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Monday, December 19, 2011
Google+ and Google+ Pages +Julia Ferraioli
Monday, December 19, 2011
Julia Ferraioli juliaferraioli.com/+ Developer Advocate Google+
Monday, December 19, 2011
hashtag: #gegypt
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Google+
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+Circles
Share what matters, with the people who matter most
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+Hangouts
Say hello in HiFi, face-to-face-to-face
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+Mobile
Share what’s around, right now, without any hassle
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+You
Putting you !rst, all across Google
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Julia Ferraioli
Monday, December 19, 2011
This article looks good, but I want to check it out.
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Julia Ferraioli
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Julia Ferraioli
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From Organic Result
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From Organic Result
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From Search Ad
From Organic Result
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From Search Ad
From Your Site
Julia Ferraioli
Monday, December 19, 2011
Julia Ferraioli
Monday, December 19, 2011
Julia Ferraioli
Monday, December 19, 2011
Julia Ferraioli
Monday, December 19, 2011
Social connections may increase CTR on search ad and organic search listing Search traffic is pre-qualified through personal recommendations Sharing directly to the Google+ project
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Sources: Econsultancy July 2009, Harris Interactive June 2010
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Consumers Trust
Sources: Econsultancy July 2009, Harris Interactive June 2010
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People They Know
Consumers Trust
90%
Trust recommendations from people they know
Sources: Econsultancy July 2009, Harris Interactive June 2010
Monday, December 19, 2011
People They Know
Consumers Trust
People They Know
90% 84%
Trust recommendations from people they know
Sources: Econsultancy July 2009, Harris Interactive June 2010
Monday, December 19, 2011
Use online sources before making a purchase decision
2/3 Of users are more likely to share content within one of their Circles than to make a general post
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5 billion +1 button impressions per day
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Google+ Pages
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Julia
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Julia
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•www.google.com
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My mom
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My mom
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My friends
My mom
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My friends
Hany
Which circle are you?
IT Experts
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Trends
Technology Enthusiasts
Newsroom
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•www.google.com
46
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•www.google.com
46
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Questions?
Julia Ferraioli juliaferraioli.com/+ Developer Advocate Google+
Monday, December 19, 2011
All presentations will be available at : bit.ly/gegypt2011
Monday, December 19, 2011
