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Topics o Enrollment/utilization of vision benefit for self o Top reasons for ... Dental . Vision. 401K. Life. Vision still lags behind dental, but we're closing the gap!
Transitions Healthy Sight Working for You® Smith Wyckoff, Transitions Optical

TRANSITIONS HEALTHY SIGHT WORKING FOR YOU® Smith Wyckoff, Transitions Optical

About Transitions Healthy Sight Working for You® A public awareness and education initiative created to increase awareness of the need for quality eye care and eyewear through a vision benefit o Content for benefits brokers, employers and employees Education and tools to show how using a vision benefit can: o Manage health care costs o Boost productivity o Increase employee satisfaction

New tools/ content at Academy

Real world results & client satisfaction

Improved enrollment/ utilization

Utilize tools and content w/ clients & employees

Increased awareness of vision value

Agenda Insights from the annual Employee Perceptions of Vision Benefits survey Overview of Transitions Healthy Sight Working for You® o Resources and education o Industry outreach highlights Broker of the Year, HR Visionary of the Year intro

2013 Employee Perceptions of Vision Benefits Survey

Topics o o o o o o

Enrollment/utilization of vision benefit for self Top reasons for enrolling/not enrolling Value of vision coverage for self and children Value of premium lens options Visual factors affecting productivity Confusion over and concerns with impact of health care reform on vision coverage

Key takeaways o More employees are enrolling in vision benefits – and are taking advantage of them for eye exams – but much education is still needed o More employees are recognizing the value of eye exams beyond vision correction – and want plans to cover premium lens options o The majority of employees are experiencing vision problems at work – resulting in lost productivity o Most employees are confused by health care reform and its impact on vision coverage

Enrollment and utilization are up Column1

83%

Column1

79%

Enrolled in company’s vision benefits in 2013

Used vision benefits in 2013 for eye exam

Increase from 78% in 2012

Increase from 64% in 2012

A great need for education

Nearly 1 in 3 employees isn’t getting the vision care and vision wear they need

1 in 6 employees doesn’t enroll in vision coverage

Of those who enroll, 1 in 5 don’t get an annual eye exam

Vision vs. dental 100

92%

86%

80

Vision still lags behind dental, but we’re closing the gap!

83% 69%

69%

401K

Life

60 40 20 0 Medical

Dental

Vision

Reasons for enrolling

Fewer employees are enrolling for discounts, while more are enrolling to provide family care

Series 1

60%

60%

59%

41%

23%

Discounts on eye care & eyewear

To prevent, diagnose & treat vision problems

To provide eye care for my family

To prevent, diagnose & treat eye diseases

To diagnose chronic diseases

Reasons for not enrolling

1 in 4 employees did not enroll because they don’t have vision problems – up from 1 in 3 in 2011

Series 1

33%

24%

22% 14% 8%

Disounts not enough to justify costs

I don't have vision problems

I can't afford it/employer I get vision coverage My general physician doesn't pay for it through a family member addresses vision problems

Employees see the value of vision Column1

95% Agree vision coverage is important for kids

Column1

99% Agree seeing well is important for work performance

Seeing the value of premium lens options 8 out of 10 employees are more likely to enroll in a plan covering Transitions® lenses – up from 7 out of 10 in 2011

Vision and workplace productivity 2013 survey further explored range of vision issues affecting employees o 2011 survey found nearly 1 in 3 employees were taking breaks at work because their eyes hurt or felt tired

Visual disturbances encountered at work 47%

31%

30%

30%

29%

28% 16%

Tired eyes

Reflection off computer screen

Bright, glaring light

Dry eyes

16%

Headache from Blurry vision Reflection off Reflection off visual personal device outdoor disturbance surfaces

When vision problems are experienced 8% morning 17% throughout the day

32% afternoon

24% evening

8 out of 10 employees say their eyes bother them during the day

Taking breaks = lost productivity! More than half of employees are taking breaks during the work day to rest their eyes – a 45% increase over 2011! 13% of employees take five or more breaks during the work day

Health care reform: resounding concerns 25%

15%

24% Not Concerned

Very

Not at All

50%

28%

Somewhat

32%

Not Very

6 out of 10 employees aren’t knowledgeable about health care reform

Concerned

26%

Don’t Know

76% of employees are worried, or don’t know enough to be worried, about changes to vision coverage

Health care reform: resounding concerns My costs will go up

41%

I will do something wrong/ won't know what do do

29%

My child may have different coverage

10%

I don't know enough to be worried

24% 0

10

20

30

40

50

Health care reform: looking for answers Eyecare professional

4 out of 10 expect their HR pros to know about the impact of health care reform on vision coverage

