forum East o $1,000 charitable donation o Ongoing PR support and media outreach opportunities
Vincent Colonna, Broward Health Reinvigorated vision benefit for one of the top ten largest public healthcare systems in the nation o Recognized vision benefit as a way to boost productivity and reduce absenteeism o Restructured plan for more robust coverage o Arranged for high employer subsidy, resulting in 90+ percent employee enrollment
Susan Eutizzi, Roundy’s Supermarkets, Inc. Chose comprehensive vision benefit for 20,000+ employees o Distributed educational materials, including info in “wellness wakeup” section of newsletter o Offered information through self-service intranet o Provided access to on-site nurse case managers
Sean O’Keefe, Trumbull Board of Education Recognized gap in the benefits offered and implemented a vision plan for the first time o Introduced plan with annual exams and coverage of updated eyewear o Participated in onsite meetings at every school during enrollment o Secured strong bargaining unit and employee support
Thank You THANK YOU AND QUESTIONS
