Copyright © 2017 Deloitte Development LLC. All rights reserved. ... All rights reserved. 81%. 79%. 74%. 72%. 64%. 62%.
What's ahead for fully autonomous driving Consumer opinions on advanced vehicle technology Deloitte Global Automotive Consumer Study January 2017
-10% -15% -20%
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US
-5%
China
0%
1%
South Korea
3%
India
4%
Japan
5%
Germany
Change in desirability for fully autonomous vehicles since 2014
-3% -7% -16% Source: Global Automotive Consumer Study
2
Percentage of consumers who feel fully autonomous vehicles will NOT be safe
81%
South Korea
79%
Japan
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74%
US
72%
Germany
64%
62%
India
China
Source: Global Automotive Consumer Study
3
Percentage of consumers who feel an established track record of fully autonomous cars being safely used would make them more likely to ride in one
81%
China
74%
India
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70%
South Korea
68%
US
59%
Japan
47%
Germany Source: Global Automotive Consumer Study
4
Percentage of consumers who feel they would be more likely to ride in a fully autonomous vehicle if it were offered by a brand they trust
79%
77% 54%
54%
46% 34%
India
China
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South Korea
US
Japan
Germany
Source: Global Automotive Consumer Study
5
Types of companies consumers trust most to bring fully autonomous vehicles to market 76%
Japan
51%
Germany
India China
26%
47%
US South Korea
16%
27%
44% 34% 27% Traditional car manufacturer Exisitng tech company
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20%
3%
20%
48% 29%
8%
6%
7% 1% 36%
58%
1%
15%
New autonomous company Other Source: Global Automotive Consumer Study
6
Consumers’ most and least preferred advanced automotive technologies Description Recognizes objects on road and avoids collision Informs driver of dangerous driving situations Blocks driver from dangerous driving situations Takes steps in medical emergency or accident Diagnoses and sends maintenance notifications Enables remote shutdown of stolen vehicle Helps enhance fuel efficiency Enables vehicles-to-vehicle and road communication Prevents hacking into vehicle systems Prevents theft by restricting unauthorized access Enables use of advanced lightweight materials Enables interactive vehicle operational information Enables usage of alternative fuels Automates tasks for comfort and convenience Lowers the impact on the environment Enables hands-free interior controls Monitors the physical health of the driver Enables high-speed, long-distance, highway “auto-pilot” mode Enables remote/automatic software updates of the vehicle Allows use of smartphone applications through the vehicle dashboard Enables full self-driving capabilities Coaches the driver to drive safely Makes available adjustable settings to enhance vehicle performance Assists in locating, reserving, and navigating to a parking space Enables the use of self-healing paint Provides passengers with customized entertainment while driving Provides notifications when places of interest are near Automatically pays parking and toll fees Empowers customer to personalize vehicles Allows the driver to control automated home systems Enables low-speed urban “auto pilot” mode Helps manage daily activities Copyright © 2017 Deloitte Development LLC. All rights reserved.
Category
US
Germany
Japan
Safety Safety Safety Safety Connectivity Cyber security Fuel efficiency Connectivity Cyber security Cyber security Fuel efficiency Convenience Environment Convenience Environment Convenience Safety Self-drive Connectivity Connectivity Self-drive Cost efficiency Performance* Service enabler Miscellaneous Convenience Service enabler Service enabler Miscellaneous Service enabler Self-drive Convenience
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
1 3 2 4 14 13 5 10 15 7 11 16 6 12 8 23 9 17 25 28 20 18 21 19 24 32 26 27 30 29 22 31
1 4 2 3 12 8 6 5 19 16 14 18 9 10 15 26 13 11 24 32 7 17 20 25 23 30 31 22 28 29 21 27
South Korea 2 3 1 4 5 14 11 9 17 20 12 19 6 7 13 30 16 8 21 29 10 18 15 25 27 28 31 26 22 24 23 32
China
India
1 3 2 4 6 8 12 5 22 18 7 20 11 9 16 29 13 15 31 27 14 10 23 17 25 30 26 21 28 24 19 32
1 4 2 3 5 8 7 11 13 10 12 17 6 14 9 24 15 19 22 26 20 16 18 21 32 28 23 30 27 29 25 31
Source: Global Automotive Consumer Study
7
Percentage of consumers who are NOT willing to pay more than $500 for various advanced vehicle technologies Alternative powertrain
Safety
Self-drive
Connectivity
Cockpit/ convenience Germany
South Korea
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Japan
US
China
India Source: Global Automotive Consumer Study
8
Overall expected price which consumers are willing to pay for advanced automotive technologies (2014 and 2016)
Weighted average price ($)
2014
$2,400
2016
$1,780 32%
53%
$1,590 $1,440
$1,370
52%
$925
77%
48%
77%
$700 $360
US
Germany
$1,140
$700 $360
Japan
$415
South Korea
China
India
The $ value for each country represents the average of overall weighted prices across the five technology categories, that is, safety, connectivity, cockpit/convenience, self-drive, and alternative engines. The non-USD currency has been converted into USD by using the average exchange rates in 2016 Copyright © 2017 Deloitte Development LLC. All rights reserved.
Source: Global Automotive Consumer Study
9
Percentage of consumers who would prefer a hybrid-electric, battery-electric or other form of alternative powertrain in their next vehicle 53% 42%
China
Japan
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42%
South Korea
28%
27%
Germany
India
24%
US
Source: Global Automotive Consumer Study
10
Frequency that consumers use ride-hailing services, by country
47%
23%
19%
22%
31%
87%
32%
15% India
4% 9%
20%
43%
38%
7%
73% 55%
Diesel
50%
25%
China Never
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US Rarely
South Korea
Germany
Japan
At least once a week Source: Global Automotive Consumer Study
11
Percentage of consumers who use ride-hailing services and question their need to own a vehicle in the future
61% 52%
47%
41% 30%
25% Diesel
India
US
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Japan
China
Germany
South Korea
Source: Global Automotive Consumer Study
12
Percentage of consumers who use ride-hailing services and question their need to own a vehicle in the future, by generation
66%
64%
58%
57% 44%
43%
43%
35% 34%
23% 22%
26% 20%
16%
US
Germany
37% 27% Diesel
Japan Pre/Boomers
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28%
46%
South Korea Gen X
China
India
Gen Y/Z Source: Global Automotive Consumer Study
13
About the Global Automotive Consumer Study
Copyright © Deloitte Development LLC. All rights reserved.
14
The Global Automotive Consumer Study surveyed over 22,000 consumers in 17 countries around the world Belgium (1,250), 750 captured in Dutch, 500 in French
Canada (1,250), 1,000 Captured in English, 250 in French
United States (1,750)
United Kingdom (1,250)
Japan (1,750) France (1,750)
South Korea (1,750)
Italy (1,250)
China (1,750) Thailand (500)
India (1,750)
Mexico (1,250)
Indonesia (500) Brazil (1,250)
Copyright © 2017 Deloitte Development LLC. All rights reserved.
Germany (1,750)
South Africa (1,250)
Malaysia (500)
Source: Global Automotive Consumer Study
15
About Deloitte Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500. Our people work across more than 20 industry sectors to deliver measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting
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