59%

Vision insurance carrier

46%

HR representative

42%

Primary care physician

30% 0

10

20

30

40

50

60

70

Resources and Education RESOURCES AND EDUCATION

HealthySightWorkingForYou.org Custom content for each audience Access to tools, including: o Healthy Sight Calculators o Vision Education Kit o E-newsletters o Vision videos o Vision loss simulation o White papers and presentations o “Vision Education Day” tip sheet o Vision enrollment slide

Enrollment slide

Industry Outreach Highlights INDUSTRY OUTREACH HIGHLIGHTS

Media highlights Continued, high visibility in HR and benefit publications in 2013 o 31 bylines, interviews and features

Have something to say? We’re looking for HR and brokers to author articles!

IHC partnership Co-sponsorship of 2nd annual HR Visionary of the Year award o Finalists featured in 2013 HealthCare Consumerism Superstars issue

Trade advertising

Employee outreach Transitions® lenses TV commercial tagged with managed care messaging

“Ask your employer if your vision plan covers Transitions lenses.”

Direct to HR communications Monthly e-mail blasts to HR and wellness pros o Highlights relevant vision topics and coverage o Features HR Visionary and Broker of the Year finalists/winners o High open and click-through rates

Social media outreach Facebook.com/HealthySightWorkingForYou

@TransitionsMVC o #MVCAcademy o #2014Academy

2013 Transitions Academy Awards Finalists 2013 TRANSITIONS AWARDS FINALISTS

Transitions Vision Benefits Broker of the Year

Recognizes brokers who encourage healthy sight through comprehensive vision benefit o Vision care o Vision wear o Education

Now in 4th year!

Vision Benefits Broker of the Year prizes All finalists receive: o Trip for two to Transitions Academy o Complimentary pair of Transitions® lenses o Transitions-branded apparel o $500 gift card for office celebration o Inclusion in news release and e-blast promoting finalists The winner also receives: o Prominent ad in leading broker magazine o Ongoing PR support and media outreach opportunities

Jay Fiorello, Ovation Benefits Placed a new focus on vision after attending Transitions Academy in 2013 o Positioned eye exams as minimally invasive way to see into the human body o Emphasized that employees perceive vision benefits positively o Reinforced benefits to employers, including productivity gains and increased loyalty Resulted in two large municipality groups and other clients purchasing vision benefits

Sara Niemeyer, USI Insurance Services, LLC Sold in vision to almost all employer customers for 2014 o Gathered employee feedback during renewal and enrollment periods o Enlisted staff wellness consultant to explain link between vision and diabetic/overall health and wellness in employee meetings o Highlighted lens offerings, buy-ups and purchasing scenarios to show how much eyewear would cost Resulted in several large customers adding vision plans

Trevor Stephens, RE Sutton & Associates Packages vision with medical in nearly every scenario o Shared information on how eye exams provide early detection of vision problems and uncover underlying medical conditions o Emphasized wide network of eyecare professionals, access to regular eye exams and coverage of Transitions® lenses o Attended quarterly meetings to stay on top of enhancements to the vision product Contributed to significant business growth in 2013

Transitions HR Visionary of the Year

Recognizes HR professionals who promote healthy sight in their workforce through a comprehensive vision benefit o Vision care o Vision wear Now in 2nd year! o Education Co-sponsored by the Institute for HealthCare Consumerism

HR Visionary of the Year prizes All finalists receive: o Trip for two to Transitions Academy o Opportunity to attend IHC Forum East in spring o Complimentary pair of Transitions® lenses o $500 charitable donation o Inclusion in news release and e-blast promoting finalists The winner also receives: o Recognition ceremony during IHC Forum East o $1,000 charitable donation o Ongoing PR support and media outreach opportunities

Vincent Colonna, Broward Health Reinvigorated vision benefit for one of the top ten largest public healthcare systems in the nation o Recognized vision benefit as a way to boost productivity and reduce absenteeism o Restructured plan for more robust coverage o Arranged for high employer subsidy, resulting in 90+ percent employee enrollment

Susan Eutizzi, Roundy’s Supermarkets, Inc. Chose comprehensive vision benefit for 20,000+ employees o Distributed educational materials, including info in “wellness wakeup” section of newsletter o Offered information through self-service intranet o Provided access to on-site nurse case managers

Sean O’Keefe, Trumbull Board of Education Recognized gap in the benefits offered and implemented a vision plan for the first time o Introduced plan with annual exams and coverage of updated eyewear o Participated in onsite meetings at every school during enrollment o Secured strong bargaining unit and employee support

Thank You THANK YOU AND QUESTIONS